A month has passed, during this period of time, Yunhai mobile Internet is very lively, Jinxin payment burned 200 million yuan to promote offline and online, and wanted to defeat the new star of mobile payment "payment brain".

Within Jinke Group,

He even shouted out to kill the pay brain and threw it in the trash.

With the financial support of 200 million yuan, Jinxin Pay launched a carpet bombardment of Yunhai online and offline, and the streets and alleys were full of advertisements of Jinxin Pay. All new users of Yunhai can get at least ten yuan, up to 300 yuan of Jinxin red envelopes, and all Yunhai users can enjoy instant reduction activities in major shopping malls.

For a time, Yunhai users have used Jinxin payment, and the payment brain has suffered a heavy blow. The number of active users and new registrations immediately plummeted, with the former plummeting by as much as a third and the latter adding less than one-thirtieth of the usual number of new users.

If you continue, the payment brain will disappear from the sea of clouds.

In the face of this huge war, Ma Xiaoli did not lose her cool and did not go to the competition to burn money. Ma Xiaoli's funds are limited, and she directly burns money with Jinxin Payment, which is self-defeating.

Ma Xiaoli has always felt that user experience is the key to health exercises.

Being able to bring practicality to the people is more important than anything else.

Her goal is to make the pay brain a fool.

Of course, Ma Xiaoli can't sit still, and let Jinxin Pay burn money to grab users and take away users.

After the first round of Jinxin Payment's money-burning offensive was over, Ma Xiaoli also began to promote. Her funds are limited, so she is ready to concentrate all her efforts to promote the "balance group" business.

This is her new business, she used to do online financial management, and integrated online financial management to form a "balance group". All the money that exists in the payment brain can be used to balance the group and get higher interest than the bank. In addition, the money in the balance group can be transferred out at will, which is convenient for withdrawal.

Ma Xiaoli's strategy is a typical "point to break the surface" in the business war, she pooled all the funds together to promote the "balance group".

This is a huge bet, as long as Ma Xiaoli succeeds, she can break through the siege of Jinxin Pay and get a source of funds at the same time. If it fails, then the paybrain loses the funds to fight back. At that point, the pay brain will also lose.

As a result, the effect was unexpectedly good, and Ma Xiaoli succeeded. As Ma Xiaoli thought, in the area of mobile payment, burning money is only a short-term effect, and for cultivating user habits, it can only open up the situation, and if you want to keep users, you have to rely on user experience.

Once the "balance group" was launched, the response was very good, and the evaluation of this function point application download store exceeded 9.5, which is a very high evaluation.

In just a few days, under the promotion of advertising, it attracted a large number of registered users, and the user activity that had fallen suddenly skyrocketed, surpassing the best period before.

The function of "balance group" is very good, the interest rate of the online wealth management project above is obviously higher than that of the bank, and it can be freely transferred in and out, which is fast and convenient, which is not comparable to traditional financial management. Many users transfer some of their money into it, and sure enough, the next day, they see interest. As a result, more users are transferring money into it......

In fact, this function is also available in Jinxin Payment, other mobile payments are also available, and the interest is higher than that of the payment brain, and the interest of these financial projects is not high in mobile financial management, nor is it low, but it is very simple, easy to use, and has been liked by users, which is not comparable to Jinxin Payment.

As a result, Ma Xiaoli has received more and more financial support and more and more users.

In the past month, Jinxin Pay has not defeated the payment brain, but the payment brain has become more powerful, attracting a large number of users to use it, from hundreds of thousands to more than two million.

And, Ma Xiaoli gets these financial funds, and can extract a part of them to invest in advertising and promotion, so as to attract more new users, download and use the payment brain, invest in financial management, get funds, and the cycle repeats.

Ma Xiaoli understands, and Ma Xiaoli's opponent Jinxin Pay also understands.

Therefore, Liu Zehai immediately ordered the implementation of the second round of money-burning promotion, this time, the momentum is more vast, more aggressive, and targeted.

The danger of paying for the brain has not been removed, but the situation has become more dangerous.

Jinke Group's resources are terrible, they put pressure on the partners of Paybrain, and if they cooperate with Paybrain, they can't cooperate with Jinke Group. Many of them have business dealings with Jinke Group, and they are forced to give up the business with the payment brain.

The loss of payment brain is not small, and even the online financial crowdfunding business has a great impact. Ma Xiaoli personally went out to stabilize the other partners as much as possible.

This is an internal attack.

The external attack is that Jinxin Pay attacks the key business of the payment brain, that is, the newly launched "balance group". This is the heart of the payment brain, as long as the "balance group" is lost, it is a fatal blow to the payment brain.

Now the payment brain is supported by the funds provided by the "balance group".

On the one hand, Jinxin Pay targeted the payment brain with advertising and promotion, snatching the users of the "balance group", and on the other hand, attacked the payment brain by technical means, making the payment brain palsy.

Behind Jinxin Payment is Jinke Group, and its technical force is extremely huge, which is not comparable to ordinary companies.

That night, the payment was cerebral palsy for two hours, and users kept asking for complaints. Because some people have stolen numbers, and some people have transferred funds, the impact is bad, if it can't be recovered in time, then the payment brain will be over.

If it's a general company, it's the end of this situation. But fortunately, Ma Xiaoli has Bai Xiaotian, because of the previous example, she had long expected that the other party might use insidious means again.

Therefore, Bai Xiaotian led the programmers to restore the payment brain overnight, and the customer service also helped solve the number theft, as for the transfer of funds, Ma Xiaoli immediately made an advance compensation, and at the same time used this example as publicity, put advertorials, and established credibility.

In order to make the matter bigger and attract attention, Ma Xiaoli also reported to the relevant departments. This is also an advertisement, and the effect is quite good, Ma Xiaoli will not let go of any advertising opportunities.

"Hmph, do you think I'm easy to mess with? Bai Mao, carry out Plan No. 2. Ma Xiaoli ordered.

"Okay, I'll let the money be paid until tomorrow and I won't be able to use it. ”

Bai Xiaotian said.

Sure enough, Jinxin Payment did not recover until the next day, and the reason given by Jinxin Payment was to upgrade the application.

In fact, people within Jinke Group knew that the technical department was busy all night, and it was not resumed until noon the next day.

After learning this lesson, Liu Zehai once again learned the power of the payment brain technicians, and no longer dared to take technical attacks on the payment brain. At the same time, in order to avoid being attacked again, it is also a warning to pay for the brain, and he also chose to call the police.

The relevant departments announced that they would investigate carefully. The relevant departments are investigating, and neither side dares to attack the other easily.

Jinxin payment, pay brain, the war in the sea of clouds reached a stalemate stage. For a while, no one could take advantage of the cold, and they were not equal.

Half a month passed in a blink of an eye, and just when Ma Xiaoli thought it would be easy, Jinxin Pay invited Ren Qiushui, a famous singer in Yunhai, as the spokesperson of Yunhai's image.

You must know that Ren Qiushui, as a leader of the new generation of singers, has a large number of fans in Yunhai and has a huge influence.

In the sea of clouds, it was men, women, and children, and everyone knew it. She endorsed Jinxin Payment, and Jinxin Payment's popularity in the sea of clouds suddenly rose, and even eighty or ninety-year-old people who don't use smartphones knew that Jinxin Payment.

Naturally, there are more people who download and use Jinxin Pay.

The current situation is that Jinxin payment and the payment brain are in a balance, the situation on the side of Jinxin payment is good, and on the other hand, the situation on the side of the payment brain is bad.

Shopping malls are like battlefields, as long as you lose one son in the mobile Internet battle, you will lose ten sons or hundreds of sons later, the advantage will expand, the balance will tilt, and you will lose in the end.

Therefore, the executives on the side of the payment brain are a little panicked.

"What should I do?"

"If we can't find a solution, we're doomed. ”

"Since Jinxin Pay has invited celebrities as spokespersons, then we will also invite celebrities as spokespersons. ”

"No, it's very expensive to invite celebrities, we currently spend a lot of money, and we don't have any extra money to ask celebrities to endorse. As for those small and medium-sized stars, it is also in vain to invite them, which will only lower the image of the payment brain in the minds of users. ”

Ma Xiaoli had a headache, and she didn't know how to solve this problem. What she didn't expect was that she would lose in this place.

What to do?

After thinking about it all day, Ma Xiaoli didn't come up with a reason. She dragged her tired body home, during this time, she did not go home, but lived in the company, worked seventeen or eighteen hours in a row, only rested for four or five hours, and her body was a little unbearable.

"Xiaoli, let's go, let's go eat. ”

Ye Bufan happened to come to Ma Xiaoli and happened to meet Ma Xiaoli coming out of the company.

"Forget it, I don't want to go. Ma Xiaoli shook her head weakly and said.

"We cook hot pot at home, and the cuckoo has gone grocery shopping. Knowing that you like to eat mille-feuille, I told her to buy more. Ye Bufan said that he knew that Ma Xiaoli was very tired during this time and wanted to help, but he couldn't help her, so he had to invite her to eat hot pot.

"Okay. ”

Back at home, Ma Xiaoli rested for a while, and then, when she came out of the bedroom, the living room was already steaming.

Ma Xiaoli smelled the aroma, her spirits perked up, and she was pleasantly surprised: "Wow, this meal is really hearty." During this time, I ate takeout every day, and I wanted to throw up. ”

"Then eat more, make up for it, career is important, and body is even more important. Ye Bufan said.

Bai Xiaotian, Yang Bugu, Ye Bufan, Ma Xiaoli, the four of them ate hot pot together. Although it is convenient to eat hot pot outside, it does not have the atmosphere of eating at home, and it is not as hygienic as eating at home. Recently, some of them like to eat at home.

"Xiaoli, I really adore you now. Your company's payment brain is used by many people in our hospital, and you have also become a celebrity in our sea of clouds, and you are often interviewed by reporters. ”

Yang Bugu said enviously.

"How can there be, I can't protect my body when I cross the river now. Ma Xiaoli sighed.

"Cut, who doesn't know that you are fighting against Jinxin Payment of Jinke Group. If you can kill Jin Xin Pay, it will be awesome. In the future, you will be a rich woman, and I will rely on you in the future. Yang Bugu said.

"That's right, it's better to find Xiaoli to support me in the future. Bai Xiaotian joked.

"Don't talk nonsense, you don't know how much trouble I have right now. This Jinxin payment is trying to kill me, and I have a gut feeling that maybe the payment brain can't resist for three months. ”

Ye Bufan was stunned for a moment, "What's wrong?"

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