Of course, while setting up a company, renting an office, and building a team, the first thing was to place advertisements for different versions of Hailan products in Lingnan and Hakka. This is a bridge to communicate with the people of Lingnan, and it is also the most basic work, but it has been delayed by Mr. Chen for many years.

After the channel management was normally transferred to the company's employees, Cui Ning invited the media to participate after thinking twice and made a very intuitive marketing event.

Tianhe Plaza, Lingnan Branch of Hailan Branch.

As the head of the branch, Cui Ning mainly recruits, sees and employs people, and Kong Desheng of the original office has been promoted to the senior manager of the branch, fully responsible for the channels of Lingnan, as a descendant of Confucius, and a young man who pursues his dreams, he is full of enthusiasm for work.

Since Gao Jie's disappearance, he and Cui Ning have quickly become real good friends and are conscientious about their work; Xiao Ran, the original cashier, has left the company; Li Dake and Liu Min have taken the initiative to ask for the management of supermarkets, and they are also active to prove the value of their existence.

Qian Xiaoping left the company due to his different understanding of performance and treatment, while Wang Wen, a Hakka person, worked very hard to talk about customers and delivery, and also became the backbone of the company.

Looking at the dozens of employees he personally recruited, as well as the praise on the phone of the chairman, Cui Ning knew that the work had just begun, and the key was to open the market, otherwise any effort would be meaningless.

"Everyone talks about the main reason for our poor market performance in the past two years, focusing on dry goods, and it is best to have consumer feedback."

Wang Wen, who is not very good at Mandarin, was the first to speak positively: "Mr. Cui, I often communicate with consumers, I think the main reason is that there is no advertisement, and recently there are advertisements in Lingnan dialect and Hakka versions, and the sales changes in several supermarkets are obvious."

"Isn't this problem solved? Is there any other reason?"

Kong Desheng thought about it and said his opinion:

"Mr. Cui, I think there is another key factor, that is, our prices are relatively high, while competitors such as Aix's products are cheaper, and the profits are not much lower than ours.

After all, our insiders know that the quality of our products is still better than theirs, but the shopping malls and supermarkets do not understand it this way, they pay more attention to sales and profits, so our products have been passive in the location of shopping malls and supermarkets and the organization of activities in recent years, and there are no good resources obtained by competitors.

There is also that consumers think that the products of large enterprises should be almost the same, including the service, the poor is only the brand, including the expensive reason is the high cost of the enterprise, and even the profiteering of the enterprise, so the sales of low-cost and low-quality products are relatively good. ”

"Well, that's a fact, so what's the feedback from the market?"

"Hello everyone, I am Li Dake, but also a veteran employee of Hailan, Hailan brand in the north is almost no competitors, the main problem is the trust in the brand and service, but the cultural difference, this sense of trust in Lingnan is very weak, why?

Because many people in Lingnan have a habitual thinking, thinking that the products in the south are more fashionable and trustworthy, and this is true for clothing, and the same is true for home appliances, I think there is also this factor."

"What else?"

"In addition, the promotional role of competitors is also obvious, creating a lot of concepts, such as we have international five-star service, and they propose six-star service. We have pre-sales service, and they have full service. It's actually all marketing techniques, and there's no real technology or patents. It's just that a lot of effort has been put into marketing and won some trust and attention." Dake said.

"Actually, these marketing techniques are still very useful, aren't they?" Cui Ning asked rhetorically.

"Of course it works, many of my friends think that big brands are similar, many brands are expensive because of more advertising, and then the business operating cost is high, and the brand with a favorable price is because they want to make small profits and quickly sell and occupy the market," Liu Min replied.

"It's all very good, then let's start a counterattack."

Witnessed by the media and consumers, in front of a large shopping mall in Lingzhou, Cui Ning cut his products with some so-called competitors, so that everyone could clearly see the difference between core components and plates.

Cui Ning deliberately did not specify which company's product it was, but he believed that the eyes of the masses and the curiosity of the media naturally had the answer in their hearts. Of course, there is also the voice of "Shen Ai Trade" Mr. Chen and his wife who are very unwilling to admit defeat.

However, Cui Ning believes that this is just seeking truth from facts, and is the basic morality of the business, the pure copper line, color, and stainless steel plate of Hailan's products are clear at a glance, and the so-called aluminum tube, aluminum wire and gray line color of the same quality, immediately became the headlines of the national media, Hailan's air conditioner has produced sales fission in just one month, and the so-called "good product can speak" This is the absolute truth of marketing.

The "disembowelment" of air conditioning not only makes Hailan products successfully open the Lingnan market, but also makes the entire air conditioning industry passively upgrade products, almost all large manufacturers take the initiative to upgrade the plates and engines of products, and take the initiative to disembowel themselves so that consumers can "re-understand themselves". Of course, this is half a year later, and it can be regarded as a great merit event that Cui Ning has done for consumers across the country.

"Disemboweling" has also become the concerted action of Hailan air conditioning in the country, and more than ten years ago "sledgehammer smashed refrigerator" is different, the latter is to open their own knife, while the former is to attack competitors.

Chairman Yu Jinlong, who was in Ludao City, after seeing the media reports and plans, made a half-hour phone call with Cui Ning to express his encouragement and support.

Chairman Yu put down the phone, stood up, and looked at the sea from afar on the top floor of the Hailan Building, and couldn't help but think of his youth again-

The young man in his 30s entered the factory of Hailan at that time, thinking about paying hundreds of workers, thinking about creating a famous brand, thinking about making the first four-star refrigerator in the Dragon Kingdom, thinking that his products could be recognized by consumers, and thinking about becoming a useful person to society.

Thinking about the implementation of the OEC management model, Hailan culture activates the "shock fish", thinks about his passion and "Hailan is the sea", thinks about entering the world's top 500, thinks that the enterprise will continue to develop, and begins to cultivate a new generation of talents......

Of course, in Green Island, a company called Green Island Beer is also awakening, the current chairman of Green Island Beer Peng Zhengyi is known as "General Peng", breaking the big pot of rice, streamlining the administration, the original headquarters office of more than 200 people team to more than 40 people, the rest of the personnel are all decentralized to the market, let the market decide to stay or go.

Cui Ning is very concerned about getting the recognition of the group, which is a proof of his hard work. After all, he is a young man with simple wishes for the future. But now, after inspecting a market called "Meicheng" under Lingnan, he came to a temple.

"Lingguang Temple" is located in Meicheng near a thousand-year-old temple, when he was a child, Jiang Lao took himself to visit famous teachers and friends, once in a hurry, more than ten years have passed in a blink of an eye, and when the Lingnan market is booming, Cui Ning suddenly came to this ancient temple on a whim.

"Lingguang Temple" was built in the Tang Dynasty in the second year of Xiantong (AD 861), formerly known as Shengshou Temple, Ming Dynasty Hongwu 18 years (1385) after the expansion of the current name.

Lingguang Temple, formerly known as Shengshou Temple. Why did you change the name to Lingguang Temple? There is a legend here.

Legend has it that in July of the thirteenth year of Hongwu in the Ming Dynasty, the eastern part of Guangdong supervised the imperial history Meiding out of the inspection, from Chao'an District, Chaozhou City to Meixian District, Meizhou City, by boat, Meizhou City, Meixian District, Songkou Town, when the beach was spicy, suddenly encountered a violent storm, the river rose rapidly, the wooden boat drifted with the wind, the river water poured into the cabin, the boatman failed to lift the penny, and the boat will be sunk.

At this time, Mei Yushi and his entourage on the ship were frightened and huddled together. At this critical moment, there was a loud bang, and then the wind and rain stopped. At this time, I saw a monk who boarded the ship. He waved his hands in the dust, closed his eyes with his palms closed, and sat cross-legged in the middle of the boat, muttering words in his mouth. Suddenly, the water in the boat receded, the wind and waves were calm, and the danger was turned into a disaster.

One day, Mei Yushi came to the Shengshou Temple of Yinna Mountain in Meicheng to make incense, and saw a wooden Buddha statue in the center of the Buddha hall, which was exactly the same as the life-saving benefactor encountered in the boat, and was very surprised.

Inquire about the monks of the temple, only to know that he is the founder of the Shengshou Temple, Pan Liquan, there are many anecdotes in his life, and he sat down to become a Buddha at the age of forty-nine, and was called a ashamed patriarch. After hearing about Mei Yushi, he allocated a thousand taels of silver to expand and repair the temple, and the project was completed five years later. Mei Yu Shi Nian was ashamed of the patriarch's prestige, so he renamed "Shengshou Temple" to "Lingguang Temple".

The layout of the building is roughly three rooms wide, seven rooms deep, with mountain gates, halls, pavilions and other buildings, there are Daxiong Treasure Palace, King Kong Palace, Arhat Palace, Bell Tower, Drum Tower, Scripture Hall, Guest Hall, Dining Hall, etc., the biggest feature is "Lingguang Three Uniques".

First of all, although the incense is at its peak, the smoke of the incense candles is emitted from the spiral wind bucket "Eight Caojing" at the top of the treasure hall, making the hall fresh all year round, which is a must;

The ancient trees outside the top of the hall are towering, but the tile surface does not leave a leaf, and the world does not know why, this is the second unique;

Two ancient cypress trees stand in front of the temple gate, one is glorious and one is withered, one life is dead, the living are luxuriant, the dead are withered and immortal, the peculiar "tree of life and death", the world is rare, this is the three uniques.

One of the three unique "Tree of Life and Death" is located on the lawn in front of the gate of Lingguang Temple. One glory and one withering, according to legend, it has been planted by Pan Liquan himself, and it has been more than 1,000 years.

The one on the right is 30 meters high, with lush branches and vigorous branches, standing proudly;

The one on the left is 27 meters high, although it has been dead for nearly 400 years, without a single leaf, but it is iron-clad, pointing straight into the sky, withered and immortal. This is the "Tree of Life and Death", known as the "Treasure Tree", which contrasts with each other and adds a sense of mystery to the Buddhist temple.

Cui Ning still vaguely remembers that the first time he came to Lingguang Temple, he encountered a large-scale rain prayer ceremony, and he was only a teenager at that time.