sent Bae Suzhi to the studio to do a show, and Han Mingjin happened to come to Yoo Eun-hyuk to talk about the Spring Festival concert. When he knocked on the door and entered, Liu Yinhyuk was talking to a staff member, and Han Mingjin scratched his head and looked at the two who bowed: "I didn't bother you, did I?

Liu Yinhe hurriedly waved his hand: "There is no president." is talking about a new variety show. Han Mingjin sat aside and took the tea handed by the staff: "What new variety show?"

Yoo Eun-hyuk groaned and motioned for the staff member to go out first. The staff bowed, turned around and closed the door to the president's office and left. After seeing the staff member leave, Yoo Eun-hyuk leaned over and looked at Han Mingjin: "It's some variety show planning that MBC stole from SBS in the last video incident." Later, MBC was also taken over by you, so I wanted to pick a show from it and put it on the agenda. After all, MBC suffered from the last incident and needs some good work to regain its influence. ”

Han Mingjin nodded, took a sip of tea and put the cup down: "I've been talking for a long time, what kind of program is it?" Liu Yinhe said: "It's still researching." However, the more unified opinion within is "Love Letter". ”

"Oh?" Han Mingjin shook his head and chuckled: "You really have a vision." This is my plan at the bottom of the box. Yoo Eun-hyuk smiled and bowed: "The president is talented, and there will definitely be more good works." ”

Han Mingjin suddenly frowned: "But ...... Do you really think it's okay?" Liu Yinhe was stunned for a moment, and looked at Han Mingjin curiously: "President, this is the plan you wrote...... Isn't it perfect enough?"

Han Mingjin paused, shook his head and did not speak. Speaking of the variety show "Love Letter", only slightly earlier viewers can understand it. But that's talking about a past life. At least my real exposure to Korean-related entertainment culture extends from this program to other things.

Even at that time, I didn't know much about Korean stars, and it was through this show that I gradually paid attention to it. To say that this show is also long-lived, and the ratings, word-of-mouth and highlights have always been very good.

But Han Mingjin knows that any show has its lifespan. It also has its own drawbacks, both light and dark. In the end, the show was suspended, in addition to the withdrawal of the national MC Jiang Hudong for the reason of marriage, it was also because the game link of the show could no longer be innovated. And the pairing mode is too monotonous.

In fact, the past is gone. It was 07 years since I crossed over here, and it was 10 years since I really entered the Korean entertainment industry. Han Mingjin has a lot of shows that can be plagiarized, but he didn't choose too early. After all, many things are only suitable for the level of appreciation and the market at that time. It may not be successful if it is moved to now, for example, Han Mingjin in "X-Man" did not copy it.

However, Han Mingjin insisted on making "Love Letter" broadcast in this life, in fact, there is still an idea. It's that he wants to see what the idol he likes and is familiar with now is on this show again, what will the effect be like?

Originally, Liu Yinhe was looking for the Spring Festival family war. However, since this problem has been encountered, it is better to discuss it and see what Yoo Eun-hyuk, a professional, thinks. Han Mingjin organized his language for a while, and said to Yoo Eun-hyuk: "Since you have discussed this show. That process is familiar to you. Although I wrote the plan, it doesn't mean that I have thought it through. I'll ask a few questions, and you think about whether there is a solution. ”

Liu Yinhe sat up straight and nodded, motioning for Han Mingjin to speak. Han Mingjin thought for a while: "I won't talk about the highlights of this show." Being able to choose this show shows that you have all recognized it. There are a few problems here, though. First of all, games can be developed in many variety, but there will always be a day when they are repetitive or difficult to innovate. Shows survive on ratings, and what do you think audiences should do if they don't find it new and stop tuning?"

Han Mingjin waved his hand to interrupt Liu Yinhe: "Listen to me." Whether it's the first, second, or third season planning that I wrote, it's all in the form of pairs to attract audiences. However, each issue is a fixed guest, and it will only be replaced occasionally. This monotonous mode seems a bit fake, how can you get the audience into it? The first few episodes may be fresh. But if these people always show up after that, even if they are randomly matched, it doesn't seem to be able to retain the audience, right?

Liu Yinhe looked at Han Mingjin with a strange expression, and said half-loudly: "President, you ...... You're right. But the show hasn't started yet, why don't you ......" Han Mingjin was stunned for a moment, and pointed at Yoo Eun-hyuk with a smile: "You think I like to say frustrating things too much, right? ”

Liu Yinhe smiled, and said with a serious expression: "President." No matter how successful a show is, there will be a day when it goes off the air. As long as it can become a classic, even if it is eventually stopped, it will be the cornerstone of our TV brand. Then again, our company has the most professional planning department, and we are constantly creating the most attractive programs every day. Even if this is off the air, we can choose a better one to produce and broadcast again. This is the most benign model for the sustainable development of TV stations. Instead of trying to hold on to what you have gained, you should try to open up the next one while you are at the peak. ”

Han Mingjin looked at Yoo Eun-hyuk with a surprised expression, and chuckled half-loudly: "You are more like a president than me." Liu Yinhyuk's face changed, and he hurriedly stood up and bowed: "I'm sorry President." I don't mean anything else......"

Han Mingjin waved his hand and motioned for him to sit down: "As for it, it's not good to praise you?" Liu Yinhe sat down tremblingly, bowed his head and rubbed his hands, and didn't dare to speak. Han Mingjin sighed: "Actually, I know what you said, but you don't understand why I'm like this?"

Liu Yinhe frowned and thought for a while, then raised his head and said tentatively, "Is it because of ...... Do you attach too much importance to this show?" Han Mingjin smiled and nodded: "That's right. You may not understand it, but this show has a lot of meaning for me...... Forget it. Since you have your own ideas, then you go according to the original plan. Of course, it's better to last longer, if you can't overcome the loss of freshness that all variety shows can't avoid, then like you said, it's okay to start another show. As long as there are new shows all the time. ”

Liu Yinhe shook his head with a smile: "President." It's not impossible. You...... It seems that you really care about this show. Otherwise, I wouldn't have given up without even thinking about it. Han Mingjin was stunned for a moment, and the probe stepped forward to look at Liu Yinhe: "Have you thought of a way?"

Liu Yinhe thought for a while: "The details will be discussed later." But just a few ideas, like the question of freshness. In fact, you have already solved it yourself, for example, the show "We Are Married" you created is similar to "Love Letter". You can invite different artists to the show like "I Knot". What the audience likes to watch is the ambiguous interaction between the male idol or female idol in their minds and the other half, let's cancel the fixed guest mode, so that they have something to look forward to in each issue, right?"

Han Mingjin was stunned for a moment, and suddenly clapped his hands with a smile: "That's right." Why didn't I think of canceling the permanent guests? But ...... No, no, no. Han Mingjin shook his head and looked at Yoo Eun-hyuk: "There are only so many Korean artists, if it is not fixed, it will definitely not be long before they are all tendered." Even if there is a schedule, in the end, it will not be able to get rid of the fate of repeating. ”

Liu Yinhe shook his head and smiled: "President, I feel that our roles are really reversed today." In the past, we asked questions, and you activated our ideas with your own innovative ideas. Now on this show, you're suddenly limited. ”

Liu Yinhe took out a piece of paper and stood up and came to Han Mingjin, and wrote a few numbers to show him: "President." You know the permutations. Although there are so many artists, if you use this way, it can be realized in almost every issue when different male idols meet different female idols. And the speed at which South Korea launched artists is so fast that it has really reached the point where all the things you said are finished, and there are already many new artists at this time. Won't there be a new pairing?"

Han Mingjin frowned and thought about it, and nodded suddenly: "Hehe." Definitely. I'm still too copying...... Forget it, you go on. Yoo Eun-hyuk didn't care what he meant by copying, he just opened his mouth and sat back in his seat and continued: "Actually, "Love Letter" has an advantage over "My Knot", first of all, they have more choices in terms of the audience's expectations. Although there are several groups of couples in "My Knot", and it is also in the nature of changing the upper and lower wheels, the shortest time should be half a year, and the longest may take a year. This will depend on the idol's own schedule and popularity. However, if "Love Letter" is implemented according to the plan just now, there will be a different idol pairing mode in each issue. This is also a lot more relaxed in terms of the requirements for the artist's schedule. One episode will end in a day or two at most. After that, they should be busy with whatever they want. And if he doesn't have time for this issue, we can go to someone else. Anyway, it's 7 men and 7 women, if it weren't for serving the public, and JYP could completely digest it by itself. Become a promotional show for your artists. ”

Han Mingjin shook his head and smiled: "That's definitely not going to work." The benefits must be left to your own people, but if you eat alone, it is easy to cause a backlash from other entertainment companies. And the market is doing badly, and the gains outweigh the losses. ”

Liu Yinhe hurriedly nodded: "Of course." We can't do that. That's just what it means. Han Mingjin groaned for a while, stood up and came to the window: "That's what I said." It doesn't matter if it's a male idol or a female idol. Singing and acting to gain popularity, in the final analysis, I don't want YY to have more fans. Whether it's "Love Letter" or "I Knot", the highlights and attractions are here. Imagine that you are the other half of the idol you like to interact with him, and you can also see that they can play openly and ambiguously with the most attention to scandals and images, which is much deeper than what funny and cool and sexy are much deeper. ”

Liu Yinhe stepped forward with a smile: "Then President, do you agree to do this?" Han Mingjin turned around and nodded: "Agreed." You can do it. Just one thing you have to pay attention to. If the fixed guest mode is canceled, the ratings may be unstable. You have to do a good job of promoting the opening and ending credits of each episode, and keep this fluctuation within an acceptable range. Even if the initial run-in time is a little longer, it can't be too long. After all, this is a good variety show, and it can't be ruined because of some factors. ”

Liu Yinhe bowed down and promised: "Don't worry, President, I will pay attention to this." And it is said that the fixed guest model will be abolished, but there will always be two or three places left for funny artists. It can't really be that casual. ”

Han Mingjin returned to his seat and sat down: "You can have so many ideas, and it is at a professional level." "Love Letter" is promoted by you, and I can rest assured. Do this show well, and JYP will definitely support it. By the way, when will it officially start?"

Liu Yinhe was stunned, frowned and said, "This is not easy to say." Many specific operational plans are still being studied, and the personnel have not yet been determined. First of all, the MC problem is very difficult to solve. We are willing to let one of the three national MCs, Kang Ho-dong, Yoo Jae-seok, and Shin Dong-yep take the position. However, each of the three of them has more than two fixed programs, so the schedule really can't be drawn. We're currently considering other candidates. ”

Han Mingjin nodded, knowing that Yoo Eun-hyuk was telling the truth. So he also frowned and pondered, helping him think about the right MC. Han Mingjin's eyes suddenly lit up, and he opened his mouth to say a name. And Han Mingjin, who originally thought that Yoo Eun-hyuk would think about it, unexpectedly found that he resolutely rejected his proposal. Han Mingjin was stunned for a while.

!@#