After the proposal of the mobile company, there was an internal discussion for a week, and although Xiang Yuzhen also expressed her opinions, her main job was still communication and docking, rather than decision-making, and the decision was jointly decided by Qiao Bin and more than a dozen leaders at the vice president level.

In the end, Cui Ning Company received the highest votes, especially the vice president's strong request to cooperate with Cui Ning Company, and after making a decision, Xiang Yuzhen and Su Ruoqing secretly revealed the results for the first time:

"Sister Su, it should be your company, it has been decided, but the announcement will not be released until tomorrow, and then the next step is the specific negotiation of the price and agreement.

However, I have been worried for the past few days, because this plan is not the same as I imagined, there are too many details, and how to execute, and there are not many strategic things, how is this different from the previous cases, you have also provided your company's previous cases, I have carefully read them.

Especially the plans of several other companies have very bold imaginations, such as shooting TV commercials, finding celebrity endorsements, etc., and even various activities, so I always thought that our company had no drama, and I didn't dare to contact you.

But I'm curious, why did the plan be so detailed this time, and even deliberately ignored the big idea?"

Su Ruoqing smiled on the phone:

"When you have time to ask you Brother Cui Ning, this is the tone he set, including the resumes, hobbies, books you like to read, and which famous quotes to quote in the plan, all of which are set by him."

"No wonder there is a famous quote or the art of war in the plan, it turns out that there are so many exquisite, and the knowledge is here" Xiang Yuzhen smiled on the phone:

"Sister Su, I'm in the post, I won't talk to you more, I'll go to see the plan again, and then, after the announcement is officially released, the problem of price and agreement is basically a formality, congratulations."

Sure enough, the next day, Cui Ning Company received a notice that the mobile company decided to cooperate with Cui Ning Company, marking that Cui Ning's strategy was once again successful.

However, many employees within the company also think the same as Xiang Yuzhen, this mobile company plan is not strategic, and even the content is complicated, involving various details, including cross-border cooperation with the current service customers Hailan, ideal, etc., in fact, it is a very complex project, why can it defeat other companies and win this customer, the company is also full of questions.

Su Ruoqing, including Huaxia, who didn't make a proposal, also wanted to know the real thoughts behind Cui Ning, as well as his understanding of the customer and the plan, so Cui Ning had no choice but to hold a special briefing on the project at the request of the staff.

Cui Ning's employees are basically close to 400 people, and there are three large office spaces in this building, except for the annual meeting, it is rare to hold a plenary meeting, but this special meeting, the company is basically all involved, after all, for this customer, the company has great expectations, and then the pressure is also very great, and even several planning managers do not agree with Cui Ning's strategy, but the result of the hero, I still have to admire Cui Ning's decision-making.

At the beginning of this special meeting, Cui Ning introduced a very sharp question:

"What is a strategy?"

"Strategy is a strategy and a strategy, a method implemented to achieve a certain goal, or a collection of schemes." Zhang Dahai said.

"Yes, but let's not forget that in our industry, all our strategies exist for a purpose, to solve corporate problems and meet customer needs. Cui Ning said with a smile:

"Let me ask you another question, what is the difference between our strategy and our ideas, or can anyone tell me why the point company can't survive? Why don't we have a real point company in our country?"

"I think that the point company is the fortune teller on the street, and our company is Zhuge Liang, whether it is the professional level, accumulation and concept, are completely different, the biggest difference, is that the point company often makes strange moves, hoping to win in one move, and we are to provide systematic services, integrated marketing, and to achieve lasting competition, which is not possible for any point company and the so-called idea king, but also they do not have character characteristics." It was Huaxia who answered the question.

Cui Ning thought for a while and said:

"The analogy between the fortune teller and Zhuge Liang is a bit of a road, but I think it's still not objective enough.

Let me give you an analysis, first of all, we must admit that the idea and the idea king are valuable, and if you leave this premise, or think that the idea is a liar, then this problem cannot be continued, then it is really a fortune teller, or a first-class charlatan. It's so unfair to the pip industry.

By acknowledging the value of ideas and ideas, we accept that some ideas or whims are valuable, and this is the basis of our ideas, and every planner knows very well that suddenly there is an idea, and the idea and strategy are good, and we can start a discussion.

The problem with point companies is that after an idea is developed, how to implement it, how to integrate resources, and even how to ensure that competition is avoided and follow-up, they do not have this system, or they cannot rely on the strength of one person to support the corporatization of an idea.

For example, now I am an idea king, no longer the CEO of the company, when I put forward an idea, if I do not communicate with everyone further, or even repeatedly argue, including studying the market environment and customers, but spend a lot of time on speeches, politics. I gave you a hundred ideas, and it is very likely that ninety-nine of them could not be implemented, or when they were implemented, they found that the ideas were congenitally insufficient, or the resources did not support them, which was equivalent to a dreamer, which is the so-called castle in the air or a success study.

It's not a question of ideas, it's a question of how the system itself lands and how to ensure that ideas generate value.

To really serve customers well, to do a good job in a professional company, first of all, to sink down to think, to summarize and study, He Yang's failure is not in the idea is not bad, but in his impetuousness, with his ingenuity, put out a hundred ideas of time and energy, concentrate on ten ideas, maybe the income is a hundred ideas ten times a hundred times, less is more, focus to succeed.

Going back to the strategy we talked about at the beginning, strategy is not only about ideas, not only about how bright big ideas are, but also about understanding enterprises and entrepreneurs, and in-depth analysis of the industry, which can be better executed.

Mobile such a customer, just set up the first step of the group company, is not to ask for a blockbuster, but steady progress, the leader in charge of the brand department is not to do the brand, but to do management, so he is more steady, the work is meticulous, this is the first.

And more importantly, I'll tell you what strategy is. Dress is a strategy, we all wore formal wear that day, of course, everyone said that it seems to be the same in every company, but I tell you, only our company is a color clothing arranged by me, it looks like work clothes, and other companies are not so formal.

However, the color of my tie is different, which is to highlight my leadership image, which is the consistent style of many large enterprises, showing power and position in details.

In addition, the plan quotes a lot of I Ching and famous quotes because it is to highlight the cultural heritage of our company, and I have done a lot of research, and several executives on the other side like to read, especially the vice president in charge, who is an avid researcher of the I Ching, and likes to read the books of the leaders.

You are still young, I don't know a man's attitude towards strategy, work, and cooperation when he reaches the age of forty or fifty, let me give you an example, the vice president of the other party is equal to your father-in-law, he has a lot of money, and he wants to find a son-in-law he likes, and you are all candidates for son-in-law.

If you think about how to win his trust and how to choose you, I believe that everyone will smile and know where to start. Yes, it's a quiet display of strength, but only in moderation.

In addition, if the strategy is not only creative, it is the form and content, after I proposed, I will show a lot of research, data, some pictures and activities that reflect our company's service capabilities to the mobile company, that is, at the end, tell the other party that everything in all the solutions, we can do it.

Another meaning of the strategy is to figure out the purpose, the purpose of mobile is to acquire users, and improve user satisfaction, so the plan is everywhere around these two fundamental purposes, which seems to be chaotic, but it is closely combined with the mobile business model, and many companies will not stand in the perspective of the business model to make plans.

That is, it is the same as the ideal of the planning department, to be creative, to shoot advertisements, to star endorsements, to large-scale events, of course, I will do these, but not reflected in the proposal, because I believe that after the cooperation, the work that should be done will not be less, such as the group's promotional video, which is one of the work contents, but not the most important content.

First, what kind of company does the mobile company want to work with, and second, it is necessary to reassure the mobile company that we will provide the most valuable service and have this service capability.

So I started thinking about these two things, rather than the big ideas and ideas, and it turned out that I was right.

Actually, I can tell you these things beforehand, but the reason why I still haven't said them is that I want to speak with facts.

If we lose this time and don't win this customer, it doesn't prove that my strategy is a complete failure, it only proves that the competitor is stronger than us.

At present, whether it is an international company such as Ona, Dongfang Shuai or other companies, there is no more comprehensive and detailed work than I thought, so we have succeeded, but I still want to remind you that not all customers are suitable for this strategy, even if he is a large customer, the specific situation must be analyzed in detail.

Okay, I'm selling melons again, let's discuss any questions you have below, including the next project team, if you have any questions, you can ask me."