The so-called "brain-dead fans" are all driven by an impulse and enthusiasm in their actions and thoughts, and there is no law, no reason and no context, which also makes countless situations unbelievably unpredictable.

The same is true at this time.

It can be seen from the grand occasion of the pick-up at Pudong Airport and the frenzy of following the car that the strong appeal of the name "Lanli-Hall" is unparalleled.

But in less than fifteen hours, the direction of public opinion on social networks has ushered in a 180-degree turn, and the change is so big and sudden that countless people are shocked and puzzled, and they don't understand what happened at all, even the whip of ballet is not so fast and so fierce!

What exactly are they missing?

The entire online platform is completely messed up!

Previously, the controversy that arose because of the airport and hotel incidents, during the press conference, the pros and cons were still fiercely confrontational; The line between event and time has blurred, all the arguments have been thrown into chaos, and finally it has lost control, and all kinds of rhetoric have exploded.

It is unimaginable that from the end of the press conference to the unveiling of the red carpet of the premiere, in just two hours, the topic of "Lan Li insulting China" has been hyped to more than 50 million, and it has entered the top ten of the hot topic list with a rocket-rising attitude, and the upward momentum has no sign of stopping at all.

A very interesting phenomenon is that in the chaos of the whole network, the two traffic students both remained silent when they officially spoke later, their explanation was that everything happened too fast, and the ever-changing situation was far beyond imagination, which also led to them not being able to capture the pulse movement in the first time, but how much authenticity of the words is, this is a matter of opinion. But what is certain is that their silence became the catalyst.

Some fans believe that the silence of the idol is equivalent to encouraging their behavior at least not to stop it, some fans believe that the idol was threatened by Warner Bros. to shut up and not allow the conflict to intensify, which also makes them more and more angry, and some fans think that the idol is also in a dilemma now, and suddenly found that the idol they like is actually a terrible trash, which must be very hurt, and the fans are distressed and push all their anger to Lan Li.

"Brainless fans" are always eye-opening.

Then, things got out of control, and the most direct manifestation was that Lan Li's social network accounts were all compromised one after another.

Avid fans have found a way to land on Twitter, Instagram, Facebook and other major social networking platforms, and although Lan Li has not been updated for more than three months, they still started to use memes to show the world what power comes from Huaxia.

The point is that they can show the world the iron fist and toughness of the young generation of China, and the perseverance and domineering spirit of "even if they are far away" are enough to shock every sunspot who is ready to move, and let their opponents know that they are absolutely not the object of random provocation.

And so it is: they succeeded!

The related topics of "Blue Gift" have fully ranked among the global hot trend rankings of major social networking platforms, and major media and countless netizens have cast their attention, and it is truly "popular all over the world".

"For the sake of our brother, boycott 'Interstellar'. ”

"For the sake of our dignity, resist 'Interstellar'. ”

"For the sake of our pride, resist 'Interstellar'. ”

Similar slogans spread on social networking platforms around the world, and the fanatical fans of the two major traffic stars joined forces to create a great spectacle of the Internet era, suppressing the Don Quixote of Lan Li, even if all the supporters of Lan Li persevered in their voices, but in the wave of special traffic entertainment culture in China, it was still impossible to form an effective confrontation after all.

On the one hand, Don Quixote is originally "non-mainstream", covering all ages, coupled with Lan Li's silence on social networks, which makes them fall behind in the online battle against each other, if it is Justin Bieber or Selena Gomez (Selena-Gomez), they may still have the strength to fight.

On the other hand, the fans of the two major traffic stars joined forces to show the world for the first time the iron fist of the water army, regardless of whether you are Lan Li or someone, you will be pulled down directly if you are unreasonable;

As a result, the slogan of boycotting "Interstellar" spread throughout the social network, and the powerful momentum formed a huge wave of thunder.

Really raised my eyebrows!

Even if they are the world's top superstars, so what? After coming to this land, they must surrender, and even if they do not submit, they must "fight" until the other party is convinced!

After things got out of control, the two traffic students finally showed up.

First of all, a certain Canadian who was selected as the spokesperson, he posted a long article on Weibo, the basic content is still the same framework as last time, he is still a newcomer actor, and he still needs to continue to work hard, and so on;

But such a move failed to control the situation, and fanatical fans firmly believed that all the above content was officially forced to be released by Warner Bros., and then they couldn't help but feel sorry for their idols, who had no freedom and no rights, and could only swallow their anger when they were pointed at and scolded.

Things are getting worse.

The second is a certain singer who has just set a Guinness record, thirty minutes slower to release a long article, the basic content is worth savoring, the whole article is to reiterate his love and support for Lan Li, he will still go to the premiere to watch "Interstellar", with practical actions to express his support for Lan Luo, as for those rumors on the Internet, they did not mention a word, just mentioned in passing, those negative remarks are all misunderstandings.

The above remarks made the fanatical fans begin to feel distressed, their idols were ignored by others and turned into dust, but they defended each other so kindly, and the gesture of repaying grievances with virtue made people feel distressed, and then transferred all their anger to Lan Li because of that guy.

In this way, things are becoming more and more turbulent Originally, the discussions have reached a bottleneck, and they are about to start falling back one after another, but now because of the successive "help" of the two traffic students, the topic has broken the upper limit and burst out with more powerful energy, and things are getting more and more out of control.

"Lan Li, get out!"

"You're not welcome here!"

"Apologize to my brother!"

In the face of such swearing, Lan Li never gave any response, which also swelled the vanity and self-confidence of fanatical netizens to a whole new height

They can imagine that for the sake of the box office, Lan Li must come out to apologize, or clarify the misunderstanding, which must be a memorable moment for the Chinese film industry. As long as they thought of Lan Li's frustrated appearance like a defeated rooster in their minds, and had to lower their arrogant heads, they couldn't help but get excited, and then the Internet craze actually rose a little again invisibly.

unimaginable!

It's inconceivable for the rest of the world, whether it's a small issue that triggers such a frenzy, or whether it's a fanatical fan who can do so much for their idols, or whether it's an online platform that has evolved into a virtual morality tribunal to critique and even override the law, all of which are beyond conventional theory.

Even Michael Jackson didn't suffer such treatment back then, but now it really happened to Lan Li, which also makes people start to be confused:

Can anyone remind me what happened in the first place, what did Lan Li do wrong to get treated like this, and what happened in the fifteen hours from heaven to hell?

The whole thing is moving so fast that even PR agencies can't keep up, and if the crisis response is a little slower by half a beat, it may have to deal with a whole new problem, and the whole thing is going worse and worse, and if you can't come up with a solution, then the movie could be a disaster at the box office.

Warner Bros. spent countless efforts to arrange the release of "Interstellar" in China, hoping that the super popularity of Lan Li could create box office success here and replicate the success of "gravity", but now they are in trouble because of Lan Li, and the box office performance may suffer a serious blow, so they naturally cannot sit idly by

It's just that the problem is that everyone is confused, they can't understand the context of the development of the situation, and everyone has a question: how did things get to this point?

If you don't know what the problem is, then you can't solve it, and you don't even know how to start with crisis PR. That's why they had to work with a local PR agency, and the choice of Chris Wu as the spokesperson is the most direct proof of this, so how should the local PR agency solve it now?