Sun Keran tells about the decline of a representative industry in the Dragon Kingdom:

"For example, one of the fields I have studied, the ice cream industry, I remember that you are from Dongshan Province, and you have an ice cream production base in Ludao City, called Monkey King, whether it is taste or technology, including price, it is very competitive, and it belongs to the common memory of that era.

But just after the international brands such as Chaochao and Hualuxue entered the Dragon Kingdom, they adopted an extremely expensive way of competition, and all stores that only sell their brands will give away freezers for free, you must know that this is five or six years ago, and the freezer is simply a treasure for many people in small shops, so overnight, the Monkey King can not be bought in a small store.

In the past few years, the habit of people going to the big supermarket to buy snacks has not yet been formed, mainly relying on the commissary, so the market share of the Monkey King has declined quickly, and the tide and Hua Luxue have become the main products, in fact, their product prices are high, and the formula may not necessarily be healthier and more nutritious than the Monkey King, but now the production of the Monkey King has deteriorated, and the so-called largest ice cream production base is almost bankrupt."

"It seems that you have studied the brand carefully, I have worked in Green Island for a few years, and the history you mentioned, I was in Green Island at that time, and it is really more cruel than the story," Cui Ning said.

"At that time, the Monkey King was not unaware, nor did he not respond" Cui Ning poured tea for Sun Keran:

"Come, let's talk over tea. At that time, the Monkey King also wanted to send refrigerators and freezers to some stores, but once this was done, the company would have no profit for three years, and the workers would face no bonuses.

You should also know that a few years ago, when it was in the throes of the transformation of the planned economy and the market economy, a large factory suddenly lost its bonuses, and the workers could not accept it at all, so they also came out to make trouble. The government is also very critical of enterprises.

The Monkey King enterprise really does not have a leader like Hailan Yu Jinlong, and he can't make up his mind, and when he makes up his mind, the market has been occupied by the tide and Hualuxue.

Later, the tide and flowers and snow sent sun umbrellas, and then the various promotional methods at the gates of major schools made teenagers, who are also the main consumer groups of ice cream, accustomed to their tastes and brands.

And these international brands will really study the taste and texture of teenagers, and the things they make are characteristic, such as KFC's fried chicken, why children like to eat it, they have a professional technical team that specializes in studying children's preferences, so they must have a reason to succeed.

As for the Monkey King, and so many cola companies in China, they are almost wiped out now, you should know that there is also one of the earliest colas in our dragon country in Green Island City, called Laoshan Cola, and now it has sunset. There are also Tianfu Cola, Vitality 28, Panda, many domestic brands have disappeared since the joint venture, and I just went to these companies some time ago.

Foreign-funded enterprises are basically in the hands of big capitalists, their purpose is very clear, that is, the market and profits, and then, although they didn't know much about the culture of our dragon country when they first entered the dragon country, but you must know that there are many people in the dragon country, and the dragon country people are not stupid.

Too many Longguo people have become executives and professional managers of foreign-funded enterprises for a salary and income, in fact, at that time, they were also called professional managers, that is, the so-called senior workers, but they helped foreign-funded enterprises do a lot of things in order to be promoted and reused.

In fact, they are not wrong, they are all for life and work, and they do not understand the difference between working for domestic companies and working for international companies, or rather, we are all the same, in previous years, we did not realize how terrible business competition, shopping malls are battlefields, and so-called cultural aggression.

Therefore, foreign enterprises and managers quickly learned about the culture, rules and gameplay of the Dragon Kingdom, and the most terrifying thing is that they have too much capital in their hands, whether it is a conspiracy or a conspiracy, they can do too many things, just like that, too many government officials and localities are actually for the economic development of the Dragon Kingdom, and it really leads the wolf into the house.

But I want to be honest, it's right to lure wolves into the house, otherwise domestic enterprises must not be big, and even tens of millions, hundreds of millions of dollars a year are self-righteous, and many so-called time-honored brands are complacent and don't know how to develop with the development of the times.

But this lure into the house is too sudden, and then the integration of culture is not a matter of a day and a half, foreign-funded enterprises are accustomed to their play, mainly after the cooperation and joint venture, we are absolutely not allowed to have the right to speak, so too many of our brands and management personnel have been quickly marginalized, and then become a stepping stone for foreign-funded enterprises, and become a victim of their entry into the dragon country.

Let's talk about the product of Coke, just talk about the taste, thirst quenching and price, domestic Coke is actually no different from international brand Coke, but the international brand tells a so-called mysterious story on the formula, and then music marketing, sports marketing, idol marketing, fashion marketing, Olympic marketing...... It is indeed done well, much better than domestic enterprises, not in a rank, so success is inevitable. But what you just said is right, the important thing is that they have the power of capital, and they can afford to lose."

"Yes, domestic companies really can't afford to gamble, they can't afford to lose" Sun Keran also sighed: "It is said that including several supermarkets, Coke, KFC and other brands, have been losing money in China, called strategic losses, and some enterprises have a strategic loss budget of 20 years."

"That's why it's terrible, our Longguo enterprise has just started, not to mention the loss of 20 years, many companies will face bankruptcy after two years of loss, not to mention, once the international brand sees the opportunity, it is the implementation of the acquisition or holding strategy, and the domestic brand has no chance to turn over" After a pause, Cui Ning said:

"I am telling you so much to tell you that the purpose of my establishment of this company is to help Longguo enterprises, help Longguo enterprises grow and develop, and fight against international brands.

I have a great dream to help more Longguo companies and brands become towering trees, become a force that affects the world, and provide more employment opportunities so that everyone can be happy because they love their work and life. Love our country more because of the rise of our motherland's brand.

At the social level, it is necessary to influence more and more people and tell everyone that there is absolutely no so-called end of the law and the end of the world when they live seriously. Moreover, it is necessary to overcome the panic in your heart, to be a person who is useful to society, to be a person who is responsible for your family and yourself.

Let everyone believe that as long as we revere the world and love our lives, the sun will rise every day and the earth will not be easily destroyed in the next few million years.

Of course, if one day I know who created the apocalyptic rumors, I will use our strength to confront them, to expose their plots, and to completely destroy the crimes they have committed against mankind."

"That sounds exciting," Sun Keran was completely infected, "so what can I do?"

"It's good to treat your future career like your child" Cui Ning looked at Sun Keran sincerely, "I want to cooperate with you, and the starting point is a project of hundreds of millions"

The cooperation negotiation with Sun Keran was basically smooth, because of the premise of "working hard for the Longguo enterprise and the Longguo brand", coupled with Hailan's own project cooperation intention, Sun Keran was very excited, and even the lawyer did not look for it again, and directly signed an agreement in Cui Ning's office that Cui Ning absolutely controlled the advertising company, and then he was ready to go to Hailan to sign an advertising agreement.

Sending Sun Keran away, Cui Ning thought a lot in the office, whether it is professional ability or attitude to do things, Sun Keran is no problem, but as a professional company, management ability and control ability also need real masters, it seems that in addition to the agreement itself, Sun Keran needs to be equipped with a management talent who can be absolutely trusted.

Of course, all this has been written in the contract, that is, in addition to absolute control, once Sun Keran needs a partnership manager, even if Cui Ning does not participate in daily management, Cui Ning has the decision-making power and the right to decide the choice of the partnership manager.

Recruiting people, especially senior talents in an advertising company with an annual income of more than one billion or more, is not an easy task, Cui Ning knows that he is not in a hurry, so in addition to the recruitment of the personnel department, he also told Wan Xinglong and Ji Ziyu to recommend talents.

After taking care of Sun Keran's matter, Cui Ning made a phone call to Jiang Lao, told Jiang Lao about Xiaobao's recovery, and told Xiaobao's mother that she wanted to thank her in person, but she had already found a reason to refuse, including cooperation with Sun Keran, and also reported to Jiang Lao.

Jiang Lao asked Cui Ning to meet in a relatively secret place near Cui Ning's company, it can be said that Cui Ning started a business Jiang Lao is the most concerned, but Jiang Lao has never appeared in Cui Ning's office, or even met.

Both of them chose some relatively quiet places where no one paid attention, and said some very important things, including their attitude towards the end of the world, Cui Ning also went from noncommittal to believing, and found some clues from the clues, thinking that whether it was Nostradamus or the end of the law era, there were definitely many facts of a conspiracy.

The competition between Eastern and Western culture, economy and brand is definitely not just a simple commercial competition, the Western forces and capital behind it have ulterior motives, and even have inextricable links with the gangs of the end of the law era, these are like the plot of a novel, but Cui Ning has extraordinary thinking and wisdom after all, and has found some clues from thousands of details.

Therefore, for his own company, as well as Jiang Lao's expectations for himself, and his heart to save the world, he was gradually activated, of course, there is also a major premise, that is, Cui Ning's love for the brand industry, which is one of the power sources.

The so-called mission is actually to realize that Cui Ning is comprehending his own mission.