Back in September 1999, Cui Ning disappeared at that time, and the company of Long Yi and Long Da was established, part of the business is to make investment, and the other is also engaged in the research and development of some high-tech products.

"Long Da, you said this Ma Jie, is he a liar?" Long Yi has a lot of information in his hand, mainly some requests for investment, mainly in the high-tech industry and the World Wide Web industry.

The company established by Ma Jie is called "Open Sesame", which is an online shopping mall website project, and this Ma Jie is also an interesting person.

Ma Jie started as an Eagle language teacher, and then later set up a translation agency to do translation work for enterprises.

Because the translation agency is more famous in Hangzhou, ** once invited Ma Jie to be an accompanying translator in an international cooperation, so Ma Jie learned about the World Wide Web, and the year was 1995.

In March 1995, Ma Jie resigned from Hangcheng Institute of Electronic Industry, took out 6 or 7,000 yuan, borrowed more than 10,000 yuan from his sister and brother-in-law, and scraped together 20,000 yuan to prepare to start a business.

In April 1995, Hangcheng Haibo Computer Service Co., Ltd., the first World Wide Web business company in Longguo, was established. The three employees are Ma Jie, Ma Jie's wife Zhang Yingying, and a friend of Ma Jie's, He Bing.

In May 1995, the Dragon Country Yellow Pages was officially launched, and Ma Jie began to do business from his friends. At this time, the dragon country can go to I

te

ET is still 3 months away.

In July 1995, Longguo Yellow Pages made a website for the Foreign Propaganda Office of Zhejiang Province to promote the economy and culture of Zhejiang Province on the Internet, called the "Golden Pigeon Project".

In March 1996, because Hangcheng Telecom also made a Yellow Pages of Longguo to share the market, Ma Jie decided to merge with Hangcheng Telecom. Longguo Yellow Pages was valued at 600,000 yuan, accounting for 30% of the shares, and Hangzhou Telecom invested 1.4 million yuan in cash, accounting for 70% of the shares.

In 1997, after receiving an invitation from the Ministry of Foreign Trade and Economic Cooperation to establish the Dragon Country International Electronic Commerce Center (EDI) in Longdu, Ma Jie decided to abandon the Dragon Country Yellow Pages. He sold his 21% Longguo Yellow Pages to the company at a price of 2 or 3 cents per share, and got back more than 100,000 yuan.

Later, Ma Jie and his team developed a series of websites in Longdu, such as the official website of the Ministry of Foreign Trade and Economic Cooperation, the online Longguo commodity trading market, the online Longguo Technology Fair, the Longguo Investment Promotion, the online Canton Fair, and the Longguo Foreign Economic and Trade Conference.

In March 1999, Ma Jie officially resigned from public office, led the team back to Hangzhou, and raised 500,000 yuan to start a new round of entrepreneurship and develop Sesame Open Door website.

"Ma Jie is an orator," Long Da said, "It's a pity that Brother Cui Ning is not here, otherwise he would definitely have some pertinent opinions."

"We have successively invested in Wangyi, Fox, and Xinlang introduced by Cui Ning's brother, Wang Zhiduo is also a technical school and needs funds, but I think what he needs most is management talents, I always feel that Wang Zhiduo is not a suitable person for management" Long Yi knocked on the table, this nineteen-year-old young man, holding a lot of money in his hand, thinking about the direction of investment.

Long Da is also like a little adult:

"Dad told us to see the future, it is estimated that the technology of the World Wide Web is the future, Cui Ning's brother also said that investment is actually gambling in many cases, but gambling with great dreams is also worth it, so I suggest that we should make a move when it is time to make a move, but we must diversify our investments and reduce risks."

"But seeing that he is still working in an apartment, it is also a small company, and Ma Jie and Ding Sanshi, Zhang Liming, Wang Zhiduo are different, and he doesn't know much about technology" Long Yi said, "I think it's better to take a look, if next year, this company is still alive, we will invest in him, okay?"

"Listen to you, but I always feel that there is something strange about this Ma Jie, it is said that the reason why their company is called Sesame Open Door is because when Ma Jie was about to leave Longdu at the end of last year, he heard a person singing a song on the Great Wall, Alibaba is a happy young man, there is a legend in Alibaba, the password to open the door of wealth is Sesame Open Door, so Qi this name" Long Da said:

"And this company, ideally ready to do a web portal, is called M365, which means 365 days of information reporting, as well as real-time reporting, they are big companies, and it is estimated that they will make some noise."

"But it's still in the secrecy stage, and the ideal is to enter the World Wide Web industry, which is right, what they lack is not money, but talents who really understand the World Wide Web, and the right concept," Long Yi said:

"Brother Yang is actually not a master of the World Wide Web and creativity, when their information can be made public, when bidding, you can introduce Brother Cui Ning to Brother Yang and let Brother Cui Ning participate in the Ideal 365 project."

"It's estimated that it's going to be the end of the year, anyway, Brother Cui Ning is not here now, wait for Brother Cui Ning to come back, Dad said that Brother Cui Ning is a person with great skills, let's learn more from Brother Cui Ning, but he is also very busy, and we can't always trouble him."

Therefore, at the end of the year, Ideal 365 entered the countdown to the launch, and a bidding meeting was held before the Spring Festival, inviting domestic brands, mainly Longdu brand planning consulting companies, to enter the planning time of Ideal 365.

First of all, several executives of Ideal elaborated on their thinking on the World Wide Web at the current stage, as well as some concepts of Ideal M365:

First of all, Ideal M365 is a comprehensive portal for one-stop services:

"You can buy movie tickets not only to watch movie synopsis on our entertainment channel. To our stock market channel is not just to see the ups and downs, you can place orders; These ideas may not be all realized at once, but our direction. ”

"The current portal site is mainly for searching, doing links, it is like a disk, the surface is very wide, but it is very thin, and the user can wear it. The professional site is like a tube, very deep, and it is not easy for users to get out, but it is only one type of user who sticks to it. We're going to make a bucket that should meet 80% of the needs of 80% of the population. ”

M365 should be regarded as an ideal "ambush" to enter the World Wide Web, and the "big army" is also an ideal World Wide Web hardware and software products and system integration products. So said the critics at the scene.

"Use the most popular people, make the most popular advertisements, burn 100 million banknotes in 1 year, and make the most popular World Wide website in China in 3 years. The vice president of the ideal group, "Brother Yang", which Long Yi and Long Da often talk about, finally made a summary:

"We have rich experience and strong operational capabilities, coupled with large-scale capital investment, it will definitely become a big project in the World Wide Web industry this year, which will bring strong stimulation to the entire industry.

However, when it comes to the World Wide Web, the positioning of the website, and how to publicize it, we should give the creative power to all of you, especially the teachers from various professional companies."

Cui Ning and Su Ruoqing, Long Yi and Long Da, Dongfang Shuai and one of his vice presidents, and this vice president turned out to be an acquaintance of Cui Ning, that is, Hu You, who came to interview Cui Ning when Cui Ning's company was just established...... After listening to the bidding meeting for about an hour, they walked out of the office of the ideal headquarters, which is located in the North Fourth Ring Road of Longguo, which is also known as the "Silicon Valley of Longguo", and is also the real core area of Longguo's real World Wide Web entrepreneurship.

Cui Ning noticed that Dongfang Shuai stayed on Su Ruoqing's face for a second or two, and then made a smile expression at Cui Ning that no one else could see, and then what others saw was that Cui Ning and Dongfang Shuai, two well-known young bosses in the industry, looked at each other for a few seconds, and there seemed to be disdain for each other in their eyes, or their own pride, and then each left with their own teams.

"Brother Cui Ning, what do you think of this project? In fact, they have been preparing for half a year, because the concept of the World Wide Web computer has been initially recognized, and the ideal has also become the founder of the World Wide Web computer, the original intention of the earliest M365 is to provide customized online content services for the ideal Cullinan computer users, so as to meet the needs of users in all aspects of the World Wide Web access equipment, central office equipment and online content services.

With the gradual deepening of Lenovo's World Wide Web strategy, online content services have become a key point in the transformation of Ideal Company to the World Wide Web, so that the positioning of M365 website has changed. Ideal plans to make better use of its existing and large number of existing customer resources through M365, and more directly make a fuss about the "attention" of the network economy, which is also ideal to prepare for the transformation, from simply doing brand sales and service to information suppliers. "After all, Ryuichi has been in contact with this project for a long time, so he knows a lot of insider information.

"Let's go back to the company" Cui Ning took Long Yi and Long Da back to the company, Cui Ning and Su Ruoqing respectively talked about some key points about this project, and Long Yi and Long Da added a lot of ideals Some twists and turns and thoughts about this project, and then it was time for discussion.

"Use the most popular people, do the most popular advertising, burn 100 million banknotes in one year, and make the most popular World Wide website in China in three years?

"Then my understanding, in fact, the ideal is definitely a big move this time, and it is not excluded that this project will be considered in a fast-moving and entertainment way, or there is no boundary for thinking, is that so?"

"In fact, this is just a kind of slogan to the outside world, in fact, what kind of people to use, what to advertise, to the low investment of 50 million or 100 million, or even 200 million, there is no real document within the enterprise" Long Yi said:

"Therefore, we can think without borders, the purpose is to let our netizens in the Dragon Kingdom know about M365, and if you go online, you have to go to M365, which is what it means."

"Every website will think like this, they think that their website has the most complete information, and then the most resources, and then replace other information channels, and I can't wait for people all over the world who can access the Internet to log on to their websites every day, which is all virtual, not the core of creativity," Cui Ning said:

"Actually, we are targeting young people, because we have to think not only about the website, but about the ideal group, and now the computer buyers and users are young people, they are both ideal users and M365 users, and we want to think about the overlap of these two users.

If you think about it together, I think our benchmark is really a company like Coco, they have always combined their users with sports, music, and fashion, because the characteristics of users are highly consistent, and the influence of music, sports, and fashion itself is pan-popular, which is the religious belief of modern society.

We should think from this point of view, the fashion and belief of a website, as for the popularity, must be related to the advertising efforts, but not necessarily, because of suspense advertising, or we will use millions of dollars to create an effect of tens of millions this time, because this is the success of countless advertisers, since there is a precedent, it proves that it is possible.

But I am here to remind you that we have a strong competitor, his name is Qingning Company, his boss is called Dongfang Shuai, he is a person who does not play cards according to common sense, but also a real master, his way of thinking and creative angle, often unexpected, but often can make you remember at once.

This time, we lost this customer, although there is a reason for the price, but technology makes it easier for you, this sentence is simply a masterpiece, as if there is such a sentence in ancient times, easy to catch.

There is also Xiaobao, it has always been "Xiaobao, see you every day", but Dongfang Shuai just added a sentence "With Xiaobao, it's really worthy of this face", and all of a sudden the low-priced products are not so low-priced, this is the master's style.

As for the Internet industry, the 72-hour network survival experiment planned by Qingning Company can be said to be read and followed by the world, and has brought great fame to several websites such as 8848.

Therefore, we must have a clear understanding of the opponent, recognize the opponent, if our creativity is not sharp enough, unique enough, we will never beat them.

Our head-on battle with Qingning Company this time is also a good opportunity to test everyone's level."

At the same time, Qingning Company,

"First of all, we are not considering the ideal company, nor M365, but our nemesis, that is, Cui Ning's company, according to their way of thinking, has always been rigorous, data-oriented, and then must do a comprehensive and profound analysis of the market, and then find a point, cleverly interpret this point, and make the corporate brand vivid and interesting.

Whether it is their mobile phone, pager, business communication, no one is missing, or a woman's problem woman does, or a fighter in the mobile phone, I believe that everyone here must admire, Cui Ning boss is a real master in this industry, I can say unceremoniously, when he was six or seven years old, I knew him, known for more than 20 years, his brain, thinking, memory and the angle of analyzing problems, is beyond Einstein.

So before we plan the ideal M365 project, everyone has to study the case of Cui Ning company, and think about how they will think, including those here also from Cui Ning company, we should know that Cui Ning is not a simple opponent, we must respect the opponent in the future, but we must have confidence to defeat them, ideal M365, this customer, I am the only one".

After the planning meeting, Long Yi and Long Da were in Cui Ning's office, full of confidence.

After all, after listening to Cui Ning's thinking, as well as the methods and angles of analyzing the problem, I know that his level is high, which can definitely convince the ideal.

"Brother Cui Ning, in fact, we have always wanted to introduce you to the ideal Mr. Yang, but it is not suitable now, you still win this customer, and then you can naturally become friends with Mr. Yang. Long Yi said.

"Yes, first of all, you have to speak with strength, now I know, it seems that there is a suspicion of asking for someone, not very good, but I think Yang is always a very leader and can do things, but his ability should not be planning and creativity, but sales, his understanding of creativity is no different from other entrepreneurs, thinking that the higher the advertising cost, the better the effect, thinking that the advertising slogan is actually about the same, although I didn't say it directly, but I felt it," Cui Ning said.

"Hehe, he has always liked to come up with his own ideas, but in fact, people inside don't agree with it, if there is a chance, Brother Cui Ning will definitely teach him a lesson." Long Da said.

In the evening, Cui Ning and Su Ruoqing have been working overtime, not only because the ideal customer is very important, in the enterprises started in the eighties of the Dragon Kingdom, Hailan is one, and the ideal is another, whether it is Yu Jinlong or Liu Chuanshi, they are all outstanding representatives of entrepreneurs in the Dragon Kingdom, which can be said to represent the height and peak of the Dragon Kingdom entrepreneurs in the eighties and nineties.

After Cui Ning came to Longdu, the company he wanted to serve most was the ideal, and serving Hailan and the ideal at the same time meant that his company had a high right to speak, but he only waited for this opportunity today, so Cui Ning attached great importance to it.

However, Cui Ning opened a top-secret mailbox that was privately connected with Dongfang Shuai, and saw that Dongfang Shuai did not send work and intelligence information sharing this time, but sent a sentence "Hahaha, sister-in-law is so beautiful", Cui Ning couldn't help but smile secretly.

Everyone in the company is busy, and Su Ruoqing, who has become the vice president, has given herself a task, that is, reading, professional branding, advertising, management, and marketing books, Cui Ning has opened a set of book lists for the company's employees, with a full hundred books, as well as similar "Sales and Marketing", "Speech and Eloquence", and "Business World"

, Modern Advertising and other magazines, requiring everyone to have time to read.

Recently, in addition to Cui Ning, Su Ruoqing's reading volume is the first in the company, not only because Su Ruoqing's memory is getting better and better, and then her motivation is getting more and more, but also because Su Ruoqing has put forward higher requirements for herself, that is, to catch up with Cui Ning's footsteps and become a woman who can really help Cui Ning behind her back.

However, Su Ruoqing is actually a little strange, in the past, Cui Ning had a lot of complaints about Qingning Company and Dongfang Shuai, but this planning meeting was full of praise and criticism of the opponent, although Cui Ning has always been broad-minded, but Su Ruoqing still felt a little difference in the attitude towards Qingning Company.

So that night, Su Ruoqing asked this question.

"We have to put a little pressure on our employees and then focus on our competitors, otherwise, we will be passive," Cui Ning said.

"The point is, I have a hunch that Dongfang Shuai will definitely make a surprise move this time."