A few days later. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

A copy of the "Future Development Plan of the Hotel" was placed in front of the Gu family.

"Price increase? this, this can't work, as long as it rises, the passenger flow will definitely drop sharply, you can't do this. ”

Only then did he turn the first page of the plan and saw the word "price increase", Gu Dawei kept shaking his head, feeling that this plan was very unreliable.

As long as the Gujia Hotel announces a price increase today, tomorrow, the passenger flow will drop by a large margin.

The Gujia restaurant has been open for more than 100 years, and the price of dishes has rarely changed in the middle.

"Uncle Gu, when I say price increase, I don't mean a comprehensive price increase, but a partial price increase, ordinary vegetarian dishes do not rise, only a little reduction in the amount of meat dishes, meat dishes and large dishes, up 20% to 30%, and the new dishes that have been successfully developed in the later stage will be launched at a higher price...... The profit margin of the hotel is too low, and with the current low profitability, the hotel wants to renovate and expand, and I don't know when it will have to wait. ”

Zhou Ming explained that he felt that with his craft, if the gross profit of a dish was not even 80%, it was really tarnishing his craft.

Gu Dawei's head shook even more violently, and said: "No, this is really not good! Xiaoqiang, you don't know much about the people in this town, this town, there are some rich bosses, usually go out to eat, and mostly pick some cheap small restaurants, too expensive places will not go, once you raise the price, they will never come, they will only change places to eat." ”

"I know, so I plan to target high-end customers, target those customers who are willing to spend more money in order to taste food, it doesn't matter if you lose some low-end customers, as long as the high-end market is made, the net profit of Gujia Hotel will be ten times or a hundred times more than now!"

Zhou Ming began to do Gu Dawei's ideological work, hoping that he could support and recognize his "high-end market plan", and he also pointed out his advantages, just two words: delicious, delicious should be valuable, delicious should be expensive, those high-level intelligent kitchen robots in rich people's homes, no matter how many types of dishes they make, no matter how delicious the taste, the same taste will be eaten for ten years, Twenty years, it has long tasted like chewing wax, eating is just to replenish the body's energy consumption, for real food, distinctive food, those rich people, in fact, have not enjoyed, brain memory is blank.

Zhou Ming is confident that as long as those real tyrants and rich people are willing to go out of the house and come to Gujia Hotel to try his craftsmanship, as long as they are once or twice, he can develop the other party into a die-hard customer of Gujia Hotel.

At present, there are more than 100 die-hard customers in Gujia Restaurant, who come to Gujia Restaurant to eat almost every day, and some expensive dishes that represent "more delicious" are often ordered, and they are not very distressed to order the "big dishes" that need to cost nearly 100 credits and are enough for an ordinary person to eat for a few days.

For example, the most expensive sauerkraut fish sold in restaurants today requires 88 credits, after its launch, it has become a "must-order" for some customers every time it comes...... It is these customers who have begun to show all kinds of behaviors similar to "foodies" that have given Zhou Ming great confidence to build a high-end consumer market!

"That's right, there will be some guests who will continue to stay, but those who have left the guests are the foundation of the Gujia Hotel, and they have lost this foundation to do the high-end market that is only open for a few people, if they don't do a good job in the future, these high-end customers will be lost again, and then they want to return to the middle and low-end, and pull back those guests, but it will be too difficult! Xiaoqiang, I know that your idea has a certain reason, but the risk is too great, the Gujia Hotel, can't bear such a big risk!"

Zhou Ming described the bright prospects of the high-end consumer market, Gu Dawei knows that it is very good, cooking a dish can earn more money than making a hundred dishes, of course he also wants to do this kind of good thing, but first of all, whether it can be done He has a question mark in his heart, and secondly, even if it is done, relying on a few high-end customers to maintain the survival of the Gu family restaurant, it is too child's play, what if these customers are tired of eating? What if these customers' tastes become tricky? What if they put forward higher requirements?

In addition, expensive, not only to ensure the deliciousness of the dishes, the hotel should also provide customers feel that the value for money thoughtful service, it will definitely not be so easy to serve, the middle and low-end do not need to think about so many problems, even if the guests eat diarrhea, at most a few hundred credits on the line.

"Uncle Gu, it's only up 2, 30%, I haven't even touched the high-end side, we are just the high-end of the low-end, the real high-end I haven't mentioned it in this plan, Uncle Gu, I know what your concerns are, in this way, this plan is temporarily shelved, I plan to do an experiment, launch four new signature dishes, all of which are set at more than 100 credits, first invite some high-end customers to taste, and then look at the customer's purchase intention, as well as the sales of four new signature dishes...... If the sales are on fire and bring a lot of profits to the hotel, in the future, the development of the hotel must adopt some of my suggestions and ideas...... I don't know Uncle Gu, do you agree to do this experiment?"

After speaking, Zhou Ming had some tough eyes, glanced at Gu Dawei, just to do an experiment, if he didn't even agree to this, he really had to think about whether he was going to jump to the Dujia Hotel opposite, he had communicated with Boss Du once in the past two days, and found that Boss Du's ability to accept new theories and new things was much stronger than Gu Dawei.

After all, he didn't want to make a stir-fry machine, and after completing the initial accumulation, he would try his best to make a lot of money.

"Dishes priced at more than 100 credits, this ...... Will the guests buy it?"

"Dad, let Xiaoqiang try it, how do you know if you don't try? If it succeeds, won't the hotel make more money than before?"

Gu Naihui next to her spoke at this time, she looked at her father with an embarrassed face, and then looked at Zhou Ming with a resolute and unstoppable look, I don't know what happened, she stood on Zhou Ming's side.

Because of the two opinions, she thinks there is some truth, but it may also be because of young people, she also thinks: those dishes fried by Tie Qiang should not be sold at such a low price, she also hopes that the Gujia Hotel can be bigger and stronger, because this hotel will be hers in the future, she also has ambitions in her heart, to make this hotel bigger and stronger, this ambition was not so strong before, but now, because of him, not only is it extremely strong, but also full of confidence.

"Okay, you try. ”

Gu Dawei nodded, four new dishes are just four new dishes, and they have little impact on the whole, even if they fail, if the guests don't buy it, they will lose some money for ingredients, at best, they will pay some tuition.

……

So, in the next half a month, according to the information found by the starry sky S17 communication instrument in his hand, Zhou Ming took Gu Naihui (in fact, he didn't want to take this woman, it was her mother who asked her to go with him), ran to more than a dozen foreign cities, and found some ingredients he wanted:

Freshwater lobster, black fish, salmon, black chicken, wild boar, yam, Sichuan pepper, Chaotian pepper...... There are more than 10 kinds in total.

It took a lot of effort to find these ingredients, because these ingredients are not common, only available in certain regions, and because there has been a nuclear war in this world, the nuclear winter that lasted for hundreds of years has led to the extinction of more than 90% of animal and plant species, even if hundreds of years later, scientists resurrected tens of thousands of animals and plants in the seed gene bank, there are still nearly a million species of biological species, completely disappeared from this planet.

And Zhou Ming found these ingredients and signed a long-term order contract with the farmers, mainly to create these four signature dishes:

Spicy crayfish: the first choice for summer catering, hemp's enjoyable, spicy fun, 168 credits for a plate, there are 50 of them, great value for money, delicious

Grilled fish in the countryside: There are a variety of fish to choose from, carp, silver carp, salmon, black fish, etc., as well as dried bamboo shoots, onions, potato chips, bean sprouts and other side dishes to match, red oil is covered with chili peppers, spicy and refreshing, square stainless steel basin to hold, large portions, 188 credits a plate, delicious and affordable, Tong Su is not bullied

Yam black chicken soup: simmer yam and black chicken together over low heat, add other medicinal materials that are beneficial to the body, not to mention the deliciousness, it is also very good for the body, 128 credit points, absolute conscience price

Braised wild boar: Eat a fragrant, although the raw materials are more expensive, but 108 credits for a plate, ordinary families can afford to eat

After these ingredients were transported to the Gujia restaurant, Zhou Ming did a week's culinary research, until the Gu family recognized the taste and said that it would definitely sell well.

The specific sensation of this tasting event will not be described in detail, anyway, on this day, the residents of the town, like a scramble, put the ten plates of spicy crayfish, ten plates of rural grilled fish, ten pots of yam black chicken soup, and ten plates of braised wild boar meat placed in front of the store, all of them were clean, and the townspeople who did not get the slightest satisfaction in their stomachs shouted and said, "I want to buy a large portion of lobster", "bring me two grilled fish", "I want a pot of yam black chicken soup", when they all shouted...... Zhou Ming knew that these four new dishes would be a 100% success.

Wait, don't these potential customers look at the price on the advertising cloth? The cheapest braised wild boar meat costs 108 credits, so expensive, can you afford to spend it? Are you willing to spend this money?

Compared to the peerless delicacy, that credit is a fart!

With Lao Tzu's income, he eats every day and eats every meal, so why don't you eat? Why don't you enjoy it?

These delicacies, just like poisons, will be ecstatic when you smell them, and you will become addicted to them after taking a bite, and then they will be like brainwashing, and your head will be full of still wanting to eat and still want to eat, and you can't control it at all.

Then the habit of saving unnecessary expenses and the long-term plan of wanting to save money in my mind were completely disrupted in front of these delicacies.

Thereupon.

On August 19th, the first day of the official launch of the new dishes of Gujia Hotel, nearly 1,000 guests poured into the store, most of whom came straight to the four new dishes and wanted to eat them by name, and the hotel's turnover on the day reached 158,000 credits.

On August 20th, the mayor of the town, Yang Liangping, came to consume, all four new dishes were ordered, and after eating, he gave a thumbs up and spoke highly of: Gujia Hotel, the first hotel in Baowan Town!

On August 21, Guo Changfu, the richest man in the town, and Han Lei, the town's police chief, came over to consume together, and also ordered four new dishes...... Since then, the two have become frequent customers of the Gujia Hotel.

On August 22, Yalan, the director of the big farm outside the town, a dignified and elegant middle-aged woman, came to admire, with tens of thousands of acres of farmland and a value of tens of billions, she was conquered by a pot of yam black chicken soup, and sighed: It's really delicious, my kitchen robot that can make tens of thousands of dishes, and I have never made one, so I am intoxicated and moved, and I feel as if I have entered a dream......

After this day, there are more and more local tyrants and distinguished guests who come here, the passenger flow of Gujia Hotel is getting bigger and bigger, the turnover is increasing every day, and the conditions for embarking on the high-end route are gradually forming and maturing......