In 2010, in the third week of October, "Smart: Ghost Record 2" made a strong debut, locking the upcoming Thanksgiving and Halloween schedules, looking forward to continuing the glory of the previous work; Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

But to everyone's expectations, in the battle for the midnight field, it was actually "buried alive" that seized the opportunity!

The particularity of the midnight show is destined that only a specific group of fans will rush to the cinema to watch it for the first time, "Smart: Ghost Movie 2" as a horror movie, the previous work has accumulated an excellent reputation, and many viewers have expressed great expectations for the sequel, however, going out to watch this movie at 12 o'clock at midnight, and then going home in the middle of the night, this is definitely an act of challenging guts, and only a very small part of the audience will do so.

Therefore, the midnight performance of "Smart: Ghost Shadow 2" can only be described as mediocre and lackluster.

In contrast, the "live burial" of the screening in 11 theaters successfully detonated the enthusiasm of the audience, according to incomplete statistics, the tickets of the three theaters were sold out, and the average attendance rate of the 11 theaters also reached 60%.

This is true for any film! What's more, without the appeal of the director, the appeal of the top big-name actors, and even without any publicity, it is even more jaw-dropping that the film can achieve such results!

From the box office revenue of the midnight show to the instant online discussion heat, "Buried Alive", a work screened on demand, is ahead of the released "Smart: Ghost Shadow Record 2", and a miracle has completely detonated the topic!

"The crew of 'Fast and Thrill/Emotion 5' collectively watched 'Buried Alive' and were full of praise!"

Lan Li-Hall made a surprise appearance and interacted with fans after watching the movie. ”

"It's hard to find a ticket for the midnight show, and 'burying alive' writes the miracle of the dark horse. ”

"Vin Diesel: It's an excellent film, waiting for more viewers to discover its charm. ”

Paul Walker: This is my favorite movie of the year, without a doubt. ”

"Photo wall, Facebook, Yahoo community, 'buried alive' in a comprehensive attack on social networks, hot!"

"The biggest surprise of 2010! 'Buried Alive' staged a dark horse counterattack and made a strong debut in the awards season!"

……

For two whole days on Friday and Saturday, the news about "buried alive" was boiling and endless, and it seemed that the news about this work was endless, and even in the latest official report of the "Fast and Thrill/Emotion 5" crew about moving to Rio de Janeiro, the information of "buried alive" was also mentioned, although it was only mentioned in passing, but the communication effect was not trivial.

Although, with the advancement of time, "Smart: Ghost Shadow 2" gradually regained the initiative in its hands, after all, it is a full release of more than 3,000 theaters, and the audience flow is naturally not of the same class, and in the case of only one new movie released this week, there is no competitor at all.

However, the news of "buried alive" has not been completely submerged, and is still unrelentingly mixed in, and even because of the thriller and suspense genre, it has been compared with "Smart: Ghost Record 2" by many media who like to watch the excitement, thinking that these two works of the same type are likely to usher in more fierce competition in the next Halloween schedule.

Unconsciously, even "Smart: Ghost Shadow 2" has become a propaganda medium for "buried alive", which really makes people laugh and cry.

In the midst of the vigorous propaganda war, film critics also came out one after another to join in the fun, adding fuel to the fire.

Although "Buried Alive" has ushered in a lot of praise at the Toronto Film Festival, even if there are some criticisms, it still can't stop the film's word-of-mouth win-win among critics and audiences, but Toronto is just Toronto, and people still care more about North American media reviews than in that land known for its friendliness and politeness.

USA Today's Karina-Longworth gave her a 91-point rating, "unexpected turns, drama, no pee-free rhythm, and a terrifying atmosphere...... All the audience's expectations for a thriller and suspense movie can be found in the movie "Buried Alive". And, of course, there's the unexpected surprise: Lanli-Hall. ”

Rene-Rodriguez was unsparing in his praise for the Chicago Tribune, "The thriller, the thriller, the suspense, the chill of this work made all the other thrillers of the year look like low-quality plastic, and the brilliant performance of Lanley Hall made his peers look like children playing in the mud on the beach." "An evaluation of 88 points is really too rare for a thriller movie.

"The film's success was not only due to the dramatic nature of the confined space, but also to the director's mastery of atmosphere and light to create a frightening nightmare, and to Hall's performance as one of the top 10 performances of the year. That's from Bill-Goodykoontz's commentary in the New York Post, which also gave an 88-eight points of affirmation.

The San Francisco Chronicle's Rick-Moore scored 80 points with a succinct comment, "Just when you thought he had no way out, he struck again and took your breath!"

"Interestingly, we usually go to the cinema in search of enjoyment, but director Rodrigo Cortez has concocted a scary, terrifying, terrifying, and terrifying film that leaves everyone who walks into the cinema a torture and near-death experience. It may not be a pleasure ride, but it's undoubtedly a magical and wonderful cinematic journey. What's more, Ranley Hall gave a fantastic performance, and he is the kind of actor who 'performs better than the movie', which is truly enjoyable. ”

This is from Shawn-Levy's review published in Empire magazine, and he gave a high score of 90, giving the film enough praise from a different angle.

Praise, praise, praise, the unanimous praise of the authoritative mainstream media, consistent with Toronto, once again made it clear that the thriller film is unstoppable, but this time the first reviews also ushered in discordant disagreements, in addition to criticism, but also neutrality.

The Washington Post's Ann-Hornaday gave a positive but only 70 points, and in her review, she said, "A well-made, perfectly executed thriller is undoubtedly a blockbuster debut for Ranley Hall." Is it a pleasant ninety minutes? No, but for a genre film, it's undoubtedly a success and chilling. But now, I'm ready to leave. ”

The witty humor in the words can be seen that she is not very interested in thriller movies, even if she praises it, but the score is still not high, probably because of this.

Amy-Nicholson scored a 65 point, "You have to remind yourself all the time, breathe. ”

This is a commentary published in Time magazine, which is undoubtedly authoritative, and at the same time, it can also give a glimpse of the overall mentality of the mainstream media.

They are always harsher on thriller horror movies, in the entire long history of the Oscars, only four horror films have won the nomination for Best Picture, and the last horror film to be shortlisted for the Oscar was already eleven years ago in the "supernatural sixth sense", even Stanley Kubrick's "Shining", the media evaluation is only 61 points.

Now, the same is true for "Buried Alive," with critics in The Washington Post and Time magazine giving positive feedback, but the scores are not high. Apparently, they are all expecting something more, at least not the "startled" fear and fear.

Naturally, critical negative reviews are inevitable in any thriller and horror film – and "Buried Alive" is no exception.

Variety, which is one of Hollywood's most important industry magazines, is undoubtedly crucial, and the Hollywood Reporter has not hesitated to praise "Buried Alive" at the Toronto Film Festival, but Variety has a very different attitude.

Stedphen-Holden commented that "in this cheap and humble film, when the actor Paul is already in a desperate situation, a poisonous snake escapes into the pine box that traps him, which undoubtedly pushes the film's bad plot and bloody drama to the extreme." Relying on this moment alone, the film can be ranked among the most boring horror scripts of all time. ”

A mere 30 points, which is the second 30 points after the "Village Voice" film review in Toronto, and is tied for the lowest score so far for "Buried Alive".

Clearly, Stephen is not alone, and Wesley-Morris of the Boston Post expressed a similar sentiment, with a fifty-point rating that is not much better, "'Buried Alive' is a ...... It's a little better than 'Twilight', but it still can't hide its stupidity and blood. ”

In addition, Mary-Gronvall is also a strong supporter of the opposition on "The New Yorker", "This is a film about ordinary people, about society and about the country, the work has both thriller and thrilling qualities, but unfortunately the director's self-righteousness and arrogance in the last few minutes ruined all the efforts of the whole film, such an ending is not only pretentious, but also extremely stupid." ”

Mary only gave fifty points, and the words were going to roll her eyes with a bit of hatred.

Support, neutrality, opposition, praise, pertinence, criticism. "Buried alive" aroused the enthusiasm of film critics, and the boiling discussion made a shining debut in major media, which is undoubtedly a rare treatment for a work screened, and 29 professional media have written reviews-

In contrast, the other three artworks screened this week did not have a combined number of 20 reviews, while the first batch of reviews for "Smart: Ghost Movie 2" was 23.

The explosion has once again completed the completion of the counterattack, and the hotness of "buried alive" is really unstoppable!