Chapter 372: Advertising Endorsement
Running a few steps, jumping on the trampoline with the basketball in his arms, bounced high, Cao Wu dunked the basketball in his hand into the basket, landed and stood firmly, and looked at the director.
"Very good!" the director gave a thumbs up and said with a smile: "Let's have another one, keep the bottom, okay?"
"Okay. Cao Wu took the basketball from the staff and walked to the halfcourt line.
The concert at Chang'an Station is over, but in their schedule, they still have to stay here for two days to shoot a commercial.
Coca-Cola spent 40 million to sign a one-year endorsement contract with Black Hole, and Cao Wu became the image spokesperson of Coca-Cola's brand and Sprite Beverage.
The director who shot the advertising film for them is named Zhang Hao, a photographer background, and has attended the advanced course of the director department of the Beijing Film Academy, although his resume is not high, but he is very capable, has a good personality, and is very good at things, so his popularity in the circle is quite good.
This circle is big and big, and it is really small when it is small, and when we met for dinner and chatted, I realized that he and Zhang Lei were also good friends.
However, in terms of personality, he and Zhang Lei are not the same kind of people at all.
Zhang Lei is a typical academic, a film family, his father is a director, and he himself was admitted to the film school and became a director.
Since childhood, he has been exposed to a large number of classic works of art at home and abroad, and Zhang Lei is somewhat mentally clean. He is quite gentle in private, and his personality is also righteous, but when it comes to works, he becomes a stubborn donkey and can't listen to persuasion. At most, he coped with it verbally, but when it came to actual filming, it was still his own.
But Zhang Hao is different, he was born in the wild, and he has a strong atmosphere of rivers and lakes, and he is very good at getting things done. His purpose is also very clear, he entered this industry to make money, so he will shoot whatever film makes money.
However, it cannot be denied that he is indeed very talented, and a short film won the Beijing Film Festival Award. But winning awards is not his main pursuit, what he wants is to make money.
The world is wonderful, it stands to reason that these two people with completely different personalities and temperaments should not be friends, but they have become friends, and the relationship is not bad.
are all friends, and Zhang Hao is also easy to get along with, so the filming process is quite happy.
He designed the image of Cao Wu as a basketball player, Lele as a diver, Lu Qingsong as a skateboarder, and Batu as a string player...... Well, it's actually just an ordinary person who likes to masturbate in the summer.
The shooting of commercials is completely different from the shooting of film and television dramas, and the performances are also very different. It requires the actor to express his emotions to the extreme, which is simply exaggerated, and he can be as exaggerated as he can.
Because the black hole schedule is relatively tight, the location shooting is not realistic, so the company rented a studio, filmed in the studio throughout the whole process, and then made up the post-production, which is faster.
"Do whatever you want! Be yourself! Sprite! Cool summer!"
Cao Wu and the four of them each held a bottle of prop Sprite and read out the advertising lines aloud to the camera.
"It's over!" Zhang Hao shouted, and Cao Wu and the others were discouraged and hurriedly ran out from under the light board.
In order to achieve a bright light, several reflectors and light panels had to be used to aim at the actors, and in such weather, surrounded by a circle of high-wattage light bulbs, it was almost like being roasted on a stove, and Batu felt like he was about to suffer from heat stroke.
Afraid of catching a cold, not daring to drink ice water, and not daring to blow the air conditioner, Cao Wu and the others could only sit down and let the assistant fan the wind cool down.
Xiao Guo is leading a newcomer named Huo Meng.
Although he is a newcomer, he is not an outsider, he is Wang Lijuan's cousin, an undergraduate student in Changzhou, and is a senior this year.
He came to pick up Xiao Guo's class, and Cao Wu was still relieved.
Huo Meng majored in marketing, so he can be regarded as being able to stand next to the point, and the young man is very clever, has eyes, and gets started quickly.
"It's too hot. Cao Wu wiped his sweat, threw the soaked tissue into the trash, shook his head and sighed, "It's finally over." ”
Xiao Guo fanned the wind, nodded and said, "I knew that I could finish filming so early, but I could actually book tickets to rush to Yinchuan." ”
"Yes!" Cao Wu took a bottle of chilled mineral water from the table, and didn't drink it, just pinched it in his hand and rolled it around on his body to cool down: "But it's okay, I'm so busy these days that I hit the back of my head with my heel, so it's good to take a good rest." ”
Xiao Guo asked, "What do you want to eat at night?"
"What to eat...... I'll ask. Cao Wu thought about it, and asked them, "Brothers, go out together at night or rest in the hotel?"
Qingsong shook his head and said, "I won't go, make a song, and go to bed early today." ”
"Me too. Lele slumped on the chair, stroked his hair to dissipate heat, and said enviously to Cao Wu: "Bald head is convenient, it's so cool!"
"Do you shave one too?" Cao Wu quipped.
"That's it!" Lele patted the armrest: "I'll go back to Sister Tian to cut my hair!"
"What, do you really want to shave your head?" Cao Wu raised an eyebrow.
"Am I crazy?" Lele grabbed his hair, compared it, and said, "Cut your hair short, just go to the root of your ears." ”
Cao Wu became interested and said with a smile: "Why don't you just come to a board inch, what a sense of contrast?"
"Is that different from a bald head?"
……
After chatting for a while, Zhang Hao was also busy and came over to greet Cao Wu and them.
Cao Wu didn't speak, but he said first that he wanted to invite Cao Wu and a few people to dinner.
Qingsong and Lele wanted to go back to rest early, and Cao Wu and Batu were idle and had nothing to do, so they agreed to his appointment.
Zhang Hao is very familiar with Chang'an, although he is not a local, but he has been designing here for two years before entering the industry, and he can be regarded as half a local.
The place he chose was on Xiangzi Temple Street, and the restaurant had a lot of fate with the black hole, called Lele Restaurant.
It was a home-cooked restaurant, but I heard Zhang Hao say that it is very famous in Chang'an, focusing on home-cooked stir-fried dishes, which has been open for many years and has a good business.
Zhang Hao called in advance to book a small private room on the second floor, and when they arrived, before the meal was served, the people inside were already almost seated.
Cao Wu wore a baseball cap and a pair of toad mirrors covering half of his face, but as soon as he entered the restaurant, he was still recognized.
It's just that the college student at the table who recognized him didn't confirm it, just stared at him suspiciously, and didn't come forward to ask for verification.
The waiter took them to the second floor, where the cramped stairs were a little narrow, for Batuu.
The private room environment is not very good, but they can smell it from the smell in the air, and the dishes in this restaurant are definitely not bad.
"Shall I order?" Zhang Hao was not polite.
"The guest is as he pleases. ”
He didn't look at the menu, and said directly to the waiter: "All the signature dishes are served, two more vegetarian dishes are fried, and ten bottles of Bingfeng are served." ”
There are a total of eight signature dishes of Leleuca, plus two vegetarian dishes, which is ten.
However, Cao Wu and Batu brought assistants, counting Zhang Hao, a total of six people, ten dishes is not too much.
"Would you like a bottle of Sprite?" Cao Wu added with a smile.
Zhang Hao patted his head and said with a smile: "Look at me! I am negligent, the spokesperson is here, how can I miss Sprite? Haha! How about a big bottle?"
"Yes. ”