Chapter 0455 The Career of Cross Talk, the Tomorrow of the Chain
Cui Ning looked at the beauty who looked at him condescendingly and shook his head:
"Isn't this a credit card? And then at this time, I want to know more about the bank's business, maybe the company will open an account here in the future, so ask a few more questions, what's the matter with you?"
"I just think you're interesting, you have to share a credit card with others, and then ask the company to open an account and deposit 10 million, are you deliberately rubbing the time, and then tell us to listen?"
"My sister and I are really in a hurry, can you hurry up?"
Cui Ning looked at the beauty pouting, a little angry, thinking that her problems were indeed a little more, and then casually said that she was also a little suspicious of pretending to be 13, and smiled:
"It's going to be fine right away, I really didn't mean to delay time, I can understand that you are in a hurry, everyone is busy, let's understand each other."
At this time, the sister who was sitting next to her spoke:
"Xiaoying, don't talk, just wait a minute, come and sit."
The beautiful woman known as Xiaoying sat down angrily, but Cui Ning was embarrassed to continue to ask more questions, thinking that when serving the bank, she could also hold a symposium and invite some users and service managers to participate together, so that many questions could be understood more, and it would avoid delaying other people's time at the counter.
Seeing that Cui Ning finally finished handling the business, there were still a few people in front of the twin sisters, and the sisters spent time from time to time, presumably there was really something urgent.
Cui Ning walked out of the bank, thinking that he had done such a thing in half a day, if he was in the company, he could handle the affairs of several customers and participate in several customer meetings, it seemed that time was destined to be wasted in some time, but he experienced the bank's business firsthand, and then thought that before meeting President Jiang again, it was best to learn more about some other services of the bank, so that he could have a good grasp of customer needs and could give more suggestions to the bank.
was thinking about things, the mobile phone rang, it was Mr. Chen of the Jing'an Club, after all, he exchanged mobile phone numbers with several CEOs during the banquet.
It turned out to be the fourth anniversary of the establishment of the Jing'an Club, and a small celebration was held tonight, and Mr. Chen personally counted the list of relatives, friends and club members, and then invited Cui Ning to participate.
Mr. Chen told Cui Ning to participate, and he must dress up to attend, and the time was from six o'clock in the evening.
Cui Ning looked at the time and saw that it was still early, but his outfit today was indeed a big distance from "dressing up", so he called the driver Tian Dongqiang and asked him to drive himself near the overpass at about five o'clock, and he must drive the company's Aodi A8, and at the same time bring the suitcase in the office, after all, there is a full set of clothes in the suitcase, as well as equipment for business trips at any time.
Seeing that there were still more than two hours to go, Cui Ning was walking, and suddenly saw the signboard of the "Dragon Capital Cross Talk Conference", and suddenly remembered that during the May Day period last year, when Cui Ning, Su Ruoqing and Xiang Yuzhen were there, they saw this organization, a person named "Guo Dagang" with his head, learning on the street to sell art on the flyover, this called Guo Dagang seems to have a high energy index and blood gas index, but he was pulled away by Xiang Yuzhen at that time, so he didn't pay much attention.
This time, it's exactly two hours, so let's just listen to cross talk, which can be regarded as supporting the traditional art of the Dragon Kingdom.
At more than two o'clock in the summer heat, it was the hottest time of the day, Cui Ning was pulled into the venue of the "Longdu Crosstalk Conference" by a young man, the interior of the venue is like a small courtyard, or a place where the church will sing in the past, a small platform, there are dozens of tables below, and there are tea sets on the table, seeing Cui Ning come in, two of the guys are still learning the old sayings of Longdu in the past:
"Here you are, please be seated."
As he spoke, he poured a cup of car for Cui Ning, and then served a small plate of melon seeds, which made Cui Ning feel that the ten yuan was really worth it.
Cui Ning drank half a cup, seeing that he was still alone, Cui Ning saw the little black fat man during May Day last year, that is, a native of Jincheng, called Guo Outline, who came to the stage and said two set poems and two opening gossip.
Fixed-set poems:
It's difficult, it's hard, it's moral,
Don't talk about bosom friends,
Say a few words to the bosom friend,
Don't waste the tip of your tongue in vain!
The bright moonlight in front of the bed, suspected to be frost on the ground, looking up at the bright moon, my name is Guo Outline.
Gossip:
"I said this gentleman, since you have come to the cross talk conference, you have to listen to the cross talk well, abide by the discipline here, go to the toilet and make a report, or there will be a fight later, we are more than you......"
Cui Ning felt slightly, there are really one or twenty actors in the front and back stage, and even a four or five-year-old child, and the energy index is much higher than that of ordinary people, and so many people only spend ten yuan for their own performances, first, it can be seen that the traditional art of the Dragon Kingdom has declined in recent years, but judging from the energy index and qi and blood index of Guo Outline, this person is definitely the kind of person who can do great things and even become famous in the world, and he is definitely not weaker than a well-known entrepreneur.
But Cui Ning didn't say much, the first show was an old gentleman in the cross talk industry, a literary generation, called Xing Wenchao, performing the traditional program "Fake Connoisseur", which is the representative work of cross talk master Liu Baorui, satirizing those who don't know how to pretend to understand, abuse the numbers, and even mess around, of course, there are also some good-natured sarcasm about family education:
Once upon a time, we had a family of neighbors, surnamed Wo, called Woxin, taking advantage of money. The rich man has a lot of real estate, and some of them have money. There were several deals at that time. I have a child at home, and I am very stupid......
Mr. Xing is worthy of being an old artist who joined the rap class of the Longguo Broadcasting Art Troupe in the 50s, although he is over 60 years old, he is still articulate and generous, and he vividly expresses the style of a pretending expert.
This stand-up comedy is a bit long, and when it was ten minutes later, Cui Ning's phone rang, it was Wu Zhenhua calling, and it was also about the fourth anniversary celebration of the Jing'an Club in the evening, Cui Ning said that he would meet in the evening. 、
When Cui Ning answered the phone, Mr. Xing on the stage was a little embarrassed, stopped and waited for Cui Ning to finish the phone, and continued to perform, which made Cui Ning a little embarrassed.
After a few more minutes, before the cross talk was finished, Cui Ning's phone rang again, it was Ji Chuankong from Dongshan Province, saying that he was coming to Longdu recently.
Cui Ning said a few words, hung up the phone, Guo Outline came to the stage, and half-jokingly said two more sentences:
"This viewer, you can't answer the phone anymore, otherwise you'll have to add money."
Mr. Xing continued to perform, and then for about two hours, there was really only Cui Ning as an audience, and Guo Outline also performed a semi-traditional program with Mr. Xing, with profound skills and correct words, but the smashing was full of sadness and unwillingness, which made Cui Ning feel the emotion of a hero's ambition that was difficult to pay.
Cui Ning even thought about whether to really dig out some traditional culture and invest some money to support Chinese culture or some craftsmen, but this matter is too trivial, and Cui Ning has always believed that the survival of the fittest, some declining things have their own reasons for decline, and there is no need to force it.
Seeing that the time of five o'clock was now, Cui Ning hurriedly left the garden, and listened to cross talk for two hours alone, which can be regarded as a laugh to release pressure, Cui Ning felt the meaning of the existence of cross talk, in fact, it is to make people laugh, as for the so-called educational significance and ironic significance, it is a matter of teachers or experts, as a cross talk actor, how to make people happy, this is the key.
Just like doing a brand consulting company by yourself, the important role is to make consumers interested in the brand, or have a memory, as for sales, that is the business of the corporate sales department, not the role of Cui Ning alone.
Cui Ning thought that he had the opportunity to get to know Guo Outline and make friends, but today was unfortunate, they were on the stage, an audience, and they charged ten yuan, and more than a dozen people wanted to eat and drink.
Cui Ning originally wanted to leave a few hundred yuan, thinking that this would be inappropriate after all, after all, the other party is a performing artist, and if there is a chance, let the employees listen to cross talk, after all, the company has hundreds of employees, and hundreds of them will come one after another, which can be regarded as an encouragement to their group.
Cui Ning left the "Dragon Cross Talk Conference" before five o'clock and called Tian Dongqiang, Tian Dongqiang said that he was already on the way, and then Cui Ning looked around and said that he was waiting for Tian Dongqiang at the "Guomei Electric" near Zhushikou to avoid missing each other.
Guomei Electric Appliance is an electrical chain enterprise that has sprung up in recent years, its founder is Wang Guangyu from Chaoshan region, born in Fenghu Village, Tongyu Town, Chaoyang County, Shantou City, Lingnan Province, this is a typical Chaoshan man, poor family when he was a child.
In 1987, he set up a 100-square-meter façade called "Guomei" at No. 420 Zhushikou East Street in the front gate of Longdu. The Wang brothers first sold clothing, and soon switched to selling imported electrical appliances.
On January 1, 1987, "Guomei Electric Store" was officially launched. At that time, the sales of imported electrical appliances were a seller's market, and many businesses were adopting the business mode of "raising the price and making huge profits", but the Huang brothers did the opposite, although they did not worry about selling the goods, and "insisted on retail, small profits but quick turnover" business strategy.
In 1991, Wang Guangyu was the first to use the slogan "Buy electrical appliances, go to the country" in the middle of the "Longdu Evening News" to publish the price of electrical appliances every week. At that time, most merchants thought that "only goods that can't be sold need advertising", and even later some people wanted to learn the advertising strategy of Guomei, but Wang Guangyu had already bought the middle seam of the newspaper at a low price of 800 yuan each time.
In 1992, the 100-square-meter "Guomei Electrical Appliance Store" in Zhushikou developed into a large-scale electrical appliance mall, and at the same time, Wang Guangyu initially carried out chain management in the Longdu area, and named several stores such as "Guohao", "Yahua" and "Henderson" held by him as "Guomei Electric", focusing on the brand, thus forming the prototype of the chain business model.
At the beginning of 1993, the Wang brothers had developed to five or six Guomei electrical appliance chain stores, and their wealth had been rapidly accumulated. The tree is divided, and the Wang brothers then seek to develop separately, Wang Guangyu got the "National Charm" brand and hundreds of thousands of yuan in cash, and Wang Guangyu was 24 years old at the time.
After that, Guomei Electric Appliances, which was operated by Wang Guangyu alone, began to develop and expand rapidly. In 1995, Guomei Electric Mall changed from one to ten;
In 1999, Guomei went from Longdu to the whole country, and then grew rapidly to open 330 stores in 88 cities across the country.
Cui Ning has also seen Wang Guangyu a few times, after all, Guomei has become a banner of the Longdu chain industry, and Cui Ning serves enterprises like Hailan, so he also has some research on Guomei, and Wang Guangyu himself, there is no in-depth contact for the time being, but what Cui Ning doesn't know is that at the 66th birthday banquet of Old Man Zheng, Wang Guangyu was on the second floor, as a home appliance supplier and entrepreneur of the Zheng family, and saw Cui Ning with several seniors.
Cui Ning walked into the Zhushikou Guomei Electric Appliances, that is, the place where Wang Guangyu made his fortune, and felt a strong energy, from the perspective of feng shui, this store is really extraordinary, no wonder Wang Guangyu has been prosperous in recent years, and the joint force of heaven and earth naturally makes sense.
And today, Wang Guangyu in Longdu is also thinking about how to further make the business territory bigger, including how to grow the store from more than 300 to more than 3,000, whether it is necessary to introduce capital, etc., which he is thinking about every day, and regularly inspecting the store, and today to start his own store, it can be regarded as a whim.
Wang Guangyu walked around the store at will, in fact, most of the store employees knew their boss, but around five o'clock in the afternoon, there were not many customers, mainly some residents nearby came to blow the air conditioner, especially in summer, according to the data, more than half of them came to the mall to rub the air conditioner.
Wang Guangyu thought, since so many uncles and aunts like to come in to rub the air conditioner, is it possible to specialize in some small household appliances, or regularly carry out special promotions every day, for example, around seven o'clock in the afternoon, when eating dinner and walking the corner, the air conditioner is 100 yuan for a special price, or a fan for one yuan, compared with more and more expensive newspaper advertisements, advertising in their own stores, one pass ten to hundred, the effect should be okay.
Wang Guangyu was strolling around the store, thinking about the problem, and when he looked up, he saw Cui Ning walking in.
Although Cui Ning was dressed plainly, and then carried a nylon bag in his hand, Wang Guangyu still recognized Cui Ning at a glance, after all, Old Man Zheng personally went to the door to receive him, and then several seniors took Cui Ning's hand left and right, and went up from the first floor to the third floor, and then several people on the second floor, including celebrities, went to toast, and it was also rumored that there was a young man in the main banquet hall, and his identity was unacceptable.
Wang Guangyu did not go to the third floor to toast, the main reason is that he feels that on that occasion, there is no need to be elegant, and he is not arranged on the third floor, he has his pride, thinking that one day in the future, he will become a giant enterprise like the Zheng Group, and become a guest of honor of major giants.
However, today, when Wang Guangyu saw Cui Ning enter his store, he also felt that it was no coincidence that he could not write a book, and wanted to chat with Cui Ning for a few words, after all, a person who is younger than himself, whose identity is a bit mysterious, and who is estimated to have some power in Longdu, and who is deliberately dressed plainly, what is he doing in his own store? Could it be that he is a senior executive of the media, or the main person in charge of an important position in a certain ministry or commission?
Wang Guangyu took two steps and stepped forward to talk to Cui Ning:
"Hello, I am Wang Guangyu, the owner of this store, do you want to buy appliances?"
Cui Ning was also a little surprised when he saw Wang Guangyu talking to him, and said with a smile:
"I know you, Mr. Wang, the person of the hour, I am the person in charge of a brand culture company, come to visit, Guomei has done very well in recent years."
"Everywhere, we are all thanks to the care of friends and society," Wang Guangyu said.
"I don't know what you call it?"
"I'm sorry, my name is Cui Ning, the company is near the East Third Ring Road, like Hailan, ideal are our customers, mainly for enterprises to do brand consulting, publicity and promotion, I personally think, since everyone says that the channel is king, the chain must be one of the trends in the future home appliance industry.
Including enterprises like Hailan, although they have industry and trade, ** stores, but also began to cooperate with our national charm, including in our Hailan base camp, Green Island City, there are also local chain giants like Yatai, and Longdu's big clock, Yongle in Shanghai, Tongli in Henan Province, and the old home appliance shopping mall in Dongshan Province Sanlian, proving that the home appliance industry has entered the channel era.
Wang Guangyu smiled slightly:
"Have you done any research on any of these channels?"
"Research can't be talked about, just where to see where, and then just look at the flowers, to talk about channels, your professional research for more than ten years, has been in this industry, this is the real expert, you are the most right to speak."
"Sometimes we are in the game, and the channel is not omnipotent, after all, the company thinks that we share their profits, so between the enterprise and the channel, it is also a community of contradictions" Wang Guangyu pondered for a moment and said:
"Therefore, the meaning of the existence of the channel is to be more professional, more efficient, and better grasp the consumer, and the other meaning of the channel is that the channel is closer to the consumer, but I have been thinking about it in the past few years, what are the disadvantages of the channel?
Cui Ning looked at Wang Guangyu seriously and said:
According to my understanding, the biggest disadvantage of the channel is to bully customers after the store becomes bigger, or once the channel becomes the hegemon, in turn and negotiate with the enterprise to make the enterprise lose more autonomy, once the channel has a greater right to speak, and even pricing power, the channel has become another monopolist.
I don't think this is a bad thing, as long as it conforms to the laws of the market, it has the meaning of existence, but the relationship between the channel and the manufacturer can be harmonious, which is the most difficult."
"Hahaha, Mr. Cui, it's rare for you to see it so clearly" Wang Guangyu laughed, "But if the channel doesn't become the hegemon, how can you influence the world?"
The two of them were talking, and suddenly, a loud argument came from their ears.