Chapter 306: Breaking the Head
A week later, the Game Agency Summit finally began.
In fact, it can be regarded as a competition!
Due to the performance and reputation of the "Galaxy" virtual game in China in the past few months, many foreigners have paid attention to it. Especially when these game videos and so on are circulated on foreign game video sites, so that foreigners know what a real virtual game is!
This is a virtual game, it's really virtual reality.
Therefore, many foreign game companies or operators want to introduce this game.
The scene of the summit.
This time, a total of 36 game-related companies came to the conference room of Xiao Jun's Galaxy Virtual Game Company.
But Xiao Jun will only jump out of 11 partners in the end, after all, these 36 companies are from 11 countries, and Xiao Jun will only need one agent in a country.
So this group of people is currently competing for a spot today.
These are eleven countries, most of which are European and American countries, and the rest are island countries and stick countries, as well as countries such as hardness. Basically, they are all developed countries or big countries.
Especially the US imperialists, this time a total of three companies came to bid!
Obviously, companies in Europe and the United States are very optimistic about the "Galaxy" virtual game.
There are still many famous companies that came to participate this time, such as EA Games, 2K Games, Vivend Games, etc......
This time, Xiao Jun did not make a profit, but Zheng Tianhao was fully responsible.
"Hello everyone, I'm Zheng Tianhao, Head of Game Publishing at Galaxy Games, and I would like to welcome all 36 game companies and game agents here to our summit. ”
"Papapa......" There was warm applause at the bottom.
"This time, our company will run for 11 overseas distributors of the Galaxy virtual game. So, it will depend on your strength later. But before that, let me announce the conditions of our company!" Zheng Tianhao smiled slightly.
"Since most of your companies are from more developed regions, our company has set a condition, that is, this time the agency fee for Galaxy will start at $100 million. Zheng Tianhao said.
"What? 100 million dollars to start? This agency fee is too high, right?!"
"Yes, even the "Galaxy" virtual game is the world's No. 1 game, and it has already begun to become popular. But $100 million in agency fees is too high. ”
"Typically agency fees for big games range from $1 million to $5 million. But the agency fee with a starting price of $100 million is really a lion's mouth. ”
Anyway, all the companies present were shocked after hearing this condition, and complained that the price was too high.
In fact, this $100 million agency fee is the meaning of the franchise fee.
"I wonder how much profit your company can give us?" asked Bartlet, the representative of EA Games, with a frown. To be honest, the $100 million agency fee was more than he estimated. Originally, he thought that the maximum would be about 10 million US dollars, but he did not expect it to start at 100 million US dollars.
"That's a good question, and that's what I'm going to announce next. After the "Galaxy" virtual game is handed over to your agent, you will get 10% of the profit generated by this game in your area!" Zheng Tianhao said with a faint smile, the boss said that if you can slaughter a pig, you must slaughter a pig.
"What? It's only 10% dividends!
"That's right, it's just that, at least 30%!"
"You must know that after we get this game, we need to attract a lot of traffic, advertise, promote, operate and so on in our local market. We don't know how much money it costs to get 10% of the profit? Boris, the representative of 2K Games, looked dissatisfied. It's too harsh for this condition.
"That's right!"
"Ladies and gentlemen, this Galaxy virtual game is different from traditional computer games, first of all, it is very worry-free, and you don't need to put too much effort into the management of the game after you get it. You just need to get our game update package at a fixed point to keep up with the new ones, and manage your game client a little. Your main focus is on promoting the game. ”
"Also, the Galaxy virtual game is played with a matching virtual gaming device. If you are our agent, you have the right to sell our virtual gaming equipment in your local area! In fact, you don't just get dividends for the game, you can also sell these devices profitably. Zheng Tianhao looked at the group of noisy people below and said unhurriedly.
When everyone heard this, they all fell silent in an instant.
"The ex-factory price, so how much do you sell on the market, and how much can we make by selling these devices?" asked a man who raised his hand. They had almost ignored the issue before.
Virtual games don't just sell games, they also sell devices.
"The factory price of our virtual gaming equipment is $3,600, and the price we sell in the market is about $4,211. In other words, you can make more than $600 by selling a set of equipment. Of course, you can only calculate how much profit you can make from the more than 600 dollars you have after deducting your sales costs. Zheng Tianhao said.
In fact, the cost price of a set of equipment for virtual games is $3,049 (that is, 21,000 RMB), and the price is $4,211, which is 29,000 RMB. Of course, Xiao Jun will not give the other party a cost price stupidly, and he will definitely make a wave. So the ex-factory price was set at $3,600. That is, he makes a pure $600 set.
In the hands of these agents, they also have a profit of more than 600 US dollars according to reason, but in fact, it is not, after all, they need to promote and sell these equipment after they get it, and this promotion advertisement, many sales employees, etc. are all costly.
In fact, Xiao Jun also makes sense to do this, and the cooperation is win-win.
By releasing the Galaxy virtual game, he doesn't need the whole world to promote his game. After all, promoting a game isn't that simple. You need a platform with a player base, you need a lot of advertising, you need to promote your own gaming hardware, and so on. When the time comes, you will promote it, and the effect may not be good.
Therefore, game agency cooperation is a more popular practice.
Take Tencent as an example, when League of Legends entered the local area, it was represented by Tencent, Tencent itself has a huge game user base, and a vast network user base, plus it smashes advertising recommendations, so it doesn't take a year for the number of its players to skyrocket.
If Riot did not act as an agent for Tencent, but came to Huaxia to open a branch company and build and promote this game from scratch, it is estimated that it would be cool.