1997 was an unforgettable year for most of the cadres and employees of Nanyan Group. There are too many stories in Nanyan Group this year, all of which are major events related to the vital interests of the majority of cadres and employees of Nanyan, and they are all life experiences worthy of the cadres and workers of Nanyan, and they will not be forgotten in this life.

If Qi Jingtao wants to continue to stay in Nanyan Group, he must stay in the Nanyan Information Center with peace of mind, conscientiously engage in his own work, and share the same fate with Nanyan.

I don't know if it is the butterfly effect caused by the great changes in the top leadership of Nanyan Group, or the character of the new sensible chief who took over is too good and unlucky enough. The new chairman has only been in office for more than half a year, and since June, the taste of cigarette products produced by Nanyan Group has undergone tremendous changes.

Various information from the market shows that the taste of cigarettes produced by Nanyan Group has changed greatly, and they are no longer so easy to smoke and are no longer so popular with consumers, smokers.

Qi Jingtao himself is a smoker, and he has a personal experience when he smokes the cigarettes produced by Nanyan. He was surprised to find that he actually smoked, tasted, and felt the tobacco, spicy, and choking taste of other tobacco companies' cigarettes in Nanyan's products.

His favorite Tashan series of cigarettes is not the original Tashan cigarette that is famous for its mellowness, aroma and softness. Qi Jingtao himself no longer smokes the newly produced Tashan series of cigarettes, and of course the market is not so popular with old smokers.

It seems that overnight, the high-quality cigarette products produced by Nanyan Group have changed from a pure seller's market to a buyer's market. In the past, those tobacco sales companies from all over the country gathered in central Yunnan, waiting in line, begging grandpa to tell grandma, and the grand occasion of holding the approval slip and not necessarily getting a share of sales is gone.

Alexander, the big leader of the Southern Tobacco Group, because of the huge pressure on market sales, the tax profits paid to the state are also declining in the unit of one billion soft sister paper. The local government leaders also couldn't sit still, because the profits and taxes of the Nanyan Group Company had decreased, and the local money was less.

Nanyan Group mobilized a professional team to find out the reason, and finally found that the fundamental reason for the change in the taste of cigarettes is that in recent years, in order to pursue the yield in the process of flue-cured tobacco planting, it no longer uses traditional farmhouse fertilizer and oil withering as the basic planting fertilizer, but uses a large number of chemical fertilizers to plant, and at the same time cultivates the maturity and thickness of tobacco leaves in the planting process to increase the output of flue-cured tobacco, which leads to changes in the internal quality of tobacco leaves.

Cigarette products produced from newly grown flue-cured tobacco raw materials have high nicotine and tar content, and the cigarette production process and formula are not adjusted in time, resulting in a huge change in the taste of the finished cigarette. In order to ensure the quality of cigarettes, the tobacco leaves used by Nanyan Group are naturally stored and fermented for more than three years after being beaten and re-roasted. The intrinsic quality of the tobacco leaves that have been stored for three years has changed, and it has been stored in the warehouse for use, and this year is just in time. This time cycle is a bit coincidental, just in the special period of the replacement of the top leader of Nanyan Group Company, by chance, the ordinary product quality problems are infinitely magnified by competitors, infinitely publicized, and affect the terminal sales market.

When the problem occurs, it is easy to deal with it, and the technology center and pilot plant of Nanyan Group actively experiment and adjust the process formula, and the sales strategy has also made major adjustments accordingly. The sales staff in the sales department has increased rapidly from seven or eight people to three or four hundred. A large number of college students who have worked in recent years have been transferred from various departments of the group to the sales department, and sales teams stationed in various provinces and regions have been set up to keep an eye on the sales channels of tobacco companies in various places. From waiting for customers to come to the door to buy model, to the active door-to-door sales model.

The characteristics of the processing industry of special agricultural products are vividly displayed in this special period. Changes in the intrinsic quality of raw materials for agricultural products do not happen overnight. Once a change occurs, it is impossible to restore the taste characteristics of the original product only by relying on the adjustment and change of the process formula. Otherwise, there are so many tobacco enterprises in the country, and there are not one or two companies that are stronger than the Nanyan Group Company in Caiyun, and how can those tobacco enterprises with a long history in economically developed areas be inferior to these tobacco enterprises in Caiyun Province?

However, real smokers are very sensitive to the taste and taste they have become accustomed to, and they are also very picky, and it is difficult to accept the change of the products they are used to in a short period of time, so they simply do not recognize the cigarette products they are used to, and smoke other cigarettes instead.

Fortunately, there are not many truly loyal and discerning consumers in this world, especially cigarette addicts who have developed a dependence on cigarette products, and most of them continue to need cigarette products to nurture themselves.

What's more, the trend of younger cigarette consumers in contemporary society is serious, and new consumers are constantly pouring into cigarette consumer groups. Unless the country completely bans smoking, there will never be a shortage of new consumer armies in this world to burn money. Statistics from 1996 show that China's consumer market alone needs to burn at least 600 billion cigarette products a year to meet the needs of China's vast number of smokers.

Besides, the consumption of high-end cigarettes is often linked to gifts and face, and the characteristic of gift consumption is to only buy expensive ones, not the right ones. The group that can consume high-end cigarettes for a long time, but not many people spend their own money to consume them, and those who give them cigarettes will not care too much about the taste of those famous cigarettes.

In this regard, people engaged in cigarette production know their consumers better and understand their market base. They are very calm, they are protected by monopoly laws, their customers are the tobacco companies of various provinces and cities, not those end consumers - smokers, and the market competition is not so cruel.

Smokers who are addicted to cigarettes are actually very cheap and pitiful, similar to those drug addicts. They spend their own money to buy cigarettes and smoke cigarettes, but what cigarette products are available in the local market for them to choose? This has little to do with their personal preferences, and it is up to the local tobacco companies to complete the profit tax indicators according to their needs. Cigarettes that can be legally sold in the market are those designated and purchased by local tobacco companies.

Smokers love to smoke or not, have the ability, perseverance, and perseverance, you can respond to the country's call to quit smoking! Everyone on the earth knows that smoking is harmful to health, and cigarette packs must also be marked that smoking is harmful to health. The country is calling for quitting smoking, and your family and friends will also support and fully cooperate with you to quit smoking!

As long as the reason is found, it is easy to do, Nanyan Group is not in a hurry, and gradually adjust the planting method of flue-cured tobacco and adjust the process formula. This will not be effective for a while, and it will take a few years to slowly transition. What about the tobacco leaves stored in the warehouse with a market value of tens of billions, can't they be destroyed?

In recent years, as long as the sales strategy and measures are appropriate, consumers will return to Di when they adapt to the cigarette flavors produced by the new process formula.

Now, Qi Jingtao finally understands that Lao Qi, who has never had other material needs for him, why did he store so many Tashan cigarettes in the ring space last year. Almost 100 large boxes of 25,000 Tashan cigarettes are enough to smoke Lao Qi into a piece of old bacon. To put it bluntly, Lao Qi is an old smoker who admits death and has a nostalgic plot.

Qi Jingtao was very calm, and the quality change caused by the raw material - flue-cured tobacco in the cultivation process of the group company reminded him of the problem of quality change. Crops should not only focus on yield, but also pay attention to internal quality. The big mountain valley that their family is operating is known as an ecological orchard, which requires paying attention to the internal quality management of crops from the initial stage of the orchard.

However, the word "ecological orchard" came from Lao Qi, and there is no such term now, it should be the orchard business model that appeared later. In this way, the easiest way to manage an ecological orchard is to find Lao Qi to mature a plan, and he must have it.

After thinking about it clearly, Qi Jingtao picked up a pen and paper and wrote down the new needs, and left the public area of the ring space alone. Now it is my father who manages the orchard, the orchard is not his own business, it is his father's business, he is not afraid that Lao Qi will continue to be lazy, and will not reveal to him the things about the ecological orchard in the future.