Chapter 30 Spread and Diffusion

In fact, opening a restaurant in the city is not much easier than opening in the countryside, and in some respects it is even more difficult than in the countryside. Pen | fun | pavilion www. biquge。 info

For example, the average income of urban residents is less than that of township residents, and there are more expenses in the city, unlike those farmers, who can be self-sufficient, so the proportion of customers who often come to the Yuanyue Hotel to consume is much less than that of Baowan Town, even though the city has a population of millions, the average daily passenger flow of the Yuanyue Hotel has been hovering around 3,000 for a long time.

In addition, there is not only the Far Moon Hotel in the city, there are quite a lot of competitors, and in the case that the taste of the food is not as good as the Far Moon Hotel, the competitors will also analyze and study, and use high-tech means to crack a lot of the top secret seasoning recipes of the Far Moon Hotel.

In particular, the Oriental Kitchenware Company, which is affiliated to the East Hospital, used espionage methods to get most of the seasonings in the kitchen of the Yuanyue Hotel, and cracked the composition of as many as 28 kinds of seasonings, and finally according to these new seasonings, the "Kitchen Fairy 3500" intelligent kitchen robot was developed, which sold hundreds of units at the same time, and also made the passenger flow of the Yuanyue Hotel plummet by 30% in a short period of time.

Because the meals cooked by these kitchen robots can taste 80% of the Yuanyue Hotel, the price is only half of the Yuanyue Hotel.

Zhou Ming was furious, first sued the Oriental Kitchenware Company in court, and then spent more than half a month to collect evidence and find out the inner ghost, which turned out to be his apprentice Sun Yingcai for more than three years, for the 50 money, he revealed almost all that could be revealed, under the conclusive evidence, Sun Yingcai was finally punished by the law, compensating for the loss of 100 money in the Yuanyue Hotel, but the Oriental Kitchenware Company couldn't sue no matter how it was sued, because Sun Yingcai was their scapegoat, and took all the legal responsibilities on his head.

In the end, Sun Yingcai was taken away by the clearers, he only had 80 pieces of money on him, the remaining 20 pieces that the Oriental Kitchenware Company promised to reimburse him and the additional 200 pieces of money that would compensate him, none of them were gone, he lost his use value, no matter how much he cried and begged for mercy when he was taken away, no one would reach out and pull him.

Absorb the lesson of this time, Zhou Ming will not have a high trust in anyone, and the store will confirm in the future, as long as it is not a key technical position (cook), try not to recruit people, buy intelligent robots, only machine programs, will not betray him under the temptation of money.

Although the number of guests in the Yuanyue Hotel plummeted by 30%, the turnover only fell by about 3%, and the degree of breaking the muscles and bones was not enough, because in the past three years, Zhou Ming has made the high-end market, and more than 90% of the dignitaries and nobles in Yaoxing City have become frequent guests of the hotel, and the number of people who apply for diamond VIP cards has exceeded 100 , even if it costs money to enjoy, some distinguished guests still do not hesitate to take it out.

Here I want to say that with the continuous growth of cooking skills and entering a realm where no one has arrived, Zhou Ming has formulated a set of taste rating system for the deliciousness of dishes, dividing the taste of dishes into nine grades:

Ordinary delicacy: the level of the average housewife

1 Star Delicious: The level that a chef must achieve

2 Star Delicious: The level that trainee chefs must achieve

3 Star Delicious: A level that a beginner chef must achieve

4 Star Delicious: The level that a chef must achieve

5 Star Delicious: A level that a chef must achieve

Specialty Delicious: A level that can only be achieved by talented chefs

Legendary Delicious: A level that can only be achieved by the most talented chefs

God's delicacy: A taste that only a chef can make

There are more than 20 chefs, apprentices, and kitchen workers in the hotel, and most of them are between intern chefs and chefs, and the dishes cooked are basically 2 stars, 3 stars, and 4 stars...... There are very few 5-star stars, let alone special stars and legends above 5 stars.

Cooking requires talent, and Zhou Ming also wants to train a few apprentices who can cook the delicious taste of the special star, because a special star chef brings more than 10 times the profit to the restaurant than a five-star chef, but most of the talented people in this world have studied medicine, and they recruit people by themselves and have a bit of luck, such as that Sun Yingcai, who is already the most talented among his more than ten apprentices, and he has already touched the side of the special star chef, and the result is 50 money......

Human talent is not good, what about intelligent robots?

If you let the robot learn or imitate his cooking skills, you don't need to be as good as Zhou Ming, as long as you are half as good as him, at least you can be regarded as a five-star chef.

Zhou Ming really bought a high-level intelligent robot and tried it in the kitchen, no need for this robot to be autonomous and flexible, just imitate his movements and fry an identical dish.

As a result, after tasting the dish made by the robot, Zhou Ming was disappointed, although the taste was seventy or eighty percent, but this dish has no soul, no trace of spirituality, the real gourmet, as long as he tastes it, he knows that this is not a dish made by people, it is a fake dish that deceives people.

Zhou Ming can't deceive those distinguished customers who are all self-propelled "money" in his eyes, but by himself, he can cook ten tables of dishes a day (cooking more than 5 stars of deliciousness, it takes a lot of energy), and this ten tables of dishes a day is Yuanyue Hotel, 40% of the net profit of credit points and 90% of the source of money...... Although there are a lot, it is still a long way from Zhou Ming's expectations.

After pondering for many days, Zhou Ming made a decision that shocked all the high-level executives of the hotel:

The establishment of Yuanyue Condiment Company, the production and sales of Yuanyue Hotel kitchen, 108 kinds of the most commonly used secret seasonings, including: chicken essence, cooking wine, light soy sauce, special soy sauce, peanut butter, beef sauce, sweet sauce, thirteen spices and other seasonings, all of which are sold to the outside world, and make cooking videos, put them on TV stations or websites for broadcast, so that millions of ordinary people can learn the practice of "Yuanyue cuisine".

Inside the conference room.

Gu Naihui's eyes widened, and she looked at him in disbelief and said:

"Xiaoqiang, are you crazy? Seasonings and dishes are priceless treasures of the hotel, which can bring countless profits to the hotel, and you even said that you want to sell to the outside world, and you want to make free learning videos for others to learn? Do you want the hotel to close early?"

"Brother, have you been tired lately, why don't you rest for a few days, it's okay if the hotel makes less money. Da Zhuang, who has always been silly, also said with concern.

"Master, you have to take a good rest, Sun Yingcai's matter has already tormented you, if you want to do something more this time, this hotel will be finished." The apprentice Ge Peng also said, very worried about the state of the master.

Other managers also expressed their concern and hoped that Zhou Ming would have a good rest for a few days so as not to be cranky.

The performance of everyone was completely expected by Zhou Ming, and he smiled slightly:

"Rest assured, I'm normal, and I know what your concerns are, but as long as you can listen to my explanation, maybe you won't object to ......my decisions."

"The Oriental Kitchenware Company, after cracking our 28 kinds of spice recipes, has already proved that the ingredients of other seasonings will sooner or later be analyzed by others with instruments, so what's the use of hiding them? The Sun Yingcai incident tells us that commercial espionage cannot be prevented, and even if the hotel kitchen does its best to prevent the leakage of secrets, what about the spice production plant in Baowan Town? There are also many workers there, giving competitors the possibility of exploiting loopholes...... Therefore, it is better to increase the output of seasonings and occupy most of the market share of various condiments, which not only prevents competitors from seizing the opportunity, but also obtains some benefits......"

"As for why I want to promote the special cooking skills of the Yuanyue Hotel, it is mainly for the greater good, because this will bring three benefits: first, there are more ordinary people who learn to cook Yuanyue cuisine, and the sales of the Yuanyue seasoning will also increase; second, the popularity of the Yuanyue Hotel, the reputation of our hotel is still too small, and only some people know it in Yaoxing City, we need to increase the popularity of the hotel, so as to increase the passenger flow of the hotel; third, in addition to the above two points, I also have a bigger plan, a plan to control the entire culinary industry, this plan, I will keep it secret for the time being, and when the time is ripe, I will naturally tell everyone。 ”

After listening to Zhou Ming's explanation, everyone fell into a deep thought, and began to analyze the pros and cons, they vaguely felt that what the boss said made sense, and at the same time they also put a question mark in their hearts: Can the sale of seasonings and the announcement of the far-moon cuisine really bring benefits to the restaurant that the gains outweigh the losses?

No matter what everyone else thought in their hearts, Zhou Ming's two decisions were still strongly implemented by him, so Gu Naihui ignored him for half a month, took the two children, and went back to the countryside angrily.

But the effect was also quickly revealed, first of all, after the establishment of the Yuanyue condiment company, within three months, 68 kinds of kitchen seasonings were launched in a row, these seasonings, as soon as they entered the market, they were welcomed by hotels, restaurants, restaurants and even ordinary housewives, and soon occupied a large number of condiments market share, producing economic benefits, which is very considerable.

At the same time, Zhou Ming cooperated with Yaoxing City's "Star TV" to create a column called "The God of Kitchen Teaches You to Cook" The cooking teaching program, the show is well-made, Mr. Chef's cooking techniques are cool and gorgeous, as pleasing to the eye as a performance, and when the guests taste the dishes, their expressions are funny and exaggerated, which impresses the audience, so after the show was broadcast, the ratings have been rising, and only a dozen episodes have been broadcast, and it has reached the world of Zhou Ming, and some celebrity reality shows have super high ratings, affected by this program, an unprecedented "cooking fever" began to sweep in the 52 district......