There is no solution!

Emmeline stood on the scene, and this thought welled up in her heart. This thought made her feel helpless, depressed, and wanted to cry......

Reduce costs through large-scale production, occupy the market by reducing costs, and once you occupy the market, large-scale becomes a fact. It's a perfect cycle, and no one can blame it.

Of course, Emmeline can also think that in fact, the current scale of production of Chinese companies is not as large as they claim, and it is unreasonable to calculate the cost allocation according to the output of mass production. But how to calculate the apportionment, is the enterprise's own business, people think that a set of equipment can make 1000 sets of products, what can you say? Once China's wind turbine enterprises occupy the entire market with price advantages, then what is strange about the production of 1000 sets of products?

So, can European companies replicate this approach? The answer is no.

Chinese companies are daring to do so because China is embarking on a massive wind power construction program with up to 30,000 megawatts of new capacity per year. Chinese companies are confident that they will get most of these orders, so they dare to invest in upgrading their process equipment without worrying that these investments will be wasted.

And if European companies also invest the same amount of money to update their equipment, in case the Chinese government suddenly turns around, picks up the weapon of localization rate again, and then ties the skin with the EU for a year and a half, all the new equipment bought by European companies will be smashed in their hands. China's annual wind power market of 30,000 megawatts is not in the hands of the European Union, which does not dare to give European companies a package. And without the endorsement of the government, which company would dare to take such a risk?

Speaking of which, the Chinese government is not playing any conspiracy at all, all the strategies are on the surface, and they are not afraid that the EU will send people to investigate, nor are they afraid that your European companies will copy their ideas. It is no wonder that China's Ministry of Commerce so happily agreed to accept the EU's investigation, and it is no wonder that Xu Zhenbo and Feng Xiaochen were so proud at the welcome banquet. If EU officials had known about the Chinese's arrangements earlier, they would not have made this request for an investigation. For the sake of this investigation, the EU agreed to end the anti-dumping investigation of China's color TVs and steel fasteners, and now it seems that the gains really outweigh the losses.

"What do you think about this, Mr. Heinzl?" said Emmeline, who had not forgotten Heinzl, the advocate of this trip to China, who approached Heinzl and asked him in a low voice.

"Shameless!" Heinzl's lips trembled, "this is utterly shameless!"

His mood at the moment can be said to be out of anger. He wanted to say something more weighty, but he didn't know where to start, so he could only scold.

What Emmeline was able to see, Heinzl could see. The Chinese played a conspiracy, making people unable to find any fault, and at the same time unable to find a way to break the game. The Chinese have indeed reduced the cost of wind turbines to the level they advertise, and they do not have to hide their own methods of reducing costs, because this method is something that European companies such as Promax cannot learn.

Pumeyer now has a production capacity of less than 1,000 megawatts and an annual production capacity of just over 600 megawatts, while Lin Chong aims to reach 4,000 megawatts. The scale of production is not at the same level, how do you go to fight the cost with others?

In addition to the factor of its own scale, there is also a factor of low procurement cost, which also benefits from the scale of production, but this refers to the production scale of accessories manufacturers. The same parts factory can provide accessories for multiple fan manufacturers, so the scale of the parts factory is calculated according to the scale of the wind turbine market in China, and its cost has decreased even more.

If Prometheus wants to fight a price war with its Chinese counterparts, one way is to turn to the Chinese market to purchase accessories and use China's cheap accessories to reduce the price of its own machine. Under the pressure of the European Union, the Chinese government has cancelled the requirement of 50% localization rate of wind turbines.

Heinzl is not the only one who can think of this. Just when the alpaca was running wild in Heinzl's heart, Reading and Leffenwell had already pulled Li Song to the side and began to have a private discussion with him:

"Mr. Li, can we ask your company to manufacture racks for us, our annual demand is about 100 sets. ”

"Mr. Li, we have just received an order for a wind farm in Portugal with an installed capacity of 300 megawatts, and we would like to ask your company to do the OEM of the nacelle for us, all the technology is provided by us, but except for a few core components, we hope to be able to complete the procurement of most components in China. ”

"If we provide the technology and your company is responsible for manufacturing, and our two companies jointly participate in the bidding for wind farm equipment in China, are you interested?"

"We can transfer the core manufacturing process of the 2 MW wind turbine to your company......"

Everyone is a smart person, how can we not see the business opportunities contained in this matter. Chinese enterprises already have the advantage of labor prices, and now they have made large-scale investments in process equipment to form the ability of large-scale production, and European companies have advanced technology, and they can't compete with the Chinese in the production process, so what's the use?

The best way to do this is to join forces. Europeans produce technology and experience, and then provide European wind power market opportunities, as for the Chinese, they will give full play to their production advantages and be responsible for manufacturing wind turbines. Also, China's fan parts are so cheap, why should European companies purchase parts in the European market, is it not good to buy Chinese parts? As for saying that the technology of Chinese enterprises is still somewhat backward, it is easy to do, and it is good to transfer technology directly to the other party. Europe's high technology, coupled with China's low cost, this kind of cooperation is really a perfect combination.

"We are very willing to work with our European counterparts, who have always been our learners. ”

Li Song's mouth couldn't stop laughing. Lin Zhong Fan has also introduced European technology and purchased licenses from European companies to produce fans. At that time, European companies should not be too dragged, the cost of technology transfer is all a lion's mouth, and it is a face that you love or not. As for entering the European market, it is something that I can't even think of, and European wind turbine companies regard the European market as their own backyard, how can they allow Chinese companies to interfere.

But now, these European companies are rushing to talk to them about cooperation, and they ignore any patent licensing fees, manufacturing licenses, etc. These companies have wind power orders in Europe and other parts of the world, and when they sign the order, they are signed at 700 euros per kilowatt, and if they are handed over to Chinese companies for OEM, the maximum per kilowatt is 550 euros.

Let Mr. Feng talk again!

Li Song sighed in his heart. At the beginning, when Feng Xiaochen asked various enterprises to upgrade their process equipment, he predicted that Chinese wind turbine companies could go to the international market, at that time everyone was basically skeptical, and the most optimistic idea was that it should be 10 years later to go to the international market, and there was absolutely no drama in front of him.

But who would have thought that if they improved the process and lowered the price, foreign companies would flock to it and take the initiative to invite themselves to develop the international market. Although in these cooperation, their role is only that of an OEM company, but through OEM, they can learn advanced technology and overseas construction experience, and over time, they may not be able to replace foreign partners and become winners in the international market.

With the domestic market, plus foreign markets, the 4,000 megawatts of production capacity will be completely digested, and perhaps a few more megawatts will not be a problem. The scale is large, the cost can be further reduced, and the advantage of foreign enterprises will be a few points more, what hole cards can the other party fight with themselves?

In his heart, he had already taken several European companies as prey, but the expression on Li Song's face was still extremely sincere, even more sincere than before. He said polite words in his mouth, the more he looked at these Europeans, the more cute he felt, well, in fact, Europeans are very cute and kind, is it a little conscience to calculate others like this?

Heinzl noticed the performance of several of them, and seeing Reading and Leffenwell smiling so happily, Heinzl was able to imagine what kind of deal was made between them and Li Song. Because, at that moment just now, Heinzl's own heart also had the idea of cooperating with Lin Zhong, but his previous resentment against the Chinese was too deep, and it was impossible to change his mind to shake hands with the Chinese at this moment.

"Mr. Heinzl, do you think there's anything else we need to know?"

Emmeline looked around and found that except for Heinzl, the other companions had already gathered around Li Song, and everyone was chatting and laughing, making people suspect that the purpose of their trip was not to find fault with the Chinese, but to have fun with the Chinese. Since Heinzl was the only one on the scene who remained reserved, Emmeline had no choice but to ask him for advice.

"I think the most important thing we need to do now is for Europeans to find their own consensus. Heinzl gritted his teeth and said, "Our aim is to maintain Europe's technological superiority over China and curb the development of China's wind turbine industry." But now, everyone is discussing cooperation with the Chinese, which is completely contrary to our original intention. If such a small interest can make us abandon our principles, then the whole of Europe will be a scattered mess, and we will not be able to compete with China at all. ”

"I admit that you are quite right, and this is something that every European should think about. ”

Emmeline politely agreed with Heinzl. At the same time, she knew that Heinzl had exhausted his donkey skills. That's right, when a person talks to you about principles, it means that he has nothing else to say.