Ji Chuankong happily walked out of Cui Ning's company, of course, the reason why he didn't eat was that Cui Ning still had something, and the next about the brand operation of the "Jingshuifang" marketing company, the docking of various matters, there will be a special person to contact Mr. Ji.

As for the funds, Kong Demeng said that he would do it for a few more years, and if he couldn't do it, he would sell the winery and retire home to grow vegetables.

It seems that Kong Demeng and Ji Chuankong are completely different, Kong Demeng is a person who does things wholeheartedly, and he does not have too many regrets in the future, and he is ready to retire, but the more this is the case, the less motivation is, Cui Ning vaguely sees the future of Kong Jiajiu, but he can only do his best and obey the destiny of heaven, and many things cannot be changed by himself.

As for Ji Chuankong, he has always been a hero, so he does not allow himself to fail, and even if he fails, he will continue to fight, which is also the reason why Cui Ning is willing to help him after communicating with Ji Ziyu and Wan Xinglong.

As for the brand "Jingshuifang", due to the involvement of archaeology, dragon culture and the dominance of the government, under the operation of the predecessors of Xianli and Jiang Lao in the wine, the real behind-the-scenes shadow boss is still Cui Ning, as for the largest shareholder Cui Ning said, it actually does not exist, just to better hide his identity.

After seeing off Ji Chuankong and his entourage, Cui Ning came to the Ministry of Public Security again, and the new Minister Meng chatted with him, and there must be something wrong.

Under the leadership of Minister Meng of the Ministry of Public Security, a small internal meeting was held. Minister Meng looked at the thick materials on his desk, introduced the two responsible persons of the Ministry of Health, the leaders of the Ministry of Commerce, the responsible persons of the radio and television departments, and the two responsible persons of the Food and Health Association, and told Cui Ning about some recent events.

In recent years, due to the rapid development of the economy of Longguo and the growing health needs of people, "preventive medicine", "prevention before it happens", "winter disease summer treatment summer disease winter treatment", "health is 1, everything else is 0", "have you detoxified today"...... Various health ideas are gradually emerging.

And because the health care market has an annual sales of 10 billion yuan, it is also a company that started in Dongshan Province, the name is "Sanshu Oral Liquid", which has led to the rise of thousands of health care companies in Longguo, including Hailan Group, which is also optimistic about this market, and has come up with an oral liquid product called "Haili", with the advertising slogan "Vitality from the Ocean", and a health care company has been set up, and there are more other small companies.

A few years ago, Sanshu Oral Liquid had a lawsuit with consumers in a small city in the south, the cause was that an old man reached the terminal stage of cancer, and then died after drinking eight bottles of Sanshu Oral Liquid, and the family thought that he drank the oral liquid to death, and the two-year lawsuit made Sanshu Vitality greatly injured, although he later won the lawsuit, but lost the market.

In any case, companies like Sanshu have cultivated nearly one million marketing personnel, which is also the market elite cultivated by Longguo and crawling out in the market, and with great interest and enthusiasm for this market, as well as optimistic about the ardent hope of the people of Longguo for health preservation, so health care companies can be said to be very noisy, and informal companies also abound.

For example, weight loss products, cardiovascular and cerebrovascular products, detoxification products, aphrodisiac products, etc., many health products are just the batch number of the video, or take a batch number of fatigue relief or antioxidant, and even dare to exaggerate "prevention and treatment of cancer", as for the newspaper advertorials and advertisements, they are all masters, especially cancer patients and cardiovascular and cerebrovascular patients, high medical costs and blind superstitious miracle drugs, yes, many families are worse, many complaints and cases, are from this industry.

"Minister, it's because we don't supervise effectively, but many companies are really too hidden, and they are all masters of planning, and it's not easy to deal with the law."

"Lao Jia, I can't just blame you, it is true that some advertisements are too good, if I were an ordinary person, I might have to buy products" Minister Tao looked at the information on the desk, and also smiled helplessly:

"So this time, I invited a real master in the planning industry to listen to his opinion. Xiao Cui, you can speak your mind freely, tell your sincere words, and let a few leaders who read documents every day know what the real market is like."

After obtaining Minister Tao's consent, Cui Ning simply flipped through the thick materials on his desk, nodded to the leaders of the Ministry of Health, the Ministry of Commerce, and the Food Preservation Association, and then said:

"I know a lot of friends in the health care industry, and Hailan used to have health care companies, so when I was in Hailan, I had at least contact with people from dozens of health care companies, including their products, and learned a lot about advertorials and advertising strategies.

It is abrupt to say that health care products are all liars, but it is a fact that the health products on the market exaggerate their efficacy, as well as huge profits, or have functions that are not available in the propaganda batch number, and play the edge of the law.

Including these materials, it is also true that many people buy hundreds of thousands of health products, but in the end they are still not cured of cancer.

As for the pseudo-concepts that circulate in the market and among the people, such as the poisonous hormones in the intestines of the human body, not defecating every day, which is equivalent to smoking three packs of cigarettes, women who do not supplement estrogen and become yellow-faced women, who also have pain in their waists and legs, and who use black bone vine quickly with seedlings, these exaggerated and irresponsible advertisements should also be dealt with.

However, it is necessary to look at the problem comprehensively and objectively analyze the problem. While we see that the health care market is very chaotic, we must also admit that it is precisely because of the existence of these companies that it is equivalent to popularizing health knowledge to the people of the whole country.

Most of this health knowledge is scientific, or the government has not done it, such as moderate exercise, good living habits, and daily health knowledge. Most of the products seem to have no effect, but the popularization of health knowledge also enriches the lives of the majority of people, for most of the people, pay tens of hundreds of dollars, which is quite cost-effective.

Of course, there are also bankrupt families, and those are terminally ill, and even if they go to the hospital, the cost is sky-high. As for the fact that normal treatment is delayed because of belief in health products, such cases are almost rare, or because we still do not have enough health knowledge to complain about the health product company's manufacturing concept and forced sales.

Another point is that our chief said that development is the last word, the current dragon country, the most needed flowers bloom, and to achieve better and faster economic development, small and medium-sized enterprises, private enterprises are the backbone of our dragon country.

The benefits brought to the country by these forces are absolutely greater than the disadvantages, and employment opportunities, the cultivation of qualified personnel, social stability, and the need to work more are all problems that the government needs to solve, but it is precisely because of the existence of small and medium-sized enterprises that the government has solved a great problem in a certain sense.

In addition, why are there many people who are dissatisfied with health care companies, why do many health care companies always have old customers, and even become friends with many old people? Is this all by deception? Not necessarily, this proves that the products and services provided by these health care companies are exactly what customers need, and the elderly are indeed emotionally dependent on these young people who do sales.

Who said that treatment must only rely on drugs, doesn't it also require a good mood, comfort and environment, and a deeper understanding of oneself?

As for most of the health care companies, even the products sold by direct sales companies, they are actually placebos or products that are not beneficial or harmless, and a small part of them do have a certain effect and will not be sentenced to death.

Therefore, don't just see the so-called health care products are not good, if the treatment is divided into several levels, including the dissemination of health knowledge, including providing an opportunity for the public to communicate health, the significance of the existence of health care products companies is not less than the significance of the existence of hospitals, many companies are strictly trained, not only to train sales skills, first of all, the training is the basic knowledge of medicine, these work is actually to share the country's worries.

So we can't just look at the evils of the problem and ignore the health, justice and social goodness of the problem.

There is also a very real question of whether the current medical system and government departments can meet our growing health needs.

If you can't, please give more opportunities to these companies in society, even if they are not doing perfectly now, and even bring some social problems. Otherwise, hospitals will ban hospitals in addition to medical accidents, and there will definitely be no such policy, and the treatment of health care companies also needs to be fair and reasonable, rather than simple law enforcement and policy control.

Because I am an industry practitioner and observer, my views may be biased towards health care companies, and I hope that several leaders will not be surprised. ”

"Everyone has heard what Xiao Cui said, and it is not difficult for us to participate in law enforcement, but simply banning and controlling the development of health care companies, whether in the short term or in the long term, whether it is beneficial or disadvantageous to society and the people, we must not simply think about and deal with the problem, we must think clearly" Minister Meng made a very deep summary, neither saying that he supported nor opposed Cui Ning's opinion.

"What Mr. Cui said is also reasonable, but there are indeed some companies in the society that sell fake drugs, such as selling fake drugs for the treatment of psoriasis, cardiovascular and cerebrovascular diseases, which are clearly food, but exaggerate the effect in newspapers or media printed materials, which has a very bad impact and has also caused harm to many patients," said a person in charge of the Ministry of Health.

"Yes, some companies use unscrupulous means to add Western medicine to health products for the sake of profit, which is absolutely not allowed," said Jia Jia, president of the Health Products Association.

"From a business point of view, I recognize that we can't easily ban or be too pessimistic about this industry, but we just need scientific management, as well as to support some really excellent enterprises, and also to strengthen our understanding of this industry, it seems that we don't know enough about the industry and the market" is the head of the commercial department.

"In fact, many TV shopping and special programs, we have also fulfilled the obligation of review, but many health care companies are also our big customers, so we can't ban them from advertising, after all, we also have to survive, as for the future health care product advertising should introduce some policies, we are also discussing internally" is the person in charge of the radio and television department.

"Xiao Cui, Teacher Cui, what would you do if you were asked to manage or deal with some things in this industry?" Minister Meng continued half-jokingly.

"There is no best way, but the premise is to recognize the value of their existence, from the management of orderly management, as the previous leaders said, some world-class stubborn diseases, to strictly prohibit the promotion of treatment effects, psoriasis, heart disease, cancer, etc., there is no health product batch number, so the media must also cooperate, can not be publicized is not publicized.

There is also a fundamental problem, that is, starting from consumers, we should let consumers know more about health knowledge, and achieve self-management and scientific management of health.

Therefore, the health programs of Longguo Television, including health experts and experts from medical institutions, should stand up and talk more about some scientific and universal health knowledge and how to distinguish the true and false concepts of so-called nutrition and health products, which is an important task for the media of the radio and television departments.

If the fundamental existence of health care products companies is interests, then it is also necessary to do a good job in the management of tax payment, and hospitals should reduce profits with common drugs, so that the majority of people can afford to use common drugs.

In other words, medical institutions should improve the quality of services, so that formal institutions can accept more people with health needs, including the liberalization of private hospitals, after all, if a hospital is there, he will be very careful to do a good job of service, and will not do a hammer deal.

As for allowing the people to improve their ability to prevent fooling and not to be deceived by false propaganda and false concepts, I think the best way is to educate and entertain, and if we can spread these false propaganda in society through the TV programs that our people like to see, this is the best.

For example, the Spring Festival Gala in the Dragon Kingdom. Can you target the flickering behavior of enterprises and society, and come to a blockbuster program.

"This can be considered, and the current Spring Festival Gala also needs some down-to-earth programs," the person in charge of the radio and television department answered.

"Yes. I believe that there are masters in the radio and television departments, as well as in the actors and actresses who do the shows. Cui Ning nodded:

"However, for the access mechanism of enterprises and industries, there is also some work to be done, such as factory size and hygiene requirements, sales staff training, product quality inspection, enterprise violation records, etc., all of which must be responsible for special departments.

We can no longer go back to 30 years ago, and we must put development, healthy development and scientific development in the first place."

Minister Meng applauded lightly, "Xiao Cui, I will officially appoint you today, and you will be a member of the medical and health products management group.