Although Luo Tian attaches great importance to Tianyu Company's advertising, Luo Tian, as an advertising planner, did not follow, after all, he is not professional in this regard, and Zhao Bin is, if Zhao Bin is afraid because of Luo Tian's existence, it will be worth the loss.

And Luo Tian also has very important things to do, and Luo Tian has found another profit direction for Tiantian Music Network, "TT Live", is about to be launched.

TT Live adheres to the main music brand, deeply cultivates the music vertical market, and together with the existing nearly 60 million digital music users of Tiantian Music Network, it has pioneered the creation of an online video interactive performing arts platform, seeking a breakthrough for online performing arts platforms, and exploring a new model for the development of digital music. At the same time, it provides live video music interaction services for celebrity anchors and amateur anchors, and also provides a communication channel for anchor artists and fans to interact with music. TT live broadcast platform integrates the user traffic of Tiantian Music Network, which can perfectly complement each other, and also integrates with the Tianyu Division, which provides high-quality content for star artists, newcomers, and trainees under the Tianyu Division.

Many newcomers, trainees have no chance to get ahead, which also means that they have no fame and no money to make, and now the TT live broadcast platform is a platform that provides them with opportunities, which not only gives them the opportunity to become famous quickly, but also allows them to make money, and in turn can "make stars" for Tianyu.

At 12 noon on December 18th, TT Live was officially launched, and after TT Live established the goal of differentiating and vertical development with music, there were not only artists under the Tianyu Division, but also many people with music dreams, some of them were amateurs who love to sing, and some were independent musicians who love to create.

They are not interested in the live broadcast platform, not out of personal preference or coincidence, but the resources provided by the TT live broadcast platform itself are not only able to sing, but also provide all-round training and support for people with music dreams through the construction of music ecology, the most attractive of which is the "TT Live 100 Million Yuan Growth Fund".

No matter what the original intention of coming to TT Live as an anchor, TT Live wants to provide a visible upward channel for music newcomers on the platform and cultivate their "long-distance running ability" in the music industry: for music anchors who can become hits, this will avoid them being short-lived, and for inexperienced amateurs, they will be trained to become professional and professional in a planned way.

Live broadcast + digital album sales, build a primary ladder for musicians to grow, in the era of traditional music, ordinary people who love music can often only have fun in KTV, only some lucky people can enter the record company and become signed artists, but even if the artist who has released an album, it may not be able to leave a memory in the hearts of the public. This makes many people hide their dreams and end up becoming the "Maiba" among their friends.

The emergence of the TT live broadcast platform has given these ordinary people who love music a chance to show themselves, they have a stage to perform, and they also have an audience who loves themselves, which can be said to be the best gift for music lovers.

People who love music have a more accessible platform to spread their works, whether it is a cover or an original, they can find their own audience through the Internet, which has added the identity of "musician" to a large number of grassroots. And TT Live, a vertical live broadcast platform around music, has improved the efficiency of the "birth" of musicians.

The reason why we talk about improving efficiency is because the "TT Live 100 Million Yuan Growth Fund" and the star-making model behind it have made the development of musicians smoother and solved many pain points.

The first point is the solution of the accumulation of fans, some musicians are well-known because of a song, but then there is no more opportunity to show, so they are gradually forgotten, just like Luo Tian himself, before the star ranking rushed into the second-tier star ranking, but because Luo Tian was busy with the company's affairs, he rarely appeared on the screen, and the star ranking fell to the third-tier star again,

Therefore, the form of live broadcast allows musicians to continue to maintain their popularity through live broadcasts, maintain enough contact with old listeners while accumulating new listeners, and daily interaction also increases each other's stickiness and makes the accumulation of fans more solid.

The second point is to solve the problem of communication intensity. At present, there are many channels for people's leisure and entertainment, which makes the dissemination of works often subject to the upper limit of users of the channel, but the musicians on TT live broadcast can not only attract the audience of TT live broadcast, but their music works will be disseminated on a larger scale through the daily music network, and if someone hears a favorite song, they can directly enter the musician's live broadcast room for interaction. In other words, TT Live provides an opportunity for musicians to accumulate fans and expand their influence from 0 to 1 and from 1 to 100.

The third point is that TT Live is the most different from other platforms, which makes the monetization of musicians' works more efficient. Once, one of the most difficult problems for non-contracted musicians was monetization, and the pressure of life made it difficult for them to make a living from music alone, and then the emergence of paid digital albums gave them hope.

However, for non-head musicians with insufficient fans, it is still unrealistic to promote the payment of digital albums on digital music platforms, while TT Live allows musicians with certain strength on the platform to realize commercial monetization through digital album payment in the form of rewards, so that they can focus more on polishing their works.

On the TT live broadcast platform, digital albums can be purchased as gifts for anchors, which makes digital albums no longer just a form of song bearing, but a way for fans to express their support for musicians, so that digital albums show the unique value of the Internet era, and have also become the driving force for many musicians' creation.

From the accumulation of fans to wide dissemination to commercial realization, it is a very real challenge that a musician has to face in the early stage of growth, and TT Live has solved the pain points and built a ladder for musicians to grow, so that they can focus more on music and works, so that the grassroots music dream is no longer a dream.

In terms of the star-making industry chain, after an artist completes the initial accumulation of fans, he needs to further expand his influence, which is the same for small and medium-sized musicians.

However, the Tianyu Division can launch a number of self-made variety shows and send them to large-scale variety shows, so that fans can see more diverse of them.

For musicians rooted in the live broadcast platform, going to a bigger stage must be a development goal for them, but individuals or the companies behind them may not be able to reach some good resources and channels, and TT Live can better promote these grassroots musicians to stand on a bigger stage with the resources of its own Tianyu Media.

For the growth of musicians, it is not easy to break through the ceiling of influence, without the support of a dedicated operation team, it is almost difficult to achieve a breakthrough in the current era of entertainment focus, especially for grassroots musicians, and TT Live will try its best to pave a more solid road for these musicians by creating self-made variety shows and linking with resources outside the platform to help them enter the mainstream stage.

In the layout of the star-making industrial chain, Tiantian Music Network has its own ecological construction. Tiantian Music is the communication channel for music works, and TT live broadcast is the interaction between musicians and fans to maintain heat and viscosity. And the growing anchors have injected fresh blood into Tianyu.

In fact, many people who love singing do not have the ability to create independently, and in the current music market, where only original and new works are more easily recognized, singers who lack creative ability have encountered unprecedented challenges. And Tiantian Music Network uses its diversified products under the ecology to help those anchors with music dreams create their own "debut" works, and at the same time enable those who love creation to realize their self-worth.

Therefore, on the whole, Tiantian Music Network has improved the star-making model through multi-product linkage, and provided a platform for people with musical talents and music dreams to show themselves and obtain commercial returns through TT live broadcast, and then used the platform's own resources and capabilities to expand the possibility of musicians' promotion, truly building a path and rising channel for musicians to grow sustainably, so that contemporary grassroots musicians have the possibility to shine.

This possibility is also very important for the entire music market.

Many practitioners have said that it is not that we do not have excellent music talents, but that we have not been able to see and discover those people and those songs, and Tiantian Music Network is improving the construction of the industrial chain at the bottom of the music market pyramid, helping the market to dig out those hidden gold, and finally helping them to go to the top of the pyramid and show their colors.

TT live broadcast is undoubtedly a genius idea in this parallel world, but Luo Tian was too anxious and did not maximize the benefits.

After the launch of TT live broadcast network on Tiantian Music Network, resource integration and ecological construction.

For the first time, the two major domestic music network giants saw the benefits of the live broadcast platform for the music network, and the two giants urgently copied it, and Qianqian Jingting directly acquired the "WW live broadcast network" with the largest domestic traffic for 500 million US dollars and incorporated it into its subsidiary.

Leting Music Network hastened to launch the "Leting Live Network". ”

Although Luotian did not maximize the benefits, but after all, Tiantian Technology has a first-mover advantage, and the number of independent IP users of Tiantian Music Network has skyrocketed by more than 30 million, this time it is not because of the increase in mobile users during the "Happy Farm", but the real website users, and the real users of Tiantian Music Network have reached more than 90 million, which is eye-catching.

The entertainment spirit of national participation represented by live broadcast can also set off a storm on the Internet!

Soon......

One by one, a goddess-level anchor will be born!

Just like the big cousin in the previous life, who was strong and convex and backward!

Low-key and quiet, as beautiful as Qingju and Chen Erke, who loves to sing!

and the lively, sharp, cheerful, humorous, witty Feng Timo!

Without a live broadcast platform, Chen Erke and Feng Timo may never become the real goddesses of the entertainment industry, but don't underestimate them......!

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