Chapter 306: The Collective Offensive of the Media (Asking for a Monthly Pass)

Zhao Xiaoying.

A native of Langfang, Hebei, the champion of Yahu Star Search.

If you just look at a name, it doesn't match the number, but Zhao Xiaoying's personal resume, including the somewhat round bun face at that time.

still let Luo Yiming's sharp eyes insight, she is the popular film and television actress in her previous life, and she is the queen of the TV series.

She's coming to our company?

Is... In all fairness.

Luo Yiming looked at her resume one by one.

Zhao Xiaoying applied for the position of permanent editor, of course, Luo Yiming and others have the same opinion, she may not be suitable for this job.

But the prescient Luo Yiming would not miss such a good actor, and smiled, it is always right to invite his subordinates first.

Luo Yiming didn't say anything to Hu Tian, but asked his cousin Wang Xin to recruit Zhao Xiaoying into the company from another channel.

If other people may ask why, but with one of his own family members by his side, Luo Yiming is relieved.

The interview began, and after two days of selection, 10 regular editors stood out.

Coupled with Zhao Xiaoying, who was "specially recruited" by Luo Yiming, a total of eleven members of the fixed editorial team were recruited, plus the original dozen or so before, and they were divided into three groups.

Luo Yiming chose Zhao Xiaoying as the leader of the eleven group, which surprised everyone.

In Luo Yiming's words, Zhao Xiaoying used to be in sales, with a flexible mind, and Yahoo won the championship in star search, which is considered a person in the circle.

But in fact, Luo Yiming knew very well in his heart that he just wanted to keep Zhao Xiaoying in the company to show that he valued her.

Fixed editing, the core choreographer group was officially formed, and Zhao Xiang automatically invited Ying to come over as a director.

As Lu Chuan's assistant director, Zhao Xiang can join Shangteng, and Luo Yiming is also very welcome.

Everything was ready, and the coordination group on CCTV's side on the 27th converged with Luo Yiming's team.

On the ninth day of the Lunar New Year on the 26th, Entertainment Film and Television and Tomato Satellite TV signed a co-production agreement for the variety show "Infinite Challenge", and announced on the same day:

On the 29th, there will be global investment.

It is expected that in April, the world's first challenging quarterly outdoor reality show variety show will be launched.

CCTV's production team didn't expect to bite the gold halfway, but Luo Yiming couldn't be clearer about this.

For the "Infinite Challenge" of Entertainment Film and Television, it is undoubtedly a copy of the infinite challenge routine that has not yet taken shape in the Korean version.

If it is an infinite challenge after 09 years, Luo Yiming will still worry that the Korean version will be more popular with the market.

But in 07, in the variety show of outdoor reality shows, everyone is still in a state of exploration and exploration, whose program is attractive, Luo Yiming, a seer, has more advantages.

was not affected by the gimmick of the cooperation between Entertainment Film and Television and Tomato Channel to create the world's first outdoor reality show variety show, Luo Yiming just held a mobilization meeting of his own production team step by step.

After the mobilization meeting of the production team, Luo Yiming and CCTV will hold an advertising investment, and he arranged it on the 29th.

Although there was a coincidence with the rhythm of entertainment film and television, Luo Yiming did not say at all that because the other party had accelerated his pace, he would change.

Zhao Xiang is an assistant director of Extreme Challenge, and he has experience in documentaries, including large-scale films.

However... In fact, Luo Yiming is the chief PD of the extreme challenge.

The general framework of the program is still determined by Luo Yiming.

At this production team mobilization meeting, Luo Yiming also upgraded the core of the program again.

The extreme challenge produced by Luo Yiming is to maintain a kind of mystery of the show, especially to restore a natural laugh fruit of the artist, there are a few points that Luo Yiming needs to emphasize to you.

All the extremely selective personnel are in place, Luo Yiming sits in the most central position, and the atmosphere of the New Year has long been diluted in the two days of intensive preparations.

The most selective team members are also tightly tied to a string.

After Luo Yiming sat down, he said loudly: "Extremely selected production members, I should have been on your side, but I am also an artist. ”

"As one of the six regular guests, I have the responsibility of taking on the laughter and highlights of the show. ”

"What I want to say is that the extreme challenge, I want to present the spirit of the show full of laughter, full of emotion, natural expression of true feelings, and challenge the unlimited program. ”

"So in the show, your first task is to fight with me!"

"Fighting with you?" the new choreographers didn't quite understand.

But the rest of the people have been cultivated for so long, working under Director Luo, and quickly comprehended the spirit, Hu Tiandao: "We understand, that is, you have to know the general content to ensure that the framework is good, but we have to find a way to continue digging holes beyond these contents." ”

And the specific content is not yet known to you, so as to ensure a natural flow of the show! All the jokes are not artificial. ”

Luo Yiming nodded and said: "That's what it means! But for the sake of the show, in the first issue, I must know every detail throughout the process." ”

"You're going to rack your brains and dig holes in the problem. Xiaoxue, Hu Tian... At that time, it will be up to you to play on the spot, and the six of you will be responsible for stopping it. ”

Hu Tian and the other six choreographers nodded.

Luo Yiming continued: "Zhao Xiang, outdoor reality shows are not easy to do, and the shooting of documentaries may be more difficult than movies. You have just joined the crew, and you still have to communicate and learn from a few more choreographers and directors in this regard. ”

"I'm here to give you a vaccination, Extreme Challenge is the first show in Asia to do a seasonal celebrity outdoor reality show. ”

"We focus on running in the team and collecting feedback from the market, which means that we have to adjust our approach at any time. ”

"Of course, now we have one more opponent, that is, your old club Entertainment Film and Television, if it is just Entertainment Film and Television, we are not afraid. ”

"But they also have a partner, the Korean version of the Infinite Challenge team. Our variety shows will definitely have a direct comparison with their variety shows, and we must ensure that every shot is clear and smooth. ”

Zhao Xiang nodded: "I know." ”

"In addition, there is that traitor!" Hu Tian said angrily: "That traitor also stole the theme of our twelve episodes, and they are expected to launch a variety show in April, and we can't be later than that." ”

Xiaoxue said: "When this guy left, he asked me about the specific details of the show, but fortunately I didn't know at the time, otherwise I would have stolen it from him." ”

Hu Tian and Xiaoxue said that at the mobilization meeting, everyone's mood was like frost.

Entertainment Film and Television itself is a formidable enough opponent.

Many blockbusters are produced by their company.

Moreover, Zhang Dadong, the former production boss of Mango Channel's Super Girl, was in charge of variety shows there, and now he has joined the Korean production team.

In addition, the other party mastered the theme of the twelve episodes of his own show.

In either case, the odds of winning the extreme challenge are not great.

Seeing that everyone's mood was not high, Luo Yiming said: "Don't demonize the strength of your opponent too much, at least when it comes to variety show production, no one in China or even in Asia can surpass our team." ”

"You must not forget that the label of the No. 1 variety show producer in China is with me. ”

"Yes, we're not weak. Xiao Chao said excitedly: "The highest ratings of variety shows are not maintained by our good voices. ”

"In addition, in the industry, Director Luo's reputation is just now! This entertainment film and television can make movies, but when it comes to making variety shows, it can only be out of reach. ”

Luo Yiming said with a smile: "Xiao Chao is right, there is another important point. ”

"You have to remember this point, any variety show that only imitates the appearance and ignores the core of the program will never succeed. ”

Although it took away the theme of the twelfth issue, if he really followed this theme, then he would have the problem of painting a tiger or not an anti-dog. ”

"So, we just have to do our job. ”

"According to our plan, Extreme Challenge will also be available in April, so we don't have to speed up the pace just to catch up with their show. ”

"Director Luo is right, just follow our own steps. "Lao Li, as the supreme commander of the camera team, camera follow-up is a difficult point in variety shows.

He felt that the quality of the shooting should not be neglected for the sake of speed.

The mobilization meeting ended successfully, and the second day of the mobilization meeting.

The entire choreographer and director team was busy, Luo Yiming specially went to meet with the brothers of the camera crew, and had in-depth exchanges with Lao Li, Xiao Liu and others in the camera crew, including Zhao Xiang's suggestions from film director, Luo Yiming also took them into consideration.

The closer he got to the official recording, Luo Yiming felt that there were more and more things, a bunch of troubles, and he had to take care of everything.

And if you want to make a high-level outdoor reality show variety show, it's really not that simple!

At nine o'clock in the morning on the 29th, Tomato Satellite TV's advertising investment promotion will take the lead.

At ten o'clock, CCTV's press conference hall met with everyone.

With the influence of CCTV and Luo Yiming, more than 50 entertainment media across the country were invited to the press conference.

Including Tomato Satellite TV, the regular partners of Entertainment Film and Television also came to the scene and wanted to get some inside information back.

Although the battle between CCTV and Luo Yiming is very large, in fact, the investment promotion of Tomato Satellite TV and Entertainment Film and Television is in full swing.

According to some entertainment media participating in the two sides of the investment promotion, there are more than 80 entertainment media with unlimited challenges.

The advertisers on the scene are dozens of powerful fast-selling enterprises, domestic leading automobile industry, and several milk bosses.

Dragon TV has invested a lot of money this time.

At the juncture when Mango and Blueberry Satellite TV continue to blossom and bear fruit in the field of variety shows, they must also occupy a seat of their own in the three major stations.

In the early stage of publicity, it is true that Entertainment Film and Television and Dragon TV have done more fully, and their programs not only cooperate with the Korean version of the infinite challenge.

The fixed guests, entertainment and film and television are all invited to their company's popular stars.

Moreover, these six celebrities are personally in charge of the advertising investment association, and the business opportunities carried by each of them and their huge star effect have made media reporters and advertisers crazy to pursue.

In such a comparison, the extreme challenge of CCTV and Luo Yiming is a bit inferior.

While walking to the press room, Wang Xin, a cousin next to Luo Yiming, was in his ear, reporting on the advertising and investment promotion of "Infinite Challenge".

"Director Luo, the Merchants Association of Entertainment Film and Television, Zou Xun, Li Bingbing, Huang Xiaoming, and Su Youpeng all went, and brought two small fresh meats. ”

"The six of them will be participating in the recording of infinite challenges, and our star popularity is much weaker in comparison. ”

"Is it? Is the other party's lineup sure it's not a movie? or isn't it a blind date show?"

Luo Yiming had a sarcastic smile on his face, and his calmness from walking out of the office and coming to participate in the investment promotion was not affected in the slightest.

Wang Xin touched his head, and only said after a few seconds: "Director Luo, what you said is that their lineup is strong, but these people seem to be going to make a movie." together, I'm afraid it's also an idol drama. ”

"Xiao Xin, do you want the data and materials you have prepared? There will be reporters who ask questions, your information is very important, this is our business. ”

Wang Xin said: "I'm ready. South Korea's Infinite Challenge was only produced in the second half of last year, and their show was a weekly show in China, but the ratings were a failure. ”

"Their format is completely different from our extreme challenges. ”

"Okay. I'll be given the information in a moment. We went in, and everyone was in a hurry. ”

CCTV's investment promotion attaches great importance to it, and under the announcement of the press officer, CCTV's director Shan Zhifeng and Luo Yiming, who is wearing a black casual suit, appear in front of everyone.

Luo Yiming sat on the chair, and the young and beautiful girl next to him was Luo Yiming's newly recruited assistant, his cousin Wang Xin.

But outsiders don't know Wang Xin's true identity.

Wang Xin inherited the good genes of the Wang family, and like her cousin Luo Yiming, she is very beautiful.

handed the information to Luo Yiming, who looked at it.

Today's news conference is routine, in fact, Luo Yiming doesn't pay too much attention to how much sponsorship he can attract.

This time, seventy percent of the advertising revenue flowed into CCTV, and Luo Yiming only took three percent of it.

For Luo Yiming, being able to have a relationship with CCTV now is definitely worth writing about.

Making money is one thing, and being able to make the first season of Extreme Challenge smoothly, smoothly and more perfectly is the most important thing.

Tomato Satellite TV can do it with great fanfare now, but the scale of the program at that time, including the core spirit of the program, is not under the protection of CCTV, and it is easy to be blocked by the Radio and Television Center.

Luo Yiming doesn't need to worry about these problems, as long as the scale of the program is not too excessive, CCTV's mother will always cherish her son.

And the influential entertainment reporters and media across the country will not maliciously criticize, but if the program is done well, the praise will be overwhelming.

From the perspective of overall strategy, Luo Yiming has already won!

Before advertising to attract investment, the media will ask questions first.

As two similar reality show variety shows that have also attracted attention, they are both challenge reality shows, and the reporters have already prepared countless questions.

When the news promotion began, the reporters stood up from their seats one after another, and attacked Luo Yiming with long guns and short guns.