1997 was an unforgettable year for most of the cadres and employees of Nanyan Group.

If Qi Jingtao wants to continue to stay in Nanyan Group, he must stay in Nanyan with peace of mind, conscientiously engage in his own work, and share the same fate with Nanyan.

I don't know if it is the butterfly effect caused by the great changes in the top leadership of the Southern Tobacco Group, or whether it is unlucky enough to take over the new director. Since June, the taste of cigarette products produced by Nanyan Group has changed dramatically.

The information that has been reflected in the market shows that the cigarettes produced by the Southern Tobacco Group are no longer so easy to smoke and are no longer so popular with consumers, smokers.

Qi Jingtao himself is a smoker, and he has a personal experience when he smokes cigarettes. He was surprised to find that he actually smoked, tasted, and felt the tobacco, spicy, and choking taste of cigarettes from other tobacco companies in Nanyan products.

His favorite Tashan series of cigarettes is not the original Tashan cigarette that is famous for its mellowness, aroma and softness. Qi Jingtao himself no longer smokes the newly produced Tashan series of cigarettes, and of course the market is not so popular with old smokers.

It seems that overnight, the cigarette products produced by the Southern Tobacco Group have changed from a pure seller's market to a buyer's market. In the past, those local tobacco sales companies waited in line, begging grandpa to engage grandma, and they could not necessarily get a share of sales with the approval slip, and they were gone forever.

Alexander, the big leader of the Southern Tobacco Group, because of the huge pressure on market sales, the tax profits paid to the state are also declining in billions. The leaders of the local government could not sit still, the profits and taxes were reduced, and the local money was less.

The group company found out the reason, and finally found that the fundamental reason for the change in the taste of cigarettes is that in recent years, in order to pursue the yield, flue-cured tobacco planting no longer uses traditional farm fertilizer and oil dry as the basic planting fertilizer, but uses a large number of chemical fertilizers to plant, and at the same time cultivates the maturity and thickness of tobacco leaves in the planting process, and increases the output of flue-cured tobacco, which leads to changes in the internal quality of tobacco leaves.

Cigarette products produced from newly grown flue-cured tobacco raw materials have high nicotine and tar content, and the cigarette production process and formula are not adjusted in time, resulting in a huge change in the taste of the finished cigarette. The tobacco leaves used by Nanyan Group are all tobacco leaves that are naturally stored and fermented for more than three years after being beaten and re-roasted, and this year is just in time.

While the technology center and pilot plant of the group company actively experimented and adjusted the process formula, the sales strategy also made major adjustments. The sales staff in the sales department has increased rapidly from seven or eight to three or four hundred. A large number of college students and employees who have worked in recent years have been transferred from various departments of the group to the sales department, and sales teams stationed in various provinces and regions have been set up to keep an eye on the sales of tobacco products of tobacco companies around the country. From waiting for customers to come to the door to buy model, to the active door-to-door sales model.

The characteristics of the special agricultural products processing industry are vividly displayed in this special period, and the change in the intrinsic quality of raw materials is not overnight. Once changed, it is impossible to restore the taste characteristics of the original product only by relying on the adjustment of the process formula.

However, real smokers are very sensitive to the taste and taste they have become accustomed to, and they are also very picky, and it is difficult for them to accept the change of their habitual products in a short period of time, so they simply do not approve of it and switch to smoking other cigarettes. Fortunately, there are not many truly loyal and discerning consumers in this world, especially cigarette consumers who are addicted to cigarettes, who have become dependent on cigarettes, and many of them continue to need cigarette products to anesthetize themselves.

What's more, the trend of younger cigarette consumers is serious, and there is a continuous influx of new consumer groups. Unless the country completely bans smoking, otherwise, there will never be a shortage of new consumer armies in the world to burn money, only the Chinese consumer market, 1996 statistics on the surface, at least 600 billion cigarette products need to be burned a year.

Besides, the consumption of high-end cigarettes is often linked to gifts and face, and gift consumption only buys expensive ones, not the right ones. The group that can consume high-end cigarettes for a long time, but not many people spend their own money.

In this regard, people engaged in cigarette production know their consumers better and understand their market base. They are very calm, they are protected by monopoly laws, their customers are the tobacco companies of various provinces and cities, not those end consumers - smokers, and the market competition is not so cruel.

Smokers who are addicted to cigarettes are actually very cheap and pitiful, similar to those drug addicts. They spend their own money to buy cigarettes and smoke cigarettes, but what cigarette products are available in the local market for them to choose? This has little to do with their personal preferences, and it is up to the local tobacco companies to complete the profit tax indicators according to their needs. Cigarettes that can be legally sold in the market are those designated and purchased by local tobacco companies.

Smokers love to smoke or not, have the ability, perseverance, perseverance, you can respond to the country's call to quit smoking!

As long as the reason is found, it is easy to do, Nanyan Group is not in a hurry, and gradually adjust the planting method of flue-cured tobacco and adjust the formula. This will not be effective for a while, and it will take a few years to slowly transition. What about the tobacco leaves stored in the warehouse with a market value of tens of billions, you can't waste them, right?

In recent years, as long as the sales strategy and measures are appropriate, consumers will return to Di when they adapt to the cigarette flavors produced by the new process formula.

Now, Qi Jingtao finally understands that Lao Qi has never had other material needs for him, why did he store so many Tashan cigarettes in the ring space last year. Almost 100 large boxes of Tashan smoke are enough to smoke Lao Qi into a piece of old bacon. To put it bluntly, Lao Qi is an old smoker who admits death and has nostalgic feelings.

Qi Jingtao was very calm, and the quality change caused by the raw material - flue-cured tobacco in the cultivation process of the group company reminded him of the problem of quality change. Crops should not only be produced, but also pay attention to their intrinsic quality. The big mountain valley that their family is operating is known as an ecological orchard, which requires paying attention to the internal quality management of crops from the initial stage of the orchard.

However, the word "ecological orchard" came from Lao Qi, and there is no such term now, it should be the orchard business model that appeared later. In this way, the easiest way to manage an ecological orchard is to find Lao Qi to mature a plan, and he must have it.

After thinking about it clearly, Qi Jingtao picked up a pen and paper and wrote down the new needs, and left the public area of the ring space alone. Now it is my father who manages the orchard, and the orchard is not his own business, it is his father's business, he is not afraid that Lao Qi will continue to be lazy, and will not reveal the things about the orchard to him in the future.