328 SBS Heart Focus

As a result, the company, and then only took a taxi back home.

Lee Joon-yi and Lin Yun-a still ignore the power of netizens, and they also underestimate Lee Joon-yi's current popularity. In the afternoon of the same day, a photo of the two of them going out together at the airport circulated on the Internet, and the next day it was reprinted by major media, and the next title was even more terrifying, with titles similar to "Lee Joon-yi and Girls' Generation Lin Yuna returned from a sweet vacation together" appeared. However, not all media are so exaggerated, and there are no longer a few media that are more reliable from the facts, and the headlines of "Lee Joon-yi returns from vacation, girlfriend picks up the airport?" are everywhere.

This is not Lee Joon-yi's first scandal, but it is the first scandal that is so clear, with a nose and eyes. Putting aside Lee Joon-yi's own topicality - the news has been so hot since the vacation for a month, Lin Yuna, as the face representative of Girls' Generation, is also the most exposed member of Girls' Generation at present, and her recognition is the highest. The collision of two topical characters can make the heat of this scandal heat up in a straight line.

Regarding this scandal, Li Zhunyi laughed it off, and Lin Xiyuan clarified that "it's just a friend", and Park Sung-jun of the company just said lightly that "a friend in the trainee season", and the parties concerned didn't mind, so that the media had nowhere to go. Naturally, the radical media described it as a tacit acquiescence, hyping up the "romance" of the two, and the reports without any factual basis made these media a laughing stock. More media focused on the "trainee season" and began to dig into Li Zhunyi's old yellow calendar - "the company's days". The transfer of this topic was actually completed by the media themselves invisibly.

The company's cunning and cunning, Park Sung-joon's simple words have created such an effect, and the public relations department of the "Yi family" still needs to learn more.

For this scandal, compared to the media, the NO.1 unexpectedly showed a strong enthusiasm, although the negative news of the girlhood has been continuous since the debut, but the NO.1 is not too repulsive - "After all, they are all friends of Lord Zhun Yi", and the No.1 is more focused on whether Li Zhun Yi really has a girlfriend. It's a pity that the information is really limited, and I can't find too many things, but it still makes the Internet lively for a while.

After returning home, Li Zhunyi took a bath, rested for a while, and walked to the "Yi family". The mini Cooper parked at the door was clean, but it was very close to the "Yi family" from home, and it was troublesome to drive.

When I came to the "Yi family", the company was empty, and when I came to the conference room, I saw that everyone was here. Li Zhunyi pushed the door in, and everyone just nodded and continued the discussion. It seems that the matter of the American branch has been discussed, and when Li Zhunyi walked in, he heard Lin Xiyuan say, "The shortlists for the Japanese Oscar and the Japanese Film Awards have been announced, and Zhun Yi has both been shortlisted for the Best Newcomer Award, but because of the 'Twilight' movie, the filming time has not yet been decided, and I don't know if I can attend." ”

Lee Joon-yi immediately understood that "Love in the Sky" carries a huge advantage at the box office, and it was also shortlisted for many awards at the film awards ceremony at the end of the year in Japan. Unexpectedly, his first film achieved such good results, and he was also shortlisted as a candidate for the best newcomer actor, which made Lee Joon-yi very happy.

"The awards ceremony in Japan was put aside first, and the award ceremony at the end of the year was a little too busy. Lin Xiyuan was counting the activities that Li Zhunyi would participate in at the end of the year. Lee Joon-yi must participate in the song war of the three major TV stations, and because of the hit of "Coffee Prince No. 1 Store", Lee Joon-yi will definitely not be absent from the mBc Acting Awards.

In addition, the mBc and kBs Performing Arts Awards also actively invited Lee Joon-yi to attend, and the Performing Arts Awards are mainly for variety show awards, and Lee Joon-yi has created a big breakthrough in ratings this year's friendship in "Two Days and One Night" and "Infinite Challenge".

First of all, "two days and one night" , Lee Joon-yi's special was broadcast in three parts, and the last issue achieved a high rating of 19, which is the highest rating since the program was launched, and in the middle term, because the review special occupies most of the majority, the ratings of 15 have dropped a lot, but it also makes the program team satisfied, and the next issue is because of the hilarious table tennis game, not only Lee Joon-yi is brilliant, but the other members, especially Lee Seung Gi and MC Meng's great activity, let the ratings directly break through the 2o mark, the average rating is 22, and the highest rating reaches 25, which makes the program team greatly encouraged.

The "Infinite Challenge" is full of hilarious and grueling challenges in New York, and the "New York Eater" special is divided into two episodes, which achieved good results of 4o and 43 respectively, and also created the highest point of the average rating of the show.

Therefore, both mBc and kBs hope that Lee Joon-yi can attend and perform a song to cheer up the popularity of the award ceremony. However, Lin Xiyuan is still thinking about it: even though there is less than a week left before the award ceremony, Lin Xiyuan is still unhurried.

After talking about the end of the year, Lin Xiyuan focused on next year's itinerary, because the "twilight" shooting time has not yet been decided, so most of the itinerary is not way to be formulated, and at present, Lee Joon-yi will still focus on the album, which seems to have become Lee Joon-yi's routine, and the busyness of the end of the year must be accompanied by the anxiety of album recording. In addition, the scripts of TV series and movies are almost about to drown the "Yi family", and the scripts on the table have not yet been selected, which makes Lin Xiyuan and others look big, and sure enough, the work after the vacation can make people collapse directly.

Looking at the scripts on the table, Li Zhun Yi just glanced at it simply, and had a doubt, "Why are there so many scripts on sBs TV?" Li Zhun Yi's words made everyone burst into laughter, but Li Zhun Yi was completely confused.

Here's the thing, since before the vacation, Hong Sung-hyun has been discussing with the three TV stations about Lee Joon-yi's return to the stage for the third series, but at that time it was just a reminder, after all, the first two albums Lee Joon-yi were released at the beginning of the year, and the third album this time was also planned, and there was still a period of time before the O8 year, so when Hong Sung-hyun was discussing the script, he went to the person in charge of the music program of the TV station to talk about it. This talk has a problem, the enthusiasm shown by the director of the program group of sBs "Popular Ballads" made Hong Sung-hyun, who has been in the shopping mall for a long time, a little unbearable, and the "Popular Ballads" showed a firm determination to win Lee Joon-yi's return to the stage this time, but you must know that Lee Joon-yi's album recording has not started, so Hong Sung-hyun naturally has no need to settle down so early. As a result, the appetite for "popular songs" is hung high, and it is very uncomfortable.

In fact, if you take a closer look at the trajectory of Lee Joon-yi's debut in the past two years, it is easy to see that Lee Joon-yi and sBs have not been too close.

The two stages of the album were kBs's "music bank", mainly because "Popular Ballads" had a very high opinion of themselves before and had always put up a shelf for Lee Joon-yi, so even if Lee Joon-yi had the heart to choose "Popular Ballad" as a stage, he couldn't make a slap.

On variety shows, Lee Joon-yi has always been impartial to the three TV stations, but the recent boom of "Two Days and One Night" and "Infinite Challenge" has made sBs TV a little anxious. Recently, sBs TV has opened a new program to compete with kBs and mBc, called "Miracle Winner", led by Yoo Jae-seok, and has invited many idol singers, which is a bit similar to "xman" back then. "Miracle Winner" has always hoped to invite Li Zhunyi to star, but it failed because of Li Zhunyi's vacation, which also made many netizens blame: the competition program has gained high attention because of inviting Li Zhunyi, but his own program is still struggling in the quagmire, and at the same time was criticized by netizens "Why don't you invite Li Zhunyi to star", which makes the "Miracle Winner" program team dumb and can't say what they are suffering from.

If music programs and variety shows are not obvious, and the people who notice them are only a small part after all, then the part of the TV series makes the director of the sBs TV drama department blamed: At present, Li Zhun Yi has not starred in any TV series on sBs TV, that is to say, even if he has won countless awards and has two TV series with ratings of more than 5o in hand, Li Zhun Yi, a top actor in hand, is still a newcomer on sBs TV, which makes sBs, who is one of the three major TV stations, lose face.

In fact, the competition between the three major TV stations in South Korea has been continuous, and each TV station has its own exclusive artist, which means that the artist can only appear in the program, TV series, etc., but there are also artists who do not sign contracts with TV stations, only sign contracts with programs, and run between the three TV stations, Jiang Hudong and Liu Zaishi are all such artists. If it is said that Lee Joon-yi has always only starred in TV series of a certain TV station, it is understandable, but on the contrary, Lee Joon-yi has achieved brilliance in kBs and mBc, and it is embarrassing for sBs to miss sBs alone.

Originally, in the transaction between artists and TV stations, TV stations have always had the upper hand, and there must be more than one actor named Lee Joon-yi, and there are a lot of actors who are better and more senior than Lee Joon-yi. One less Lee Joon-yi will not have any fundamental impact on sBs. But the problem is that last year, the TV series of sBs TV station was in a downturn, the Taiwan celebration drama "lobbyist" was directly ruined, and the only "war of money" that achieved high ratings was very unpleasant because of the salary of Park Shinyang and the crew, Park Shinyang's agent occupied the high popularity of the TV series, and asked for a sky-high salary, which made the TV station very embarrassed, and negative news was flying all over the sky. At present, the relationship between Park Shin-yang and the TV drama production company is stiff, and things are getting worse and worse. In other words, sBs TV station in o7 year, the TV series was completely defeated, which made the decision-makers very anxious.

As a result, sBs actually accounted for nearly half of the scripts on the table, which made people wonder if the drama department of sBs submitted all the dramas to be filmed this year regardless of the script.

Last year, mBc gave a powerful effort to create the glory of "Coffee Prince No. 1 Store", and this year it is the turn of sBs, what will be the result?