Mandarin Oriental's VIP lounge.

The seats were full, and the flashing lights came and went. Aurora Media's first roadshow began under the auspices of Zhao Shaodong.

"Hello everyone, I am Zhao Shaodong, co-founder and chairman of the board of directors of Aurora Media Group. ”

"By my side, I believe that everyone is very familiar with Miss Annie, a genius who combines beauty and talent;

Another person that may not be familiar to you is Mr. Chu Luo from Gimhae, who is an indispensable co-founder of Aurora Media Group and now serves on the board of directors. ”

Zhao Shaodong pointed to Liu Ruoyi and Chu Luo and introduced, everyone smiled, almost all the senior executives of Aurora Media are here today.

However, except for these three founders, others such as Li Ershao are not today's protagonists.

Today's stage will be Zhao Shaodong's one-man performance.

"As we all know, three years ago, my life was like heaven on earth.

But after getting to know Miss Annie and Mr. Churo, and having been dragged into the water due to the same dream that we all shared, I started a hellish entrepreneurial life.

In the entertainment industry, where there are many strong players, we dream of creating a company that can bring joy to millions of people.

For this dream, Aurora began to make music, look for talented artists, and invest in movies.....

We are like a wild horse breaking into the entertainment industry, some people say that we are arrogant, hairy boys are useless, and sooner or later we will be finished.

Some people like the works we have launched, and look forward to more and better works that Aurora can launch.

In this way, day after day, Aurora has gradually grown from 3 people to an entertainment media company with ideals and joy.

We've found a group of very talented artists, and we've found a group of like-minded partners, from music to film, to TV series, to TV stations.

Every step we take is laying a solid foundation for the realization of our dreams, and Aurora has gradually become a well-known new entertainment force. ”

"As you know, Aurora is a monster in the entertainment industry that has developed by leaps and bounds.

In Aurora Media, everyone did not set limits for themselves, but worked for it wholeheartedly and made unremitting efforts after they were determined.

Because of this, we have grown by leaps and bounds, creating unprecedented jobs and opening up new markets. ”

Now, more than two years have passed. We have become an important name in Hong Kong and even in the Chinese-speaking world. Now, we are ready to let more people know us, invest in us, and share the rapid growth of Aurora in the future. ”

"With the development of Aurora today, our eyes are no longer just focused on the existing business, but we have begun to plan for the future all-media era.

To do this, we need to attract new funding to fuel this ambitious development plan.

We already have our own TV station, as well as our own strong content production team, whether it is a TV series or a movie, today's Aurora is one of the top content manufacturers in the entertainment industry.

We'll continue to build on this content production capacity, but more importantly, we'll expand our channels.

We believe that in the future, the mainland will be the fastest growing region in the world, and will have an unparalleled development speed and provide huge room for development.

As you have already seen, Aurora has started to make a lot of preparations for this market.

And invested heavily to start building a cinema line in the mainland.

But now we are not doing all this is far from enough, in the future, the vast market space in the mainland will have more and higher requirements for cinemas, hoping that better cinemas will provide better entertainment services for the wealthy.

Our goal is to build a unique super cinema chain in the Mainland with world-class screening, to promote the great enhancement and improvement of the movie-going environment in the Mainland, and to share the huge development opportunities of the entertainment industry in the Mainland in the future.

Today, we already have 100 large-scale movies of Aurora Cinemas in Beijing, Jinhai, Pengcheng, Huadu... And so on under construction

In the next 5 years, we hope to be able to expand this number to 1,000 large movie theaters.

Don't think that our plan is too arrogant, we know that the number of domestic theaters is very small, and the number of theaters is very large, but each one is weak, and there are just more than 1,000 theaters in the entire mainland, and the number of screens is only more than 2,000.

This is a mainland with a population of 1.4 billion, and we do not believe that this is a normal situation.

On the other side of the ocean, Americans have more than 6,000 movie theaters and more than 36,000 screens.

For Americans, there is an average of more than 8,000 people who have a screening room, but in the mainland, there is only one screening hall for more than 100,000 people, and this is by no means a normal development.

In fact, we believe that cinema construction has become a key part of the development of the film industry in the Mainland.

The box office success of big-budget films such as "Infernal Affairs" and "Heroes" shows that the mainland does not have no movie-watching audiences, but that there is a lack of good works and good places to watch movies.

With that in mind, we're working hard to make better films, and now we're working hard to build more and better cinemas to bring joy to more people. ”

"Although the journey of Aurora Media is not long, we have walked very steadily, and we strive to do better every day. In the future, we want to make Aurora Media a century-old store with sustainable development.

We are well aware that the road in the past has been quite hard, and today is not easy, and tomorrow may be even more difficult, but the future is infinitely better. Therefore, we must work harder to win the long journey ahead.

Thank you!"

Zhao Shaodong's speech made a group of institutional investors, independent investors and the media in the VIP room all mess up.

Obviously, everyone did not expect in advance that Aurora Media's financing plan was to continue to enter the mainland cinema chain in a big way.

The previous financing and construction of the cinema line by Aurora Media has aroused criticism in the investment circle.

With the current box office income of more than one billion in the region, investing billions in the construction of theaters is already a crazy move.

Now it is said that 1,000 movie theaters will be built!

This is completely beyond everyone's imagination.

Directly doubling the number of cinemas in the mainland, whether this plan was conceived by people or dreamed up.

Anyone with a little sense of reason knows that even if the 1,000 movie theaters of Aurora Media are built, the box office revenue in the mainland can double to more than 2 billion, which is the gross income of more than 1 billion, plus the share to the producer, the annual income is hundreds of millions of top days.

Such an investment will cost at least tens of billions, even if the various costs in the mainland are low, if it is rented, a movie theater will have to invest at least tens of millions, and 1,000 will be at least tens of billions of investment.

Of course, now we don't know that Aurora Cinema is ready to buy commercial real estate construction, and the cost will increase several times, according to the current average price of commercial real estate in the mainland of about 4,000 for the first and second lines, the purchase cost of real estate for a cinema is 20 million less (a large cinema is about 4,000 square meters to more than 5,000 square meters).

After calculation, the construction cost of the 1,000 cinema chain will be more than 30 billion yuan to complete.

That bit of box office income, the interest is not enough to pay!

Of course, these investments are gradually invested in several years, otherwise the money from financing is simply not enough, and if you have to take out a loan, the parent company of Aurora Media will be greatly dragged down!

However, even with tens of billions of investment, this figure has already made the people present fry.

"Just kidding, Aurora Media is crazy!"

"It seems that this IPO does not dare to participate, the water is too deep, who dares to accompany Aurora Media to go crazy like this. ”

"The few companies that invested in the front are probably about to cry, so there is no one to take over the listed stocks, and they want to cash out and leave, but there is no door"

......

Zhao Shaodong's ears are better, and the discussion in the field more or less reached his ears.

To be honest, he was also a little embarrassed.

The plan seemed a bit crazy to him. Not to mention someone else.

However, this is what Liu Ruoyi insisted, and Zhao Shaodong still had to believe Liu Ruoyi's judgment.

The oil futures thing is still fresh in my memory, and I thought it was incredible at the beginning, but what was the result?

As a result, Zhao Shaodong's intestines repented. He is not the same as Li Ershao, Liu Ruoyi's income from his own capital operation is not clear to others, but he and Chu Luo know.

So no matter how crazy he is, Zhao Shaodong followed Liu Ruoyi with an iron heart this time.

Because he knew that he didn't support this plan, Liu Ruoyi would definitely leave them alone. Anyway, this amount of money is not unbearable for Liu Ruoyi.

To be honest, Zhao Shaodong is actually optimistic about the development opportunities of real estate in the mainland.

Liu Ruoyi's plan is a bit incomprehensible to other people, Zhao Shaodong actually knows very well that this is hoarding land under the guise of theater construction!

Given the complexity of the real estate market in the mainland, if there is no good name, it is likely that the acquisition of millions of square meters of commercial real estate will soon cause an uproar in the real estate industry.

The development of the mainland, the easiest way to get rich, in fact, the rich people on this side of Xiangjiang are very clear, there are too many people who covet real estate, Liu Ruoyi really wants to make it clear that the carriage and horses are entering real estate in a big way, this matter does not know that it will cause changes in the pattern of Xiangjiang.

Millions of square meters This is already the standard of top real estate developers, and it is really hard for Zhao Shaodong to say what the attitude of those predators is towards this newcomer who has just broken in.

When he first entered the entertainment industry, Aurora Culture was actually quite targeted for a period of time, if it wasn't for his vision being far superior to his competitors, Zhao Shaodong suspected that he would not be able to survive that wave of targeting.

It is Liu Ruoyi's magic that has the glory of Aurora Media today.

So now people are talking about it, Zhao Shaodong is a little embarrassed, but he won't regret it.

The next questions in the audience basically revolved around the purpose of Aurora Media's financing, from motivation to economy, to funding gap financing, and how to solve the debt management pressure.....

To name a few, throughout the roadshow, Liu Ruoyi and Chu Luo came to be image spokespersons, and whatever questions they asked, they all pushed them to Zhao Shaodong, the chairman of the board of directors.

made Zhao Shaodong miserable.

But who made him the biggest executive in this company?

Of course, Liu Ruoyi also noticed the criticism in the field, but she didn't care.

If these people had seen everything, they wouldn't have come here to look for investment opportunities.

This seemingly crazy decision today will be judged fairly by history in the future, and the opinions of these people are completely like floating clouds.

Although it may have an impact on the listing of Aurora Media, Liu Ruoyi is not afraid.

Today is just the first roadshow briefing, so that everyone knows clearly what Aurora Media's post-financing development strategy is, and after the news is released, if the response is not good and there are difficulties in listing and financing, Liu Ruoyi will stop it.

Anyway, Aurora Media has not yet had a three-year continuous operation period, and it will not meet the minimum requirements of the main board of the Stock Exchange until next year, otherwise it can only be listed on the GEM.

If it's really hard to go public, then it's better to postpone it for a while.

The money raised in the previous phase was enough to support the construction of the cinema chain for a period of time. When the construction of the first batch of 100 is completed, if the second batch of construction money is not enough, Liu Ruoyi will inject capital into it out of his own pocket.

If you have money, you can really be fearless!

There is no doubt that the response to Aurora Media's first roadshow was extremely strong.

Although the way of reaction is somewhat unsatisfactory.

Well, in fact most of them are quite negative reviews.

"Aurora Media is crazy to bet on the cinema chain" - the financial headline of "Oriental Daily". This is a relatively documentary report that records the content of the entire roadshow of Aurora Media.

"Real estate developer or entertainment tycoon? Aurora Media is suspected of transformation" -- "X Guo Daily" financial in-depth analysis.

Although there are not many smart people who prove this, it is by no means nothing, and Liu Ruoyi's small abacus has been seen through by many people.

"How long can the inflated Aurora media bubble blow?" -- a blockbuster article on the front page of The New Paper.

This one is sung at first glance, and the rhetoric is quite intense, claiming that whoever votes for Aurora Media is a dead end, and the bamboo basket is empty!

.......

"Did we stab a hornet's nest?" the next day, Chu Luo said to the two partners with a wry smile with more than a dozen newspapers.

"None of us are optimistic about this plan. ”

Normal, the truth is often in the hands of a few, and this sentence can be found at almost any time. Liu Ruoyi responded with a smile.

"Do you two still have any doubts? If there is, I will cancel Aurora Media's plan to build this theater chain, and I will invest in this plan by myself. ”

"Don't!" Zhao Shaodong waved his hand, "It's okay to advance and retreat together, we won't quit." ”

Although I really can't see through when this plan will be the harvest period, but because Liu Ruoyi wants to go it alone, Zhao Shaodong will not let this go.

At least this opportunity is to take out the money in other people's pockets.

Even if there is a lot of trouble outside, Zhao Shaodong believes that when Aurora Media's annual performance report comes out, these people will still have a lot of gossip in their mouths, but they will hand over the money to Aurora Media.

After all, the financing and construction of the cinema line is operated by a single company, which is a big deal, that is, it will affect the investment of some fixed assets of Aurora Media, which should have little impact on the main business of Aurora Media in the future.

Now it has begun to look like ATV and variety shows, as well as the booming film business, as well as the mainland's film and television drama base industry and college industry......

From the perspective of the entertainment industry, Aurora Media can really be said to be the most high-quality entertainment company in Xiangjiang.

These are real, and no one will turn a blind eye.