Chapter 452: Flowers bloom outside the wall, and incense inside the wall
"It's exploded! Miss Annie has completely exploded in North America this time!" Li Zihe looked at the news on the Internet, and found Zhao Shaodong excitedly for the first time.
"Dong Zhao, look at the news, Miss Annie has been on the North American Billboard Week Championship!"
When the news of Liu Ruoyi's Billboard Week champion came out in the United States, it immediately became the headlines of major media in the Chinese entertainment industry!
How many artists in the Chinese-speaking circle have worked hard all their lives to break into the world's top rankings but can't, whether it is the four kings or the two earlier emperors and superstars, they can dominate the Asian entertainment industry, but to say that entering the European and American markets is just a dream.
The artists in the Chinese-speaking circle are truly global, and the last one is the famous Theresa Deng, and there is no semicolon other than that.
"That's really good, Annie's English copyright is in Aurora Media, does this mean that we can also take the opportunity to hype up?" Zhao Shaodong reacted quickly, and immediately realized the business opportunities.
"Zhao Dong is not wrong at all! I came to Zhao Dong to discuss with Zhao Dong how to make good use of this opportunity, originally to see Miss Annie become popular in the United States, we prepared 500,000 copies to be sold in Asia, but now, this number is a bit conservative. ”
With the popularity of digital music, piracy is becoming more and more convenient, and the music market environment in Asia is already very bad, and it is better for a few relatively developed economies.
According to conventional accounting, 500,000 English album sales are basically the limit. After all, the main force of music consumption in the Asian entertainment industry is still Chinese Chinese songs.
But that could change as Ms. Liu topped the North American Billboard charts.
The impact of the collateral effect on Liu Ruoyi's English album in the Asian entertainment industry may be far beyond expectations!
"Mr. Li, you think you should test the market first," although Zhao Shaodong was also excited, he was not yet carried away by the news.
"Let's go to a channel investment promotion and bring Annie's English album to an omni-channel order meeting to see how the channel dealers react. ”
"Zhao Dong Yingming, in this way, we can not only build momentum, but also really find out the bottom line of the market. Li Zihe nodded, Zhao Shaodong's method can figure out the market in the most direct way.
Although there is still a certain distance between channel providers and consumers, they are the closest to the consumer end, and the evaluation and prediction of this market are more accurate than the second-hand news obtained by Aurora Media.
The news of Aurora Media's Liu Ruoyi's first English album Asian channel investment conference spread quickly, and the major channel dealers who had set up representative offices in Xiangjiang gathered at Aurora Media to get detailed information.
After learning that this investment promotion was an order fair for Aurora Media's unified distribution of all channels in Asia, these representatives immediately became excited.
In order for Liu Ruoyi's album to go further in Europe and the United States, Aurora Media has been holding on to sales in Asia, even if pirated copies from the United States begin to appear in the market.
This makes genuine channel providers who want to get a piece of the pie unable to hold back for a long time.
Who knew that Aurora Media was crooked this time, and it actually survived such a big news as Liu Ruoyi's landing on the billboard!
Therefore, as soon as Aurora Media opened the gate and released the goods, the representatives of these channel providers broke out their demand.
The representative of the East is the most arrogant, as soon as he opened his mouth, he asked for 300,000 direct orders, and prepared 200,000 additional orders, and the South Korean representative also ordered 200,000 shipments, plus the orders of channel merchants in the treasure island, Lion City, and Southeast Asia, and the first batch of orders directly exploded 1 million!
And the total number of additional intent orders is not less than 500,000!
None of them expected that Liu Ruoyi's English album would have such a large market in Asia, and the sales volume of 1.5 million copies had accumulated through the channels released alone, and if you add Aurora Media's own channels in Hong Kong and the mainland, I am afraid that this wave of sales of 2 million copies is possible!
After all, being able to win the top spot on the Billboard charts can really be blown for a year!
In the impression of a veteran musician like Li Zihe, it seems that only Sakamoto Ku of the East has ever set such a record in the extremely distant 60s, and if Li Zihe is not mistaken, the album of this Oriental music champion has created more than 15 million copies of sales!
You know, it was in the 60s!
Such a record should not have been broken by anyone in Asia so far.
In this way, the original plan of placing 500,000 copies in the Asian entertainment industry is far from enough, and after Li Zihe got the order data, he waved his pen: directly produce an additional 1.5 million copies! From today, the order ratio of each place will start to ship!
In terms of publicity and distribution costs, Zhao Shaodong directly made the decision, investing 15 million Hong Kong dollars in the first phase of promotion throughout Asia, and adding it in the later stage, depending on the situation, up to 30 million Hong Kong dollars!
The cost of making CDs is now quite low, and with the current quantity of Aurora Media, the cost of materials is more than one Hong Kong dollar, so in the production of CD discs, this piece of plum and dare to operate according to the expected upper limit.
But the publicity and distribution costs are different, this is a lot of expenses, Zhao Shaodong can make such a determination, it is based on the first sales of 1 million copies of the number to confirm, apportioned to each album, the publicity cost is as high as 15 Hong Kong dollars!
With such an investment, Zhao Shaodong and Li Zihe obviously not only fancy the sales of the first issue of one million CDs, but want to use this craze to continue to hype up this matter, and finally achieve the ultimate goal of selling 2 million copies!
Although the price of the album in the continent is much lower than the price in North America, the ordinary packaging is 49 yuan, and the overall sales are too small compared to the North American market. But no matter how small the mosquito is, it is still meat, not to mention that for the Xiangjiang entertainment industry, selling 2 million pieces is already an incomparably large piece of fat.
If the 30 million Hong Kong dollars invested in publicity and distribution expenses can achieve 2 million sales, the overall gross income will be close to 100 million Hong Kong dollars! This income excluding publicity and distribution expenses and other costs has at least 50% gross profit space, in this case, Zhao Shaodong and Li Zihe are not stupid, of course they dare to invest in it and push it!
However, it was not only Aurora Media that saw this opportunity, but Rolling Stone's eyes immediately warmed up when they saw Liu Ruoyi explode the championship on the US Billboard rankings.
They signed a Chinese song record contract in Asia with Liu Ruoyi, and there is no stock in English song copyright, and it is definitely impossible to say that they are not moved by this wave of money-making boom.
They don't have English copyrights, but Chinese copyrights!
Xiangjiang, the office of the CEO of Aurora Media, Li Zihe welcomed a guest.
"Mr. Li, this time Miss Annie topped the US Billboard rankings this week, and it would be a shame if we didn't react at all in Asia. ”
If a year ago, Luo Can still had a little arrogance as a representative of a large company, then today the situation has been completely reversed, and the scale and comprehensive influence of Aurora Media far surpass that of Rolling Stone.
"What advice does Mr. Luo have? Let's just say that Mr. Luo is also Miss Annie's guide, if it is something that is conducive to Miss Annie's development, we at Aurora Media will definitely fully cooperate. Although the status has changed hands, Li Zihe is still very polite to Luo Can.
He knew very well that Liu Ruoyi was a very nostalgic person, and he had always respected Luo Can and Liu Ruoyi very much, and Li Zihe naturally did not dare to slack off.
"Mr. Li is polite, I think so, since Annie's English song is so popular now, as a large part of the songs of this English album, they are all adapted from Annie's classic Chinese songs, we want to launch a Chinese selection together with the trend, and promote it with Annie's English album, I don't know what Mr. Li thinks?"
Luo Can's wishful thinking is to take a ride on Aurora Media.
If it is replaced by another partner, even if it is said in a fanciful way, Li Zihe may not be able to bird him, but for Luo Can, Li Zihe really can't be treated like this.
Although this matter is not directly beneficial to Aurora Media, for Liu Ruoyi, this is indeed a matter of benefit.
"No problem, Mr. Luo wants us to cooperate with Aurora Media, let's sum it up together and strive for a win-win situation. Li Zihe readily agreed.
For the cost sharing of this wave of promotion, Li Zihe didn't mention a word, if Luo Can has a heart, it will naturally complement each other in the follow-up cooperation, if Luo Can has settled on Aurora Media, Li Zihe will naturally put an end to the cooperation with Rolling Stone.
It should be regarded as a huge reward for Liu Ruoyi's guide, and from then on, everyone will be in business, and they will do what they should do.
Rolling Stone's action is also very fast, because it is a new collection of new selections from the original album, just to catch the corresponding Chinese songs of the English album, this matter was done in less than a week, just in time for the large-scale promotion of Aurora Media, although Luo Can wants to take a ride on Aurora Media, but will never sit back and enjoy it.
In the next operation, Rolling Stone also took out a budget of 10 million yuan for promotion, complementing each other with Aurora Media and complementing each other's omissions in publicity, so as to form a joint force for promotion.
For Aurora Media, Rolling Stone's plan is simply a divine assist!
Taking advantage of the popularity of Liu Ruoyi's ascension to the top of the Billboard Weekly Championship, the publicity of the two companies strongly promoted sales in Asia, especially after the news that Liu Ruoyi continued to dominate the Billboard charts in the second week, a whirlwind of Liu Ruoyi sweeping the major charts in the Asian music scene was instantly detonated!
This is a miracle that no one in the Asian music scene has been able to do for many years, even if the music people here in the East and South Korea are still a little sour in their hearts, but the fans don't want to be so much, they only care about their idols being able to raise their eyebrows internationally!
One million English albums sold out in less than two weeks!
Liu Ruoyi's selected collection urgently launched by Rolling Stone, due to its excellent production, has a considerable treasured nature, the price has not increased much from the ordinary version, and the sales have exceeded 1 million copies in two weeks!
In their opinion, it would be good if the album could sell a million copies in total, but judging from the current hot sales, I am afraid that the mainland market alone will exceed 1 million copies.
Because Luo Can didn't expect that in the mainland music market, where piracy is rampant, there was a trend of "owing Miss Annie an album" from the Internet, and many people who originally bought pirated music were brought back to the genuine music market!
With the power of the Internet, basically all of Liu Ruoyi's fan base knows Liu Ruoyi's achievements on the US Billboard rankings, with such a real material that has been famous overseas, Liu Ruoyi's network team has taken advantage of the hype to be very successful, of course, "owed..." This stalk was said casually by Vivian when she asked Liu Ruoyi how to carry out online publicity.
It's just that Vivian didn't expect such a bland sentence to be so popular on the Internet at this time that it was unreasonable, and it achieved unimaginable results.
It is precisely because of this emotional sensational sentence that most of Liu Ruoyi's fans took action, or silently bought a genuine album, and even those who couldn't understand English also bought a collection of Liu Ruoyi's English album.
As a result, the sales of these two albums in the mainland far exceeded the expectations of the two companies.
Although it is impossible for Liu Ruoyi to create more than 10 million copies of her predecessors, judging from the current sales momentum, these two albums should have a great chance to set a sales record in Asia this year.
There are two incense flowers outside the wall, and Liu Ruoyi was unexpected.
She didn't expect that this year's unintentional move in the overseas market actually created a more brilliant sales record in Asia than last year, from the result, Liu Ruoyi is of course very happy to see, but from the process of the evolution of things, Liu Ruoyi is actually not so comfortable.
This is like the same thing, changed to a different brand, with different prices and sales volume, Liu Ruoyi does not like to achieve new achievements as an artist because she is gilded overseas, but she is helpless about this reality, not only now, even if it is another ten or twenty years, this situation will not change much.
Of course, Liu Ruoyi will never say this kind of mentality, even if it is a henchman like Vivian, Liu Ruoyi will not be stupid enough to make all her thoughts transparent.
Only by making new achievements bit by bit, so that the world can see and begin to be in awe of the power from the East, will there really be a chance to slowly reverse this situation.
And now, with the advantage of being reborn once, Liu Ruoyi feels that compared with the development of her previous life, she has a better chance of accelerating the development of this process.
At least, in the entertainment and financial circles of this world, Liu Ruoyi is trying to become a force that people dare not underestimate!