Chapter 35: The Great Law of Burning Money
Ye Ming felt that Yu Song had changed in the past few days, and the smile on his face increased.
The entire Internet café has been replaced with a new management system, and Yu Song gave an easy-to-understand name, Internet café housekeeper.
"Brother Song, the second version of the Internet café housekeeper has been developed. Zhou Weixing rushed over and reported the good news.
"How was the usage in the past two days?" Yu Song cared about this.
"There are a few minor bugs that we have fixed. Zhou Wei said truthfully.
"Ye Ming, you also used it for a day, how do you feel?" For this Internet café housekeeper, Yu Song needs to know a little more.
Ye Ming thought for a moment, "Everyone says it's easy to use, but what is that membership system for?"
"This one will be released in a few days. Yu Song thought for a moment and said.
"Dad, I think this software can already be sold, and there will definitely be no problem with sales. Zhou Wei put forward his own suggestions.
Yu Song didn't answer positively, and asked Zhou Wei with a smile, "Then what do you think is the right price for our software?"
"At least 800 or more. Zhou Wei stretched out his right hand and gestured.
"If the price is 800, how many Internet cafes will buy this software?" Yu Song continued to ask.
Hearing this question, Zhou Wei pondered for a moment, "This... I don't know. ”
"Do you know what my goals are for this software?"
Zhou Wei asked curiously, "What goal?"
"I want 80% of the country's Internet cafes to use our Internet café butlers. Yu Song's words were astonishing.
Zhou Wei stammered directly, "This... Unrealistic, right?"
"It depends on who does it and how to do it!" Yu Song said domineeringly.
If WeChat wants to compete with Penguin for the market, it must first compete for users.
Yu Song expected to rely on Li Ci and Tieba to compete for users, and celebrities will always be the best publicity resources.
Li Ci's matter disrupted Yu Song's plan, and he was trying to find a way to make up for it these days, and the Internet café housekeeper was the one he came up with.
In the beginning, the Internet café butler was just a linker that Yu Song came up with to connect his offline and online industries.
But Yu Song thought a lot in the past two days, and found that he had entered a dead end before.
The Internet café butler can not only be a linker, it is also a terrifying propaganda platform.
Yu Song estimated a little that a hundred computers in an Internet café can have at least 500 users 24 hours a day.
How many Internet cafes are there in the country now?
There are nearly 50,000 Internet cafes in the country, so there will be 25 million users in Internet cafes a day.
To put another statistic, the total number of Internet users in China in 2000 was 20 million.
50,000 Internet cafes is just the current number, and in a year, five years from now, that number will at least double.
Such a terrifying propaganda platform, Yu Song must hold it in his hands.
"In the past two days, you have set up two verification servers for me, and all the Internet café housekeepers have installed verification codes, and I need specific installation data every day. Yu Song said to Zhou Wei.
"That's fine, but how do we promote it?" Zhou Wei asked one of the most important questions.
"Get the server right first, and you'll know the answer in no time. Yu Song sold it.
Coming out of the Internet café, Yu Song made an appointment with Chen Mo with a phone call.
"Brother Song, what are you looking for me?" Chen Mo had a spring breeze on his face, and it seemed that his life was very moist.
Yu Song said with a smile, "There is something I want you to do, specifically, let your people do it." ”
Chen Mo was happy to hear this, and he was also in charge of the leader of a group of people.
"What's the good thing?" Chen Mo asked happily, if there is something to do, there is money to be made.
"I have a piece of software in my hand, and I need your sales to help me promote it. ”
"What software?is it a plug-in?" Chen Mo regretted it as soon as he said it, he said the wrong thing.
Yu Song didn't blame him, "A software called Internet café housekeeper, as long as it is installed in the Internet café." ”
"Internet café housekeeper, this thing is not easy to sell, is it?" Chen Mo grabbed the point at once.
Plug-ins are this kind of thing, and they are bought for fun and coolness, so it is very marketable.
But the housekeeper of the Internet café, you know from the name, the owner of the Internet café will only consider buying something, and the sales will be limited to death.
"It's definitely not good to sell, but if... Is it free?" Yu Song said slowly.
Chen Mo was stunned for a moment, "The free stuff must be used by someone, but this..."
"You're worried about money, right?" Yu Song said his worries for Chen Mo.
"Yes, you can't do it without money. Chen Mo saw that Yu Song understood, so he said it directly.
"Who said I wouldn't give them money?" Yu Song asked rhetorically.
Chen Mo was anxious, "You don't have any money to sell this thing, do you still put money into it?"
"Boss, your brain is spinning fast, I'm going to post money in. Yu Song said with a smile.
Chen Mo was really stunned now, this plot is not right!
"Brother Song, you're not joking, are you?"
Yu Song smiled and shook his head, "I'm serious. ”
"What are you looking for?" Chen Mo didn't understand.
Yu Song smiled and said, "I'm going to fight a battle now, this Internet café housekeeper is my first battlefield, and you'll know it later." ”
Chen Mo went back and went back with the sales plan that Yu Song gave him.
The first Internet café housekeeper, Yu Song only retained the most basic billing function, and he also bound his Wen123 to it.
Since this platform is going to be used for its own use, let's use Wen123 to test the water first.
If you want to quickly promote the Internet café housekeeper, throwing money is an indispensable link, and what Chen Mo brought back is the way to throw money.
In an Internet café with less than 50 computers, the commission for installing a set of Internet café housekeepers is only 20 yuan, 50 yuan for 50 to 100 units, 200 yuan for more than 100 units, and 400 yuan for more than 200 units.
Not only that, but the top three sales every month are rewarded, the first place is 2,000 yuan, the second place is 1,000 yuan, and the third place is 500 yuan.
Seeing such a reward, Chen Mo himself wanted to sell Internet café housekeepers.
When Chen Mo posted the news to the forum, the sellers and water army inside were boiling!
"Boss, get me twenty sets first, and I'll go to the Internet café to sell them now!"
"Boss, just give me a hundred sets!"
"I want two hundred!"
I have to say that in this era of average salary of about 1,000 yuan, how attractive this commission is for these young people.
The Internet café butler appeared for a short time, and the time it became popular was also short.
Under the promotion of many plug-in sellers and water armies, this free software has completely entered the Internet cafes of major cities, and is rapidly advancing to the next level of cities.
In order to be free and easy to use, many Internet cafes that have installed other management software directly uninstall the original software and install the Internet café housekeeper.
The Internet café housekeeper can become popular so quickly, firstly, there are many salesmen, and secondly, it relies on the classic sales plan brought by Yu Song's later generations.
This plan came from a joke that Song heard, grasping his greatest advantage and constantly publicizing, and even achieving the effect of brainwashing.
Jade Emperor: I dominate the Heavenly Dao!
Rulai: You've been beaten by monkeys.
Jade Emperor: I have more men than you!
Rulai: You've been beaten by monkeys.
Jade Emperor: I have a daughter-in-law!
Rulai: You've been beaten by monkeys.
Jade Emperor: I have experienced 17,500 eons!
Rulai: You've been beaten by monkeys.
Jade Emperor: you...
The Internet café housekeeper is such a scoundrel, no matter what advantages other software has, we are free forever, and it will be killed directly.
Nowadays, the Internet money-making model is still very simple, nothing more than advertising and games.
But in the future Internet + era, burning money is making money.
In terms of burning money, JD.com and Didi in the previous life did the best.
In the ten years of making money, JD.com has been burning money constantly, especially in 2011 and 2012, when e-commerce prices were the most intense, and in less than half a year, JD.com burned $400 million.
Many people think that Liu Qiangdong is an unlucky child who squandered a lot of money, but he hasn't made any money yet. Until 2016, JD.com made a profit for the first time, with a net profit of 1 billion.
Looking at Didi again, in the period of taxi monopoly, although there is also a certain market for online car-hailing, according to the law of new things being accepted by the market, the promotion of online car-hailing will be a protracted battle.
However, Didi was willing to burn money, so that consumers quickly accepted the online car-hailing service, driven by discounts, and the market was rolled out in a short period of time.
As for consumers, they have also been driven by the interest of only a few yuan to get to work at the beginning to the convenience and active use of online car-hailing, which are the result of billions of funds for "market education".
Burning money is not money, it is the core competitiveness that is burned, and the market is burned.
Therefore, Yu Song's money-burning logic is actually very simple, that is, to exchange money for time, to educate the market at the fastest speed, to acquire users at the fastest speed, to defeat opponents at the fastest speed, and to occupy the market, so as to obtain market monopoly and pricing power.
The market of the Internet café management system has been completely disrupted by the Internet café housekeeper, and other software vendors in the market have been involved.
Merchants are also talking about this, some people think that this permanent free is just talking, and it will be charged in a few days, so there is no need to pay attention to it.
People who think like this can continue to wait and see, but people with thin backgrounds dare not wait and see anymore, and if they continue to wait and see, they will starve to death.
Originally, more than 1,000 pieces of software have all been reduced in price, just hoping to sell a little more.
In fact, as long as such a pair of businesses can join forces and deal with Yu Song together, Yu Song really has no way.
But they missed the best time, Yu Song's money Dafa has allowed him to gradually occupy this market, and other people can no longer enter.
The number of Internet café housekeepers is rising every day, and Yu Song is painful and happy.
The increase in this data means that Yu Song is closer to his goal.
The point is that this software is free, and Yu Song's money is like a reservoir of a lost dam, constantly flowing out.
In the first few days, Yu Song had to pay nearly 20,000 yuan a day, and at his peak, he spent nearly 50,000 yuan a day!
In half a month, Yu Song burned nearly 800,000!
Seeing the money flowing out of his hands like this, Chen Mo's heart ached.
Chen Mo couldn't figure out why Yu Song spent 800,000 yuan on a broken software.
Maybe this is the difference between geniuses and ordinary people, Chen Mo has a sense of awe for Song.