"Xiang'er, it's more beautiful. Ping Xiangtong and Lin Yinger hugged loudly. And Ping Xiangtong also said happily: "Hehe, Ying'er too, it looks better." ”

"Huazi, what about the weight loss you said last time?Are you still eating spicy strips all day long?" "Ahem, I've already quit. ”

"Haozi is still so cool and handsome. "Where. ”

After greeting them one by one, they walked to the position of the car, and after putting away their luggage, Lin Yinger drove the car, complaining about how unkind Li Fangcheng was all the way.

I promised to help for a while, but when more than a month passed, Lin Yinger couldn't leave.

Arranging a company's affairs, how can it be so simple, even with Tang Zekaiyan's help, but after all, there are too many trivial matters, especially for music companies, there are too many things to consider, and they are busy before and after, and they have only just taken shape.

"Speaking of which, Ying'er, are those people in the company now?" Li Fangcheng thought about the music company.

"Of course, since those five rooms were arranged according to the standards you said, a few people have drilled into them every day, don't look so late at this time, but I have to say, the few people you asked me to find, everyone is very powerful, talented and hardworking, to be honest, this spirit is worth learning. I spent more than 12 hours a day in our respective music rooms, and I spent a few hours together every day, which was crazy! When Lin Yinger talked about these people, she couldn't help but admire, even though some of them were younger than herself.

After thinking about it, Li Fangcheng said: "Tomorrow, if you are free tomorrow, then go and see it tomorrow, it really can't work, just wait for the day after tomorrow, don't go over to disturb it so late." By the way, what is the surprise you said on the phone. ”

Ten days ago, that is, when Lin Yinger arrived here for a month, when she reported the situation of the company to Li Fangcheng, she knew that Li Fangcheng would come to Japan in a few days, and immediately said that she would give him a surprise when Li Fangcheng arrived, so now Li Fangcheng has this question.

"Haha, keep it secret, you'll know then. Lin Yinger snickered.

"Are you still mysterious? Can you still invite Hayao Miyazaki and Hisaishi over? Haha. Li Fangcheng said jokingly.

"You have a lot of imagination. Lin Yinger stopped at a traffic light intersection and gave Li Fangcheng a blank look.

Green light, vehicles continue to pass.

Japan, the people in the car are more in the street outside the window, and now the economic status in the world, the first Japan, has a prosperity that China does not have.

Office workers in suits and leather shoes, many people have just gone to the izakaya to set up a banquet at the moment.

In the early days of Japan, it was illegal for ordinary civilians to drink alcohol unless it was a festival. During the Warring States period, the country was prosperous, and the shogunate liberalized the "sake house" economy for the common people, and it gradually became popular.

By the Edo period, izakaya had really developed. At that time, many sake houses would serve drinks and side dishes, such places were called "居続けて飲む", literally translated as "stop and drink", such sake houses could not only drink, but also fill their stomachs, for single aristocratic singles, it was even more loved.

It wasn't until after 1950, after the Second World War, that small restaurants with alcohol and food sprung up again, and until the 70s, when the RB economy began to enter its golden age, many people lived a comfortable life, especially office workers, who liked to come to the izakaya to have a drink with friends or bring customers to drink and talk about business.

In the 80s, when the economy was booming, izakaya developed into a chain store model, and not only did the variety of drinks and dishes become more diverse, but the prices became more and more affordable.

If you want to understand the culture of Japan, then it is not wrong to start with the izakaya, the izakaya continues on another level, showing the culture of Japanese life, some stores will hang a warm curtain with a rope at the door of the store, or hang a red lantern, maybe a warm tune, or a warm nest, but everything is the same, all represent the prosperity of the Japanese Ya'an change.

Crossing from the LC area to the city center, the ubiquitous izakaya has gradually become more and more sophisticated. This made the hearts of the group gradually stir.

The streets of Tokyo are full of people, and the streets of Tokyo are full of Christmas events, Santa Claus handing out candy, and clowns amusing children and passers-by, showing the prosperity brought by the economy of the world's strongest country.

Of course, perhaps no one knew that a year later, such a prosperous scene would be shattered.

As the car stopped, Li Fangcheng and his party got out of the car at the door of a delicate and quiet hotel, and just took off their luggage, one came out of the hotel and walked towards Li Fangcheng and his party.

"Mr. Li, I haven't seen him for many days, and he still looks so bright. ”

A straightforward voice came, Li Fangcheng followed the direction from which the familiar voice came from, and a smiling person walked towards him.

"Kai Yanjun, I didn't expect you to be here, I haven't seen you for a long time!" Li Fangcheng smiled and stretched out his hand. The other party is none other than Tang Zekaiyan.

"Did you just get off the plane?" Tang Zekaiyan stretched out his hand to shake Li Fangcheng's hand, and couldn't help asking.

Touching his stomach, Li Fangcheng said with a wry smile: "Obviously, no." ”

"What have you been busy with lately, how do you communicate on the phone, you feel like you're often busy?" Li Fangcheng looked at Tang Zekaiyan and asked.

"It's a long story, by the way, my father wants to meet you alone, and he has already set up a banquet on the top floor. Tang Zekaiyan looked at the group behind Li Fangcheng and said in a low voice.

"Looking for me alone?" Li Fangcheng looked at Tang Zekaiyan suspiciously, and after getting a nod of confirmation, he thought about it, turned around and said to a few people: "You put your luggage away first, and then go to have a meal together, I have something to do here, if it ends early, I will go to you, otherwise I'll see you tomorrow." ”

"Okay, then I'll help you with your luggage. Meng Hao nodded.

"Uh-huh, okay. "This is Ping Xiangtong.

Lin Yinger was also very puzzled, Tang Zekaiyan just had something to find Li Fangcheng beforehand, and he didn't say anything specifically, but now it seems that he also knows that there should be something important, so Lin Yinger didn't think much about it and told Li Fangcheng the room number.

Ling Donghua asked, "Do you need me to go with you?"

Shaking his head, Li Fangcheng said no: "I'll go with Kaiyan, you can help me keep it, and those two boxes of things will do." ”

Li Fangcheng looked at the two boxes that were carefully removed from the car at the end, and repeatedly told a few people.

Walking into the hotel, Li Fangcheng looked at Tang Ze Kaiyan and asked, "Kaiyanjun, how much has this video game been sold?"

Tang Zekaiyan shook his head: "The sales volume in the market has been counted so far, and even if the examiners on our side know how much, it will not be announced until tomorrow." Don't talk about us, the supervision of Sega's third-party product sales is in the hands of Sega, but there are already 15 million units shipped from your side alone, plus our side and Sega shipments together, it is not easy to count the number, tomorrow when Sega's financial announcement, you will know how much, it should still be optimistic. ”

"Is it tomorrow night? Akihabara will be announced?" Li Fangcheng knew that there would be such a link, but it was not clear where it would be announced.

As the elevator went up, Tang Zekaiyan said to Li Fangcheng: "Akihabara, it must be in Akihabara, countless players gather, the more good games, it is bound to make players have a better impression of which one, to put it bluntly, the first one to compare tomorrow night is to look at Nintendo's fans and Sega fans, whoever has more will already have a small victory." And the real big thing in the back is to look at the game lineup of both sides, where there are more people in the cruising players, it means that the cruising players love the game more in this year, which represents the next attitude of the business. ”

Ding~ The elevator arrived. The two stepped out of the elevator together, and Li Fangcheng continued to ask: "Then the launch of a new game should also affect the choice of loyal fans and cruising players, right?"

Nodding, Tang Zekaiyan led Li Fangcheng to the right, and replied: " Of course, if there is a new game launched, it will also affect everyone's choice, the launch of a new game depends on the way of publicity, if the publicity is good, the cruising players are impressed, they will go to the well-publicized side to try the play, which is full of new games and sequels, but to put it bluntly, they are all about the same, it all depends on how well the publicity is done, so many people's perception of a game is that the research and development costs occupy the majority, but in fact, in the field of games, the promotion of games, is the most money-burning action, if the publicity is done well, it can even shake the loyal fans on the other side, this is the most terrible, so for this, even if it smashes billions or tens of billions, it is not hesitated。 ”

"Well, I guess I see. Li Fangcheng nodded, this was similar to what he thought before, and now that it has been confirmed, it is even clearer.

In the final analysis, players, people who love games, many times are a group of people who are more impulsive consumers, if it is an arcade game, then it's okay, after all, very few people will buy the arcade machine, so the arcade game is more for players to experience the trial, so that it is convenient to go to the game hall to play in the future, but the home game console is completely different, if the game is enough to impress the player, then the player will often buy it on the spot.

And before impressing players, you have to give players a reason to play your game, and this reason comes from the promotion of the game. Impress the player first, and the player will try it, and after trying, he will choose to buy.

And if you just want to drink and not be afraid of deep alleys, then go wrong, there are so many kinds of games, and there are many players, but in the case of limited space, it means that you can only give up some games and not play, and at this time, the more obscure, the more no one cares.