Chapter 242: Peach Blossom Gum
As for the three ones, I specially invited a peasant woman who could help nearby to be idle, with good cooking skills, and purchased a lot of good wine and food, and bought food for the tired and hungry Le Jingyu first.
When Shao Nian returns, the food and drink can be served directly.
Shao Nianshi also said that if there are other requirements, just mention them to him.
Basically everything that can be done has been done, so that it is not in vain that the seventh master of Le Seventh knows the current affairs and the sincere cooperation attitude of the first family.
For this, Le Jingyu is still a little moved,
When chatting with Shao Nianshi, that attitude was much better.
Le Jingyu was like his junior, and asked Shao Nian with a little closeness: "By the way, since they have already cooperated." ”
"I can take the liberty of asking, what kind of glue has the first family improved into because of the invasion of my Lejia?"
"Is it really more delicate than our traditional secret recipe?"
"But my recipe has been adjusted and improved many times on the basis of the ancient method. ”
"There's really no other way. ”
"When I was young, I didn't ask this because I coveted the recipe of the first family, I was just out of the identity of an old doctor in the medicinal herb shop, and I was very simply curious. ”
"You just need to tell me the general direction and method, as for the ratio inside, what has been added, you don't have to tell me. ”
"I'm just itching for a while, and I really want to know where there is room for improvement. ”
Le Jingyu said very sincerely, and Shao Nianshi also believed that this person's character was not enough to come to spy on the secret recipe of the Chu family.
Shao Nian was sure that this Seventh Master Le was indeed not crooked.
But there is no bad heart, Shao Nian will not say any useful information to the other party.
Because he can't, he doesn't know any ways to improve at all, and people who haven't even memorized soup songs don't have the ability to improve ancient recipes.
As for the half-concealed words that were said during the negotiations......
Hey, it's not like a soldier is not tired of deceit, and it's real and false.
Doing business is a process of probing before and after the body.
Leave half a sentence in your speech, and the rest depends on the other party's understanding.
As for the first family, did they try to improve the formula for Le Qiye's invasion?
Shao Nianshi can definitely say that there were, and it has not stopped until now.
But is the process of improvement smooth?
No, because until now, the masters have not studied a reason.
So, isn't this Le Qiye joining.
Then in the high-end Ejiao market, the proportion of the other party's share to the first family has been equal to the profit of the original first family's own sales.
If you mix a share of the old shop, maybe the money situation in the northern market will be better.
So now that the wood is in the boat, there is no need for him to speak vaguely, Shao Nianshi simply said a clear one, and when he finished talking about the current situation.
This Seventh Master Le, who was still holding a little curiosity in his heart, collapsed on his stool with a sigh.
"Well, I should have thought about it. ”
"I was just confused by your wind, frost, snow and rain, and the ruthless sword. ”
"I just need to think about it, and I should know that you are fooling me. ”
"But forget it, it's not wronged, after all, in order to deal with me, you pulled me into your first family's car, but it took a lot of work. ”
"Not only did I lose nothing, but I took advantage of it. ”
"I was right about that little hesitation. How long does it take to make an adjustment to a house? ”
"How is it possible that in such a short period of time, the pressure of foreign invasion has changed in an instant?"
Thinking of this, Le Qiye didn't know why he was a little relieved.
He is also a leader in the medical field, and his heart that is surpassed by other geniuses is inexplicably down-to-earth at this time.
However, Shao Nianshi's words immediately after listening to his complaint made him nervous again.
Because Shao Nianshi said in an extremely relaxed tone that made him a little ruined.
"Although the old doctors and the old worshippers of the first family have never studied anything in the field of fine glue. ”
"But since I took over the Ejiao business of Chuhetang, I have assigned two or three little brothers to do the research and experimentation of low-end glue, but I have made good progress. ”
"This progress has nothing to do with medicinal herbs, it is just a flash of inspiration for businessmen to pursue profits. ”
"As we all know, Ejiao is in the northern border, which is no less than a high-end nourishing ingredient of bird's nest, right?"
"Why is Ejiao expensive?"
"The reason is that a whole piece of the finest black donkey skin can only be boiled into a small piece of glue in the end. ”
"It's not the limitations of the process, but the glue doesn't boil like this, it can't produce medicinal effects. ”
"It is because of the concentration of essence and the waste of medicinal materials that the price of ejiao remains high. ”
"However, not all workshops can make such delicious glue as ours. ”
"Ejiao of average quality is simply everywhere in the market. ”
"If you are a person like the Seventh Master who has been a doctor for many years, like the kind of glue that has a fishy smell in the mouth and impurities in the mouth when you drink it, I am afraid that you will not even be able to get out of the workshop. ”
"But in today's Ejiao market, most of the ones that are sent out in large quantities and circulated in pharmacies through the doors of merchants are this kind of mediocre glue. ”
"It's unpalatable, but it has a certain medicinal effect, and the most important point is probably that it is relatively cheap. ”
"This kind of glue, even the family members of small merchants, when they need nourishment, can buy a piece and go back to slowly replenish it. ”
"That is, because of the cheap price, the sales of this glue are really good. ”
"Compared with Le Qiye's Hongjitang, my first family's Chuhetang has sold well recently. ”
"Then when I was researching the glue in various pharmacies, I found a way to improve the taste of the mid-range or even low-grade glue. ”
"The Seventh Master also knows how unpalatable those resisting glues are. ”
"At the beginning, in order to study the situation of Shandong Jiaoxing, I really ate a lot of glue. ”
"In order to allow me to eat a few more pieces of other people's gum a day, I started to think about adding something to it that would change the taste. ”
"Because of this, the old doctor in the pharmacy still doesn't approve of it. ”
He thinks that in addition to honey and goat's milk, Ejiao is better to eat pure boiled and take it directly. ”
"Although I don't know any pharmacology, I heard from the doctor that most of the ejiao is used for nourishment. ”
"So is it unnecessary for families with average incomes to eat something like this that can be eaten or not?"
"But if I reduce the cost of this and let most people know that it doesn't cost much to eat, it's good for the body. ”
"Do you think those who still have a little spare money in their hands, or who really attach great importance to their health, just buy and eat them?"
"Then, I broadened it along the lines of this and conducted some small-scale surveys on the medicinal herb consumption market and food supplement market around Jeseong. ”
"And the scope of my investigation is also targeted. ”
"For example, people with middle-income and staff families who can buy a few white fungus, scoop a pound of jujubes, and go back to stew a soup are willing to spend on tonics. ”
"And then I got a specific number, not high, but definitely not low. ”
"It is probably above the original Ejiao concentration, diluted about 20 times, and it is the price that the other party can afford. ”
The equivalent of an ocean of stuff diluted into the slag of 50 copper plates.
When the real finished product is made, there are only about two or three grams of gelatinous dissolution in one or two miles.
What does this do?
Le Jingyu's head was full of doubts.
And Shao Nianshi probably knew what Le Qiye was worried about, so he didn't worry at all and told Le Qiye how to make and sell glue like this.
"Seventh Master, we are not liars, if we really sell it like this, no one will buy anything that is only two grams. ”
"So we have to dissolve these two grams of things in more materials, and finally make people feel that they will not lose money by buying these ejiao at such a low price. ”
"So what can the diluted glue melt into to see if it doesn't fall and is still attractive?"
"I had people try it out, and I really made a nice piece of it myself. ”
"But this new ejiao mixed together, no, no, this object can no longer be called ejiao, but only a cake with a pastry. ”
"Because I boiled the juice of ejiao, melted it into a mixture of jujube, walnut, black rice flour and sesame seeds, stirred it evenly, cooled it, injected it into an abrasive, compacted it, dried it, and then wrapped it into pieces for sale. ”
"Its taste and hardness are harder than ordinary jujube cakes, but softer than air-dried maltose. ”
"And this kind of cake can be sliced by the guy when you buy it, and if you don't have to worry about it, you can go home and cut it yourself. ”
"When you eat it, you just need to moisten it a little with saliva, and the cake will melt like a snack. ”
"Even the process of putting Ejiao in the furnace and boiling it at home is not needed. ”
"When this Ejiao cake enters your mouth, it is sweet and delicious, and you can't eat the fishy smell of Ejiao at all. ”
"Seventh Master, I just want to ask, if you are a woman, do you like to eat bitter tonics, or sweet food tonic sweet cakes?"
This question seems to be answered without thinking about it.
Le Jingyu could only respond with silence.
Shao Nianshi didn't care whether the other party was worthy of his answer, but continued to talk about himself.
"I definitely prefer sweet and delicious Ejiao cakes. ”
In this way, the cost has dropped by more than one-twentieth of the price, so the original half-dime price is doubled or even tripled, and then sold to those customers who are looking for nourishment and health care. ”
"Seventh Master, you said, how big is the benefit in this. ”
What's more, ejiao cakes like this can also be adjusted at any time according to the season. ”
"You see, now is the time of Xia Li, the peach blossoms all over the mountains are about to fall, and the green peaches on the small branches are about to show their clues. ”
"Wouldn't it be a pity that those thick layers of petals were crushed into the dirt by the soles of their shoes like this?"
"If you use peach petal juice into the ejiao cake, the taste is different. ”
"If you can mix flowers all year round, you can make beautiful fish maw. ”
"When the time comes, we will go to the most beautiful and obvious propaganda posters on the Ejiao painting we sell to the western painter who is the best at painting advertisements. ”
"Stick it on the glass door of the four major department stores in Shanghai. ”
"Just push the advertising slogan of the union of Lejia and Chujia for a hundred years and a thousand years of inheritance. ”
"For example, the wives and ladies of wealthy families in the Jiangnan area, I am afraid that they will buy one party to try it because of this noble royal advertising slogan. ”
"Seventh Master Le, did you say that this is an opportunity for us to break into the south. ”
"Since ancient times, it has become a common practice to make bird's nest in the north and in the south. ”
"It's not that our glue is bad, it's just because of the taste that it's not good to push in the south. ”
"In addition, Ejiao itself lacks such a high-quality appearance, and the delicate girl who has never eaten it before is afraid that she will not be able to swallow a mouthful. ”
"Bird's nest is eaten as a tonic, and Ejiao is all treated as medicinal herbs. ”
"But when it comes to the real effect, Ejiao is more effective than bird's nest. ”
"But now, you have to admit that the method I mentioned earlier has indeed greatly reduced the limitations of Ejiao, right?"
"If we put the outer packaging of the glue on the foreigners' sets, I can't say that our ejiao can still float across the ocean to the country of another continent and continue to be offered to the royal family. ”
"Then will our two families still break the blood flow for this little bit of petty profit in front of us?"
Of course not.
At this time, Le Qiye stared at Shao Nianshi's face for a long time, and finally after confirming that the young man sitting opposite was really a natural businessman, he didn't say anything, hugged the soft towel that the other party had just stuffed for him, and walked in the direction of the guest room.
Although people have not developed a new recipe to beat themselves in terms of quality.
But if he really didn't unite with him today, I am afraid that from now on, his Hongjitang's Ejiao will have to fight against the overwhelming cheap glue developed by Chuhetang.
And the final result of the struggle, Le Jingyu felt that it was not optimistic.
In addition to wasting money in vain, for the first family, even the only loss left does not exist.
Don't look at Shao Nianshi at this time, he kept smiling on his face.
But it wasn't until Le Jingyu finally gave up his plan to ask questions and went back to the guest room directly, he breathed a sigh of relief.
The heart that had been raised to his throat because of nervousness was put down again.