Orthopedics mainly studies the anatomy, physiology and pathology of the musculoskeletal system, and its treatment methods mainly include drugs, physical therapy and surgical treatment.

Therefore, the same is true, the market of orthopedics is the consumption market, according to different needs there are different markets, the greater the demand, the bigger the market!

Medical devices can be divided into two ways of internal fixation and external fixation according to the physical structure, the internal fixation implanted in the body mainly includes joints, bone plates, screws, etc., external fixation is a fixation method in vitro, mainly including external fixation frame, splints, bandages, plasters, etc., the two methods are mainly internal fixation, both ways are to fix the fracture end to promote the formation of callus as soon as possible.

At this time, Mordo picked up the pen and paper on the desk and began to write and draw.

As he wrote, he said, "You know the Cindis Company?"

Bai Ye's eyes shrank!

"Isn't the Cindys already dissolved? Part of it was acquired by Johnson & Johnson?"

Moldor nodded: "What was acquired by Johnson & Johnson is just a division of Cindis Company, that is, the product department, and Johnson & Johnson bought out the patent rights and market of the products of the Cindis company, but what is really powerful about Cindis is not these things, but the heritage of Cindis! The most important thing is Sierra Cindis herself!"

After hearing Serracindis, Bai Ye felt an instinctive discomfort in his heart.

Why?

That's because of the Cindyce Company!

Cindis was first established by an AO association in Switzerland, which developed standards in the field of orthopedic trauma, and the first thing orthopedic surgeons need to learn when entering the clinical field of orthopedics is the AO standard, which formulates the operation method of surgery.

For example, a nail board in which position is appropriate and to what extent, such as the operation needs to use a built-in steel plate and materials, etc., etc., any kind of subtle things have requirements, after the standard was formulated, they established Cindis company, mainly orthopedic trauma products, the largest market share in the world, before the rise of local brands in China, the share of Cindis company is also the largest, many device companies are imitating Cindis company's products, and now the market share is gradually decreasing.

Later, after Sera Sindis, the founder of Cindis, discovered this problem, she immediately made a decision and began to cooperate with Johnson & Johnson without any hesitation!

In those years, Johnson & Johnson Group gradually became the world's strongest supplier of orthopedic materials.

Bai Ye knew these things, but Moldo said: "Actually, the Johnson & Johnson Group was not satisfied with simple cooperation at the beginning, and the ambition of the Johnson & Johnson Group became bigger and bigger, so big that it wanted to annex the Cindis Company, and then there was a real disintegration. ”

"Cindis broke his wrist, directly abandoned the original things, resolutely entered the EU market, it took less than a few years to open the market, won the praise of the EU people, but after the incident of Johnson & Johnson, Serracindis has long recognized the cruelty of the market, so he decided to make the order himself, so he gradually began to cooperate with some companies, schools, scientific research institutions and even business giants!"

"This is what became Stryker, Zimmer, Kailitai Spine Products, Wego Orthopedics ......"

After saying this, Mordo took a deep breath, this breath was very long, and it seemed that he was going to spit out the words that had been buried in his heart for so many years!

But Bai Ye woke up like a dream!

I didn't expect there to be such a big secret behind it!

At that time, Cindis, which was the world's No. 1 orthopedic company, was not merged by Johnson & Johnson, but entered a period of secrecy and made a fortune.

Create rules and become a talker!

In the latter words, Moldor didn't say that Bai Ye had already guessed, if there was no accident......

Bai Ye said, "What do you mean...... You were part of the Cindis in the first place?"

Moldor nodded: "That's right! I was the person in charge of this organization in the academic field, that is, the academic representative. ”

After Bai Ye heard this, he was stunned for a moment, and smiled awkwardly: "Then why did you leave in the first place? With such a high status, the Cindis Organization, the future is bright...... I won't leave if I want to. ”

Mordo shook his head: "The current organization is just a business alliance, and it is no longer the original Cindis, Serracindis has long since retired, and after his son Trasis Sindis became the talker, he is more inclined to govern this commercial organization, he integrates resources and builds this organization more like an iron bucket, such as the current academic institutions, scientific research units, etc., if Serra is a scientific researcher, then his son Trasis is more like a businessman." ”

"Moreover, you have also found that the orthopedic ability of this organization is getting weaker and weaker, and I am just a mascot, when I am needed, organize a meeting, promote what products, and then release some new orthopedic guidelines through my hands, that's all. ”

"To tell the truth, the current hard core of the Cindis Company is already decaying, not as good as the current Bai Ye Research Institute, no enterprise or group is an Ivy League, and the leader's decision-making is crucial!"

What Mordo said was very right, but without Bai Ye, no one could shake Cindys's position.

Because it is impossible for any man to surpass Cindys in his lifetime, not even if he is a genius!

Because the geniuses of the Cindis are not just a few!

And Bai Ye ......

He hung up......

After finishing speaking, Mordo smiled and said, "Teacher, you are the most capable, talented, and unfathomable person I have ever met in my life, and I am not telling you about the Cindis Organization to shake your confidence. ”

"On the contrary, I want you to know what our enemies are like, just like there is an old Chinese saying: know yourself and know your opponent to win all battles!"

"This battle must be fought, I have been preparing for so many years, to be honest, over the years, I have been thinking every day, when we join us in the face of a behemoth like Cindis, we have no power to fight back, how should we fight to win, so that we can break the current pattern of the world!"

"Now, that's the purpose of my visit to you, I want to tell you all the things I've prepared over the years!"

"In this battle, we must go all out!"

Bai Ye smiled, looking at Moldo, who was almost not talkative, and found that he had been preparing all along!