Chapter 736: Quietly brewing
Good things don't need to be discussed, just like Apple's mobile phone, don't talk about personal and national positions, just talk about products, no doubt.
So as soon as it came out, it swept the world.
The same is true of this PR idea, which is almost free of discussion and skepticism, because as an audience, you can feel the subtlety of it.
Yes, it's not okay to say that you can't shoot it, and it's not okay to say that you can't shoot it in a hurry, so I'll say that the time is uncertain.
Why not? Because it depends on whether there is a good work.
In this way, no matter when I shoot, I can say that I have met the right one.
Some people are 20 years old and have both children and daughters, and some people are 40 years old and have not yet started a family, who will say that they can't find a partner, they will say that they haven't met the right person, which is much better.
What's even more subtle is that it's not just a response, it's a riposte.
I'm very happy in the spring breeze, the spring breeze is very good, much better than your Huayi.
With a plan, Chang Lei no longer hesitated, and directly issued a Weibo response.
After taking the little girl's suggestion, he also added, I won't use public opinion to hype, because in Huayi over the years, especially after the failure of the Eastern Fortress, I know that hype is not the right way, even if I don't hype, I have a box office of 10,000 on the first day, as long as the work is good and the reputation is good, I may be able to break 100 million tomorrow. Relying only on publicity and hype, even if the box office is 73 million on the first day, it may fall to more than 10 million on the second day, and in the end it may barely exceed 100 million and be taken off the shelves.
These words are sharp, hurtful, and bloody......
Huayi was helpless, but he also felt that his goal had been achieved, after all, a seed had been planted in people's hearts, so he responded with a universal formula.
"That's a good thing, but time will tell, no matter how good the disguise is. ”
The two sides have died down for the time being, but the rights and wrongs between the two are still hotly discussed.
Among the two key points, one is a widely spread truth put forward by the positive side, that is, after Chunfeng wanted to invite Chang Lei, Huayi obstructed it in every way.
The opposite side also has a reason that can definitely stand, that is, the failure of a movie, the first responsible person must be the director, there is nothing to blame, and there is nothing to wash away.
After some screening, Chunfeng's screenwriting department pulled out a big one in the house, and there was a "little person" on the front page, which was quite eye-catching, so it was decided to cut him.
The first step is naturally to improve the script, first of all, I am worried that the work is not mature enough, and secondly, I want to make it close to the direction of the movie, after all, the Internet has its uniqueness, and it is easy to touch the red line of assessment, so we still have to make more adjustments.
While I was preparing here, Soccer and Boy was on the air.
In fact, there is no publicity for this variety show, because due to many factors, first of all, its actual variety show is not strong, after all, it is real, and there are not so many gimmicks created.
The second is the characteristics of this variety show, the teenager is not a beautiful woman with long legs, not a handsome guy Oba, and he will attract some mothers to watch it if he dies, so the audience is destined to be not high.
Not to mention that it's also associated with football.
So everyone thinks it's not necessary to over-publicize, anyway, there is no cost to produce, so don't waste the cost of publicity, just don't lose money.
Another reason is that the show only has four episodes, unlike other variety shows, which can be broadcast for more than an hour with a casual cut and patchwork, this is full of calculations, in order to make a single issue longer, only four episodes can be made, so the rhythm is very fast, and there is no need to waste money.
At the beginning, the effect of the program also matched the embarrassment of the publicity, and there were few viewers.
But after the third episode, the show suddenly became a little popular, because many parents liked the show very much, word of mouth, plus the big coffee with the spring breeze forwarded and spread, and then it became popular.
Because even though this variety show doesn't have such a big sense of expectation, it is expensive with zero negative reviews.
However, although the sense of expectation is not strong, for many parents, it is very like.
It's not that the show catches people, it's just that they find that it's good for them to understand their children.
In fact, the vast majority of parents now have a confusion, especially the parents of junior high school students.
Because they find that the child has entered a particularly strange age group, they are reticent and hardly like to communicate with their parents.
Then every day you are faced with almost a mechanical face, which makes you suddenly find that you start to understand the child, and start to feel that the child is strange.
I even began to worry, is the child stupid?
What was he like at school? Did any of the teachers like it? Did he play with his classmates?
This is almost a common problem for most parents, they feel that their children are stupid and different from others, but they don't know that every family is like this.
And that silent side is only at home, at school, it is still very crazy and normal.
The most important thing is that no matter how concerned parents are, they don't dare to ask more, because if they ask a little more, the child will be obviously impatient, and even disgusted, and the standard rebellious period state.
So they feel that the child puts on a mask and begins to not understand and not see the world.
But when they look at football and teenagers, the psychological world of junior high school students seems to open up, allowing them to see inside.
Then they find that silence and silence and even closure are only appearances, and their inner world is so rich, and they are so hot when they let go of themselves.
On TV, in football and teenagers, they see the changes in children, or rather the maturity of children.
This maturity is just that compared to the immaturity of primary school, they have more ideas, more understanding, especially during the football game, the energy is extremely positive.
There are children who encourage their teammates to guide the country, and they have a leadership style that dominates the rivers and lakes.
Some children are tenacious and indomitable.
One of the most impressive kids was the team that lost their first two group games, and the third group game was actually meaningless, winning or losing the game, and facing the best opponents in the group.
It stands to reason that they should be depressed at this time, but surprisingly, these children are high-spirited and clench their fists together and say that they must win.
It's naïve, really naïve, because everyone knows that the gap between the teams in this game is huge, they have all lost by a big score before, and it is impossible to win.
Because even if the opponent takes it lightly, even if this side is united, it will not help, because the difference in strength is not ordinarily large.
It's like Tyson and a child boxing, no matter how high-spirited and well-prepared the child is, even if Tyson is despising and careless, the result will not lose.
Of course, the national football team only shouted this slogan, or the commentary of the sports station hoped that the national football team would be like this, so there was such a remark.
In fact, it is often not to eat steamed buns, and it is not competitive.
But these children can see that they are really high-spirited, and the more frustrated they are, the more courageous they become.
Compared with adults, they don't seem to understand what it means to be incompetent, but their firmness and courage are really moving and awe-inspiring.
Of course, the next day's result was unsurprising, they still lost, and then, there was that picture of a crying face.
At that moment, everyone watching the show cried.
They felt that it was their own child, and they were very distressed.
However, when the show saw this, parents liked it, and they felt that it was too cruel.
A junior high school student, who is not familiar with the world, will be hit by such a big blow, will it have no impact on the future?
But soon, in this episode of the show, there was an explanation, two children in this team won a bonus of 50,000 yuan, and they all lost the game and did not score a goal, but the two won the award, and the reward was their fighting spirit.
At that moment, everyone was as satisfied as if they had watched the TV series and got the most perfect ending, so they were very happy with this award, feeling that it not only encouraged the two children, but also recognized the whole team, and established a correct value, hard work will be rewarded.
In addition, parents have seen many sides of their children, all types, but they have not found fools.
On the contrary, each is alive and well.
At this time, parents are thinking, these junior high school students are like this, and they think that their own children should also be like this in the group.
It's also so passionate, it's so thoughtful, it's so happy.
Of course, there are also doubts, could it be just children who play football?
After all, when I saw those children who studied well in school, they were all obedient and depressed......
Who doesn't want their children to be lively, so many people are thinking that maybe it would be better to let their children play football as well.
And they found that these children who play football do have a lot of valuable qualities.
Not admitting defeat, brave, confident, optimistic.
The most important thing is endurance and perseverance, because they see not only the children before the race, but also during and after the race.
When playing, they are full of momentum, as if they have endless energy, as if they are not tired at all, but when they get off the court, they are all tired, especially when they sleep at night, it is called a sweet.
So it is conceivable that when they are on the field, they actually have times when they are exhausted, but they all grit their teeth and survive.
To put it mildly, as parents discussed in the comment area at the bottom of the program, football can cultivate leadership skills, team spirit, and a sense of responsibility and responsibility.
This show seems to have been formed by the accumulation of word of mouth little by little, the third issue is already the penultimate issue, and it has only begun to become popular, and the fourth issue has become a little hotter, and the really gratifying results are that the show has been all broadcast, and there are more and more viewers on the Internet.
Parents are a large group, and their children's problems are the most concerned to them, especially now that parents have various groups, and they often communicate when they participate in parent-teacher conferences, so word of mouth spreads, and this program has become a door for parents to enter their children's world, so it is highly respected.
With the hot screening of football and teenagers, two more good things have quietly taken shape.
One is the program sponsor Hua Jin, and the other is the change in parents' attitude towards football.