The "Dream Back to the Kerosene Lamp Bar" concert came to an elevated end in the center of a tearful scene, and the event became the annual event of 2013 in every way.

The first is a concert based on the soundtrack of the movie, but the Madison Square Garden is full, followed by the support of popular singers such as Ed Sheeran, Blessed Son, Bon-Iver, John Legend, etc., who have not taken a penny, and supported it, then there is the news about the Folk Music Festival and the second album of Blue Rites, and finally there is the belated encore.

Each message is worth watching and discussing when listed individually, and now that all the news collides together, the strong chemistry that erupts is even more incredible!

At the moment in 2013, the global music market is shrinking, record sales are declining year by year, the market share of digital music sources is increasing rapidly, but the net profit income is far from keeping up with the speed of record loss, and now the only thing that can remain strong is the touring market.

If you can simply browse the news, almost all the top popular singers online, including Paul McCartney, Madonna and other established singers, are no exception, and they are on tour all year round, which is the most direct manifestation of the music festival tours in major cities during the summer, the regional tours that are open all year round, and the occasional large-scale world tour, and so on.

But even the touring market is now in a bit of a downturn due to the global economic setback: the size of the touring venues, the number of tours, the geography and size of the touring cities...... These details can be noticed.

London's Millennium Dome O2 Stadium and Wembley Stadium, Cologne's Langsheng Arena, Toronto's Air Canada Centre, Los Angeles' Staples Field, New York's Madison Square Garden, etc., these are the top performance venues that only a few popular singers dare to challenge.

Although Madison Square Garden can only accommodate 20,000 spectators, the capacity of the venue is nothing, but because it is located in New York, where entertainment is rich and colorful, attendance is still a daunting challenge, and tonight, "Dream Back to Kerosene Lamp Bar" has created one of the liveliest and most exciting performances of 2013 so far, from attendance to audience feedback!

Of course, there is one important factor that cannot be overlooked:

It was a free concert! All revenues were made by the audience's own donations, which undoubtedly created the prerequisites for 100% attendance and more than 3,000 outfield audiences.

However, after the concert ended, Sony Classics officially said that the ticket revenue of the whole venue was as high as 1.8 million US dollars!

The fact that the ticket revenue alone has reached such a figure is absolutely incredible and incredible, and you can clearly feel the strong support of the audience, which further proves that the great success of this concert is even more valuable in the current market downturn.

Immediately afterwards, Sony Classics also officially announced that they will donate all ticket proceeds to the Heather Cross Foundation, and in addition, they will make up the difference in the name of the "Drunken Country Folk" crew, and raise $2 million to sponsor the foundation's next grant project, hoping to help more people.

It is worth mentioning that the Heather Cross Foundation has been in operation for more than 18 months, and the all-round sponsorship of amyotrophic lateral sclerosis is being strongly promoted, while the manager of the foundation, Robin Helzer, officially announced in early October that the foundation will continue to regularly allocate 20% of the funds every month to accept sponsorship applications for other incurable diseases, and make every effort to help more patients in distress in addition to amyotrophic lateral sclerosis.

At that time, Lan Li was promoting "gravity" at the New York Film Festival, and after receiving the news, the reporters came to ask Lan Li if he knew about it, and Lan Li said, "This is the opinion of a good friend." "Mr. and Mrs. Cross. "We want to be able to contribute our modest power to change society. It's not easy, but we're going to keep going. ”

Now Lan Li finally understands Bill Gates' mentality.

Every year, Bill Gates will take a fixed percentage of all his income dividends and give back all of them to various charitable fund projects. Because they deeply know that after the account number reaches a certain level, it is just a series of simple numbers, relying only on themselves and their entire company to spend, which can never be spent, and wealth taken from the society must be given back to the society, which is a virtuous circle.

The same is true of Lan Li now.

The "Dream Back to the Kerosene Lamp Bar" concert was undoubtedly a huge success, creating a buzz of discussion throughout North America.

According to rumors in the industry, Harvey Weinstein scoffed at such a "villainous act" of Sony classics, which he thought was all a cheap and vulgar college PR move, and the ultimate goal was just to build momentum for the "drunken country ballads".

On the surface, Sony Classics donated all the ticket revenue of the concert, thankless, and held a grand concert, not only did not make a profit but also lost money, but the actual situation is that the concert retains the original style, there are no gorgeous lights and no luxurious choreography, and even the performers are willing to appear for free, and the cost has been reduced to a minimum, compared to the public relations expenses of the academy of millions of dollars, it is not worth mentioning at all

Now, in the middle of awards season, the cost of a top-notch lavish private party generally fluctuates between $150,000 and $400,000, depending on the venue, city, guest lineup, etc., and the Sony Classic concert may not cost that number.

A simple horizontal comparison can see the clues.

As a veteran of the industry, Harvey Weinstein is easily able to see the essence through the phenomenon, and naturally does not care, not to mention, he thinks that Sony classics are just doing useless work, "Those who are deeply moved by the audience do not have the right to vote." And the industry insiders who really have the right to vote are moved, but after all, they can't compare to the friendship offensive above the private party. The Sony Classic is completely overwhelming. ”

Harvey represents an opinion and attitude in the industry, but whether it is right or not will have to wait for awards season to find out.

However, one thing is certain: the Sony Classics have undoubtedly been a huge success in promoting the film!

On December 27th, the day of the official opening of the "Dream Back to the Kerosene Lamp Bar" concert, it was a Friday, and it was also the fourth weekend of the continuous screening of "Drunken Country Folk".

But objectively speaking, the influence of the concert did not fully ferment that weekend, but slowly showed its power in the following week to two weeks, the most direct proof of which is that the sales of the two albums "Don Quixote" and "Drunken Country Folk" soundtracks have rebounded strongly, which is also reflected in the expansion of the box office of "Drunken Country Folk".

In the first week of January 2014, the entire North American film market was calm, and the only new release was Paramount's "Smart: Ghost Story", but on the whole, the market was still "Frozen".

Whether it is "The Hunger Games 2" or "The Hobbit 2", all of them are overshadowed by the box office trend of "Frozen", this cartoon has truly become a hit of the year, strongly announcing the awakening and counterattack of Disney's own animation department, and after Pixar has dominated the market for many years, Disney has finally regained its traditional strengths.

In addition, the works of the awards season have become the main force of the theater.

The works of this year's awards season are generally relatively "large", from the cast to the production lineup to the distribution scale, all aspects have reached the top level, and the combination of big-name actors and big-name directors and expensive productions has made various distribution companies have to consider the proportion of revenue from the box office and popularity in the process of planning theatrical screenings, so the theaters in the winter have also become a little lively.

"Gravity" was the first hit of the year, followed by "The Wolf of Wall Street" with Leonardo DiCaprio and Martin Scorsese, "12 Years a Slave" starring Brad Pitt executive producer Michael Fassbender, "American Hustle" with David O. Russell with Christian Bale and Jennifer Lawrence, "She" with Spike Jones and Jacques Phoenix, and "Big Dreamer" with Tom Hanks and Sandra Bullock...... There are so many stars on the line-up that there are just a few of them.

The above works, except for "She", which is still in the screening stage, have entered more than 2,000 theaters in the screening scale of all other works, and they are definitely a strong contender for the box office championship in the cold and depressed winter file, such as "The Wolf of Wall Street" swept the cumulative box office of 60 million in just two weeks of release, and the topic discussion has always been hot.

Among them, the "Drunken Country Ballads" released by Sony Classics is like an outlier, always methodical and unhurried to expand its own footsteps.

After the "Dream Back to the Kerosene Lamp Bar" concert, Sony Classics really started the first step after the expansion. Because word-of-mouth fermentation and expectation have reached a high enough height, if you continue to wait, it will start to decline, and now you must let the audience see this work.

As a result, in one hundred and fifty-five theaters and thirty-five cities, "Drunken Country Folk Songs" ushered in the first ** expansion, and the box office performance of a single theater is still the focus of attention, and almost half of the distribution companies in North America have cast curious research eyes!