It really depends on a certain amount of luck to be able to operate and list in the mainland, and it can't be done early, the requirements for the first crab to eat are too high, and the connections are weak.

It's not okay if it's late, and when dozens of media companies are listed, there will be no scarcity of themes, and there will be less room for premiums.

But it's too early to think about this, let's think about how to spend the money that Zhao Shaodong is going to invest in, and now Liu Ruoyi is starting to worry about having a lot of money.

This is the workplace habit of investment banks, where the money is empty and does not invest it, Liu Ruoyi will feel uncomfortable in her heart, she can't make money, how to show that the shares she takes are worth it?

It's just that even if the two singers Liu Kun and Han Hong are signed, they will spend 10 million yuan on them a year, which depends on the sales market, mainly in terms of publicity.

It's just that if so many publicity resources are invested to sell well, the payment will be collected quickly, and the cash flow will be on the right track, in fact, it will not cost as much as 10 million at all, and the profit of the next round of investment will be earned.

Just like Liu Ruoyi, Rolling Stone invested about 10 million in the early stage to push Liu Ruoyi's popularity up, and after pulling up record sales, cash flow rolled in, and now it has completely recovered its cost!

Now it's entirely possible to rely on the profit revenue to drive follow-up promotions.

In 2001, 100 million yuan and 100 million Hong Kong dollars were still very valuable, and they could do a lot of things.

If Liu Ruoyi really wants to make effective use of these two money, the money she earns in a year will not be less than what Rolling Stone makes on her. It's a pity that this money can't be invested like an investment bank, otherwise Liu Ruoyi can make this money multiply several times faster, and it doesn't have to be so hard!

Investment banking is Liu Ruoyi's strongest point! But now it's better to save money, first take it seriously to open up the situation in the entertainment industry, and when the company does it, it may not be able to double dozens or hundreds of times!

Liu Ruoyi remembered that the market value of that brother media company at its peak was tens of billions of dollars to 100 billion! This business is not a small business.

Cathy bought the Walkman, and after Liu Ruoyi listened to the sample of Liu Kun and the sample sent by Han Hong, she really felt like she had picked up a treasure.

Liu Kun's famous work "It Doesn't Matter" is in the sample, although this sample is quite simple, and it doesn't sound like the official version that later generations heard, but the melody can't be wrong.

Maybe it's because Brother Kun is shy now, and he just formed the grass platform team to record it, which is a little better than the sample that Liu Ruoyi sent to Li Jingyao at the beginning.

But it doesn't matter, with this song, it basically guarantees that the album won't die.

In Han Hong's sample, in addition to the "It's Dawn" that she wrote and sang last year, Liu Ruoyi also heard "That Sea", which she liked in later life!

This song, which can at least rank in the top three in Han Hong's works, is now picked up by Liu Ruoyi!

With this song, what Liu Ruoyi has to do now is to do a good job in the production and promotion of this album, and don't worry too much about everything in the future.

Absolutely not.

Now the more headache is the signing.

What kind of conditions need to be given in order to make both the artist and the company win-win and avoid disputes in the future?

It is definitely not possible to contract like yourself, and the whole industry estimates that the newcomer is the only one to sign like himself, which was rare in the past and is unlikely to appear in the future.

After listening to the sample, Liu Ruoyi didn't go anywhere, just stayed in the hotel, and gradually began to form her own ideas from the samples of major company contracts found by Cathy.

In order to make the artist and the company win-win, the core point is to consider that the company and the artist share the benefits brought by the artist's growth, and at the same time, it is also necessary to balance the investment risk of cultivating the artist.

As the main carrier of entertainment products with a very high risk coefficient, behind the cultivation of a top star is the stepping stone of countless artists who can't get ahead, and if you follow the normal investment model, you will definitely lose money.

From the training of 100 new artists, if a company can produce one or two first-line stars, three or five second-tier stars and more than 10 third-tier stars, it will be enough to laugh.

Even if a new artist maintains the most basic training and eats, drinks and Lazar, he will burn the company at least hundreds of thousands a year, which is still the market around 2000.

Therefore, if you don't share part of the training costs of cultivating famous celebrities who can make a lot of money, the entertainment company will soon fall into the risk of not having the resources to train new people to continuously replenish it, and if the star leaves again, it will basically collapse in half.

After all, not every star can be like Liu Ruoyi, who has the general creative ability of a genius in terms of works, writing a song and becoming popular with a song, and releasing an album is a special case.

Of course, if there is really a newcomer like Liu Ruoyi, there should also be more special treatment to retain his heart and mind.

Considering this situation, Liu Ruoyi wrote the text of the Aurora Culture "Star Project".

The whole plan covers the contract system that starts from newcomers to the king and queen, and is roughly divided into three categories: newcomer appointment, superstar covenant and king/diva covenant.

Among them, the newcomers are divided into three sub-categories, divided into three different situations, and given different treatment.

In the first tranche, potential newcomers are guaranteed to be 5,000 yuan/month, which is generally signed to potential trainees and young people who need training to make their debut, which is the basic guarantee given;

The second gear, the strength of the newcomer is guaranteed at 15,000 yuan / month, and it is generally signed to artists who have certain specialties and potential, and have the initial ability to debut, but there is no popularity, and even the third- and fourth-tier stars are not up to the kind of eighteenth-line artists, who are divided into three or seven in the same company, and the artist gets three percent of the profit;

In the third tranche, outstanding newcomers have a minimum guarantee of 30,000 yuan/month, which is generally signed to special newcomers who have high specialties and a certain reputation, and have the ability to become first- and second-tier red stars.

Generally, it is more than three lines, the first line is not enough, the division is the same as the company's four or six, and the artist takes forty percent of the profit, and the company begins to tilt in terms of resource investment, and at least one or two suitable works are launched for the artist every year.

The company has a complete artist creation plan to help artists rush to the first-line top stars or kings and queens.

In terms of sharing, superstars generally adopt one person and one discussion, and the starting point is to divide the profits equally, individual special talents can pour four or six, and the artist gets sixty percent of the income to share the income of the artist's super-rapid growth.

The king/queen of heaven is about to prepare for top stars, and the division adopts the inverted three-seven model, in addition to the artist directly getting seventy percent of the income, the company's resources must also be inclined to support the artist to be at the peak of the artist for a long time, which is basically what large companies can play.

With such an idea, Liu Ruoyi quickly straightened out the core part of the Aurora "Star" plan, sorted out the hierarchy system and contract period, and potential newcomers signed for 3 years, and if they couldn't get out for 3 years, they basically had to give up.

The strength of the newcomer signed for 5 years, if the performance is outstanding in the middle, to reach a higher level of popularity and commercial value, you can upgrade the new file treatment after one year, of course, if the performance is not good, and the work is not active, it may also be downgraded to a potential newcomer.

Outstanding newcomers can be signed for 7 to 10 years, and the flexibility of the contract is also maintained, and there are opportunities for adjustment in the middle of the implementation, and both upshifts and downshifts coexist, which is both an incentive and a spur for artists.

Superstar appointments and king/diva appointments are similar, and the time can be as long as 7 to 10 years, and there is also an assessment mechanism in the middle to control upshifts and downshifts to ensure the interests of both the company and the artist.

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