In the auditorium of Zhejiang University, Shen Ming is sharing and exchanging with teachers and students on films.

Since "The Great Gold Robbery", film publicity has begun to enter more and more college campuses, dialogues, lectures, and premieres, and film companies are working hard to cultivate these students, and they are also the most mainstream consumers in movie theaters who have a good impression of themselves.

This was proposed by Guan Yadi, the director of the publicity department of "The Great Gold Robbery", "The Great Robbery" was "Titanic 3D" before, and "Super Battleship" and "Men in Black 3" later...

In the end, the box office won 150 million, and the marketing and publicity plan that entered the campus contributed a lot!

Marketing may not directly bring good box office, but good box office must be inseparable from marketing publicity.

The marketing method adopted by "Protecting the Flag" is called word-of-mouth marketing - first small-scale screening, then large-scale screening, and finally direct release!

On the contrary, the marketing method of "Zhu Xian" is hunger marketing, "do not arrange any advanced film viewing" and "do not reveal any movie content" to satisfy the appetite of fans and let the audience increase their expectations and curiosity!

In fact, Shen Ming is also quite curious...

He had played the game "Zhu Xian" before...

……

"Actually, I was preparing to set the National Day file at the beginning, but this year's National Day file is too crowded, "My Motherland and Me", "Chinese Captain", "The Climber", and even the third master's "The Ultimate Rescue of Liberation" can only be pushed back..."

"At the beginning of the year, when I had a few gatherings with Ning Hao and them, I mentioned "My Motherland and Me", and they invited me to join the director's lineup.

"Why do you want to be a director?"

"I still want to make a breakthrough, when it is difficult for you to go further in the field of actors, you can attack jade with the stones of other mountains, try to break through in the field of directing, maybe you can gain something... And great performances are usually because of great works!"

"Acting?"

"As you slowly get older, your aesthetics change and your requirements for yourself are different, or you see and experience different things, and your feelings may not be the same. At this time, the acting skills are naturally different. ”

We talked a lot of questions, and when it came to the audience's question session.

"Shen Ming, what do you think is the difference between a director and an actor?"

"The work of an actor is more focused on acting, which is your job, and it is more pure. When I was a director, I thought a lot, there was chaos in the process of filmmaking, and a lot of troubles made people deal with it very frustrated, but it was because of these that the film had a charm, and I am very grateful to my team!"

"Film is an art of collaboration, and only the director or the actor can never make a play. Only through the cooperation of actors, shooting teams, post-production and other parties can we draw a script scene into a storyboard, then to a storyboard, then to a storyboard, and then to shoot a scene, and then through editing, to form the film we want. It is also with these stages that many people say that the movie is doing subtraction, and from an idea to the realization, it is always a lot worse. ”

"Shen Ming, in the past few years, your results have been very good, and everyone calls you "box office king". In the past few years, the market has undergone some changes, do you think there is still such a thing as an actor's box office appeal?"

"Wow, that's a professional question!"

Shen Ming raised the microphone, thought for a while and replied: "Box office data, if purely from the perspective of actors, is not so important, but for the commercial market, maybe they pay more attention to numbers, so when preparing a project, you must consider its market prospects." ”

"So, you're still being kidnapped by capital?"

"Haha, you underestimate me too much, I can make a movie just to please myself now..."

"Then why don't you shoot it?"

"There is no desire to express it!"

A girl with glasses stood up: "Shen Ming, I watched "The Performer's Words" yesterday, and you mentioned that you should restrain your desires?"

"Yes, you're a public figure after all!"

"Have you ever encountered an unspoken rule?"

“… How to say this, I was lucky, I was nominated for the Golden Globe Best Actor in the first year of my debut, and I directly transitioned to the point where people need to look at my face and act, so I really haven't encountered any unspoken rules, but I know that there are indeed a lot of dirty things in the circle. ”

"Can you tell me?"

"What is there to say about this? Unspoken rules, every industry has them, as long as there is power, where there is trade, it is inevitable that some people want to take shortcuts, want to abuse power, unspoken rules come into being, this is the inferior root of human nature, can not be completely avoided.

As the focus of attention of the public and the media, the news of unspoken rules will be amplified, and there is a very critical point, there is no quantitative selection standard for film and television dramas, and the subjective decision power of producers and directors is very large, and the candidates are very good-looking, so the possibility of unspoken rules in the industry is very high... But that's not the case, and most practitioners still want to make a better work. ”

"Anyway, few of the first-line actors I've seen have reached the top through unspoken rules!"

"Let's be objective, the entertainment industry is not so clean, but it is by no means so unbearable. ”

At the end of the day, a chubby girl stood up: "Shen Ming, what do you think of the popularity of "Chen Qingling"?"

"Well, I don't know very well, what is "Chen Qing Ling", does it have anything to do with "Chen Qing Table"?" Shen Mingleng paused, and then joked...

Of course he knows "Chen Qingling", after all, the male number one in it has been very popular recently, and he is also the male number one in the big movie "Zhu Xian"...

The host was a little embarrassed - he really didn't know.

The girl was a little dissatisfied: "It's a Tanmei drama!"

"I know that I have heard of Tanmei dramas, "Addiction" and "Soul of the Town", but I don't have time to chase dramas, so, thank you for the invitation, relevant people, it is inconvenient to answer!"

"Then will you act in a Tanmei drama?"

Shen Ming shook his head directly: "Impossible!"

"Are you homophobic?"

"No, there are too many roles I can play, and the whole world knows that I have a girlfriend, and I'm afraid that the audience will make a play!"

"But shouldn't actors try more?"

"yes, that doesn't mean I have to be a couple with a man!"

The emotions of the people who said it were different, some agreed, some wanted to refute, but they couldn't find an argument. Seeing this, the host hurriedly said: "Okay, the time is almost up, let's move on to the last question." ”

Brush!

Still thirty or forty people raised their hands, and the host casually ordered a boy, and the man said: "After the release of "Protecting the Flag", if the reputation and box office are very good, will you continue to be a director?"

Shen Ming smiled: "This depends on whether there is a desire to express it." ”

……

After the event, Shen Ming continued to rush to Changsha...

For the promotion of "Protecting the Flag", he is responsible for the offline kind of entering the campus, and the online variety shows and interviews are handed over to the leading actors, and when they are officially released, they will gather together to run a roadshow...

In the car, Shen Ming's assistant suddenly sighed: "Tanmei dramas have been very popular recently, and several of them have been approved just by me!"

"Really?"

""Phoenix in the Nine Heavens", "Silent Reading", "Breaking the Clouds", "Heavenly Official Blessing", "Turing Code", "Assistant Architect", "Dali Temple", "Thousand Balls"..."

"I'll go, how do you pay attention to this?"

"No, this is a message on the mobile phone, didn't someone ask "Chen Qing Ling" just now!"

Xiao Xu held his mobile phone and explained.

"Watch less of this kind of thing, as a man, you should pay attention to the lily drama!"

Shen understood him, and then fell into deep thought...

In other words, is the money of a rotten girl so easy to make?