Chapter 514: Technology Transfer
HTC R&D in this time and space is still relatively reliable, after Liu Ruoyi's capital injection, with Liu Ruoyi's PCCW order, after determining the core strategic route, they did not play Liu Ruoyi's machine sea tactics in the previous time and space, and the R&D resources were fully blossomed to make N more models out, windows mobile, Android system models are simply not too many.
Rather, with the basic foundation of the current PCCW customized Android phone, their R&D resources are focused on making the best Android phone, and if they occupy and maintain the position of Android, it will be very successful.
HTC's high-end Android phone, the G1, sold more than 2 million units in the PCCW channel alone!
Coupled with the sales volume of more than 3 million units in the retail channel, this smart flagship machine is about to ship 6 million units in less than a year!
This is a mid-to-high-end mobile phone with a retail price of 4,000 yuan and a factory price of at least more than 3,000!
In less than a year, the sales of a single mobile phone have reached more than 20 billion Hong Kong dollars, allowing HTC to taste the benefits of focusing on research and development as a flagship phone. In this case, R&D investment is controllable, and the key is that the subsequent production process, technology, production line and supply chain are relatively simple.
Moreover, after the scale of procurement, the accessories and production costs of the whole machine can also be greatly reduced, and the profit margin is much higher than that of the past models.
At this point, it is logical to create a limited expansion of the product line of G1 lite and G1 plus, depending on whether it is extended upwards or downwards.
For the lower-end G1 lite, the camera and memory, storage space have been adjusted to 128MB of memory and 256MB of storage, while the camera has shrunk to a 2 million pixel camera.
Compared to the current first-class standards of the G1's 256MB/512MB and 3.2 million cameras, it is a little worse, but compared to other manufacturers' mobile phones, this configuration is not bad.
As for G1 plus, it is constantly piling up materials, aiming at the current top AMOLED specification of the 4-inch screen, and the resolution is also 800*480Ultra-clear resolution, and the display effect is naturally on the next level.
In terms of memory, it uses 512MB and 8GB of starting memory and storage, and up to 16GB of current top-of-the-line storage is also available.
In terms of photography function, a 5-million-pixel high-quality camera is used, and the shooting effect is completely comparable to that of low-end digital cameras.
If the G1 plus of this specification is successfully developed, I believe that it is basically the most powerful smartphone at this time, and no fruit machine is an opponent at all.
In Liu Ruoyi's view, the biggest risk for this flagship is not R&D, but the supply chain, because she sees that the display screen from SS Company's AMOLED among the key component suppliers of R&D comes from the company.
This is a high-end display component that has only been out for a long time.
Unfortunately, there is no alternative supplier for this component, and I heard that SS's own flagship will also use this component as a display.
Liu Ruoyi reminded herself of her worries about this irreplaceable display component, and communicated with Mr. Wang that some precautions should be taken in advance in the supply chain.
However, Mr. Wang obviously didn't care too much, and Liu Ruoyi promised to pay attention when he said it, but after saying that, he didn't exist.
Let Liu Ruoyi feel that she will not take it to heart.
Mr. Wang must think that Liu Ruoyi should not know much about this industry, what about exclusive supply, and she doesn't believe that SS Company will be stuck without supply?
In Mr. Wang's opinion, this is impossible.
Although Liu Ruoyi felt that the other party was a little perfunctory, she couldn't do it, she was not an executive of HTC's operation level, and now she was only a director of the board of directors, and she did not have a controlling stake in her hands.
It's something you can't manage.
The only thing she can control now is the newly established high-dimensional mobile communications, and HTC's attitude makes Liu Ruoyi feel a certain pressure, worried that in the future, PCCW's high-end customized machines may not be able to guarantee supply, so she can't put her eggs in one basket.
However, Liu Ruoyi does not have full control over high-dimensional mobile communications, but agrees with Liu Hongwei that in terms of strategy, Liu Ruoyi designates the product strategy.
Because this is a customized model by PCCW, Liu Ruoyi's approach is understandable.
However, in terms of R&D and operation of specific enterprises, Liu Ruoyi does not interfere at all.
Now the capital injection of high-dimensional mobile communication is in place, but in other aspects it is still in the initial stage, and now the company's name has been successfully registered, and it has begun to recruit troops and apply for mobile phone licenses.
With Liu Ruoyi's connections, now that the mobile phone market is open, there is certainly no suspense in getting a mobile phone license.
Now the first thousand-yuan machine "orange" planned by high-dimensional mobile communication uses the MTK platform, which is not difficult to technology, and Liu Hongwei directly recruits some local mobile phone R&D engineers in Pengcheng to establish a good R&D team.
Of course, based on MTK, this platform can be very simple, or it can be very complex, depending on whether the manufacturer directly applies the public version of the integrated software and hardware solution.
PCCW's custom machine, of course, what Liu Ruoyi wants to do is not a simple public version of the "copycat machine", so he needs to design and configure it himself in terms of software and hardware.
In this way, the original scheme will be changed, and some new components will be introduced to improve performance and reduce costs, which is much more technically difficult, and Liu Hongwei's team must have the ability to redesign the motherboard based on MTK chips.
Of course, this technical difficulty is not too difficult, and with the current conditions, at most half a year is enough to develop a prototype.
The more headache is Liu Ruoyi's Android smart phone research and development plan, now the people who use Android programming are very valuable, and there are a large number of Android R & D masters on the market, that is, moto and SS companies.
After all, this Android platform has only been out for a short time, and there is not much Android Chinese tutorial on the market.
Fortunately, Liu Ruoyi's tentacles in the IT industry are now extraordinary.
In the United States, there are deep technical network connections that can be used, so I directly let people here get the Android development materials that can be bought inside Google and on the market, and courier a large number of English materials to Liu Hongwei.
Some of the materials are even printouts of digital versions of development guides that Google has just compiled and have not yet been released!
Not only that, Liu Ruoyi also personally went out to ask for a favor, and discussed with HTC Mr. Wang to let HTC support two Android software and hardware development engineers to high-dimensional mobile communication technology support for half a year!
This engineer mainly plays the role of a mentor, and the Android software and hardware development team established for Liu Hongwei will go back, at least this is the plan for now.
At this time, Liu Hongwei realized more and more the benefits of the big tree next to him, and in terms of technology alone, Liu Ruoyi could save them time for detours.
With these experienced R&D engineers leading the way, and the support of the original technical data, I dare not say anything else. Liu Hongwei feels that compared with domestic mobile phone manufacturers, he may not lag behind much in the research and development of Android smart phones.
They were the first to be familiar with the Android system developed by the company, using the HTC G1 motherboard as the verification and development board, and the result of Liu Ruoyi's opening of the back door was to get the key information such as the complete steps to re-brush the system for high-dimensional mobile communications, so that high-dimensional mobile communications were in line with the industry-leading platform from the beginning.
Of course, the hardware design of G1 is now highly confidential, and it is impossible for Liu Ruoyi to open this mouth to ask Mr. Wang.
There is no problem with playing on a software reference flashing platform, if you get the hardware design, what if you re-follow this to produce a copycat product to compete?
This is absolutely not allowed.
The current G1 is tens of billions of Hong Kong dollars in sales and billions of Hong Kong dollars in profits a year!
Liu Ruoyi was embarrassed to do such a thing.
After all, in addition to being forced to dig into the corners of competitors in the semiconductor foundry industry, Liu Ruoyi still does things in accordance with business rules in other fields.
No, after winning MIPS and Sun Microsystems, Liu Ruoyi began the second round of integration and transfer.
Under the guise of a strategic transformation to reduce R&D costs and serve users in the Asia-Pacific region, Tony Tsai quietly transferred the controlling stake of the two companies to the shell company purchased by the Lion City, although the two companies are ostensibly still headquartered in the United States and appear to be an American-funded company.
On the one hand, the future R&D investment will indeed be reduced a lot, and on the other hand, Liu Ruoyi is very wary of Lao Mei's temperament.
Not to mention anything else, before she crossed over, she had a history of embargos and other convictions.
Now Liu Ruoyi's layout revolves around the Asia-Pacific region, if you do this, what else will you do.
Therefore, the best strategy is to shift positions as soon as possible, and now the R&D center in North America has the role of a technology source, so we will not move him in terms of scale for the time being, and use this source power to work with the R&D centers of the Lion City and Heung Kong to promote the technological efforts to the world-class.
Then, by placing the place of origin of the new patent in Hong Kong and registering it with the world, the so-called embargo can be perfectly avoided in the future.
Qimonda does not have this problem, so the transfer can be slower, not to mention that now the division of R&D of Qimonda has been relatively clear, and the majority of R&D investment has actually been transferred to the Asia-Pacific region.
At the end of 2009, they came up with the first mobile processor, the "Aries" Mobile MIPS-700, referred to as MM-700, based on the MIPS32 74K core and the PowerVR graphics processor, which integrated Qualcomm's WCDMA baseband core.
Strictly speaking, this is an integrated product, not a self-developed processor with too much technical content, and the main functional component cores are basically ready-made.
Only some power consumption optimization has been carried out on the MIPS 74K core, so that the power consumption of the entire integrated mobile processor is comparable to that of the current mainstream flagship processor.
After the 45nm process tape-out of the Dragon Factory, the processing performance is quite strong, with a starting frequency of 866MHz and a maximum of 1.2GHz, compared to the 1GHz of the current flagship processor Cortex-A8 of the ARM system, MM-700 performance is much stronger.
Thanks to the advantages of architecture, the floating point performance of the MM-700 is at the level of 866MHz compared to the 1GHz level of the cortex-A8.
However, this processor also has its own problem, that is, at the same power consumption, the heat generation is a bit higher than that of the competition.
If you really want to ship according to 1.2GHz, I'm afraid that the mobile phone will be a hand warmer after it is made.
Liu Ruoyi was very satisfied with the results of the first-generation Aries processor test from Tony Tsai, at least one thing she felt was a major breakthrough, that is, the Aries MM-700 processor successfully ran on the Android system.
This verifies the technical feasibility of the MIPS32 architecture as a mobile processor. There is no deviation in this direction.
As for the heating problem, Liu Ruoyi doesn't think it can't be solved, now the processor performance advantage is so big, it is really not feasible to reduce some performance by frequency modulation to control the heat.
This is now a software tuning on the basis of hardware.
On the other hand, the R&D team should still have a lot of room for operation in the optimization space of hardware design, after all, it is now a combination of the three core hardware fusion methods, and there is a lot of room for design adjustment in all aspects.
This requires the project team to further understand the technical difficulties before there will be a better optimization design operation.
After all, developing a flagship processor is not so easy.
Whether the Aries MM-700 can be used commercially and mass-produced will need to be further tested and verified before it can be determined.
A series of productization work, such as related reference designs and hardware design solutions, also needs to be refined, and with the current state of the technology, it seems unlikely that HTC's second-generation Android flagship will be on the agenda.
Liu Ruoyi took the chip research and development plan and planned for a while, and felt that it was better to wait, if this Aries wanted to use it, it would also let high-dimensional mobile communication test the water first, anyway, their Android smart phone plan was relatively more flexible in time.
In the early days, the main thousand-yuan machine of high-dimensional mobile communication was still based on the MTK platform, which was much larger in scale and easier to control in cost.
It's still really tiring to think about.
After Liu Ruoyi entered the semiconductor industry, she continued to learn and progress, and now she can be regarded as a half-expert.
Now her main assistant Vivian has become elusive, because the BL-100, the first generation of Bluetooth product of Blue Core Technology, has begun mass production.
As the Bluetooth product with the lowest power consumption and the simplest connection steps, BL-100 has obvious technical advantages, but due to this low power consumption and simplified connection method, it is not the standard of the Bluetooth Alliance, and if you want to enjoy these benefits, you need to connect the Bluetooth devices of both parties using Bluetooth of Blue Chip Technology.
If it is adapted to other models of Bluetooth products, the BL-100 of Blue Chip Technology will automatically switch to standard mode, which is compatible with the standard Bluetooth of other companies, but the low power consumption and easy-to-connect characteristics will be gone at this time.
Now, after registering a patent for its own processing method, Blue Chip Technology has submitted it to the Bluetooth Alliance to update the Bluetooth standard and introduce a new version of the new Bluetooth Low Energy standard.
According to the original standard scheme, most of the power consumption of Bluetooth 2.0 should reach more than 20mA, while Blue Chip Technology can be doubled to 10mA to run in low-power mode.
In this regard, the technical advantages of Blue Chip Technology are very significant, so Vivian, as the CEO and one of the founders of Blue Chip Technology, has a certain reputation in the Xiangjiang technology community.
Her main task now is to promote this good thing, and at the same time, she has to cooperate with Dr. Yang to change the Bluetooth standard, neither of which is easy for Vivien.
A nascent chip has not been recognized by the market, and it is not easy to promote. In this regard, Liu Ruoyi didn't have any good ways to make Vivian open the situation quickly.
Although Bluetooth is now widely used in mobile phones, most of them mainly transmit sound, and the first-generation Bluetooth chip BL-100 of Blue Core Technology mainly transmits data.
Watching Vivien run in vain for months and still haven't found a single client.
When she followed Liu Ruoyi, she looked tired, Liu Ruoyi was still a little unbearable, and couldn't help but give her an idea.
"Vivian, the application of Bluetooth in Xiangjiang is more difficult to find customers, your current chip is still a new thing, so it is not easy to promote the agent, it is better to determine some application directions, in the treasure island industry to promote and see. ”
In addition to being on the mobile phone, Liu Ruoyi doesn't know what this thing is for, but she has used some Bluetooth products in her previous life, so she might as well prompt a prompt.
"For example, Bluetooth wireless mouse, our chip has low power consumption, and it is definitely more suitable to apply it on Bluetooth wireless mouse, and it can also be considered on laptops, which are battery-driven, and are more sensitive to power consumption. ”
"In this regard, it is not a matter for you to run around alone, you might as well go to President Zhang Rujin Zhang and ask the big users who use Bluetooth in the treasure island, and introduce you to each other, then it will be much easier. ”