From September 15 to October 1 of the millennium, more than 10,000 athletes from 200 delegations from around the world will participate in the first Summer Olympic Games of the 21st century, the 27th Summer Olympic Games in Sydney, Australia. This year's Olympic Games will feature 28 major events and 300 minor events. The number of events is the highest in the history of the Olympic Games.

The Olympic Games are sports competitions, but in fact they are another form of warfare, including in history, during the Olympic Games, most of the wars between countries are to be armistic, and once the war is not stopped, some countries do not participate in the Olympic Games, which shows that the Olympics and war have a wonderful connection.

In the era of cold weapons, several forms of civilization coexisted, such as agricultural civilization, maritime civilization, and nomadic civilization, and different civilizations lacked understanding and respect for each other's civilizations, so war was almost the best form of resolving contradictions.

In the history of the Dragon Kingdom, there are written records, the conflict between farming civilization and nomadic civilization spanned nearly 2,000 years, and dynasties such as the Tang, Song, Yuan, Ming and Qing dynasties are almost the history of the battle between agricultural civilization and nomadic civilization.

The foundation of the Chinese dragon culture is the agricultural civilization, that is, the common people call "spring planting and autumn harvest, living and working in peace and contentment", which took root from the Central Plains and continued for thousands of years to most of the territory of China. The main feature of nomadic civilization is that it does not mainly rely on agricultural planting to achieve self-sufficiency in life, but takes "relying on the sky to eat, living near the water, chieftainical management, and predatory growth" as the main way of life, when the agricultural civilization established one dynasty after another, formed a stable social class and benefit-sharing mechanism, and the nomadic civilization also created one tribe or organization after another, so the conflict between the two civilizations broke out for thousands of years.

Han Dynasty and Xiongnu, Tang Dynasty and Western Regions, Song Dynasty and Jin Liao, Ming Dynasty and Later Jin ...... It is said that it is the history of war between agrarian civilization and nomadic civilization, as well as the history of blood and tears of ethnic integration.

In this kind of clash and collision of civilizations, wars are continuous, and wars involving hundreds of thousands of people or millions of people have also continued for thousands of years in the Dragon Kingdom. Sometimes, the victory or loss of a war will also be reflected in another form, such as a ring match, or between the main generals and the generals, and the victory or loss between the generals to determine the direction of the war, many games are even the prototype of sports, through a few people to compete in weightlifting, shooting or wrestling, representing the victory or loss of the war between the two sides.

This form of competition occasionally appeared in the era of cold weapons, and gradually became a part of the hero's competition, including a team's internal competition, and even the election of certain positions, etc., war began to become a tool, and when the war ended, many competitions were handed down and became entertainment and sports in the era of industrial civilization.

Including the world's most famous running race, which is actually closely related to war, is the marathon.

The marathon is a long-distance race with a distance of 42.195 km (some say 42.193 km, but the race is 42.195 km). The origins of this contest begin with a battle that took place on September 12, 490 B.C.

The battle was fought between the Persians and the Athenians on the shores of Marathon, not far from Athens, in the Greco-Persian War, and the Athenians eventually won the victory against the invasion. In order to let the people of his hometown know the good news of the victory as soon as possible, the commander Milletti sent a soldier named Fidipitz back to report the news.

Fidipitz was a well-known "Scud", and in order to let the people of his hometown know the good news as soon as possible, he ran as fast as he could, and when he ran from the marathon to Athens, he was out of breath and shouted excitedly, "Joy...... Let's be happy, Athenians, we ...... Victorious," he fell to the ground and died.

To commemorate this event, the marathon was established at the first modern Olympic Games held in 1896, and the distance of the race was 42.193 kilometers. Marathon was originally a place name in Greece. 30 km northeast of Athens. Its name is derived from the Phoenician word ma

Athus, which means "fennel-rich", is named after the many fennel trees that grew here in ancient times. Marathon running in sports gets its name from this.

In the period of barbarism and the collision of different civilizations in the world, irreconcilable contradictions can only be resolved by war, and when the steam engine and technology connect the world, sports replace war as another form of competition.

Of course, the Olympic Games are not only another kind of competition, but also a kind of entertainment, and the value of sports stars is naturally very high. But more importantly, the Olympics are an economic and commercial event, and an Olympic competition brings tens of millions of business and employment opportunities to the host city. And the practitioner of the Olympic economy is a Western bigwig.

Ueberroth, whose full name is Peter Uberroth

Uebe

OTH) was the Organizing Committee of the Los Angeles Olympic Games from 1980 to 1984. He pioneered the "private model" of the commercial operation of the Olympic Games, which not only changed the history of the Olympic Games in the past of "losing money and making money," but also created a profit of 225 million yuan without any government funding, turning the Olympic Games into a cash cow that everyone loves.

When Ueberroth took office, no one wanted to rent an office to the Organising Committee because he was worried that they would not be able to pay the rent, so he had to pay 100 dollars out of his own pocket to open an account for the Organising Committee.

At the time, the Organising Committee was in a difficult situation, as the city of Los Angeles banned the use of public funds and the state of California banned the issuance of lottery tickets, both of which were traditional models of Olympic fundraising. Ueberroth, who was shrewn at calculation, then used all kinds of commercial methods that he was familiar with: selling the television rights of the Olympic Games and obtaining 360 million Meiyuan in funds; fighting a psychological war with Coku Cola and other companies to win a sponsorship fee of 8.6 million Meiyuan that exceeded expectations; getting rid of Kodak, which was only willing to bid 1 million Meiyuan, and accepting a sponsorship contract of 7 million Meiyuan from Japan's Fuji Company, and so on.

Compared to the 381 sponsors of the 1980 Moscow Olympics, there are 30 sponsors for the Los Angeles Olympics. However, the $9 million sponsorship of the last Olympics was not as good as the sponsorship of Coco Cola alone. Ueberroth's series of measures changed the history of losing money in the Olympic Games.

What's more, despite the boycott of the Los Angeles Olympics by countries such as the Soviet Union, Ueberroth's efforts brought more than 140 countries and regions, including Romania and the Dragon Kingdom, to participate in the competition, and laid the foundation for the success of the Seoul Olympics. It was for his contribution to the modern Olympic Games that he was awarded the Outstanding Olympic Organization Award by the International Olympic Committee in 1984. He is known as the founder of the Olympic economy.

Of course, with the rise of the Dragon Kingdom in the eighties and nineties, the world's most populous country is destined to influence the world, and after economic development, sports, entertainment, fashion, and the spiritual needs of the public will naturally rise, which also makes the Dragon Kingdom have great enthusiasm for participating in the Olympic Games. Enterprises in the Dragon Kingdom have also joined the Olympic economy, and many companies also hope to gain development opportunities and competitive advantages with the help of world-renowned projects and phenomena such as the Olympic Games, sportsmanship, and sports stars. For example, Adidas and Nike, two of the world's top sports brands, are vying for the reputation of Olympic partners.

In the months leading up to the 2000 Olympic Games, which was the official Australian summer in September, the companies, financial institutions, partners, advertising agencies, etc., of the Dragon Kingdom, as well as the government agencies for sports athletes, were actually in a state of preparation.

Since Cui Ning has received the support of Jiang Lao, he has been able to cooperate with the National Sports Commission to endorse the company and brand of Avery by sports stars in the form of corporate sponsorship, and Cui Ning has also personally participated in the battle and tailored the Olympic marketing and sports star endorsement plan for Avery .

And such resources and ideas are difficult for other companies to match.

"To sum up, we believe that Avery will do its main job this year to build public awareness, win attention through the advertising brand of Longguo TV, and build the dignity of direct sales personnel," Cui Ning made a concluding remarks on Avery proposal:

"The brand keyword of Avery is positioned as health, only health is only what the public cares about and pays attention to, not a certain product, health will tell the goal pursued by all Avery products, including healthy body, healthy living habits and healthy social relations. And health and wealth are all for a better life.

We have also noticed that the Olympic Games have become the focus of attention all over the world, and the Olympic economy and patriotism have been combined with national pride, so we recommend the Olympic star as the spokesperson for our brand image of Avery .

Before recommending the spokesperson, we obtained the internal research report of Coke Cola through various relationships, the company has been studying the Olympic Games for decades, and has a strict data system and research on who can get good results in the Olympics, and even who can win certain competitions, and will determine the spokesperson and advertising before the Olympic Games, and we are the same, according to this research report, we recommend the athletes of the Dragon Country Diving Team as the brand spokesperson of Avery and shoot the Olympic image advertisement with health and future.

Diving has always been the dominant sport of Dragon Country, in this project, there are almost no competitors, and the reason why we chose diving instead of table tennis is because diving is more in line with the element of advertising, which is beauty.

Diving advertisements are more ornamental than table tennis, and more in line with our health and beauty appeals, especially in summer, diving advertisements will be very attractive and ornamental, and the athletes we choose must also be the absolute champions of diving competitions.

Including the communication with the General Administration of Sports of the People's Republic of China has also been completed, as long as Avery completes the approval within a month, we will enter the implementation stage, including the final athlete shooting time, as well as all kinds of print, outdoor, magazine advertisements, have been determined, everything is ready only to the east wind, as long as Avery here decides to do it."

With the completion of Cui Ning's plan, Ms. Zheng Li Jinfang took the lead in applauding, and Avery 's project was basically expected, becoming another customer of Cui Ning Company.

The Olympic Games are gradually unfolding its charm, and with the bell of the new century and the economic development of the Dragon Kingdom, there will be more fate and communication with the Dragon Kingdom in the next few years.