Hong kong.

"I don't think Zhao Shaodong will be warped now, right? As soon as they lose their copy of this movie, many people may have to wait and see. Xu Xinqiang wanted to laugh but felt a little out of grace.

Just held back a smile and mocked. Sister Xi, who has just been authorized to enter the mainland entertainment industry. But there is no such schadenfreude.

"Uncle Qiang, piracy in the mainland is so serious, it's not a good thing for us. Sister Xi said solemnly.

"These difficulties faced by Aurora Culture will be the same for us in the future. How can we make a little progress in the fight against piracy? This is the key to the success or failure of our entry into the hinterland. ”

"Ah Xi, you let it go! This time we have pinned all our hopes on you. Xu Xinqiang heard Sister Xi say this. Immediately return your mind to your business.

This entry into the mainland is a bloody investment. It's not that there's a lot of money to be invested in. The second is to send one of the most unruly generals under his command.

If that doesn't work out. Xu Xinqiang didn't know whether his decision was right or wrong.

"Don't worry, Uncle Qiang, I will definitely do my best. Sister Xi said firmly.

"Brother He, how much does this matter affect us, will it seriously affect our box office revenue?" Zhao Shaodong said as he looked at Li Zihe and his face sank like water.

It was originally a good start to soar into the sky, but when it came to this point, Zhao Shaodong's heart was of course very unhappy.

But now is not the time to hold accountable. The most important thing now is to see how to deal with it. Although Chu Luo and Liu Yang have already entered Beijing, they will promote the resolution of this matter from the top.

However, Zhao Shaodong still has no bottom in his heart.

What is the pace of work in the mainland? Zhao Shaodong still has a little idea in his heart. This kind of thing can't be finished at all if it doesn't drag you out for ten days and half a month.

But now that Infernal Affairs is being released, how can it wait so long.

"Dong Shao, it's really hard to say now, how much impact it has. However, our publishing team is fully committed to dealing with this adverse effect. Except for the place where the incident occurred, we try to downplay the impact of this incident in other places.

In terms of media relations, contacts have begun to be made with news media in other places. Hopefully, this type of coverage will be minimized. ”

Li Zihe still has his own set of affairs.

This happened when it first happened without taking into account the impact of diffusing information on the future. Causing the message to spread too quickly. Now it seems that this negative news must be suppressed to a certain extent.

"Well, just do what you want, and we'll have to work hard to solve this problem. "Things have developed to this point, and Zhao Shaodong himself has no other ideas.

"Yes, Dongshao, we will definitely work hard. ”

Dragon City. Computers on the street.

"Boss, is the disc of "Infernal Affairs" out?"

"Not yet, now the crackdown on piracy is so severe, we haven't gotten the source yet. ”

"Didn't you say that there was a new high-definition pirate that had appeared? Why don't you have one here?"

"Not so fast, that copy was just lost, and now we guess everyone is busy transcribing the disc. No matter how fast it is, it will take ten days and half a month to get to us."

"Uh-uh, then I'll see if there's any new movie. ”

Not only Dragon City, but the same scene is also playing out in other cities, and people continue to ask about Infernal Affairs' pirated CDs.

From the perspective of market demand, Infernal Affairs does have a vast market space.

It's just that this demand market may not be able to attract cinemas.

But this is also a matter of no choice, after so many years of coming through this, now at most can rescue a little share from this market, it is amazing.

When Liu Ruoyi heard about the loss of the copy, there was nothing good to do.

In addition to working closely with the police to solve the case as soon as possible. That is to try to make some new articles in the promotion to attract people to the cinema to enjoy the best audio-visual experience.

However, this kind of propaganda has been done too much in the early stage, and it has already whetted people's appetites.

It's hard to get the publicity team to come up with new tricks.

Then you have to wait.

Liu Ruoyi is not so pessimistic about the overall box office. Anyway, there's still a little bit of time. The production and distribution of pirated copies also need to have a cycle, and it will not be so fast.

What's more, she also has a team that is fully monitoring the piracy situation in various places, and if it comes out, she will immediately contact the local people to crack down on it.

In Liu Ruoyi's view, such a two-pronged approach still has a certain effect, and it will not let piracy run rampant immediately.

However, this time Liu Ruoyi still underestimated the impact of this incident.

"Infernal Affairs: The Fatal Blow to Anti-Piracy: Lost Copies Face Serious Test"

"A wave of pirated copies of Infernal Affairs is coming"

"Wait and see or grab the first movie, fans have their own opinions"

……

When the copy of "Infernal Affairs" was lost and spread, it immediately set off an uproar, and some fans who were originally planning to enter the theater are now a little hesitant, after all, the ticket price of a movie is expensive, especially the hyped "Infernal Affairs", which is priced to the level of a Hollywood blockbuster in theaters.

Originally, Aurora Culture was more proud of this, and its own production got the price of a Hollywood blockbuster, indicating that it has reached a first-class level in the mainland market.

But now that the copy storm comes out, the free audience who has the opportunity to wait for the high-definition version of the pirated actor begins to hesitate.

The next day, the box office began to decline to varying degrees.

The decline in the capital market is in single digits, which is acceptable, and the first-tier cities are close to single digits, relatively speaking, these are relatively developed economic zones, and people have a relatively high degree of acceptance of fares.

However, in the second- and third-tier city markets, the decline in the box office is much more obvious, almost all of them are more than double-digit declines!

There are even some cities that have dropped by more than 3 percent!

For residents of third-tier cities, the affordability of Hollywood blockbuster ticket prices is really limited, and they would rather wait for pirated discs to hit the market if they can see pirated discs in HD at a lower price.

In the face of this grim situation, the Aurora Culture Distribution Department was at a loss for a while, and this kind of unsightly emotion could not be changed through propaganda at all.

The previous high-profile piracy made many people lose the heart of seeing the high-definition version of pirated CDs in the short term, so they chose to go to the theater to watch the latest movies, otherwise they would be too far behind the times when they usually chatted.

This "Infernal Affairs" movie has become a phenomenal work, and it is naturally a fairly hot topic of public discussion at present.

Now that they have heard that there is piracy to wait for, some people have a wait-and-see mentality, and no longer go to the cinema to watch the movie, but wait for the pirated copies to come out.

This is especially true in places where the economy is slightly worse.

After all, a movie still costs a lot of money, and this money can buy four or five discs.

In terms of audience input, of course, pirated CDs are cheaper.

After this statistics of the sudden decline in the box office came out, the faces of these people who were responsible for the distribution of Aurora Culture were not very good-looking.