Chapter 0207: A new customer learns from his experience
When Mr. Li of Jiuzhong Xianzhuang heard that Cui Ning was coming, he had already prepared a table of meals, and then personally reported to the seniors of Jiuzhong Xian, took out the good wine of his predecessors, and waited until Cui Ning and his party came.
Xiang Yuzhen in front of the wine table also knocked on the side to know more about Cui Ning, and Su Ruoqing herself didn't know much about Cui Ning's affairs, so she could only talk about him left and right.
However, Xiang Yuzhen heard that Cui Ning had several good brothers, so he strongly asked to get to know him, what Mr. Wan, Mr. Ji, Long Yi, and Long Da, anyway, he wanted to understand some of Cui Ning's circle, and learn more about Cui Ning through Cui Ning's friends.
Cui Ning promised to have a chance to eat together, and then saw that Yu Zhen really didn't drink, so he didn't persuade her, let her drink a little drink, Tian Dongqiang drove, and quickly ate a little food and went to rest in the car.
Cui Ning and Su Ruoqing drank a little wine, of course, the important thing is that Su Ruoqing promised to go to work tomorrow and control her own destiny.
In the meantime, taking advantage of the time when Xiang Yuzhen went to the bathroom, Su Ruoqing took advantage of the alcohol, approached Cui Ning, and quietly asked:
"Mr. Cui, you must have a secret, my skin has improved, including Sister Yuzhen's skin has also improved after dating you, this must not be accidental, what is going on?"
Cui Ning couldn't help but be stunned, sure enough, the girl was delicate, so she thought of herself, but this secret really can't be said easily.
"If you have a chance, I'll tell you, do you remember the national treasure hangover remedy I made you drink?
Su Ruoqing let out an "oh" and said, "Sister Yuzhen hasn't drunk your rescue weapon, right?"
"Yes, it's something else for her, but the formula is similar, it's very rare, so it can't be disclosed to the public" Cui Ning said "Don't worry, I'm not the kind of person who lied to the little girl, and I also think the rain is really cute"
"Then are you serious?" Su Ruoqing said, "I don't feel like you're a casual person who falls in love."
"I treat her as a little sister, and I can't talk about boyfriend and girlfriend yet" Cui Ning felt the faint aroma on Su Ruoqing's body, and felt a little intoxicated, "However, I won't go on a blind date again, it's actually quite embarrassing, if there is fate, it is possible to meet at any time"
As he spoke, Xiang Yuzhen walked back, and then whispered:
"I seem to see a big star, the kind of big card, you can't guess who it is, and then I looked around, the hotel is really big, I asked the waiter, how much does our table cost, the waiter told me, our table is specially customized, not external, if it is external, a table will cost tens of thousands"
"Sister Yuzhen doesn't need you to spend money, just eat with confidence" Su Ruoqing felt that Xiang Yuzhen was really cute and silly, "Besides, your brother Cui Ning is rich, and your brother Cui Ning also knows a lot of beautiful stars, you won't be jealous."
"I'm not jealous, because I was introduced by Zhao Weiwei to Brother Cui Ning, she wasn't famous when I met Zhao Weiwei, it was a TV series "Qing Dynasty Gege", and now she has become a big star" Xiang Yuzhen said, "Actually, I almost went to the Dragon Kingdom Drama Academy at the beginning."
"Then you almost became a big star" Su Ruoqing said, "Your personality is actually quite suitable for being an artist or a marketer, but Mr. Cui said that the road is chosen by yourself, and we are not good to arrange for you."
"My job is pretty good now, and I like it very much," Xiang Yuzhen said, "The key is that my parents won't let me quit."
The next day, sure enough, it was very early, and Su Ruoqing arrived at the office.
Cui Ning has already explained the corresponding work and the customers who need to be followed up to Su Ruoqing. So in response to Su Ruoqing's "return", he pretended to be normal anymore, and he didn't even have a meeting or deliberately say hello.
But many people in the office, including Xu Tiantian, He Meng, etc., were still a little surprised to see Su Ruoqing, Xu Tiantian chatted with Su Ruoqing, and when she reported to Cui Ning, Cui Ning said that she could take normal attendance and then do her job well.
Since everyone knows Cui Ning's usual behavior very well, no one gossiped about some of the things that happened at the annual meeting, and as for what he thought behind his back, it was not Cui Ning's concern.
Cui Ning is busy receiving an important customer, Zong Qinghua, the founder of the famous brand Wahehe.
Wahehe is a well-known brand enterprise in Longguo, the founder Zong Qinghua led two retired teachers, relying on a loan of 140,000 yuan, relying on the consignment of people's soda, popsicles and stationery paper to earn a penny to start, began the entrepreneurial process;
In the second year, oral liquid was processed for others, and in the third year, Hangcheng Wahehe Nutritional Food Factory was established to develop and produce the baby hehe children's nutritional oral liquid with the theory of medicine and food homology as the guiding ideology and solve the problem of children unwilling to eat.
By 1990, the output value of Wahehe, which had only been in business for three years, had exceeded 100 million yuan, and the initial primitive accumulation had been completed, and the economic miracle that occurred on the primary school campus began to attract widespread attention from the society and governments at all levels.
After becoming bigger, Wahehe also saw the dilemma of some food and beverage companies being acquired or joint ventures, so they have been developing independently and have always had the dream of a great brand.
This time, Zong Qinghua came to Longdu, because the name of "Extraordinary Coke" was still given by Huaxia, and it turned out that this product changed its life several times, from the original "Powerful Coke", to Real Coke, Everyday Coke, Jinmei Coke, Coke, Patriotic Coke, anyway, just for the brand name racked their brains.
Later, Cui Ning went to Changjiang to look for clouds and rain showers, and Huaxia gave a name of "Extraordinary Coke", and then Mr. Zong recognized it and decisively withdrew Jinmei Coke, and did not hesitate to invalidate the packaging materials worth millions of yuan and replace it with the production of Extraordinary Coke.
Including the advertisements for the World Cup, they are also the result of communication between Huaxia and Cui Ning, but Mr. Zong has never seen Cui Ning.
And Mr. Zong has been paying attention to the great achievements of Huaxia and the "Phoenix Coke" he serves, and his "Extraordinary Coke" has gradually gained a firm foothold, trying to get a share of Coke Cool Coke and Everything Coke.
And Zong Qinghua has always wanted to visit Cui Ning, and this time he finally came to visit.
In the company's office, Cui Ning received Zong Qinghua and his party. said that it was a line, and there were only two people, Zong Qinghua and his assistant.
So Cui Ning also shouted Huaxia, Su Ruoqing, and Zheng Yifan, who had an energy index of 65 and graduated from Longdu University.
"Up and down the company, basically I have the final say, my assistant is responsible for booking tickets for me, arranging daily itineraries or something" Zong Qinghua got straight to the point and said:
"After reading the advertisement of Phoenix Coke, we are ashamed of our extraordinary Coke, so I want to come here to learn from it, and I hope that Mr. Cui will not hesitate to give advice."
"The purpose is different, including the stage of enterprise development, Phoenix Cola is required to create popularity, attract investment, distribute goods, and make money in the short term, and your product itself has a very strong channel power, just need to do a little foreshadowing in the media" Cui Ning made a rational analysis:
"And the purpose of Phoenix Cola is to break the monopoly of the two music and stir up the market in the short term."
Zong Qinghua nodded frequently:
"It's the same as my purpose, I also want to be the Dragon Country's own Coke, I don't believe in any unique, secret recipes in the safe, it's all nonsense, a drink worth less than two yuan, the cost is only a few cents, what kind of world secret recipe, pure storytelling."
Hua Xia smiled:
"Mr. Zong, there is no truth or falsehood in the world of brands, only cognition, but Cool Cola not only tells stories, but also marketing is a master of nine paragraphs, music marketing, sports marketing, star marketing, Olympic marketing...... These means, combined with their brand story, make the company continue to grow stronger and stronger, and then become the world's number one brand."
Zong Qinghua clenched his fists and said: "I understand the truth, but I just don't get convinced, I also made Extraordinary Coke last year, and I want to start telling stories, my entrepreneurial story, my brand dream, and our own dreams of Longguo people, we don't have to be bad, as long as we dare to challenge, I want to make Extraordinary Coke the world's first-class brand."
Zheng Yifan also said:
"In fact, Phoenix Cola and Extraordinary Cola have a lot of similarities, we use dragon boats, and Extraordinary Cola uses elements such as window flowers, dragon country red, and Spring Festival, all of which are talking about dragon culture.
However, in addition to the star Chen Long, Mr. Cui specially put forward a key point in our advertisement, that is, the feeling of drinking, the advertisement shows the body's call to Coke, as well as the passionate collision of sweat and Coke, our advertisement shows this feeling very well, but Extraordinary Coke only has elements of Dragon Country culture, ignoring the consumer's feeling of drinking, so the momentum and scene are inferior. ”
Zong Qinghua nodded:
"Mr. Cui, Ming people don't say dark words, if you are asked to shoot a new version of the advertisement, do you have any ideas?"
Su Ruoqing looked at the silent Cui Ning, and said as if she had a heart:
"Mr. Zong, are you here to cooperate, or are you here to learn from the experience?"
Zong Qinghua was a little embarrassed by Su Ruoqing's direct words, and was stunned for a moment by Su Ruoqing's prosperous beauty, thought about it, and replied:
"I want to cooperate, sincerely, but I also have my own planning company, including me now, in addition to the surface of beverage sales, cartons, beverage bottles, printing is actually my own factory, maybe from a school-run factory, always thinking that I can solve some more employment problems, and slowly the group's business has become a small industrial chain."
"Your planning company also shoots advertisements for your own brand, including TV advertising cooperation, is it also done by your own company?" Cui Ning was also a little curious.
"It's basically the same, after all, I think this will save a lot of money every year," Zong Qinghua said very realistically.
"It looks like it will save money, but in fact, it may not be" Cui Ning smiled, "All companies in the world that do business, as long as the brand is good, concentrate on making products, sales or research and development, and all publicity planning is done by a third party, Mr. Zong, haven't you considered why?"
Zong Qinghua smiled, "Many companies are established or merged or controlled by doing, and they are not established by chance, so I really haven't considered the problem you said."
"Because of all the companies, only planning, brand consulting companies must be professional, there must be a team of non-stop creativity, thinking and research, such a company must be professional, must have a master to control and lead, the speed of knowledge update is beyond the speed of enterprise knowledge update, otherwise the level will be lower and lower.
If a company establishes a planning company within the company, the level can only get lower and lower, and only by handing it over to a third party can we ensure that the level will not be lowered, or higher and higher.
In the enterprise, there is often no Zhuge Liang, so Zhang Fei temporarily played the role of Zhuge Liang, and Liu Bei felt very good, because after all, Zhang Fei was also a talent.
Such Liu Bei and Zhang Fei companies, once they meet the real Zhuge Liang, they will all die very miserably, after all, as long as you know the difference in level by comparison, Zhang Fei is a war, a general, but it is definitely not a talent who points out the country, Mr. Zong, I don't know if I understand it when I say this?"
Zong Qinghua laughed, "Sure enough, use Zhang Fei as Zhuge Liang, no wonder many companies die on the road to entrepreneurship, then it's decided, I will cooperate with Zhuge Liang for a while this time to see the difference."