Chapter 59: Splashing Dirty Water
The sales of the first week of the Gucheng Band's new album came out, and Zhang Shaoqiang knew that the sales of physical records would definitely not be good now, but he didn't expect it to be like this.
According to the standard of RIAA record sales in the United States, if the record sales reach 10 million copies, it can be certified as a diamond record, 1 million is a platinum record, and a gold record is 500,000 copies.
But there are not so high standards in China.
The standard for selling records in Hong Kong and Taiwan is 30,000 platinum records and 15,000 gold records.
The mainland standard is a little higher, but not much higher, with 40,000 platinum and 20,000 gold records.
In the millennium ago, this standard was higher, but with the advent of the Internet age, more and more people choose to listen to music online, and most of the traditional record industry has been transformed to focus on online business, and traditional records are used as a tool to maintain fans or test the popularity of artists.
Compared with the price of less than ten yuan for an online digital album, the price of a physical record will test the artist's status in the minds of fans more, and to a certain extent, it also reflects the spending power of the artist's fans.
Because physical records need to use players, compared with mobile phones that can listen to songs anytime and anywhere, the cost of entertainment is naturally higher.
This album is the first album released by the Gucheng Band after signing with Damai Music, Zhang Shaoqiang has tried his best to make a conservative estimate, and a total of 20,000 copies have been distributed to 35 dealers across the country, but it has only sold more than 1,000 in a week.
A total of 1,000 copies have only been sold in the country, can you believe this?
This is similar to a street writer who is full of confidence in the novels on the shelves, a total of ten people read them, and five of them are still pirated, and Zhang Shaoqiang even has the urge to be a eunuch.
The sales of digital media are better, selling more than 7,000 and less than 8,000 copies in a week, but there is also a big gap with Zhang Shaoqiang's psychological expectations.
The Gucheng Band was signed by Zhang Shaoqiang by consensus, and the company also paid a lot of signing fees for this, but the first album was sold like this, and it is conceivable that the company leaders were very dissatisfied.
In this regard, Zhang Shaoqiang should bear the main responsibility.
"See for yourself! Find out why. ”
Zhang Shaoqiang threw the sales report on the table with a gloomy face, and across the desk stood the head of the Propaganda Department, Xu Chao.
Xu Chao was very worried, he had already heard the data this morning, and he was also surprised by this data.
But he didn't dare to talk nonsense now, for fear of touching Zhang Shaoqiang's moldy head, Xiao Han, assistant to the general manager, said that the general manager trained Zhang Shaoqiang in the office for nearly half an hour in the morning!
He was a little helpless, the guys in the ancient city band were all human beings, and it was estimated that they had found out the news in advance from their own news channels, and yesterday they went to GY City with their agents in the name of catching up with commercial performances.
As the head of the publicity department, he is responsible for the overall arrangement of all the company's artists' event planning, image packaging, album promotion, etc., and it stands to reason that the sales situation is directly linked to his work.
But he is also very aggrieved, before the new album goes public, all the work he can do has been done, and he even went to the event site to personally direct the construction of the booth, what else can he do? Is it possible that he still presses people's necks to let people buy albums?
However, looking at Zhang Shaoqiang's appearance, he is obviously going to vent his anger on him today. He hesitated, but still said: "I'm not shirking my responsibility, leader, I have also done publicity and distribution work for so many years, and I have also used the propaganda methods that should be on it, and this sales volume can't go up, I do have a certain responsibility, but I think it's not just a problem for us to publicize!"
"Then what kind of problem do you say?" Zhang Shaoqiang glared.
Xu Chao plucked up his courage and said: "I think they have problems with their own artist department!"
"Let's take the quarrel with each other a few days ago! Why did the artist department organize fans to quarrel with others privately? The control of public opinion before the product is put on the shelves is the work of our propaganda department, and they are so foolish, especially on the eve of sales, we don't have time to react!"
What he said was the truth, and Zhang Shaoqiang couldn't help frowning and scolding: "I don't know what those guys think, it's really messing up!"
Xu Chao nodded and agreed: "It's okay to say if you win the quarrel, but the most cheating thing is that you still lose the quarrel, a group of people can't quarrel with one person, and in front of so many fans, this will definitely hit the confidence of fans!"
Zhang Shaoqiang sighed and was noncommittal.
Once people are integrated into the collective, their IQ will become low, and fans are like a flock of sheep that need to be driven and guided.
The psychology of fans is very strange, sometimes they will support an idol brainlessly, but the loss of fans is often only a thought.
Zhang Shaoqiang realized that this seemingly simple quarrel incident may have become a thorn in the hearts of many fans, and if it is not handled properly, it will lead to a large number of fans gradually losing their fans.
This cannot be ignored.
He pondered, his eyes becoming more serious.
"This black hole band has to him once. Zhang Shaoqiang made a decision: "Even if it is to maintain fans, I have to engage him once." ”
"How?" Xu Chao pulled over the chair and sat down: "If you want to do it, you can knock him down at one time, and you can't leave trouble." ”
"Gotta think of a trick. Zhang Shaoqiang pondered and meditated.
Xu Chao had an idea and proposed: "Why don't you report them for plagiarism?"
"That's right!" Zhang Shaoqiang's eyes lit up: "I always thought that the dream back to the Tang Dynasty couldn't have been written by that Cao Wu, how could he write such a powerful song at his age?"
Xu Chao hesitated: "But who did he copy?"
"Uh......" Zhang Shaoqiang was speechless.
Yes, no one in the music industry seems to have written a song like this!
Could it be those Heavenly King-level masters?
Why didn't the master keep it for himself to sing?
Besides, he also investigated the background of that kid, and it seems that he has nothing to do with those masters?
Wait a minute, it has nothing to do with the master, as long as it can be related to others!
No matter who it is, as long as he can buckle him with a plagiarized hat, it will be difficult for him to turn over.
You must know that in the music industry, the most serious crime is plagiarism, and if it is checked and confirmed, it may even be possible to go to jail in a lawsuit!
Even if he can't find it, he can splash him with a basin of dirty water, which is enough for him to be nauseous for a while.
Who's on it?
By the way, his mother seems to be a singer in the city song and dance troupe, and his father co-founded a dubbing company with others, so it can be said that he is a parent ghostwriter, so it is much more reasonable!
The more Zhang Shaoqiang thought about it, the more he told Xu Chao his thoughts.
"Wonderful!" Xu Chao hurriedly sent his fart: "Seriously, Mr. Zhang, you really deserve to be a leader from Xuanfa, and your means are high! When will I have to have your level?"
"Follow me and learn hard, it's all experience! Zhang Shaoqiang lit a cigarette and said leisurely.
Xu Chao laughed with him, got up and said, "Okay! Then I'll arrange it first! You just wait for my good news!"