Zhang Dongtao tried to recall the stars who have been criticized in the past few years, their circumstances seem to be surprisingly the same, they all suffered the most fatal blow when they were the most prosperous, many of them are morally corrupt, but the interesting situation is that no one cares when they are unknown, once they become famous, people will begin to frantically dig up the old accounts from many years ago, and most of the sins that have been done because they have been unable to control the lower half of their bodies will break out at this moment.

Like the cultists in a witch hunt, they hold a magnifying glass and look at everything with hatred.

It is true that morally corrupt celebrities are hateful, but how good can the judges who hold torches be any better? In fact, if they are given the conditions and opportunities to be stars, most of them may be even more corrupt.

Morality, a seemingly mild word, became the sharpest guillotine.

Pai Daxing pushed the new tea to Zhang Dongtao: "I have seen the information on the shore of Xiaoyin Lake, exquisite, beautiful, creative, and the quality of architecture and service is impeccable, so I can only use morality as an impression implantation point." ”

"Did Zhou You do anything bad?" was the first thing Zhang Dongtao could think of.

"No, no, no, I said it, I'm not the kind of shoddy black PR. Patrick smiled and waved his hand, "Finding and criticizing the flaws in celebrity morality is the result, not the reason, and the original sin of those stars is not that they can't control the lower half of their bodies, but that they have high salaries and exposure." ”

"Shouldn't it be a bad work?" asked Zhang Dongtao.

"Take movies as an example, last year, my country's film output exceeded 1,000, and the total number of big online movies on the whole network exceeded 3,500, of which 95% were bad movies, and 95% of the actors' names in bad movies would not be remembered, let alone criticized. Patrick said, "For bad movies, snubbing is the most fatal blow, and it's best not to give him a trace of traffic, for example, when I see a piece of on the side of the road, should I shout 'It's really stinky, it stinks to death', or go around? ”

Patrick gently wrapped his index finger around and said, "Stink itself has no critical value, hatred is, and this is the foundation of negative impression implantation." First of all, people have to hate one thing enough for our articles to be supported, from celebrities to search engines, and this foundation is unbreakable and largely detached from the facts. I also suffered in this early days, when I tried my best to come up with countless facts to support a director who was hated by people but had no moral flaws, and in the end I only got overwhelming scolding because the impression had long been implanted, and these facts were considered fabricated and put on show. Half a year later, I received the opposite commission, I need to deepen the negative impression of the director, my new post-95 copywriter, I really can't find anything negative about him, so I tried to make it up and make something out of nothing, now it seems that the article is illogical, and extremely unrigorous, nonsense throughout, the level of middle school students making up stories, but the result has received countless applause, and the effect is remarkable. I realized how simple it is to follow people's implanted impressions, and it is almost impossible to disobey the impression and reverse the cognition, which has nothing to do with words and skills, but is purely human instinct. ”

Zhang Dongtao pondered for a long time: "You have refreshed some of my cognition, your skills and words are useful, forgive my initial offense, I was implanted with the impression of black PR prematurely, and you successfully reversed some of it." ”

Patrick raised his glass and said: "You have won the prize, it is you who can jump out of the prejudice of inherent cognition, think rationally and objectively, and update your cognition after drawing conclusions, and the credit for this matter is your own." ”

Zhang Dongtao didn't raise his glass, but only muttered: "According to what you said, people first hate Xiaoyin Lake, and then we come to find reasons to find evidence, and finally rise to moral criticism, right?"

"Your understanding is very strong, and you can apply it immediately, and if you continue like this, I'm afraid I'm going to lose my job. Patrick put down his coffee cup for now.

Zhang Dongtao then gestured: "But the problem now is that the shore of Xiaoyin Lake is popular, and there is nothing wrong with traveling, and there is no basis point and no breakthrough, so I can't think of what to do." ”

"It's normal for you to think about it, otherwise why would I make this money. Patrick laughed.

Zhang Dongtao waved his hand again and again: "I have no intention of snooping on your housekeeping skills, but you have to give me some basis for believing that you can do it." ”

"Of course, I would like to tell you first that there are indeed many people who like the shores of Little Hidden Lake, but you don't see it, and there are many more who hate it. ”

"Hate it?" Zhang Dongtao said stunned, "Even I, a professional practitioner, can't find a reason to hate it, you say people hate it?"

"Yes, and there are a lot of them. Patrick raised his glass again, "Otherwise, I wouldn't dare to take this matter, and I can't do it for nothing." ”

"Why?" Zhang Dongtao raised his glass although his face was full of confusion.

"Expensive. Patrick snapped.

"......" Zhang Dongtao was stunned again, but he didn't expect it to be such a simple word in the end.

"Isn't that enough?" Patrick continued, "Internet celebrities, Douyin is always brushed, growing grass, pulling weeds, hunger marketing, are these things enough to be annoying? If that's not enough, then let me tell you, only about 20 families can really enjoy the services of Xiaoyin Lake every day, but every day there are millions of people who can only watch others enjoy themselves, and they can't live in their lives, which is enough, right?"

Zhang Dongtao realized that he has always looked at Xiaoyin Lake from the perspective of a professional, and no matter how he looks at it, it is impeccable, but once he looks at it from the perspective of ordinary consumers, flaws appear.

When the girlfriend is going there, the guy will definitely chuckle when he sees the price.

When I swiped the video of Xiaoyin Lake for the third time in Douyin, I would definitely show a bored expression and swipe over.

The overwhelming number of influencer testimonials is disgusting.

It's too embarrassing to open only a few bookings at a time.

"Hatred has been brewing for a long time. Patrick waved his hand slightly, "It's time for the wind to blow." ”

"Wait...... Even if you're right, what about the moral flaws?"

"I've already said it. ”

"What. ”

"Same as the cardinal point. ”

"Expensive?"

"Isn't that enough, do you want me to repeat all the dots again?"

Zhang Dongtao nodded slowly and nodded many times, and unconsciously, he had fully understood and accepted Patrick's routine: "After implanting a nasty impression...... Touting his opposite...... Stepping on him...... With his traffic...... Take-off ......"