"Nature knows. Ma Hongjun said, "Xu Anshun, the original person in charge of the Xiangnan region, the leader of Xiangnan Satellite TV, is a very capable person." ”

Others also nodded, everyone is very well-informed, and naturally knows this important news, after all, everyone is currently working towards the film market, and changes in positions like the competent department are naturally very sensitive.

"It's really Xuju. Lin Qirong said with a smile, "I had a relationship with him in Xiangnan before, and I have some understanding of his thinking. ”

Luo Jiaze was surprised, "He was able to go up, wouldn't it be because of you?"

The others also showed surprised looks, Xu Anshun unexpectedly parachuted into this important position, which can be said to have surprised the insiders, and they didn't understand the reason at all.

But if you associate him with Lin Qirong, then it makes sense, after all, Lin Qirong has the Wen family behind him, which is a wealthy family with huge influence on China.

Lin Qirong shook his head, "Where can I influence such an important personnel change, it's just that I just met with Xu Ju." ”

Others revealed their tacit content, and the more Lin Qirong said this, the more convinced they were that Xu Anshun's ability to ascend to the throne was definitely related to Lin Qirong.

"So, what is the idea of this Xu Ju?"

"Overall, Xu Ju is a bold and open-minded leader. ”

Lin Qirong talked about his conversation with Xu Anshun in detail with everyone, whether it was the salary limit order, the opening of more themes, the support for competition by market means, or the idea of adjusting the sharing ratio, everyone was very excited.

"That way, we can make a difference. Ma Hongjun said with a smile, "The current film market is abnormal, the cost is too high, the profit is too low, it is difficult to have good movies, if we can solve this problem, let the film market return to the normal track, and let the plot, good acting, moving, attractive movies become the mainstream, then there is a lot to be done."

In fact, we have always firmly believed that the spring of the film industry has not really come, and the current situation in the big market of more than one billion people is really shabby. ”

Everyone agrees with him.

"In fact, this time, Xu Ju will also come to Guanzhong. "I extended an invitation to him, and he readily agreed to attend the seminar we organized and share his ideas with everyone at the conference."

I believe that this conference will become a major event in the history of Chinese films. ”

"That's why we're all here. Luo Jiaze said with a smile, "Otherwise, we can call the person in charge of the film department to come over, I believe that Qirong can always surprise us, I didn't expect Xu Ju to attend." ”

"It looks like this time it's going to be a big event. Ma Chang also said.

"yes. ”

Everyone showed an excited look, the film market is such a big cake, if they are allowed to play to their heart's content, they are absolutely confident that they will make a difference.

Lin Qirong chuckled, not surprised by everyone's reaction.

"By the way, I don't know what you think about the things I discussed with you before?"

Ma Chang first said, "The person in charge told me about this, which made me very emotional.

The first thing is to establish a professional institution similar to the Academy of Film Arts and Sciences in the United States, and then promote the establishment of the Fengtai Award with the Film and Television Culture City in the Guanzhong region as the core.

If we can build a Fengtai Theater in the Film and Television Culture City, make this place permanently the location of the Fengtai Awards, and then build a Hollywood belonging to China around this place, it will be a historic breakthrough for Chinese films, and I have to say that this is a very creative idea. ”

"The Fengtai Award is to commemorate the fragment of "Dingjun Mountain" shot by Ren Qingtai, the founder of Kyoto Fengtai Photo Studio, which is our first film in China, which does have unusual significance and is also the inheritance of Chinese films. ”

Luo Jiaze praised, "Whether an awards ceremony can be successful depends on his authority, whether he is open, fair and just, and how many excellent films participate.

If these can be guaranteed, then the Fengtai Award will sweep those chaotic award ceremonies into the dustbin of history. ”

"This is a must. Lin Qirong chuckled, "The key is what kind of system we can use to make it better." ”

If this plan can be successful, then the area of Guanzhong and the Film and Television Culture City will become the holy land of Chinese films, which is of great significance to everyone here.

Naturally, they would not object to this proposal.

"Another piece of advice," Lin continued, "is that one of the things that shackles the development of the Chinese film industry is that there are too few screens.

Although the number of movie screens in China has surpassed that of the United States and become the country with the largest number of movie screens in the world, we can see that such a number is still far from being able to meet the needs of the market.

We are ready to invest more in this area and build more cinemas, I wonder if your predecessors are interested?"

"I have a say in this, because we Hongda Group have our own cinema chain. Luo Jiaze said, "The question that Qirong said is right and wrong, there is no shortage of theaters now, mainly because there are not many movies released, and they are still scheduled, of course, the cycle is indeed relatively short."

Movies with a high box office occupy more film scheduling rates, and movies with a low box office have no chance to be seen by more audiences, this problem is indeed very serious, and it also affects the development of Chinese films.

However, if it wants to increase, it cannot be increased all at once, because the economy of China has not yet reached the level of the United States, and the ticket price is still a little high, and watching movies is not an indispensable entertainment method for Chinese people. If it increases rashly now, it may lose a lot of money. ”

Ma Chang, Qiao Longhai and Ma Hongjun glanced at each other, they didn't think about this problem, if they enter the theater field in a big way, then for many companies that rely on theaters to make money, it can be said that they are drawing salaries from the bottom of the kettle, which will have a particularly big impact.

And having a theater chain will make up for their biggest shortcomings in the film industry, and they will not be stuck by many theaters, and their profitability will be greatly increased, as will their influence.

Lin Qirong nodded and said, "Uncle Luo's concerns are right, then we have to consider two issues."

The first is, what do we think about the future of Chinese films?

Personally, I believe that when the country's economy continues to improve and the people's living standards continue to improve, the demand for spiritual life will continue to increase, and movies are undoubtedly the best spiritual life.

Therefore, the future of the film industry is definitely good, I think this is a sunrise industry, and the current situation is far from reaching the height that this market should have, and we have a lot to do.

The second question is, is it better to enter now or wait for the film market to improve?

Entering now may be a loss at the beginning, but you can lay out in advance under the condition of little competitive pressure, successfully run in with the old cinema chain, and have your own voice in the theater field, so that you can have enough influence in the future.

If you wait for the film market to get better in the future, and the demand explodes before entering, the cost will not be what it is now. ”

Everyone showed a contemplative look, they are all the elite of the elite, the essence of the people, how could Lin Qirong not understand?

Absorbing the dip, entering the layout at the lowest point of the industry, and then quietly waiting for the arrival of the outbreak is the only way to do business.

If they look forward to the future for fear of losing money, then they will not be able to achieve what they are now.

Luo Jiaze first said, "It's because I didn't think it through, and now is indeed the best time." ”

Lin Qirong chuckled, "Actually, it's nothing for us Tonghua Group to do this by ourselves, but our own strength is very limited, and it is impossible to have any impact on the huge market, but if the five of us enter this field together, then the impact will not be ordinary."

If you want the film industry to develop, the cost must be lowered and the profit must be raised, which is a problem to be solved on the production side, and on the consumer side, the box office must rise, and the most important thing is that the ticket price must be reduced, so that everyone has the ability to watch movies as a normal thing like shopping and eating, increase the number of moviegoers, and release the potential huge movie-watching potential.

And if you want to lower the ticket price, it is the top priority to grasp the right to speak in the theater. ”

"That's true. Ma Hongjun has a deep understanding, "The quality of the movie is a problem, and the price of movie tickets is also a key issue. ”

When the price of watching movies comes down, people are naturally willing to go into the cinema to experience a better viewing effect, rather than watching movies on TV or mobile phones.

And after the number of moviegoers increases, the box office will naturally rise, and more and more movies can be seen by everyone.

It's something that everybody can see.

In fact, it's not that they don't understand this truth, it's just that there were no such conditions before, and the film industry is not the place they pay the most attention to, it's just a very small business of their group.

But it is conceivable that the cultural industry will become the next outlet in the future, and the success of Tonghua Group makes them have to pay attention to this industry and are unwilling to give up this industry, so they will have many exchanges with Lin Qirong, and they will personally attend this film industry seminar.

"Then do it. Ma Chang has always dared to think and do, and Lin Qirong's ideas are very much to his liking.

"As long as we lower the ticket prices and increase the number of people, even if we can't make money for a while, these huge numbers are what we need, after all, our business is not just about movies.

When I get back, I'll have the relevant departments start working on the field, and then I'll make a plan to start entering. ”

"Me too, our Fengteng Group is also bound to win in this area, and make up for the most important shortcoming. Ma Hongjun said lightly.

"Then we can't be left behind. Qiao Longhai said with a smile, "Although Longhai Group is not very familiar with this business, it would be good for us to follow Tonghua Group to do this." ”

"It's what we do, and we're not going to be left behind. Luo Jiaze laughed.

Lin Qirong laughed happily, this was the scene he wanted to see the most.