Chapter 107: A Warning Bell

Atari did not reflect on what the rise of Activision's third-party company meant in its triumphant money-making action, turning a blind eye to the rough and rotten system of the entire market, and allowing countless laymen third-party companies to enter the video game market, which ultimately led to the fact that countless players were slandered by malicious games, and even restricted-level games, and race-controversial games, and the most terrible thing is that Atari itself even transplanted such a classic game as Pac-Man to the game console with a devastating behavior, and the direct consequence was that in the case of 10 million consoles12 million cassettes were produced, but only 7 million were sold!

Atari's credibility is wiped out among the players!!

Originally, the story had come to an end here, and if Atari had retracted his mind and survived, there might still be a little possibility.

But when an avalanche occurs, no snowflake is innocent, and the mountain as a support is the most important thing!

At this time, Atari's parent company, Warner, in order to save Atari, set its sights on the popular movie, E.T. the Extra-Terrestrial.

The original intention was to use the classic film E.T. Alien to adapt it into a game to resist the entire third-party sewage turbidity to slander the video game market, and after Warner Communication accepted the conditions proposed by its sworn rival in the film industry, Universal Pictures and E.T. Alien, the famous Stephen Spielberg in the future, the E.T. game version officially began to develop.

But at this time, facing an embarrassing problem, Warner Media and Universal Pictures negotiated the production rights and adaptation rights in July, and directly set the release schedule of the game!

Before the release, we all know that the game needs to be prepared, developed, debugged, tested, produced, and distributed before it can be purchased by players!

This means that the game must be completed by September before the production and distribution process, which takes up half of the time.

In other words, the development cycle for E.T. was only about six weeks.

Why were many people shocked by the time it took for Age of Wonders to make games?

Many people know when the Age of Wonders was founded, and when compared with the time when the games were produced in the Age of Wonders, the entire industry is speculating that the Age of Wonders has actually been dormant for a long time before standing in front of the stage, otherwise there is no way to explain such a fast development speed.

You know, under the conditions at that time, if Atari wanted to develop a highly playable Atari 2600 game, even if it was designed and produced by senior engineers, it would take at least four or five months.

One can imagine what the consequences will be!

A nuclear bomb bombed all over North America!

The advertising campaign was undeniably successful, using the gimmick of a game version of the word-of-mouth E.T. Alien movie that eventually sold 1.5 million cassettes during the 1982 Christmas slot!

Of course, it can also be directly said that the E.T game version has ruined more than a million families with a beautiful Christmas!

And Atari once again overestimated the sales of this game cartridge!

But this time the act was hailed as a mockery of human civilization.

Originally, before the E.T. game version came out, many players still thought that the rough and rotten was what the third-party game developer was doing after all, even if Pac-Man failed, it was an accident, at least Atari's game also had a lot of fun, at least it was much better than the miscellaneous games in the entire market, so Atari should be able to do well this time, after all, the publicity is so big!

And then it turns out that people's naïve and blind herd thinking actually does not distinguish between nationalities.

Sadly, Atari personally confirmed that the player's thinking was wrong!

Countless people have realized that this E.T. game version from Atari has the most terrifying art, the most inexplicable setting, and the most unbearable sound effects in the world......

For example, in this game, no matter how you control it, even if you do your best, players will waste most of their time in the game to fall into a meaningless hole, such a boring direct process, which makes countless players crazy and even crazy about it.

Needless to say, Atari developed a new game console, the Atari 5200, but it was not compatible with the Atari 2600 games, and even after that, it urgently developed a new console, but it was unable to turn back.

Large-scale layoffs and dismissals, the loss of thousands of people, and the collapse of the entire Atari empire!

In the end, Atari faced a loss of up to $1.5 million a day, tearfully disposing of the five million boxes of Pac-Man cartridges, the two and a half million boxes of E.T. game cartridges, and some other unsellable goods!

At its peak, the cassette shipments, which could make $300 million in revenue, were all sent to the Alamogordo landfill in New Mexico to be completely destroyed as waste, of course, after all, the irony is that this Alamogordo desert is also the place where the United States first tested the atomic bomb.

So with the disastrous consequences of Atari developing the game in a short period of time, this has led to countless people feeling incredible and confused about the Age of Wonders.

"Do you know now why I keep emphasizing quality first? Remember when we first made the first and second games, how did we verify the playability of these two games? We gave them to players for free, and gave them their opinions, and then we finally revised them to our satisfaction. Maybe you or someone in your department will think that this kind of test is meaningless, and that it is nothing more than using players to play to prove a problem that they think they already knew. But that's the biggest problem!" Li Fangcheng looked at these future middle-stream resists, and couldn't help but sigh a little, the smooth sailing in the past few months must not have made them have some contempt.

Age of Wonders was first opened to players to test, so that the leadership could return from a maker to a player's perspective and listen to the players' thoughts. Creators and users look at the problem from different angles.

Everyone knows the story of Ku Ding's solution to the cow, and all engineers and programmers generally treat a game like this.

When you see an object or a person, you subconsciously see it as a series of data and a series of picture overlays.

For an action, the player looks at the aesthetics, and the developer will subconsciously think about how the action is implemented, how many frames are set, and so on.

For example, Nintendo's FC game console, do you know that on the original FC gamepad, the AB button was square?

This is the limitation of the creator, I don't play many times, but I know how to press the best way, but the player doesn't actually know how to use the buttons in the best way!

They won't know that pressing a square button in the middle is the most correct way, and they can't press the edge all the time, otherwise there is no load-bearing support for the edge inside, and over time, the edge of the button will get stuck under the shell!

What's more, the creator will play the game, although it will be liked, but it is a rational way to play, and the player plays the game......

Think of those crazy button-slapping pictures in the arcade hall, sanity? get excited, it doesn't exist!

Later, when Nintendo was complained about by players one after another, it immediately ordered the production and replacement of all controllers.

The problem of the controller has been solved, but what I didn't expect is that in the process of playing, because the game time is relatively long, some people play for a long time at once, and the problem immediately arises again, the heat dissipation of the graphics card is not good, and it will cause a screen of death when running a game with a better picture!

After verifying this situation, Nintendo, or Yamauchi Pu, decisively recalled the entire batch of consoles!

Even if you lose millions of dollars in profits, your decisive actions and handling will eventually win the approval of players!

Why does Nintendo have a royalty system?

It is because of Atari's experience in not binding or controlling the entire third party that Nintendo compulsorily requires the third-party game development company to pay a fee, otherwise it will not let the developer's games run on FC compatible!

As a result, in Nintendo's dominant console market, many people can only be forced to give in!

Speaking of which, everyone understands why Nintendo, which seems so unapproachable, has such demanding requirements!

There was a moment of silence in the office.

"If I'm not mistaken, when you did the DEMO recently, including the last time you did Lianliankan and the second generation before Christmas Eve, didn't you always call players to test it?"

Last time, a week before Christmas Eve, he felt that something was wrong, there were a lot of small problems, but first, because he was in a hurry, and secondly, because Li Fangcheng was also in a hurry at the time, so he finally made adjustments by himself, so that before Christmas Eve, he could complete the program and with the help of Tang Zekaiyan, he fired a few substrates from the production factory of Shujia.

I didn't study it in detail at the beginning, but after seeing that Ling Donghuazhi's proud DEMO had a lot of bugs one after another, now that I think about it, this problem has always existed!

In recalling that this road has been smooth sailing, many times if Li Fangcheng does not explain, the people below will no longer take the initiative to do things, and the test questions are like an alarm bell, beating on everyone's hearts!

A practical example that leaves everyone speechless.

"Before...... It's true that none of the players were called to test it. Although Ling Donghua didn't want to admit it, he couldn't escape this fact!