Speaking of this, Lao Guo looked at a few apprentices, and said: "If life is smooth sailing, it is not a good thing, because it is wise to eat a trench, so you must suffer as soon as possible." ”

Everyone fell silent, and Johnson was deeply touched that it was not easy for him to live until now, and he understood the hardships of life. Seeing the heavy topic, he joked: "So the old saying is true, only by enduring hardships can you become a master, isn't it?"

Suddenly remembered something, and asked: "Now Deyun Club is a group development, and its various industries are under it, I heard that there is a garment factory, isn't there a Guo family cuisine?"

"You really don't open a pot!" Yu Qian laughed beside him, and said with a ridiculous face: "There is an old saying that is better, there is a specialization in the art industry, and what is called interlacing is like a mountain!"

Seeing that Johnson was confused, Guo Degang was a little embarrassed and said: "Hey, I got a restaurant that closed down last year." ”

Johnson nodded, without asking any more questions, in recent years, celebrities from all walks of life have frequently entered the catering industry, opening restaurants large and small, many of which eventually closed down, and rarely earned a full pot.

For ordinary people, the most concerned thing is whether the price is affordable, whether the taste is down-to-earth, and whether the salary can afford it.

Looking at various types of industrial investment, the catering industry is usually the first choice for celebrity investment side businesses. According to the analysis of industry insiders, the reasons for celebrities to invest in the catering industry are nothing more than controllable investment costs, fast return of funds, and high rate of return.

Compared with investment channels such as the stock market and real estate, the threshold for entry in the catering industry is low. Coupled with the aura of the star owner, the restaurant will attract attention as soon as it opens, and the publicity costs in the later stage can also be saved a lot.

In addition to making money, some celebrities invest in restaurants with certain additional income. For example, Gao Yuanyuan once revealed that he likes to eat Guizhou cuisine, and opened a peach restaurant with two high school classmates.

Deng Jiajia, a native of Sichuan, is himself a heavy addict to spicy hot pot, and in order to eat authentic hot pot in the capital, he directly opened one, and as a result, he became the Beijing office of the actor of the love apartment.

Xie Na and Xiao S are both dessert lovers, so they formed an alliance across the sea and opened a store called Miss Honey on the World Trade Center. There are also celebrities who run restaurants with the mentality of playing tickets, such as Jay Chou, who is not bad for money, and ran Mr. Chou in Taipei in 2006. J Italian French Kitchen, business has been very bad since it opened, and even he himself admits that he has been losing money.

Of course, the best thing to do is Ren Quan, who once said in an interview that the key to running a restaurant is to do everything yourself, from controlling the budget, site selection, material purchase, construction to food tasting, all done alone.

But for most celebrities, there are only a few who can personally manage the operation of the restaurant, and most of them are in the form of shares, being the nominal boss, and not responsible for the actual operation of the restaurant.

Johnson has really studied all kinds of restaurants opened by celebrities, such as hot pot restaurants, home cooking, dumpling shops, dessert shops, and Japanese restaurants, all kinds of them, and the targeted consumer groups are generally the public.

Ren Quan said that he hopes that his restaurant will make the working class consume without pressure, and the hot No. 1 that runs it also takes the route of parity. The price of each dish is about 20 yuan to 40 yuan, and the average consumption per person is about 120 yuan.

But there are exceptions, Meng Guangmei's Peek-a-boo and Dai Jun's investment in Porta 20, the former's dishes are Italian and French cuisine, the ingredients are imported from abroad, oysters, dried scallops, and Australian calf oxknee bones are the signature dishes of the store, the average unit price of dishes is high, and the per capita consumption is at least three or four hundred.

Porta 20 is Spanish cuisine, most of the ingredients in the store are imported from Spain, and the price of each dish ranges from 100 yuan to 300 yuan, and the average consumption per person is about 350 yuan.

Many celebrities like to open stores in the magic capital, such as Hu Ge's Fount Japanese food, Ren Quan's fragrant world hot pot, Han Han's happy to meet you, Jay Chou and his good brother Liu Genghong's coffee shop, Xue Zhiqian's Shangshangqian......

"Speaking of celebrities opening restaurants, that's really not the case!" Guo Degang said helplessly: "I have a good relationship with Meng Fei, and I have also cooperated to open a noodle restaurant." A few years ago, Zhao Zhongxiang's Sansheng Noodle Restaurant, Jiang Wu's Wu Noodles, and Zhang Jiajia's Passing by from All Over the World have all opened one after another. ”

"Including Mei Ting's Mifa Spanish Restaurant and Kou Shixun's pot is bigger than the basin, many celebrities gathered to open a restaurant in Jinling for a while, and the business of the store was not bad at the beginning of the opening, but it was ......"

"When the heat passes, it becomes deserted. Last year, two stores of Sansheng Noodle Restaurant closed one after another, and even Meng Fei's four small noodle restaurants also closed one after another, and Han Han's flagship store was also closed. ”

"I talked to Lao Meng, four years ago, when it was the hottest, the cheapest price in the whole store was 28 yuan. By the flagship store on the seventh floor of the central mall last year, the menu price was reduced uniformly, from 28 yuan to 16 yuan for small noodles, and for pea noodles, which used to sell for 30 yuan, is now 22 yuan. ”

There is also a hot pot restaurant he and Huang Lei co-opened, a plate of tripe costs 198, a wagyu beef costs 398, and a pot bottom costs 228. In the past, the average person was more than 300 yuan, but during the Chinese New Year, a self-service ...... of 99 yuan was launched."

Guo Degang shook his head and said: "No way, no one is stupid, the money is not easy to make!"

"I discussed with Lao Meng, it's not easy to do it in China, so I went directly abroad. Guo Degang said in a low voice: "At present, Meng Fei Xiaomian has opened three stores in Australia, and stores in the United States and the United Kingdom will also open this year, and we plan to open 10 stores in Australia." ”

"The noodles are very popular over there, and the diners are all white, and it costs about 60 yuan per bowl when converted into RMB, which is still easy for foreigners. ”

Johnson smiled and said that professional people do professional things. Catering is diligent, taste as the core, and meeting the consumption needs of the public is the king.

Although the star restaurant has a sensational effect, if you want the brand to continue to develop, you still have to do a good job in management and follow-up service, and many celebrities are obviously lacking in professionalism and energy in opening restaurants.

The general characteristics are: exquisite decoration, the price is higher than similar products on the market. But customers will be disappointed if they find that the taste doesn't meet their expectations.

When comparing star restaurants with other similar stores, when they find that the cost performance is not high, consumption will return to rationality, which is one of the reasons why star restaurants are difficult to have repeat customers.

F&B customers value taste and value for money, and if you lose these two elements, who does it matter who your boss is?

After a meal, everyone left and went back to the hotel to rest, and there will be a rehearsal tomorrow morning to catch up with the program announcement. When Johnson returned home, he lamented that it is not easy to be a star, the scenery is beautiful on the surface, and all kinds of bad things abound behind it.