That's right, the MD that was supposed to be released was actually delayed!

This is the second time that Li Fangcheng has exceeded his expectations.

What's going on?

There is another deviation!

Historically, Sega released MD in October, and at this time you should see a lot of hype about Sega.

But after entering September, I didn't see anything!

The whole market is quiet, and the advertisements for the game are actually some sporadic kittens.

In this abnormal situation, Li Fangcheng hurriedly inquired in many ways.

In the end, I got the news from Karasawa Kaiyan's father, Karasawa Daiyama, that Sega's original MD release plan for next month has been postponed!

Li Fangcheng looked stunned at this time.

Of course, compared to Li Fangcheng's confusion, there are many people who are so angry and jumping like thunder at this moment.

Sega's third party has long been informed that there will be major announcements in October, and after September, all games are recommended to be avoided and postponed unless it is the core lineup.

In other words, that is, in October Sega has a big move, if you don't want to die, don't release the game at this time, otherwise you will bear the consequences.

Under the notice of the first party, who would dare to easily choose this time period for promotion and then release the game?

Let's not say that this is directly a slap in the face of the first party, even if it is really released, what if there is something wrong with it as the first party?

Developing a game requires a lot of investment.

If you know that the risks are huge, but you still want to go your own way, then you don't need to think about the consequences.

Sega's third parties are well aware that as Nintendo, of course, they will also get some news.

Although Nintendo has not made any movement on the surface, it secretly tells all third parties to be vigilant.

The last time Sega made such a move, it was when the SMS was posted.

I have to say that the release of SMS, its excellent performance did have a big impact at the beginning.

Although Sega doesn't have a particularly good game.

However, in the short period of time after its release, it also had a certain impact on Nintendo's third parties.

The same thing will take effect in Sega's camp, and of course it will take effect in Nintendo's camp, and as a third party who wants to make money, of course, I don't want the game I worked so hard to make go down the drain.

At this time, Sega's channel resources will all be inclined to the core lineup.

Nintendo, on the other hand, will shrink its resources, and wait until it has insight into Sega's game type and game quality, and then choose to stagger the type of promotion or think that the quality is superior to Sega, and choose to defend Sega.

It's all about how third parties survive and sell games before Christmas.

But what no one expected was that just when the third party was almost immersed in the promotion of Sega, in September, it quietly arrived, and the market was also quiet, without any news!

Everyone avoided the September outreach.

As a result, when Miracle Distribution sent someone to talk about advertising space, he suddenly found that the advertising space that usually has to queue up suddenly was easily obtained!

It's fine if it's small, but it's scary that the whole market is like that!

After summarizing it and submitting it to the headquarters, Li Fangcheng immediately knew that something big was wrong!

He didn't know exactly what Sega was going to do, but there must be a reason why Sega did it.

Now that he understands the specific reason, he has no way to start, so Li Fangcheng can only put Sega's decision aside.

I thought about it and made a call.

"Kaiyan, how is the recent miracle entertainment. ”

"Well, of course. That's a performance that shocked the whole industry, what's wrong?"

"How much does Miracle Entertainment sell now?"

"The latest data, in August, under the light of the book "Dragon Sword and Heavenly Sword", sales are rising, and the other "Titanic", although it is not a martial arts category, but has a higher number of readers! ”

"There's another one. ”

"Do you mean "The Legend of the Great Sage: Havoc in the Heavenly Palace"? Because of the difficulty of translation, it was launched a little late, and the sales were not as high as the Titanic, but it was quite good. ”

Tang Zekaiyan smiled wryly.

There is no domestic translation of martial arts into English!

At first, it took more than a month to continue translating while publishing.

The difficulties of the translation work have made "Dragon Sword and Heavenly Sword" only come to an end now.

And the other "Legend of the Great Sage", like martial arts, is a new category.

It can be called a myth.

It takes a lot of effort to translate this into English.

It's also normal to be slow.

As a result, the launch time is not so fast, and things like literature and periodicals need the accumulation of readers, otherwise it will be difficult to have a lot of popularity at the beginning!

"The current sales volume is 13 million global monthly sales, and now the sales of "Titanic" and "The Legend of the Great Sage: Havoc in Heaven" are growing rapidly, of course, with the addition of "Dragon Sword and Heavenly Sword", if there is no accident, it is not a problem to exceed 10 million this month. ”

After a deep sigh, Li Fangcheng nodded and said, "Okay, then in this case, put all the resources into it, and the control of these two books will be completed at the end of the month, and the comics are the same, and there are enough people now, right?"

Tang Zekaiyan on the other end of the phone replied confidently: "According to what you said, I went to Shueisha to recruit people, and the number of people was expanded by three times, and now there is basically no problem with the comics." If so, it mainly depends on the domestic side, whether it can improve the speed as soon as possible. ”

Li Fangcheng slapped his forehead and almost forgot about it.

The translation work was completed by professors from several universities in Guangfu and Mr. Jin, after all, Mr. Jin was the first person to deserve to be the first person in martial arts literature.

And the myth, as the Tang Ze family who grew up abroad, is not clear at all, and these two aspects can only be completed by Li Fangcheng looking for someone.

"Journey to the West", the prototype of the legend of the even great sage, is in a hot situation across the country at the moment, and it has also triggered the research and discussion of many experts and professors.

Although many people are stubborn, some people praise Li Fangcheng's innovative approach.

With some help, it is natural to be able to do the work of translation.

"Okay, then I'll urge you to do that. I'll take care of the rest of the promotion, and my request is that the comics be promoted through all channels! And the trailer of the movie will also be launched. ”

After Li Fangcheng figured it out, he immediately took the opportunity to quickly publicize the two miracle releases and the comics in the case of the finale, and secondly, the publicity about the movie. This is of course essential.

There is a gap between a movie without propaganda and a movie with publicity, and everyone on earth knows it.

All kinds of posters, exhibition racks, banners, etc., everything that can be used for publicity, all are used, overwhelming publicity, to maximize the reputation, at least for this curiosity, interested people will grab a handful.

Li Fangcheng roughly explained the effect he hoped to achieve in the publicity, and Tang Zekaiyan clearly agreed.

"By the way, even local stations with conditions have bought TV commercials, after all, movies are dynamically displayed, and simple posters may not necessarily bring visual shock and sound appeal. Li Fangcheng thought about it, adding the TV commercials that were prevalent in this era, which was also a good choice.

"Okay, but, Mr. Li, what is the scope of your promotion?" asked Tang Zekaiyan with a deep breath.

"The world, all the countries and cities we can relate!" Li Fangcheng said with great certainty!

"This ......" Tang Zekaiyan shook his head: "Mr. Li, I want to too, but if I do this, the funds will ......."

"What's wrong?" Li Fangcheng hurriedly asked.

"If Japan is so arranged, then the liquidity of the miracle issuance is basically enough, and even the Asian region is fine, if all the reserve funds are used, our channels should be able to fully promote, so that the entire miracle distribution will be hollowed out, and if it is to run TV commercials, and it is a global ...... Then we won't be able to handle it. The most important thing is that our channels are not wide enough, not enough, and with our capabilities, the countries that can be affected are limited. Tang Zekaiyan said with some regret.

Although there is a heart, it is powerless.

After all, the company started late, and if it wants to really stir up this market, it is something that only giants can do.

"How much money you estimate will cost. Li Fangcheng asked with a headache.

"If you want to do the same as you envision, then even if you spend one TV advertising fee per country, plus other channels, at least, more than 200 million US dollars. But...... I'm curious...... Is it worth it......" Tang Zekaiyan asked the last sentence in a hesitant manner.

"Hehe, you don't have to worry about it, it's worth it or not, you'll know then. As for funding, I'll think of a way to do it as much as I can. Li Fangcheng rubbed his head with a headache.

"Okay, got it. Of course, Tang Zekaiyan has no objection to Li Fangcheng's decision.

In fact, no one in the entire miracle era will question Li Fangcheng's decision, and facts have proved that no matter how bold the plan is, no matter how bold the arrangement, but he has told everyone again and again with facts that he is right!

Therefore, before Li Fangcheng made a mistake, the current miracle era is quite solid, and everyone does not have to think about the company's way out, nor does they need to think about whether Li Fangcheng's decision is right or wrong, anyway, following the pace of the boss is always wrong.

Centripetal force, unconsciously, is condensed in this way.

Such benefits are obvious, equivalent to doing good deeds with your heart.

But the disadvantage is that as long as Li Fangcheng's decision is no longer correct, then the entire enterprise is prone to a big panic or even collapse!

(End of chapter)