743 Abandon as you go

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The flame that ignited the tragic history of this year's Korean awards ceremony came the next day, and it was dropped by Park Jinwoo, the current official spokesman of the "Yi family". In a public interview with nearly 60 reporters, in response to reporters' questions about the farce of yesterday's MAMA award ceremony, Park Jin-woo smiled and said very calmly, "MAMA, hehe, thank you for informing us of the results of the award ceremony." We almost forgot that this award ceremony took place yesterday. "Well, just from the beginning, Park Jin-woo directly ignored the MAMA award ceremony.

"By the way, how many awards did our family Zhun Yi win?" Park Zhenyu spoke completely like a daily chat at this time, without the formality and rigor of the press conference, but the expressions on the faces of the reporters were very exciting, and now the press conference of the "Yi family" was also contaminated with Li Zhun Yi's habits, which was indeed a lot of explosions, which made them look forward to it very much. "Forget it, you still don't have to tell me, we don't really care. "The tipping point is coming.

"I heard that the network was very lively today, sorry, I just arrived at the company, and I haven't had time to know the details yet. However, Lee Joon-yi hopes that the N.1s will not be too jī, which is not a big deal. Park Jin-woo didn't seem to get to the point, but instead began to comfort N.1 first. On the periphery of the press pile, about three or four hundred N.1s immediately made a noise, all dissatisfied with the MAMA awards ceremony.

In fact, when MKMF ignored Lee Joon-yi last year, the N.1s were quite calm, feeling that the disrespect for Lee Joon-yi was a loss for the organizers. But this year, MAMA gave Lee Joon-yi an award, but the problem was even more serious, they all thought that the organizer was insulting Lee Joon-yi, and the best composition award was given to someone else, and the Singer of the Year award was awarded to Lee Joon-yi's lyrics and composition "Agin※Agin" after ignoring the "G String Song", which is completely humiliating. So, the N.1s, who have always been calm and high-quality, blew up, and they were very, very angry.

Park Jinwoo raised his voice slightly into the microphone, "Dear N.1s, believe me, I hope you can all calm down and not move too much." It's really not a big deal. This is the second time that Park Jin-woo has emphasized that "this is not a big deal" in just 20 seconds, and reporters are beginning to wonder how the "Yi family" or Lee Joon-yi will face this situation.

"Here, on behalf of the 'Yi family', I officially announce," Park Jin-woo cleared his throat and began to speak officially, and all the reporters and N.1s were quiet, they knew that the point was coming, "'I, Lee Joon-yi, refuse to accept the award from MAMA, thank you. This sentence is completely quoted in the original words, and anyone can hear it, this is Li Zhunyi's original words.

Wow, it's so exciting, it's too tough, it's too stingy, it's too handsome.

The reporters were dumbfounded, and the N.s on the periphery were the first to shout, "your MAMA", and all the N.1s were shouting as slogans, and the reporters were completely stunned by the scene. Fortunately, someone keenly took this picture and made the headlines on the front page of the major online news and evening newspapers of the day.

"your MAMA, 'I'm Lee Joon-yi refuse the award'"

"Lee Joon-yi officially started the war against MNet. ”

"'Yi Family' vs. JYP, 'Yi Family' won two sets in a row" This should be counting the time when the entertainment industry jointly excluded JYP not long ago.

If yesterday's MAMA scandal was the biggest news, then today's complete abandonment of MAMA is even bigger news. Normally, this situation occurs: that is, the so-called artist refuses to accept the award and officially starts a war with an association. Most of the professionals in the circle will support their own people, that is, the associations in the circle, and the media will also have various remarks, and there will be no shortage of positive and negative news about the artist.

But this time, unexpectedly, it completely presented a one-sided formation. Almost everyone is on Lee Joon-yi's side, and this situation is very similar to the situation that Park Jae-bum faced at the beginning, MNet is Park Jae-bum who faced the dilemma at the beginning. However, at the beginning, Park Jae-bum only needed to face Anti, and at this time, MNet needed to face an all-round confrontation between professionals, the media, and the public, and was in a completely disadvantageous situation.

Even, many professionals shouted "permanently cancel the MAMA awards ceremony", they believe that there is really no need to exist at a time when the awards ceremony loses its authority, professionalism, and even entertainment. There is also a lot of support for this kind of rhetoric.

Two weeks ago, the "Big Bell Award" was already facing a situation of condemnation, and at this time, the MAMA Awards ceremony was completely caught in a dilemma of verbal criticism, no matter how many statements MNet made, how strong the protest, and no matter how much JYP struggled, it could not resist the trend of the entire public opinion.

This time, Lee Joon-yi easily achieved an overwhelming advantage.

In fact, it was a long process for Lee Joon-yi to get such comprehensive support this time. Music awards shows have been questioned for three or four years, reaching a peak last year, when the three major broadcasters wisely canceled the music awards ceremony, and both MKMF and Golden Records have been harshly criticized. And this year, after the "Big Bell Award" also fell into the quagmire of authority, MAMA's poor performance completely detonated the trend of all public opinion. It can be said that the media just broke out after Lee Joon-yi's incident this time.

Think about it in turn, look at Lee Joon-yi's contribution to South Korea in 2009, "G String Song" broke the low mí of Korean records in the past ten years, and the sales exceeded one million copies again, and even drove the low mí economic development of South Korea; after embarking on the road of international films, the world began to pay attention to China and South Korea, just because Lee Joon-yi is Chinese and started the road of entertainment in South Korea; although because of the Park Jae-beom incident, Lee Joon-yi and the Korean media, The people have a bad memory, but on the whole, Lee Joon-yi still has a lot of promoting effects in cracking down on Anti and standardizing Korean network culture. If you count Li Zhunyi's achievements in music, as well as the role of "the only band" in stimulating the economy, I am afraid that everyone knows that Li Zhun Yi is definitely worthy of their support.

After the MAMA awards ceremony, after three days of fighting, MNet and JYP finally decided to shrink back and not give any response, officially announcing their humiliating defeat. But the fact has already been created, whether to continue to run next year's MAMA, and how to do it, I am afraid that it will be worrying to death.

In addition, JYP and the "Yi family" are incompatible, and 2PM, who won the award, was also implicated, and his popularity was affected a lot. In fact, they didn't do anything wrong, this is the result of the wrestling between various companies, 2PM just sang seriously and won the award happily, but unfortunately, they just became cannon fodder, especially after Park Jae-bum left, 2PM was already said by the media to use the Park Jae-bum incident to hype up popularity - mainly because of the name of their new album, and now 2PM's reputation has been greatly affected. As a result, a few guys from 2PM didn't know who to take out their anger, and they were completely suffocated, and in the end they could only complain about Lee Joon-yi and Park Jae-bum in their hearts. The seeds of resentment were planted invisibly.

What's more serious is that because of this "accident", a lot of Httest has been lost, many loyal fans of JYP have also left, and JYP's reputation among the audience in the industry has plummeted, which is not good. If the parents are gone, what will happen to JYP's already stretched financial loopholes?

At the end of October, JYP had only gained a handful of glory after achieving excellent results in the United States, but two weeks later, it became a situation where everyone shouted and beat it. Moreover, in the United States, it is only breaking even, which means that JYP still needs the Korean market to make money. But now the situation is so embarrassing, Park Jin-young's brain, which already has signs of baldness, really doesn't know what to do.

MNet is actually a break with the "Yi family", but they are businessmen, they are interests first, last year Lee Joon-yi's three title song MV was broadcast on MNet, but it brought billions of revenue to TV stations and stations. After that, how to position the relationship with the "Yi family", whether it is hostile or cooperative, has also become an urgent problem for MNet's top management to solve.

After the "Big Bell Award" was questioned and MAMA became a street rat, the gold record that kicked off immediately afterwards was completely trembling, and they didn't even know what to do with Lee Joon-yi. In fact, the Golden Record is an award that is awarded completely according to sales, and the super high sales of this year's "Song of G Strings" also made the Korean Audiovisual Association tǐng straighten his waist and gain a lot, so they are very grateful to Lee Joon-yi. But after being criticized last year for only giving Lee Joon-yi a popularity award, this year's MAMA has made Golden Records walk on thin ice.

The Golden Disc Awards ended a little dullly. If MAMA is on the side of JYP and YG, then Kim Records is sent by the Yi family, as you can tell from the list of winners.

The music source awards are Baek Ji-young, Dvici, Son Danfei, Girls' Generation, and Lee Joon-yi, .Be, Super.Junir, and Lee Seung-chul. The Music Award belongs to Girls' Generation's "Gee", and the Record Award is undisputed under the name of Lee Joon-yi's "Song of G Strings".

If you look closely, it is not difficult to see that the names of 2NE1, Kwon Zhilong, and 2PM have completely disappeared. And Girls' Generation, which could not be seen at the MAMA Awards ceremony, won the Music Award, and the little girls of Girls' Generation cried on the stage and deeply expressed their gratitude to Lee Joon-yi.

The Golden Disc Awards Ceremony is also a cake, but it is obviously smarter, and it can share the cake in small details, such as the Newcomer Award, the Popularity Award, etc., but it still sticks to the bottom line in the general direction. In fact, this award ceremony can only be said to be a good thing, and there is not much to be proud of. As can be seen from the subsequent news reports, most of the attention is still focused on Girls' Generation, who successfully won the grand prize: this year's "Gee" is indeed very strong, and it is gratifying.

Compared with MAMA, which is spurned by everyone, the gold record that lacks topicality can be said to be low-key, and among the several award ceremonies that have been held this year, it is the only one that has successfully ended successfully, which is also worth thanking.

Today's third shift is delivered, and there will be another shift later.