The copywriter trio quickly found a drink bar by the outdoor lake and sat down, a rare and comfortable place, and they found that more of their peers had already arrived, and everyone was discussing how to publish the manuscript.

It stands to reason that if you receive money, you must say good things, but there must be a limit to this, and ads that are too hard will lose fans.

But if you don't say it well, I'm afraid that the boss will not be able to explain it.

So, at this time, everyone began to discuss whether it could be unified to the same advertising scale, so that even if it was not so good, the law would not be held accountable, and the boss could not do anything, and he could be regarded as responsible for the fans.

"I'm going to avoid the Chinese element and boast about the dragon boat. ”

"I think it's still okay to say Chinese elements, so I said, 'Middle-aged and elderly people who like Chinese elements will definitely like it here'. ”

"But isn't that a warning to young people?"

"Otherwise, you have to be responsible for the fans. ”

"But the boss will mind if you write it like this, I think it's almost the same as crossing out the middle-aged and elderly. ”

"That's a good idea, everybody writes like that. ”

Although the discussion was very lively, in fact, there was a layer of unsightly haze hidden in everyone's eyes.

Many of them, while receiving this advertisement, also took the public relations of Hei Xiaoyin Lake.

It makes sense to do either at the same time, but it's too obvious to do both at the same time.

In particular, the boss has clearly hinted that they want to do some dark articles in the copy, secretly compare the two sides, and praise and disparage.

This technical difficulty can be said to be super high.

Eventually, everyone left with mixed feelings, and many people even gave up the ad directly, most of these people are free media people outside the system, who are responsible for their own popularity, and most of the editors in the system have no choice, and they need to be more responsible for their direct leadership than their own media.

It is worth mentioning that these online media people who rely on content to attract traffic, and then rely on traffic to help promote products and make money, can be regarded as a group of very honest people, although the content is uneven, but this is the same reasonable behavior as most TV stations to attract audiences by producing programs, and then relying on advertising to make profits.

Perhaps inspired by the film industry, Yu Yongmao introduced his "friend in the film industry" to Zhang Dongtao, and asked him for help in publicity, according to Yu Yongmao, he is a "super military advisor" in the Internet era.

Military divisions often do not need to go to the front line to fight, and a clever plan is better than 100,000 soldiers, and it can be completely decisive from thousands of miles away.

Although it is difficult to evaluate Yu Yongmao's aesthetics, Mr. Yu is a person who has been walking the society for many years after all, how can he be fooled so easily?

Therefore, Zhang Dongtao went with a questioning and defensive mentality, and if necessary, he could also debunk the other party on the spot, although the company and the project were all said by Mr. Yu, but it was necessary to make it clear that something too absurd, otherwise it would be regarded as a joke by everyone in the future.

Zhang Dongtao is fully prepared, whether the other party is a big fool who talks about it or a broker who blows to the sky, he has a way to suppress the other party and prevent him from further bewitching Mr. Yu.

However, when Zhang Dongtao saw this "film friend" nicknamed "Patrick Star" for the first time, he panicked.

His calculations were all wrong, one missed, and his years of experience were completely lost in the face of Patrick.

Patrick is a personable intellectual, wearing a suit, no glasses, white and clean, there are not too many luxuries on his body, the watch is exquisite but not a famous brand, and the leather shoes are very clean but not shiny, such an image should be a young elite in the financial or IT circle, how did he become a friend of Mr. Yu.

In the private room of the hotel café, when Zhang Dongtao learned that Pai Daxing was a doctor of philosophy from one of the top ten universities in China, he was even more up.

"Mr. Yu said that you are a person in the film industry?" Zhang Dongtao was a little confused.

Pai Daxing smiled: "It's half a day, I haven't actually participated in the production of any films, I only intervened in the publicity stage, and I also do other projects, but I have more cooperation with the film distributor, and I was invited to the dinner during the New Year." ”

"Again, you're ...... Philosophy Department?"

"Haha. Patrick waved his hand and laughed, "My profession has been ridiculed a lot, and applying it to this aspect is indeed detrimental to the word 'philosophy', don't care, just do things well." ”

Zhang Dongtao found that he actually liked this person's temperament, so he immediately took a sip of herbal tea to stabilize it, and then said: "Regarding this matter, I will first talk about my personal attitude, which does not represent the position of Mr. Yu and the company. ”

"You please. Patrick spread his arms and said, "Needless to say, it's too vague, I'm afraid I won't understand, just explain it directly." ”

"Well, I may not understand your industry very well, and there is a lot to be forgiven if you are offended. Zhang Dongtao then said, "About the black PR thing......"

"Implantable Impression PR. Patrick said softly, "You go on." ”

"I'm sorry, about this public relations thing, I think it may work in the film industry, after all, the box office depends on that week, whoever is in the limelight can take advantage of it, sometimes a sentence of copywriting will really be worth hundreds of millions, but the hotel tourism industry is a long-term business, and it is not interesting to engage in mutual blackmail, even if the limelight is overwhelmed for a week or two, the benefit is very low, and then it will even cause a rebound, I personally think that this matter still needs to be reconsidered. In addition, I think that China Garden and Xiaoyin Lake are completely different types of products, and there is no such direct market contradiction, and our energy and focus should be on Yinlan Club, which is the right product. ”

When Pai Daxing heard this, he nodded again and again, and after sorting out his thoughts, he said, "Have you ever heard the word "little fresh meat?" ”

"Heard, does it matter?"

"Give me some time. Patrick gestured, "You've been talking about black PR, and I'm not interrupting you because I feel offended, but because I want you to understand the truth." I'm not doing that kind of shoddy thing, but implantable impression PR, I know you don't understand the word, it's okay, please think about Xiao Xianrou, this is just a very normal noun, and even a compliment for a long time, but now it's linked to concepts such as 'Jin Yu Qi Wai is ruined', 'sissy', this can be called the most extreme mutation in the evolution of the Chinese language, I want to tell you, this is implantable impression. ”

Pai Daxing looked at Zhang Dongtao and said softly: "Including you, you have also been implanted with this impression unconsciously, right? You must believe that you are a person with subjective will, but you still can't stop a Chinese word from suddenly changing within a year, and you still can't resist the disgust when facing the three words 'little fresh meat', right?"

.。 m.