Chapter 118: How to Publicize

Making noise?

In a plane with a huge territory, how to maximize the momentum, make a name for yourself in the shortest possible time, and let almost everyone know about you?

It's a conundrum!

Very technical problems.

Because the distance of information transmission, the degree of repercussion and the residence time of heat are mainly determined by three factors:

First, is the power of the information itself big?

If the information is full of short, trivial things in parents, I am afraid that the attraction is very limited, and it cannot reach the level of "exciting", and it is easy to be ignored by people.

If the information says that a world war has broken out and everyone will be involved in a terrible war, this "vigorous" level can be described as extremely terrifying, and the speed of spread is amazing, after all, this is related to everyone's net worth and life.

Second, the tools for disseminating information are underdeveloped?

If the development of science and technology is backward, people mainly rely on word of mouth, fast horses to send letters, and the fastest is "flying pigeon to pass on the book", this kind of communication efficiency is probably very low, and it is easy to spread falsehoods, amplify and exaggerate, and even distort the original meaning, resulting in information distortion, and the transmission distance is also very limited.

If in the world of developed science and technology, there are radio transmission towers, relay satellites, and optical fibers to transmit large-capacity data, under such hardware conditions, the speed of information transmission is extremely fast, and the degree of authenticity is high, although there will be certain distortions and processing, but in general, it is still much better than the era of backward communication technology, and in this era, how fast the speed of light, how fast the speed of information transmission.

Third, does the information have a large topicality, and how long can people discuss and pay attention to it?

If it's just some entertainment gossip information, focusing on reporting the little thing in the crotch of celebrities, it must be very hot and topical at the beginning, and people will talk about it, and in a short period of time, it will maintain a high degree of attention, but after a long time, there will be more similar gossip, and people will also feel bored...... But sadly, this kind of gossip information often has a strong vitality, spreads explosively, and attracts the continued attention of some people.

If it is military, scientific and political information, it is very important to each individual, and people need to pay attention to it in time and speculate on what impact it will have on them, but ...... This kind of meaningful information is not only small in audience and requires a certain amount of wisdom to understand, but also easy to drown in a large number of high-topic gossip news, so it is not so important, and finally drowned in the flood of information...... After all, this kind of information is really not very down-to-earth and difficult for most people to understand.

As for the duration of attention, there will be people who will pay attention to it for a long time, but the groups of attention are relatively high-end and niche, and cannot be discussed by the public, unless they ......

The topic became the end of the world, tomorrow is coming, how will you deal with Yunyun?

And Captain Quake's request is to publicize the protagonist team within three months, and all the forces in all corners of the Xuanqing Plane will know it!

Trimester?

Advertise it widely and make a name for yourself?

This......

I'm afraid it's a lot of difficulty, right?

You must know that this plane is directly more than one light-year at most, and in just three months, even light can only spread half a light-year, and now the captain requires that the information spread faster than the light, so that all forces know?

How?

Is it possible to do so?

There are possibilities.

There are two main reasons:

First, the science and technology of the Xuanqing plane is very developed, not only the people have radio wave sending and receiving equipment, there are countless radio stations and television programs, and there is also an item called "Xuanqing Communication Stone" on the top of the major sects, the communication speed of the item is very fast, more than 20 times the speed of light, and the communication efficiency is very high.

Second, in the protagonist team, there are two strong people who cultivate the power of time and space, and they can control the spaceship "Halo" that flies faster than the speed of light, and with the exaggerated speed of the "Halo", it only takes a few hours for the protagonist team to carry the information from this end of the Xuanqing plane to the farthest end, and then spread the information.

Therefore, for the protagonist team, distance cannot become a limit for them to make a big noise.

But the core question is: how to expand the influence of the protagonist team and successfully pay attention to all forces under the premise that the hardware facilities are fully available?

on the subject.

The crowd had a discussion.

"First of all, we must make a big news, catch everyone's attention at once, and immediately make people pay attention to our protagonist team!" Tang Ting said.

"Big news, what is big news?"

"I think it's a big news to announce the news of our visitors from other planes. ”

"Yes, due to the distance, most of the planes rarely communicate with other planes, including the natives of this plane, they haven't seen them for a long time, outsiders like us (similar to aliens), we come, they must be very curious, and then very concerned. ”

"This can indeed attract a lot of attention, but I think that once the topic subsides after a certain period of time, we 'outsiders' will become less unusual, and it is estimated that it will not be long before the popularity will decline, and gradually become unnoticed, and the timeliness will not be very long. ”

"If we repeatedly promote a thing for a long time, no matter how high the topicality is, the popularity will quickly decay, so we must create a series of hot spots, let the topic continue, and even drive a trend, so that the crest of this trend is getting higher and higher, the wavelength is getting longer and longer, and the impact range covers the entire Xuanqing plane...... In short, publicizing this kind of thing is by no means a one-shot deal. ”

Zhou Ming interjected and expressed his opinion.

The crowd nodded, agreeing with him.

But the question arises again: how can they create more eye-catching hot spots on the basis of a hot spot?

Zhou Ming said: "In this plane, there are scientific and technological products such as radio, television, and movies, and we can produce some cultural and entertainment content for these three devices. ”

"For example, on the radio, we can make some music for the radio station to disseminate, and insert some gossip or propaganda into the music. ”

"For television, we can make news programs that tell anecdotes about other planes, get people's attention, get them interested, and even have some interactions, hold a few press conferences or concerts, and so on. ”

"For movies, you can make some movies or popular science programs to promote our culture, expand our influence, increase our attractiveness, and so on......"

"In short, it's a cultural propaganda war, and the better the content we provide, the more impactful it will be. ”

Zhou Ming said.

Tang Ting felt that his head was about to explode, he shook his head and said: "This is another broadcast, another TV program, and a movie...... Why is it so troublesome? We are so busy with so many people? Why don't we open the Halo to the gates of the major sects, get straight to the point, and directly express our intentions?"

"That's right, Tang Ting is right, it's a very simple thing, why is it so complicated?" someone agreed with Tang Ting's point of view.

Captain Quake also said: "This is indeed too troublesome, we will not stay in this plane for a long time, at most two or three years will leave, it is better to make a quick decision." ”

Zhou Ming shook his head and gave his explanation and reason.