Chapter 385: Two and Three Things at the End of the Year (Part II)

"According to our plan, the first "Super Girl" will be divided into five major areas, and the preliminary round will be held at the local provincial TV station and the TV station of the separate city, so we need to negotiate a good cooperative relationship with the local TV station before the registration starts, and implement our audition program recording venue and equipment. ”

This is not an easy matter, to reach a cooperation agreement with thirty or forty TV stations, it will take a lot of negotiation work, and the other party may not accept it, in this situation without the participation of local TV stations, Aurora Culture has to send its own filming team to the preliminary venue.

In her opinion, the first "Super Girl" must be made a national one, covering every province and city in the mainland, in order to establish the authority of the "Super Girl" program and the image of the first talent show with the highest coverage.

"Our initial plan is to allow the local participating TV stations to broadcast the preliminary program in exchange for the support of the other party, of course, if the other TV station is not willing to cooperate in this way, then directly negotiate the recording fee, we rent their venue, equipment and related technical staff to record the program. ”

"Considering the cost savings, I suggest that everyone try to use their brains to persuade the other party to accept the strategic cooperation model and reduce the pressure on us in terms of capital investment. ”

The preliminary round involves dozens of cities, if it is all completed by employment, the funds consumed are not a small number, even if Liu Ruoyi's body is still relatively thick, he can't afford to consume like this, the key is that the ratings of this show in the early stage did not come up, so don't think too much about the advertising costs.

For a nascent variety show, the most commonly used thing in the industry is to find a benchmarking column to compare, obviously in this regard, the Youth Song Contest is the most direct benchmarking column of "Super Girl", but people are veterans who have been running for more than ten years, and Qionghai Satellite TV's launch of this local talent show is naturally discounted again and again, and it is estimated that even one-tenth of the valuation of the National TV Youth Song Contest may not be able to do it.

Of course, Liu Ruoyi will not approve of such a valuation at all, she would rather not use such an advertisement, but just do public welfare publicity or promote her other products, such as artist promotion, MV promotion of her records, etc.

Therefore, the important link of advertising investment was directly killed by Liu Ruoyi in the early stage, so there is no need to delay the effort!

"Negotiating the cooperative relationship with the local TV station in the primary, the public relations department is responsible for this work, but the judge of the primary competition is in charge of the artist agency department, do you have any problems?" Liu Yang finished speaking, staring at Lu Huaiyuan from the public relations department and Cathy from the agency department.

"No problem!" Lu Huaiyuan and Cathy both nodded in understanding.

This matter has already been preliminarily arranged, the public relations department has preliminarily contacted the host TV stations, of course, the situation is good and bad, some TV stations have agreed to come down, after all, they don't pay for it, that is, they can get a program with some venues and equipment, and personnel, which is a good thing for them.

Especially the TV station that was originally ranked relatively low in the ratings, it still costs money to organize a new program, and this program is relatively for nothing, because the equipment and personnel of their own venue have already spent money on whether they are used or not, and they are idle.

This situation accounts for more than half of the points, and these easy-to-talk TV stations are nothing more than to sort out the details of the contract, and then talk about the labor fee standards for the directly involved personnel, and these are mainly procedural problems.

But some other provincial TV stations are not short of programs, so it's not easy to speak, and those with a good temper say that they will study and study in the future, and those with a bad temper will directly refuse!

There are 40 primary selection areas in the country, and there are almost 178 provinces and cities that have not been settled, and the most important thing in the preparation work at the moment is to get the matter of the cooperative TV station.

So although Lu Huaiyuan nodded in agreement, the pressure in his heart was raised all of a sudden, these remaining places are hard bones, the public relations department is so many, it is really not easy to complete this task in such a short time.

What's more, the PR department is not the only one.

"If you don't have a problem, this thing will be done, the planning department, the overall plan and publicity planning will also be taken out at the end of this month, including the cost of the expenditure should also be confirmed and reported to the company for approval, and the department with a gap in manpower and material resources should hurry up to report the budget.

We have already applied for this program through Qionghai Satellite TV, and the next thing depends on everyone's efforts!"

For everyone, Liu Yang's accountability is the most important thing.

Of course, what is called dropping the chain, this is a sentence of the leader.

This matter involves so much of a wide range of factors, and there are many elements for success, and there may be leaks in every link, Aurora Culture has developed so well, the treatment is much higher than that of similar domestic enterprises, and there is a temptation of equity incentives waiting in front, who doesn't want to do a good job here?

"Don't be nervous, just do what you have at hand, if there is no problem at the implementation level, the final result is not very good, the responsibility is all on me, this is our responsibility in strategic planning, we don't have too much baggage. Liu Ruoyi saw that everyone was a little nervous, and couldn't help but mention it.

"It's not just the responsibility of the strategic planning team, since the company has decided on the project, this matter is confirmed by the company's board of directors, and it is everyone's credit for doing a good job, and it has nothing to do with the unsatisfactory results. Chu Luo saw Liu Ruoyi standing up to take responsibility, and hurriedly added.

Even if this thing fails, it can't all be pushed down on Liu Ruoyi, in Chu Luo's opinion, Liu Ruoyi has made great achievements in Aurora Culture, and she can't put the blame on her because she proposed this show, although this responsibility is not a big economic loss for Liu Ruoyi, but if it fails, it will seriously affect Liu Ruoyi's status and authority in the company.

"The responsibility for decision-making is the responsibility of the company's leadership, everyone is doing their own thing, is there any other issue that needs to be discussed? Liu Yang finally added, and looked at everyone and didn't speak.

"Okay, that's all for today, if you encounter any problems, you can communicate with me directly, everyone remember, it's better to expose the problem first than to cover it yourself!"

Seeing the end of the Lunar New Year, for the employees of Aurora Culture, they are getting busier and busier, no way, the company's rapid development, of course, there is a price, but everyone is willing to spend their time on it, pay more, and everyone gets more.

As far as the current distribution mechanism of Aurora culture is concerned, everyone is working hard to do things and strive to do the best. At the end of the year, you can get the big red envelope.