"Seeing and Hearing", 100 points, "an epoch-making theatrical movie!" Alfonso Cuarón proved with a masterpiece that went down in history that movies still belong to the cinema, and there is no doubt that this is a visual effects work that surpasses 'Avatar', bringing an unprecedented cinema viewing experience!"

The premiere of "Gravity" ended, and the British professional film magazine "See & Hear" immediately sent a review, and boldly and arrogantly said that this is a work that surpasses "Avatar", and the words and sentences reveal their crazy official position, which undoubtedly pushes the film's praise to a new high.

But at the same time, it also ushered in countless controversies for the movie.

Purely from the perspective of the comprehensive evaluation of the media, "Avatar", which received 83 points that year, is indeed not one of the film works with the highest evaluation by film critics, but no one can deny the important position of this work in the history of the film industry, whether it is the first historical breakthrough of the 700 million dollar box office in North America, or the comprehensive innovation of 3D technology for the cinema viewing experience, this is a work of epochal significance.

Now, Sight & Hear magazine is using the word "beyond" directly, pushing expectations to an unparalleled level, and James Cameron's supporters are outraged, in short, "black".

"USA Weekly" is undoubtedly one of the most sensitive people in the industry, and reporter Gavin Hunter seems to have anticipated this day for a long time, making an appointment for an interview with James Cameron during the Toronto Film Festival, and after the premiere ended, he released James's official response.

"The strongest space sci-fi movie ever. ”

These are the exact words of James Cameron.

Throughout the interview, James bluntly stated, "On a technical level, Alfonso has made another breakthrough, he has almost reached a perfect state for the control of weightlessness and spacewalks, and in terms of visual effects, 'gravity' has indeed made admirable breakthroughs and progress compared to 'Avatar', which is undoubtedly an exciting and exciting result." I think it's an important breakthrough for the entire film industry. ”

"From this point of view, I don't think the media comments are wrong, on the contrary, I agree with them. I was very, very happy to see Gravity come into play, and I met Alfonso at the New York Film Festival, and I expressed my admiration and admiration for his work in person. Of course, when I make Avatar 2 in the future, I also look forward to surpassing the visual experience of Gravity again." ”

"It's a very good work, and for me personally, the development and advancement of technology in less than five years has been amazing. Alfonso accomplished an impossible task. I wouldn't think 'Gravity' is better than 'Avatar', but I agree that these are two equally good works. ”

"I highly recommend every fan of 'Avatar' to go into the cinema to support this movie, personally, I have booked a ticket for the weekend and am ready to watch it again, I love some of the plot details in the movie. ”

In the official response, James sent his praise with a positive attitude.

Anyone who knows James well knows that he has an unrivalled level of self-confidence in his professional and technical field, even to the point of arrogance and narcissism – but every artist has this quality, and James presents it in his own way, and Hollywood executives have become accustomed to it, and now "gravity" can be praised and recognized by James, which is undoubtedly the best affirmation of Alfonso.

Although James supports "gravity" with an official position, the fanatics of "Avatar" will still not completely calm down, and those anger and protests are still boiling on social networks, doing their best to maintain the "masterpiece" in their minds, and calling on the majority of fans and audiences to join forces to resist "gravity", which is also a trend that Warner Bros. did not expect at all.

However, blessings and misfortunes depend on each other, advantages and disadvantages are one, and everything is one and two.

The boycott campaign launched by the fanatical supporters of "Avatar" on social networks has instead aroused the curiosity and interest of more ordinary viewers.

Originally, the film festival received rave reviews, and people always took it for granted that this was an art film of the awards season, coupled with the special attributes of the autumn file, many ordinary audiences were outside the audience, but now "gravity" and "Avatar" are directly and indirectly linked, especially the boycott of that group of fanatical fans, which gradually reversed the fixed impression of ordinary audiences.

This...... Can it be considered a blessing in disguise? Only the box office numbers will prove it.

After the premiere of "Gravity", the media review and Rotten Tomatoes index and other review data were fully opened, and interested audiences can finally have a more intuitive and vivid evaluation feedback.

In the comprehensive evaluation of the media, the comprehensive comments of 54 media finally settled on 99 points!

Needless to say, this is the best space movie in film history, not only surpassing the 83 points of "Avatar", the 74 points of "Inception", the 82 points of "2001: A Space Odyssey", and the 82 points of "Batman: The Dark Knight", becoming a well-deserved first place among similar movies.

It also surpassed the 62 points of the box office champion "Iron Man 3" in the first half of 2013, the 62 points of the 2012 year-end box office champion "The Avengers", the 87 points of the 2011 year-end box office champion "Harry Potter and the Deathly Hallows (II)", and the 92 points of the 2010 year-end box office champion "Toy Story 3", etc., etc., and became the highest-rated commercial film in recent years.

To be precise, it's the highest-rated commercial film of all time, the previous record held by 1940's "Gone with the Wind," a masterpiece of the color film era that earned a 97-point media rating, tied with the 1959 Marilyn Monroe-starring "Passionate" score and tied for the best commercial film in film history.

Then there is Pixar's "Ratatouille" produced in 2007, an animated commercial film with a 96-point media review far ahead of a number of live-action works, becoming a good reputation champion of commercial films since the new century.

Until now.

"Gravity" has officially broken this record. This is a milestone! a milestone that has sparked a frenzy of buzz throughout the industry!

Along with the binge of positive reviews, there were also revelations in the industry that Warner Bros.' new CEO Kevin Tsujihara actually didn't like the work: it was too simple, too esoteric and too tricky. Not for Lan Li, but already in the post-production stage of the film.

Kevin Tsujihara thinks that the film will be a crushing failure at the box office, and may even be worse than last year's "Super Battleship" and "Alien Battlefield".

In the post-production stage, Alfonso applied for an increase in the budget investment, because the cost of computer special effects production exceeded the plan, and they also needed an appropriation of about 10 million, but Kevin gave a stern opposition, and even did not hesitate to confront Barry Meyer, and finally Time Warner chose to support Kevin, and the budget could not be approved. Alfonso could only tighten his clothes, scrape around, and cut out some shot ideas, and stumbled through the production of the entire work.

During post-production, Kevin took over as CEO of Barry, and faced with a company that needed to be reorganized, he didn't interfere with Alfonso's editing for the time being, but he kept interfering in the publicity and distribution work, cutting the theaters, cutting the premiere costs, cutting the publicity costs, and so on.

A simple horizontal comparison can be found that the premiere of "Gravity" completely relies on fans to support the stage, while the premiere of "Edge of Tomorrow" last year created the most innovative event in film history, from the scale to the treatment can almost be said to be a world of difference, according to professional estimates, the investment cost of the two premieres is almost four times different.

In addition, the number of "gravity" screening venues has also been drastically reduced, to only 3,500.

What is this value? All the venues for commercial films in the summer season are more than 4,000, even animation and comedy; among the top 15 works in the box office list in the first half of the year, the number of venues is lower than "gravity" is only one "Spicy Hand Police Flower", this 40 million investment comedy film starring Sandra Bullock and Melissa McCarthy.

Jeff Robinoff, who left Warner Bros., couldn't help but complain at the private party, "Alfonso is dancing ballet on the tip of a knife, even with Lan Li joining, their situation is not too good." Now that Lan Li has been branded with Barry, some people are always unhappy to see the old ones continue to shine. ”

Once a son of heaven and a courtier.

If we look at the negotiation process of "Interstellar", Jeff Robinoff's point seems to be further corroborated, and if we return to "gravity", we can perceive that the situation of this work is indeed not very good, and the signs can be smelled from Venice.

But who would have thought that "gravity" not only detonated a frenzy of praise, but also broke the historical record, reaching an incredible height bravely, and now the momentum is already somewhat unstoppable, which also makes people curious-

In the case of Warner Bros. propaganda, how many premiere box offices can be generated just by relying on the strong appeal of Blue Gifts at the film festival? How long can the long-term advantage of excellent word-of-mouth in the box office be extended? and most importantly, what kind of results can be achieved at the North American and global box office in the end?

How long can Kevin Tsujihara's new official take office?

At least from the current point of view, the balance of the situation is tilting towards "gravity" little by little, in addition to the media comprehensive evaluation, Rotten Tomatoes, theater scores and IMDB and other scores, are ushering in a full-scale explosion of frenzy!