Cui Ning, who returned to the Dragon Kingdom, in addition to being intimately tortured by Su Ruoqing, was no longer working just to make money, but really wanted to do something for the country and the nation and help the revival of oriental civilization.

Cui Ning once spied into the future in a dream, although it was just a bit of clues, but Cui Ning believed that these clues had the power to change the world.

Thinking of the scene in the dream, Cui Ning found the first key person, Niu Gan, from the database, and through various relationships, he had to match the first time, from friendship to cooperation.

Niu Gen was born in 1958 in the grassland city of Hoh. Soon after he was born, he was forced by life to be sold by his biological parents into his adoptive parents' house. According to Niu Gan's personal description, "Because I couldn't afford to eat, my biological father sold me for 50 yuan." ”

Raised by his adoptive mother for 14 years. He started working in 1978 as a cattle breeder.

In 1983, he entered the dairy factory, worked from the grassroots level, and served as the vice president of production and operation of Yinli Group (also a member of the founding team of Yinli), becoming the "King of Ice Cream in the Dragon Kingdom", and left Yinli in 1999 to found Yak Company.

In the past two years, with their understanding of the industry and the support of brothers from all walks of life, they have carved a way out of the mud, especially the advertising slogan "Learn from Yinli, fight for the national industry, and strive to create the second brand of Mengcheng Dairy!", which has become a classic in the industry.

Looking at Niu Qian sitting in his office, this man who has been dealing with cattle and grasslands for most of his life, Cui Ning also has to admire in his heart, from Yinli to yak, he is also a child raised by his adoptive parents, the two have similar experiences, the same as entrepreneurs, one is an enterprise, the other is a cultural company, and the meeting of the two people is destined to have a different fate.

Cui Ning felt the huge energy and blood index of a future entrepreneur, thinking about some records in the dream, as well as those cover articles with Mr. Niu, and couldn't help but secretly bless this entrepreneur.

"Mr. Cui, it's really young" Niu Yan waved his hand, like a general:

"Actually, I came to Longdu during the summer vacation, and everyone has a holiday, and you can't take a holiday for a business, and you can't take a holiday for a small business.

It's been a year or two since we started our business, and in the first year of our business, our yak was penniless, ranking 1116th in Longguo Dairy, haha, because we know from the data of industry associations that there are 1116 dairy factories in our country, and we are the last one.

But we made 37 million that year, which is considered to be a multi-millionaire;

Last year, the sales revenue was 247 million yuan, ranking 11th in the industry, surpassing more than 1,100 peers. ”

"Mr. Niu, you should have met several companies" Cui Ning's consistent style is a calm atmosphere:

"It looks like you're going to do a big job this year, you're a master planner yourself, so what is your purpose in finding a partner company?"

"Professional people do professional things, I still understand this truth" Niu Gan laughed:

"The reason why I've done okay for two years is because I know the milk market, I have a group of brothers, and I see the future of the dairy market in our country. As for finding a partner company, I also have a few other principles," after a pause, Niu said:

"First, the boss of the cooperative company must also come out of Party A, and Party A must have more than five years of work experience, only in this way can I really understand the market. ”

"Second, I require the company's growth rate to be relatively high, because I know my company's situation, and the growth rate generally represents the internal force of the enterprise itself, as well as the control of resources, and the luck of the enterprise. Our company needs such a company, such a company has sharp spirit, more luck, this atmosphere is very similar to the current development of our company. ”

"Third, the company must have the service experience of several large companies, or it must be able to win large customers. Such a company must not only have strategic capabilities, but also have a set of methods in the competition, which can respond to various complex market changes and meet different market needs. ”

"Fourth, it is my personal opinion, the boss of this company is best to be younger, because once the above three points are met, and then the boss of the company is still very young, which proves that this boss must have a great place, after all, I have been in Rendezvous University for half a year, so I still have some admiration for professionals and highly educated people.

This world is not a world of the powerful, nor is it a world of the rich, but a world of people with hearts. Success starts with simple repetitions. Young, intelligent, and able to control resources, I want to work with such a company. ”

"It looks like my company meets some of the conditions you said," Cui Ning smiled noncommittally:

"Speaking of which, in the entire Dragon Country, including Longdu, many companies do not meet your conditions, especially many master planning companies, you have cooperated with Yinli when you were in Yinli, but none of them came out of Party A. ”

"When it's time to cooperate, we will still cooperate" Niu Gen nodded, "but this time I came to Longdu for the growth of the brand in the next few years, so I want to find a company that meets the above four points, and everyone grows together. ”

"Do a good job first, and then do things well" Cui Ning looked at Niu Qian, who wrote the grassland on his face, "I did the 11th place in the industry last year, I don't know what the goal of Mr. Niu is this year?"

"Oh, this goal is not easy to say, I have been going all the way in the past two years, and I have tasted the warmth and coldness of entrepreneurship, but after all, the company has a little appearance, and the pressure is relatively less than the previous two years, but it is still walking on thin ice. This year will definitely be in the top ten, as for the top three, I must not dare to imagine, between five and ten, let it be. ”

"Then try to rush to the top five, you have said, growth represents the control of resources, and now it is no longer just a creative era, so the yak brand should also operate systematically, a few simple words to say it is just the surface, does not represent the future plan and creativity, but I still have to briefly talk about my understanding of the brand. ”

"Cui Ning, you say, my old cow listens"

"First, that's what you said about striving to be the second brand in Mengcheng, and now it seems that this goal has been basically achieved. Therefore, your next goal is to be among the top three in the industry, and to give consumers a deeper brand impression, which is closely related to the growth stage of the enterprise and the actual situation of the enterprise, and we must respect the facts.

Therefore, in 2001, I think that the main product of Tetra Pak is not high-end, but it is in line with the drinking habits of our Longguo people, and Tetra Pak is also willing to tell you a story, so we will tell the story of Tetra Fino as the first in the country.

You must know that the first place in the country represents a status in the hearts of consumers, as well as brand and quality, so from the second to the first, we find a breakthrough point, in the media, news, terminals and the industry, and constantly strengthen"

Second, about your own story, there has been a lot of media attention in the past two years, including a Mengcheng enterprise with an output value of more than 100 million yuan, and the local government has also begun to pay attention to it.

Therefore, your personal brand is very important, but according to my personal experience, as well as the experience of serving the personal brand of Hailan and Chairman Yu Jinlong, I should talk more about management and industry wisdom, and try to dilute the past grievances, although this is also part of my personal brand.

But you also have to believe that it is precisely because of setbacks and departures that you have your own brand, Yak, which is not only your test, but also a spur to you. So try to talk less about those unpleasantness and more about your love for the industry and the grassland.

Third, the ethics of the enterprise, including the quality of products, corporate social responsibility and public welfare, these are not shouted, but done, and need to be realized bit by bit.

Therefore, when Niu always has a lofty goal, it is necessary to start thinking that the enterprise itself is no longer a person's, but a society, and even belongs to consumers who love its brand, so the yak brand should start this year to take corporate social responsibility and public welfare as an important thing, not just consider sales and industry status"

Fourth, and my personal thoughts, that is, an entrepreneur should pay attention to his own health, and take a break when he should rest, I think Niu is really hard, which may be related to the pressure of the past two years of entrepreneurship, but in any case, the health of entrepreneurs is very important, which is also part of the health of the enterprise.

You can't overdraft your health because of the high pressure of work and high expectations for the company, especially Mr. Niu, who has just been established and is the best age for a man, so you should pay attention to your health. ”

"I'm as strong as a cow," the cow laughed, "but I have been thinking too much lately and haven't rested well." ”

"You have said, professional people do professional things, to relax, no matter whether we can cooperate or not, I am willing to make Mr. Niu this friend" Cui Ning said with a smile:

"But I have something to ask you, you must answer truthfully, this is not only about whether we can cooperate and become friends, but also about my true evaluation of you and the company. ”

Niu was stunned:

"Is that such an important question? ”

"Then I'll ask," Cui Ning said.

"You just played to learn from Yinli, fight for the national industry, and strive to create the second brand of Mengcheng Dairy! Then you made 300 billboards in Hoh, and then the next day, most of the billboards were smashed, and the media reported that everyone knew who smashed them.

But what I want to ask is, did these billboards be smashed by Yinli, or did you let your men smash them?"

Niu Yan was stunned for a moment:

"Mr. Cui, this question ......"

"This question is very important," Cui Ning also became serious, "You should have heard Jiang Lao and some seniors say, I believe in cause and effect."

You must know that some cause and effect are very terrible, if you don't understand the power, it is very likely to be punished by cause and effect, I have the confidence to do a good job with Niu, and even surpass Yinli is not impossible, but I have the right to know the truth behind all this. ”