Chapter 183: Surprise Program

After deliberation, the final eleven cities were Beijing, Modu, Xiangcheng, Hong Kong, Taipei, Zhengzhou, Wuhan, Chendu, Changchun, Chang'an, and Lanzhou.

The company is not ready to cooperate with a performance organization, but is ready to operate it itself.

Although they have not held it before, the marketing department has accumulated some experience in the last music festival, and this work can be regarded as a test for them.

After the city was determined, the marketing department went out with all the tasks.

To organize a concert, the first task is to apply for approval, that is, to apply to the local cultural administration, and only after obtaining the approval can tickets and publicity be carried out.

Time is a bit tight, and now the approval of cultural activities has been standardized and processed, and the review of the approval work is very fast.

It went well, and the cities that had been identified got the approvals, and Xinghai Culture announced the news of the concert on the official website, official WeChat, Tieba and other platforms for the first time.

The news of the concert quickly caused a large-scale heated discussion among fans, and countless people frantically left messages under the post, asking about the concert location and ticket sales time.

"Touched! The black hole has finally been reborn!"

"Where are you going? Welcome to my big fat!"

"I'm looking forward to it! I've already got my hands on the vinyl archive of "Rock 'n' Roll Forces"! I'm ready to take my girlfriend to the scene!"

"Brothers, slow down, leave me two!"

"Same as above! Help my dad and uncle keep two too! They are both CBA fans!"

"Appointment. ”

After the reservation channel opened, the number of people exceeded 10,000 within an hour.

The whole company began to start up, prepare for this concert, contact the venue, calculate the cost, and get busy.

The publicity work of the concert is generally divided into three waves, the first wave is through the press conference and the release of the first wave of press releases, explaining the time, place, singer situation and other basic information of the concert, and the ticket sales work also starts at the same time.

The company contacted some important local print media and TV and radio media for the concert, and released some corresponding soft news.

The second wave of publicity began half a month later, and the company published a press release in some major local newspapers, magazines or networks, covering the preparations for the concert, stage sound, the recent situation of the band members, and the box office.

Rigid advertising should also keep up at this time.

Local TV stations began to show videos of Black Hole's performances at the festival, and there were corresponding rolling advertisements below the TV stations, and explicit oral advertisements appeared in some programs.

VCR videos recorded by members of the Black Hole Band have also begun to appear on the electronic screens of some local shopping malls.

This is also a helpless way, Cao Wu and the others are all in school, and they can't run publicity, so they can only do their part in this way.

Lu Qingsong in the video faced the camera from the side and did not show his whole face, which caused some fans to think of the events of the year and feel distressed.

The band itself could not appear, so the company's marketing department found another way and increased investment in radio publicity.

They contacted the local music radio station, Traffic Radio, and used the promotional audio recorded by the band members as an advertisement, paired with on-demand songs, and the target group was taxi passengers.

The third wave is a few days before the concert starts, and the main target customers are people who are interested in the band but have decided to buy tickets on the fly. There will be a small peak at the box office at this stage.

At the same time, the protagonists of the concert are not idle, Batu and Lele are rehearsing the songs of this concert in their spare time, so that they can be more prepared, and secondly, they can run in the band, killing two birds with one stone.

Lu Qingsong came to Xinjiang and rehearsed with Cao Wu.

The first time I held a large-scale concert tour, everyone didn't want to go wrong, so I rehearsed very carefully.

Every weekend they communicate via online video, and Cao Wu has invested heavily in this concert, and even designed special surprise programs based on each city.

As the days passed, autumn went to the east, and finally the holiday.

The first stop of the concert was Xiangcheng, where the Black Hole Band was founded.

The concert at Xiangcheng Station was held at the Sports Center, with a total of 8,000 tickets, with ticket prices ranging from 380 to 1,280 yuan, and they were sold out in less than 30 minutes after the passage opened.

Fans who didn't get tickets complained online that there were too few tickets, and the company had to come forward to explain.

Because it was winter, all the venues were arranged in indoor venues, and there were not many tickets. However, the tickets for the last six games have not yet been sold, and everyone still has a chance.

The unintentional hunger marketing effect is amazing, and many fans who didn't buy tickets began to look for scalpers.

Xinghai Culture and Black Hole Band are calling on everyone not to buy scalper tickets, and the effect is limited.

The way to purchase tickets with ID cards and bank cards is a big blow to scalpers, but there will still be a small number of tickets in the hands of scalpers.

This part of the ticket was sold to a maximum of 3,000 yuan, which was twice as expensive as the ticket price in the best position, and even so, there were still people who bought it, and the price of scalper tickets also rose.

In December, the weather turned cooler, and the citizens of Xiangcheng began to find that the people on the streets were not less, but increased, and most of them looked like tourists.

They wandered around the streets and alleys of Xiangcheng, took pictures, ate delicious food, and some small restaurants that usually did average business made a lot of money because of this.

Some people who don't know the truth still think that the government has come up with some policy that is conducive to migrant workers!

The place where strangers appear the most is near Xiangcheng No. 8 Middle School, and people take photos at the entrance of No. 8 Middle School every day, and the teachers and students who come and go are not surprised.

You don't need to ask them to know that these people are coming for the Black Hole Band, and the Black Hole has become the golden sign of Xiangcheng No. 8 Middle School.

With the appearance of some reporters and some people who do interview videos on the street, even some people who don't know what is going on and don't pay much attention to the Black Hole Band also know that a young band that has gone out of Xiangcheng and is popular all over the country is coming back to hold a concert.

On December 20th, five days before the concert began, the four members of the Black Hole Band gathered in Xiangcheng to start the rehearsal work of the concert.

Five days of rehearsal time is not much, and it is even a little nervous.

Because the band members are rehearsing in their respective regions, it still takes a certain amount of time to run in.

But fortunately, rock music is relatively simple, not like pop and with choreography, you just need to sing it all the time.

The only time that was lost was the rehearsal with the symphony orchestra.

In order to have a better on-site experience, the company has invested heavily in inviting the famous Magic City Symphony Orchestra as an accompaniment guest.

The thrilling momentum of the orchestra is indescribable, and the Magic City Symphony Orchestra is the oldest symphony orchestra in Asia, every musician is a master, and when the first ensemble rehearsed "Believe in Yourself", even Cao Wu himself had goosebumps.

It's so enjoyable!