The first guests invited to stay also brought an unimaginable publicity effect, from their arrival until the official opening, all kinds of travel bloggers, magazines and programs have not stopped, they used to pay for a fee to help with the promotion, but for the current Xiaoyin Lakeside, in order to increase popularity, they would rather pay out of their own pockets to stay overnight.

For more than a week, Xiaoyin Lake has become a super hit in Linghai tourism without accident, and even foreign tourists have begun to book the listing of Lanxing, which also gives Zhouyou a reason to raise the price halfway, and the price gap between Lanxing Tree House and Yinlan Village has widened again.

In stark contrast to this is Yongmao China Garden.

This Yu Yongmao has been fighting for many years, and the star project of Dayan Lake has been open for booking for a week, but there are only a dozen orders, and there is only one week left before the trial operation.

There are more and more wrinkles on Zhang Dongtao's head: "Mr. Yu, marketing has not kept up now, and the booking rate is a little unoptimistic." ”

"Why didn't you keep up?"

"It's still exhausting, and it's not good to invite someone to do publicity too early. ”

"Didn't they talk about money? ”

"Hmm...... In that case, the marketing fee will have to be ...... a little more," Zhang explained, "The more subjective the component, the higher the publication price." ”

"You, you used to be easy to say, but now it's hard to do anything. Yu Yongmao seemed to remember something this time, and asked again, "How was the trial opening over there?"

"Seems pretty good. ”

Zhang Dongtao was anxious in his heart, what is good, it is simply an explosion.

The tree house has been lined up for a long time, not to mention Linghai, which has now become well-known throughout the country, and many people have come by plane to experience it.

But what's the use of telling Yu Yongmao about these things.

Fortunately, the scale is still very small, and I am afraid that it will not be able to digest such a large market as Linghai.

Zhang Dongtao said stubbornly: "Actually, Mr. Yu, the best marketing is discounts, in order to spread word of mouth quickly, our initial pricing is better lower." ”

"How much is the price right now?"

"The cheapest 1380, after the opening of the second phase, the attention of the first phase has decreased, and there is a discount. ”

"What about us now?"

“1288。 ”

"How can it be cheaper than him?" Yu Yongmao's eyes widened.

"He has a detached house over there, so it's as it should be. Zhang Dongtao swallowed and foamed.

"A single-family farmhouse is not a farmhouse. Yu Yongmao was a little angry, "How is the occupancy rate over there?"

"I'm busy with other ...... Now hurry up and investigate. Zhang Dongtao actually knew, but he didn't dare to say it.

"No need. Propaganda is carried out, the price should not be lowered again, and the level should not be lowered. Yu Yongmao then said, "After all, it is to face the competition, and it is okay to make a little fuss." ”

Zhang Dongtao's eyebrows tightened, and he immediately realized that the so-called making some articles must be black public relations.

After all, the two are so close that guests who are willing to go on vacation will definitely compare with each other, and at this time, often a bad review can determine the choice of guests.

But in the tourism industry, such black PR is more difficult and less effective, and the quality of Xiaoyin Lake is there, which is really difficult to start.

Besides, Yu Yongmao has a farmhouse, in order to compete with the farmhouse to do black public relations, this is the fucking self-lowering level, right?

Yu Yongmao also saw Zhang Dongtao's hesitation, and said unhurriedly: "During the Chinese New Year, I met a few friends in the film and television industry, according to their words, now is not as good as the first two years, the growth of new audiences has slowed down, the cake can no longer be bigger, the situation has gradually become very serious, and everyone has no heart to make cakes, and pays more attention to how to divide the cakes." Competition with the same product, special public relations is a must, for example, three comedies are released at the same time, but most audiences only have the mind to watch one, this is a zero-sum game, and if you watch yours, you won't watch him. Seizing the opportunity to eat the limited bread in your stomach is the way to survive. ”

Zhang Dongtao wiped his sweat and said: "Yes, Mr. Yu, but the film market is special, they are a short-term one-shot deal, if you eat it today, you will eat it, and tomorrow the movie will be offline, so no matter how good the movie is, you just can't eat it." And tourism, a hotel, is to operate for five, ten, twenty years. ”

"Alas, Dongtao, I've been with me for so long, why can't my brain keep up. Yu Yongmao raised his hand and gestured on his head, "Yes, China Garden is going to operate for twenty years, maybe longer, but who said it must be operated by us?"

Zhang Dongtao was stunned for a moment, and looked confused: "I can't keep up, please let Mr. Yu make it clear." ”

"After so many years, why haven't you seen through the business model, can you make a lot of money honestly?" Yu Yongmao said, "You know the shared bicycle, if you work honestly, you will have to die as soon as you come up, so they all lose money to operate, try to raise money, spread the pie bigger, and then when the pie is the largest, shake your hand and cash out." ”

"Yes......" Zhang Dongtao's answer in his heart is actually "no", in fact, most of the bike-sharing operators did not cash out in the end, but were in debt, although it was easy to pull investment during the boom, but there were too many people engaged in this, and the capital quickly reacted, and did not give them the opportunity to play routines.

Yu Yongmao continued to point out with a ruddy face: "So, honestly step by step, it is very slow, and it will soon be overtaken by the people running next to you, and people will turn around and easily acquire you with their fingers." The efficient way to play is to maximize the traffic in a short period of time, maximize the confidence, and then take the earnings in advance, cash out and leave, and find the next project to come again, which is actually the way to play stocks. ”

He said and leaned forward slightly: "The meaning of selecting the top 100 is also this, spending 1 million on public relations can create 100 million value, which is modern business thinking." And you know, we need money right now. ”

"Yes, I'll do it. ”

Zhang Dongtao walked out of the office and wiped his sweat.

Only then did he understand that the purpose of getting rid of An Hua was more complicated than he imagined, in order to start work immediately and get things done, this was just the simplest appearance, Yu Yongmao's purpose at the beginning was to make quick money, but he must have felt that the income from contracting out Dayan Lake directly was too low, so he had to do it himself. The so-called "all-Chinese class" is just a gimmick to get rid of other partners, hold full shares, facilitate selling, and facilitate work.

It's just, Mr. Yu, you think about these things very clearly, but those red pillars and yellow eaves ...... What does that mean?

Set a small goal first, such as remembering in 1 second: book guest residence