In the second week of May, the premiere of "Thor" opened the summer file, and the second week after the release of "Fast and Thrill/Emotion 5", the opening battle between the two works deserves to be the most sensational event this year!

But the trend of this war is a big surprise!

The opening weekend box office of "Thor" was only $59.61 million! The week before, the opening weekend of "Fast and Thrill/Emotion 5" swept $95 million.

Who can believe that just a few weeks ago, these two works were considered not of the same magnitude, and "Thor" is the heavyweight. But now the premiere box office data has completely reversed the "magnitude" of the two works, and it seems that in just one week, the world has changed completely.

This is the third time since the 2004 summer season was officially advanced that the opening weekend box office of the summer season debuted a month, which was lower than the opening weekend box office of the previous week.

The first was in 2005, when the opening film "Heavenly Dynasty" only earned 19 million at the box office, while the previous week's "The Hitchhiker's Guide to the Galaxy" earned 21 million over the three days of the weekend, and the second time was in 2009, when "Star Trek" released in the first week of the summer season earned 75 million, which performed well, but the previous week's "Wolverine" was even better, with a weekend box office of 85 million.

In 2011, this was the third time. At the same time, this is also the largest gap. This result is really full of irony, and the smoke of this opening battle has quietly deviated from its original track.

In the face of such a disappointing weekend box office result for "Thor", does this mean that "Fast and Thrill/Emotion 5" has a chance to usher in a big victory? There are some excitement, some surprises, some anticipation, and some panic. In an instant, all eyes from all of North America were focused.

According to the statistics and evaluation of the exhibitors, in the second week of its release, "Fast and Thrill/Emotion 5" faced the menacing "Thor" and the weakness after the strong outbreak in the first week, it unbelievably handed over a 38% drop and achieved a weekend box office of $58.9 million!

For summer popcorn works with a premiere box office of more than $60 million, a drop of less than 50% in the second week is a victory, but "Fast and Thrill/Emotion 5" handed over a 38% drop in the answer, out of the "Lord of the Rings 3", "Inception", and "Oceans"-style god trend, becoming the current North American film history, the box office of the opening weekend is more than 60 million, and the second week is the fourth lowest decline.

Of course, compared with the box office curve of 108 million in the opening weekend of "Shrek 2" and only 33% in the second week, there is still a big gap between the results of "Speed and Excitement/Emotion 5", but such a performance is still undoubtedly born in the United States.

For reference, "Iron Man" fell by 48 percent the next week, while the film's cumulative North American box office reached 318 million. Now, when the box office of "Fast and Thrill 5" is almost the same as the box office of the premiere, the decline in the second week is much better than that of "Iron Man", does that mean that the final cumulative box office of the movie will exceed 318 million?

Corresponding to the decline of "Thor", it is the strength of "Speed and Excitement/Emotion 5", and the gap between the two is becoming more and more unpredictable. In the end, "Thor" managed to win the top spot at the North American weekend box office in the second week of May by a narrow margin of about $710,000!

A narrow victory, an absolute narrow victory, can even be described as a "miserable victory".

In this opening battle, the originally generally optimistic "Thor", the advantage was ruined, and he was defeated, obviously holding a good hand, but he put himself in danger, and finally only with a gap of less than one million dollars, he successfully won the weekend box office championship this week, and fired the first shot of the summer file, so thrilling, so ups and downs, so frightened, half of Hollywood practitioners were scared into a cold sweat.

Although the process was extremely thrilling, although the result was not satisfactory, although the posture was really embarrassing, the fig leaf was finally saved. It's not so much about being happy as it's about being happy. Paramount breathed a sigh of relief up and down, and the happiness and joy of the rest of his life almost made people cry with joy.

It is rumored in the circle that on Monday morning, after the list of exhibitors was announced, many staff members of the "Thor" crew who were promoting in San Diego hugged each other and cried, and even producer Victoria-Alonso (Victoria-Alonso) was quietly wiping tears.

Chris seemed to be safe on the surface, but when he stood up, his legs were weak, he staggered a few big steps, and almost hit Natalie next to him, but fortunately Chris controlled it in time, which avoided an accident.

At the fan meeting held later, the crew of "Thor" finally regained their vigor, and in the interaction with fans during the interview, although it was still difficult to hide their disappointment, the crew members still humbly listened to the opinions of film critics, expressed their willingness to listen to the views of more audiences, and then looked forward to doing better in the next work;

This is the best publicity state of the "Thor" crew after the media comprehensive evaluation was released. After the meeting, the starring cast led by Chris and Natalie remained in the cinema, taking pictures, hugging, and signing autographs with the audience, all of which gradually spread on Facebook and YouTube through the audience's hands, and received many praises, injecting a shot in the arm for the crew.

This vigorous opening battle has finally come to an end temporarily, and of course, this is not the end.

The next box office trend of "Fast and Thrill/Emotional 5" and "Thor" is still the focus of people's concern, can it reach 200 million? Can it break through 300 million? Where will the final box office fall? Can the movie be profitable compared to the cost? Both are series works, what impact does this box office trend have on subsequent works?

What's more, is the poor performance of "Thor" a positive factor for other comic book adaptation superhero movies in this summer, which means that the market potential has not been overexploited, or is it a negative factor, which means that the audience has a negative impression of such movies?

But, at least the first phase of the showdown has finally come to an end.

"Fast & Excitement/Emotion 5" as a dark horse, in the opening weekend box office, media reviews, audience feedback and other links, all-round lead, although it was not able to win the championship, but with an excellent decline in the second week, "Thor" was forced to such an embarrassing dilemma, and finally succumbed to the runner-up with an extremely slight disadvantage, which can still be said to be a victory.

As for "Thor", he was devastated, depressed, and scarred, even if he barely saved a little face with an embarrassed attitude of a lazy donkey rolling, but it was a drop in the bucket, and I can only look forward to the follow-up box office decline not to be too severe, and there are more important overseas box offices. That's the most important thing for Paramount to avoid losing money, so a battle is over, and more wars await, and no one can take it lightly.

Whether it is "Thor" or "Fast and Thrill/Emotion 5", the two crews and two companies have already packed up their moods and prepared for the follow-up publicity work - "Pirates of the Caribbean 4" is waiting in two weeks, such a box office monster is enough to make everyone vigilant, which also means that they still have a week of buffer time, and it is also a week of time to pull the box office.

But on Tuesday morning, the whole of North America was fried!

According to the normal process, the exhibitors should announce the exact box office after the correction today, and it will even be accurate to single digits, and all the media will habitually confirm it to see if the list has changed after the revised box office, but this habit is often just a hand, because there are very few surprises. But this time, the official website issued a special announcement, "The exact box office statistics are out, and the champion has changed hands." ”

After accurate box office statistics, the box office of "Thor" in the three days of the weekend was 59.23 million, which was slightly shrunk compared with the forecast, and the single-day decline on Sunday was higher than expected.

On the other hand, the box office of "Fast and Thrill/Emotion 5" is a little higher than the predicted figure, and the final exact box office is 59.45 million, but the decline figure is still 38%, only a slight change after the decimal point. This series of best-known works is unstoppable in the wind.

Broken down to single digits, the three-day weekend box office figure for "Fast & Thrill 5" was $227,222 higher than "Thor."

In other words, after correcting the box office figures, this week's weekend box office champion announced that it had changed hands - "Fast & Thrill/Emotion 5" narrowly escaped the title the following week after its release, continuing the strong performance since the premiere, while "Thor" was stunned to be the runner-up, with a powerful sprint that shook the sky, was bound to win, and the momentum was like a rainbow, but the end was a complete rout.

It is worth mentioning that this is the first time since the summer of 2004 was a month ahead of schedule that the opening work of the summer file failed to win the championship on the opening weekend, and the magic of the summer file has received unprecedented impact and challenge.

The rout, the real rout, not to mention Paramount and the "Thor" crew, even the entire North American market and the Hollywood industry are silent - although people have speculated with suspicion, although people have gloated and anticipated, although people have watched with great interest, the situation has more or less flashed in their minds, "If 'Thor' doesn't win the championship...... But when all this really happened, when it all evolved into reality, that shock and disbelief snuffed out all the voices in the throat.

North American weekend box office charts for the second week of May, winner, "Fast & Thrill 5", runner-up, "Thor". The opening battle did not officially end until this time.

The last fig leaf of "Thor", torn and pulled.