In the past two days, Luo Yiming and TV have jointly held the second round of advertising investment promotion of the program.

Seeing the variety show laughter of this show, Director Shan Zhifeng is very optimistic about the outdoor reality show, combined with the filming needs of the second and third phases.

Some advertisers were organized to sponsor the program.

For the single director of the variety show concept is clearer, he confidently said that the ratings of the extreme challenge can break four, and this remark once again heated up Luo Yiming's language that once broke four in front of advertisers.

Seeing the combination of the most compulsory filmmakers and the strongest TV stations, advertisers naturally fought for the red.

Because it is a targeted expansion of investment, this sponsorship was won by Volkswagen Jetta and CITIC Marine Helicopter Company.

And these two companies won the bid, precisely because of the second and third phases, and the filming of the extreme challenge required their transportation assistance.

The benefits of CITIC Marine Helicopter Company in recent years have not been good, because the domestic passenger aircraft tourism business has not been widely promoted, and the main tourist traffic is still cars and trains.

CITIC Marine Helicopters is actually in the red.

Before, it didn't want to come to the show to advertise, so when it first attracted investment, it was still waiting.

But CCTV's big hand stretched out, Luo Yiming's team took the initiative to contact again, and CITIC Marine Helicopter Company came to the scene to try their luck.

Although his advertising investment was not so high, he was able to use his private airliner for the program and meet the needs of the program, so he was still able to enter the book.

Compared with the dark horse shortlisted by CITIC Marine Helicopter Company, Volkswagen Jetta has won the sponsorship rights in many cars and provided free mounts for celebrities, which is really a bloody investment.

Together with the previous four titles and sponsors, plus Volkswagen Jetta and CITIC Marine Helicopter Company, the advertising revenue of Extreme Challenge has exceeded 100 million yuan.

If you add some other CCTV interstitial advertisements in the middle, as well as text advertisements at the end of the film, the advertising revenue in the early stage of the extreme challenge has reached 110 million.

That's a pretty scary number.

In 07, the appearance fees and salaries of the stars are not outrageously high, and the slightly famous ones such as Bridge Anthracene and Little Pig have a salary of hundreds of thousands for an episode, and the whole show is only a few million.

The biggest wrist here, it stands to reason that Luo Yiming is clear. His appearance fee is the highest if his status is excluded.

Ke Luo Yiming is only one million in one episode, and after 12 episodes, the salary is only 12 million.

Six fixed stars plus invited guests, the appearance fee of guests and celebrities is enough within 40 million.

In other words, the program still has 70 million advertising revenues, excluding the salaries and costs of team members, at least more than 40 million can ensure the smooth and wonderful recording of the program, and at the same time, it can also leave huge profits.

If you want to create a high-quality outdoor reality show, under the premise that no other TV station can learn from this time and space, Luo Yiming is bound to communicate with CCTV on many issues.

Making money doesn't come first.

The more you invest, the higher the quality of the product.

After he negotiated with CCTV's assistance team about his requirements for the show and the effects to be presented in the second and third episodes, the six regular stars set off for Krabi, Thailand.

More than a month before Krabi's shooting, Luo Yiming had stepped up a transformation of Krabi's outlying islands in advance.

In addition to the natural karst caves, the scenery of the narrow valley.

Luo Yiming also asked the construction team to focus on reflecting the integration of caves, forests, lakes, beaches, rocks and water in the Krabi outlying island area.

In addition to being exquisitely beautiful, it can also bring the kind of thrill that is needed for shooting, and completely play the magic of nature here.

In the second phase of filming, the director team did not directly locate the shooting area in the outlying island caves of Krabi, but planned to shoot in the forest sea in the Krabi scenic area.

Immerse yourself in the mountains and forests, feel the charm of nature, and embark on an adventure deep in the forest.

In the morning, we had a brief meeting with the leaders of the scenic spot, except for the filming staff, after the scenic spot was temporarily closed to the outside world, the director team carried out the final shooting preparations.

At this time, other celebrities were temporarily arranged in two villagers' homes a few kilometers away from the scenic spot.

In the scenic area, there are rocks and trees everywhere, and there is rarely a large range of open space, and the original program planned to use helicopters to transport some items in the mountains and forests, but the helicopter has no place to stop at all, and can only be achieved by throwing objects.

Some of the machinery and equipment were rented and hired outside, and they were rushed to the scenic spot last night.

After the intensive preparations, Luo Yiming and the other five regular guests must also go to the scenic spot to familiarize themselves with the shooting environment here.

Before leaving, the six PDs and director Zhao Xiang filmed the mobilization meeting for Luo Yiming and others again.

"Our second phase of filming is about to start, so before we start, we go to the set to familiarize ourselves with the environment, and then we start shooting. ”

"In consideration of the needs of the show, some items have been prepared for everyone, so you are not allowed to carry anything else in your luggage except for the necessary change of clothes. ”

It was director Zhao Xiang who spoke out, and the five MCs will all set their eyes on Luo Yiming.

Just Zhao Xiang said that they didn't believe it.

Luo Yiming saw everyone looking at him and said, "Don't look at me, I didn't participate in this link." ”

Luo Yiming absorbed the lessons of the first issue, and in the second issue, Luo Yiming did not plan directly for some of the pits dug by the program team.

"With my understanding of the program team, it must be a lie to us, but what can be done, just check it. ”

"yes, my arms can't reach my thighs, come on. Sun Honglei said.

"You 6 MCs can check each other's luggage. The first one to be checked, the bridge anthracene. ”

“…… "As a woman, Chen Qiaoanthene bore the brunt of the examination and became the first to be examined.

In the face of the rush of brothers, she took the initiative to confess: "You are so inhuman in the program team, you have to check our luggage, oh, I only brought some medicine and clothes, and the rest is gone." ”

The little piglet, who had been observing from the sidelines, immediately stepped forward and asked curiously, "Do you have any contraceptive pills?"

The second phase of the little pig has obviously been released, and it is also relatively free.

Hearing him say this, everyone's eyes looked at Luo Yiming in the next second.

The latter was speechless, the key point, and the camera also cut to Luo Yiming's face: "Hey, what do you think I do when you say birth control pills? What the hell did I do!"

Luo Yiming cried out, and after everyone burst into laughter, Qiao Anthracite explained embarrassedly: "My medicine... It is to replenish the body's energy".

After all, the extreme challenge of the second phase, she has heard, there are many extreme physical tests.

"Piggy is so bad, let's see what he brings. At this time, Luo Yiming proposed to check the little pig's suitcase and open the box.

The sharp-eyed Luo Yiming directly pulled out an orange-red gauze scarf from the box, and asked bluntly: "Little pig, do you bring such a mother's scarf?!"

"This color, good.... ”

"Orange, wow. Even the bridge anthracene in the daughter's body couldn't help but exclaim: "This is more bewitching than what I bring, little pig, it turns out that you still have such a sexy side."

The little pig's face was red, and he snatched back the scarf and hurriedly said: "What are you shouting, what are you shouting, I went to a desert island, there are a lot of mosquitoes, I am here to prevent mosquitoes"!

"Sophistry!"

Luo Yiming's eyes lit up in the next second: "I guess, it may be Piggy's girlfriend, she forgot to take it." ”

The little pig saw that the danger was exposed, and he wrapped the scarf on his head and mixed Zhu Bishi: "Is this someone else's scarf? What are you doing? Isn't it good to bring it on?"

Burst.

The crowd laughed.

"Foul, Sun Honglei actually brought snacks. ”

Huang Bo secretly opened Sun Honglei's suitcase at this time, and after a careful inspection, Huang Bo found Sun Honglei's tightly hidden snacks.

Sun Honglei shook his head again and again: "Huang Bo, you are not stupid, I will not eat this snack by myself at that time, I will give it to you, are you with us, or with the program team, you are a traitor to the crew, right?"

Huang Bo smiled even more happily: "I don't hesitate to say that you, just bring such a little, who can eat." ”

While talking, Huang Bo threw a bag to Huang Lei, and he had already begun to eat snacks with his hands.

"Hey, Huang Bo, you dead man, this is my food today, you can leave me some... Leave some of it!"

Compared with the well-behaved Huang Bo, a few pairs of big pants in the box were ruthlessly exposed, and there was nothing else.

Huang Bo's suitcase was full of desert island survival items.

What a compass, fruit knife, flashlight, matches, umbrellas, etc., you name it.

"Huang Lei is still experienced, with these things, we can survive on a desert island. Huang Bo said.

Sun Honglei said: "I just said, with Huang Lei, we are safe." Brother Lei'er, you must take me with you, I'll mess with you. ”

Before a few people could take pride for two seconds, the box of luggage was confiscated except for clothes.

The director team took the box away, and Huang Lei said unhappily: "Hey, why, I'm all the necessities for survival on a desert island, and when I get to that lonely island, you throw us away, don't care about anything, we have to have these things." ”

Zhao Xiang smiled slightly: "Regarding the things you need on the island, we have prepared them for you, so this one is not needed." ”

"Also, because you're about to face a brutal mission, you can't carry more than 5 kilograms, and the less you can carry, the better. ”

The six MCs have gone through a series of special trainings in the past few days, such as skydiving, rock climbing, and swimming, although they don't know what the specific test is, but they have to put themselves out of the extreme challenge program at any time.

Now, the weight cannot exceed five kilograms, and Huang Lei feels more and more that they may have to board the plane.

Do you want to skydive?

That's cool, isn't it?

Huang Lei is not afraid of heights, so he is still a little looking forward to it: "I guess the director team has prepared challenges for us such as skydiving." We are asked to bring less luggage, because the plane is limited in weight. ”

Sun Honglei said: "Oh Mom, skydiving? My little heart, what should I do if I'm afraid of heights, can I not participate?"

Luo Yiming said: "According to the consistent style of the program team, it will definitely not work if you don't participate." Or if you don't participate, there will definitely be other punishments, and that punishment will definitely be harder than participating. ”

"Is it rock climbing, or is it swimming?"

Sun Honglei thought of the other skills he had been training in the past few days.

"The extreme challenge really killed me. ”

Chen Qiaoanthracene, Little Pig, and Huang Bo all realized what was going to happen next.

But from the moment they decided to take part in the extreme challenge, they knew that the road would not be so easy.

If the first phase of the time war is more about playing, then the second issue is about the real guns.

A few began to review the essentials of the action, and they no longer dared to take it lightly.

Seeing that most of the six MC's suitcases were taken down, and only some simple clothes remained, the director team smiled, and arranged the vehicle, and now they immediately went to Lin Hai in Krabi.

For this map, there is no doubt that among the six MCs, Luo Yiming is the most familiar.

As the chief director of the extreme challenge, he will have another identity in the second episode of the program, that is, a tour guide.

Although the six PDs will guide the guests, he is particularly critical to the promotion of some plots.

Luo Yiming has not experienced the personal survival experience of exploring in the depths of the mountains and forests, but Luo Yiming is very rich in the content and learning experience of this show.

Including the initial understanding of this forest before, let him know how to face the forest.

Because the morning and evening are the hardest places to stay in the jungle, this shooting will be held at noon, enter the scenic spot in the morning, and start shooting at noon.

The morning passed quickly, and after the six MCs were familiar with the entire filming process, the crew returned to the foot of the mountain on the periphery of the scenic spot and officially started filming.

Changing into the sportswear provided by Anta, the six celebrities got into the car separately, Luo Yiming alone, and the rest were together.

The Jetta car opened the road, and the "six" stars rushed towards the Linhai Island Scenic Area.

At noon, the jungle was warmed by rays of sunlight.

On a quiet mountain road, four Jetta cars walked smoothly, with blue sky, green mountains, and green water in the background.

The MV members had a happy expression on their faces that blended into nature, and they didn't know what kind of challenges they would face next.

Fifteen minutes later, the Jetta car stopped at the foot of the mountain near the scenic spot, and according to the map, it was still ten minutes' walk from the scenic spot, but this road, the car could not move forward.

The driver and staff in black said to the guests in the car: "You have arrived, get out of the car." ”

The drivers in the four cars are very mysterious and unsmiling, Sun Honglei and Chen Qiaoxi are in the same car, Sun Honglei smiled at the driver and asked, "Big brother, you are so cool, do you want to bring me sunglasses?"

The driver was silent.

"Can we ask you to be our bodyguard, when we get to this forest, no one can protect us. ”

Qiao Yan said: "Yes, yes, big brother, is the price negotiable?"

The driver looked disdainful: "If you don't get out of the car, I'll drive away." Then you'll have to run back on your own. ”

Hearing this, Sun Honglei and Qiao Anthracene opened one side of the car door respectively and got out of the car with a whoosh.

The stars in the other three cars have already landed, and the little pig stretches out his arms and looks up at the sky, as if he is particularly enjoying the natural air.

"Brothers who are challenged to the extreme, a beautiful trip begins at this moment. Sun Honglei said.

"Where did Yiming go?" asked Huang Lei.

Little Pig said: "Yes, he is our leading big brother, why is he not waiting for us here." ”

As he was talking, a helicopter suddenly buzzed in the sky.